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SEMINAR PEMASARAN – Simulasi Analisis 2 (9 September 2014) Nama : Bagus Rizki Kurniawan NIM : 11/315625/EK/18443 Jurusan : Manajemen Dosen Pengampu : Dr. Sahid Susilo Nugroho, M.Sc

Direct Effect
Coefficients Model Unstandardized Coefficients a Standardized Coefficients

t

Sig.

B (Constant) 1 Alpha a. Dependent Variable: Beta .626 1.405

Std. Error .153 .055

Beta 9.166 .685 11.388 .000 .000

Signifikan apabila kurang dari 0.05 Tidak Signifikan karena Alpha menunjukkan 0.000

Coefficients Model Unstandardized Coefficients

a

Standardized Coefficients

t

Sig.

B (Constant) 1 Bravo a. Dependent Variable: Charlie .404 2.275

Std. Error .203 .064

Beta 11.214 .464 6.299 .000 .000

Signifikan apabila kurang dari 0.05 Tidak Signifikan karena Bravo menunjukkan 0.000

Moderating Effect

Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate R Square Change 1 2 3 .620 .618 a b c

Change Statistics F Change df1 df2 Sig. F Change 29.821 .599 39.024 3 1 1 143 143 144 .000 .440 .000

.385 .382 .215

.372 .374 .209

.44829 .44767 .50295

.385 -.003 -.167

.464

a. Predictors: (Constant), Bradel, Charlie, Bravo b. Predictors: (Constant), Charlie, Bravo c. Predictors: (Constant), Bravo

Signifikansi F Change sebesar 0.440 Sehingga tidak diterima karena berada jauh diatas 0.05

Coefficients Model Unstandardized Coefficients

a

Standardized Coefficients

t

Sig.

B (Constant) Bravo 1 Bradel Charlie (Constant) 2 Bravo Charlie (Constant) 3 Bravo a. Dependent Variable: Charlie .404 -.066 .703 .683 .323 .504 2.275 -.035 .564

Std. Error .979 .316 .085 .269 .312 .058 .081 .203 .064

Beta -.036 .648 -.355 .585 1.784 -.774 2.610 2.188 .371 .419 5.531 6.247 11.214 .464 6.299 .972 .077 .440 .010 .030 .000 .000 .000 .000

Mediating Effect
Coefficients Model Unstandardized Coefficients a Standardized Coefficients

t

Sig.

B (Constant) 1 alpha a. Dependent Variable: Charlie .217 2.941

Std. Error .175 .063

Beta 16.827 .276 3.461 .000 .001

Signifikan karena 0.01 Berada diatas 0.05 Alpha mempengaruhi Bravo secara signifikan Alpha mempengaruhi Charlie secara signifikan Bravo mempengaruhi Charlie secara signifikan

The Level of Mediating Effect

Coefficients Model Unstandardized Coefficients

a

Standardized Coefficients

t

Sig.

B (Constant) 1 alpha a. Dependent Variable: Charlie .217 2.941

Std. Error .175 .063

Beta 16.827 .276 3.461 .000 .001

Alpha menunjukkan signifikansi 0.001 model pertama
Coefficients Model Unstandardized Coefficients a Standardized Coefficients

t

Sig.

B (Constant) 1 Alpha Bravo a. Dependent Variable: Charlie 2.296 -.064 .453

Std. Error .205 .080 .088

Beta 11.211 -.082 .520 -.805 5.116 .000 .422 .000

Alpha menunjukkan signifikansi 0.422 model kedua Dapat dikatakan keduannya signifikan sehingga dapat dikatakan tidak sempurna/imperfect Bravo sebagai mediator masih belum secara penuh, sehingga masih ada hubungan secara langsung Alpha dan Charlie. Keduanya dapat dikatakan mediating multiple factors, yang mana beta alpha model pertama signifikan dan beta alpha model kedua signifikan

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