...Introduction The simulation focus is on a company named Colney & Pitts which is a California-based pharmaceutical company. Colney & Pitts is the leading manufacturer of herbal remedies for prostate cancer, prostatitis, benign prostatic hypertrophy, incontinence, dysuria, and nycturia. The company has to deal with two organizations that protect the environment, the ecosystem and the Kikuyu tribe. According to the simulation, Colney & Pitts wants to set up a manufacturing plant in the forest of Kenya near the Aberdares Mountain to harvest the medicinal tree known as “Pygeum” or Prunus Africana and offers to implement several developmental measures for the Kikuyu tribe in return for permission to harvest the trees. With opposition from ICER and EcoSmiles, Colney & Pitts agrees to increase the budget from $250,000 to $500,000. Simulation & Environmental Justice The simulation and the Environmental Justice have a lot in common because the topics are about protecting the forest, the tribe and ultimately the environment. The parties involved are: 1. Colney & Pitts is the pharmaceutical company and the leading manufacturer in America of herbal remedies for prostate cancer, prostatitis, benign prostatic hypertrophy, incontinence, dysuria, and nycturia. The main market for this company is for people who prefer natural remedies to synthetically manufactured medicines. 2. The International Center for Ethnobotanical Research (ICER) is a not for profit organization...
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