...AGRANA CASE STUDY: FROM LOCAL SUPPLIER TO A GLOBAL PLAYER Introduction: The story of the Vienna-based company, AGRANA is pretty fascinating when one considers the journey of 19 years and how far the company has come thus far. Also the fact that AGRANA is major participant in the food and beverages industry while supplying the major players is quite impressive. AGRANA realized total gross revenue of US$4bn by end of 2013 (Annual Report, 2013). The continual growth of AGRANA with current expansion into Australia and South East Asia is also very outstanding. 1. From an industry-based view, how would you characterize competition in this industry? AGRANA has seen remarkable growth in its expansion and acquisition of new entities although it kept its diversification to a minimum. It still concentrates on its major divisions of Sugar, Starch, Fruit and Bioethanol production as currently. However, AGRANA has become a conglomerate of different entities within the group. The success of integrating these different entities with diverse origins has reduced its inter-firm rivalry to a minimum. Within its component parts, AGRANA has seen and continues to enjoy great success. As an industry leader, AGRANA has also cemented its lead by having a competitive edge using its “personnel, experience and financial strength” to the advantage of the company. The bas of AGRANA now has almost been solidified in an industry where new and potential entry commands a lot of resources and financial...
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...Study: Strategic Analysis of Agrana Agrana was founded in 1988 as Investment Company for 2 and 3 starch and sugar factories respectively. It has continually grown to a worldwide organization in at least 26 countries and with approximately 55 manufacturing plants. It deals with three kinds of commodities which are interrelated: fruit, sugar and starch. It main work is to disburse fruit concentrates and preparations to companies producing soft drinks, dairy and baked products. This means even without the knowledge of this company you would be curious enough to enjoy the services it offers. Being an origin of a small country Austria this industry has received many challenges in trying to reinstate itself in the entire Europe and then become multinational. It had to compete with other organizations found in more powerful countries to gain competitive advantage; this was not achieved not until in 1989 where the Eastern and Central Europe opened their market for it bringing a significant increase in their scope of customers and also involving those big countries as members as partners. At the same time global companies such as Nestle, Coca cola and Pepsi partnered with this company further increasing it fame as stated by Farnell and McDonald (2010). With the problem of reorganization of the sugar market in Europe Agrana has been forced to focus on future strategies on how to enlarge the company according to stipulations by the European Commission. Agrana has faced a lot of competition...
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...University of Žilina Faculty of Operation and Economics of Transport and Communications Student: Diana-Cristina CONTENTS 1. Introduction ………………………………………………………………………….. 3 2.1 The Activity of the company………………………………………………3 2.2 Logistics activity…………………………………………..……………….4 2. The product and suppliers …………………………………………..………………....5 3. Chosen suppliers…………………………………………..………..……………….....9 4. Logistic System …………………………………………...………..………………...11 5.3 Distribution …………………………………………....………………....11 5.4 Warehousing …………………………………………....………………..12 5.5 Information flow …………………………………………....…………..12 5. Optimization of the logistic activity………………………………………………….13 6. Solving solution…………………………………………....………………................14 7. Conclusion …………………………………………....……………….......................15 1. Introduction The company “S.C. SPICUL S.A” translated by “joint stocks Company, the (wheat) EAR, with registration code J 40/567/1991, have the central office in the district Ilfov, Rudeni Street, nr. 39, Romania. The shared capital of this company is 5,689,525 thousand RON (meaning 1,281,078.312 thousand Euros) divided in 227,581 inscribed stocks. The company “SPICUL” has an interesting background ever since 1630 when it was just a water mill. As time went on, the company developed into one of the biggest bread producers in Romania. 1.1 The Activity of the company According to the article...
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...NE 2012 DANO LITY ABI TAIN SUS RT EPO R ance Perform and Strategy IC RATEG TS ST LIGH HIGH For All, Health, Nature People, E RmAnC fo GRI pERoRS T IndICA SUSTAINABILITY REPORT 2012 STRATEgY 4 EDITORIAL FRANCK RIBOUD 6 KEY SOCIAL TOPICS NUTRITION AND HEALTH ISSUES SOCIAL ISSUES ENVIRONMENTAL ISSUES 7 10 12 14 STRATEgY 2012 HIgHLIgHTS HEALTH FOR ALL PEOPLE NATURE 15 22 28 34 40 MEASURINg PROgRESS AND PERFORMANCE THROUgHOUT THE VALUE CHAIN DANONE WAY RESPECT DANONE’S EVALUATION BY NON-FINANCIAL RATING AGENCIES 41 46 56 HISTORICAL APPROACH AND HIgHLIgHTS REFERENCE DOCUMENTS HIGHLIGHTS AND KEY DATES 1972-2012 57 58 50 2 Danone Sustainability Report 2012 PERFORMANCE 62 gRI INDEx Self-evaluation of the application of GRI according to version 3.0 guidelines for the GRI with approval by KPMG Audit. 72 IMPACTS AND RESPONSIBILITIES IN BUSINESS, FROM END TO END 74 COMPANY PROFILE AND REPORT PARAMETERS COMPANY PROFILE REPORT PARAMETERS VALIDATION OF THE REPORT BY AN EXTERNAL THIRD PARTY 75 76 83 86 PERFORMANCE INDICATORS GOVERNANCE, COMMITMENTS AND DIALOGUE ECONOMIC ENVIRONMENTAL SOCIAL HUMAN RIGHTS SOCIETY PRODUCT RESPONSIBILITY 86 94 102 134 152 158 166 176 CONTACTS Danone Sustainability Report 2012 3 SUSTAINABILITY REPORT 2012 EDITORIAL FRANCK RIBOUD he year 2012 confirmed in spectacular manner the profound shift in the global economy that is gathering pace. On the one hand, new economic powers...
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