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Age of the Mobile Wallet

In:

Submitted By vlbremner
Words 1299
Pages 6
University of La Verne
La Verne, California

The Age of the Mobile Wallet

A Paper Submitted in Partial Fulfillment of the Requirements for
BUS500F: Business Marketing

College of Business and Public Management
Department of Marketing

September 2015

Trend Identification:

Today's digital technology is constantly evolving. A significant and popular financial trend that has taken over society is the use of Mobile Wallets. This technology allows you to pay for a product or service, using an application from your mobile phone at a Near Field Communication (NFC) reader. When the phone is held to the NFC, it will vibrate or beep to confirm payment. Customers have no need to carry cash, checks, or credit cards when there are apps such as Apple Pay that link directly to your bank account. Sounds easy enough, right? Many concerns from consumers and producers will arise from this Mobile Wallet. The most important being identity and financial fraud. I believe this new technology will affect all aspects of the market from production, to the final product, and certainly consumers. The way we pay for products and services has changed, leaving a decline in the need for physical currency. Will hard cash become obsolete? Or is this revolutionary trend just another fad?

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According to Trendwatching.com, "Apple Pay saw 1 million cards registered in its first three days after launch. And by 2017, there are forecasted to be 450 million mobile payment users, up from 245 million at the end of 2013."

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The Mobile Wallet movement will continue to increase rapidly for the next decade. However, the Mobile Wallet has been around for years with services like PayPal and Amazon Mobile Wallet, although Amazon's version has not been as successful as the company originally forecasted. Many new competitors

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