Question # 1:- How would you describe Agilent Technology communication process for dealing with downsizing?
Communication is a message from a sender to a receiver in an understandable manner. The importance of effective communication is immeasurable in the world of business and in personal life. From a business perspective, effective communication is an absolute must, because it commonly accounts for the difference between success and failure or profit and loss. It has become clear that effective business communication is critical to the successful operation of modern enterprise. Every business person needs to understand the fundamentals of effective communication.
Companies are working toward the realization of total quality management. Effective communication is the most critical component of total quality management. The manner in which individuals perceive and talk to each other at work about different issues is a major determinant of the business success. It has proven that poor communication reduces quality, weakens productivity, and eventually leads to anger and a lack of trust among individuals within the organization.
The communication process is the guide toward realizing effective communication. It is through the communication process that the sharing of a common meaning between the sender and the receiver takes place. Individuals that follow the communication process will have the opportunity to become more productive in every aspect of their profession. Effective communication leads to understanding.
The communication process is made up of six? key components. Those components include message, feedback, channel, sender/receiver, encoding/decoding, and noise.

Question # 2:- Which approach- “getting the word out” or “getting buy-in”- best characterizes the communication process? Why?
Getting “buy in” represents 90% of the effort needed to