By Ahsan Manazir
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My aim is to investigate the role of the creativity in the business Game station, which is one of the UK’s leading computer and video games retailer.
The definition of an aim is a target or to intend to move towards a certain goal. An objective is a goal that an individual or a team works toward to attain the end target. My objective for this particular research activity is to investigate different ways and ideas the business company Game station uses to improve creativity to attract customers.

Primary research includes collecting data that does not already exist and therefore this could be data collected first hand. Examples could be conducting interviews or handing out questionnaires or observations.

I will use secondary research which is data that already exists; this could be through published or recorded data that has already been collected for some other purpose rather than the current study. Therefore my research methods will consist of research from the internet and various websites.

Game station provides customer service through numerous branches around the UK. Their products range from video games to electronic gadgets such as X-Box or Nintendo Wii, which are displayed throughout the shop for customers to observe and enquire about. The consumers for such products in Game station include children, teenagers as well as adults as most gadgets are designed for all ages while games on the other hand can specifically target a certain age group.

Brand- Retail store
Industry- Video games
Founded- 1993
Headquarters Basingstoke, Hampshire, UK
Key people- Stephen Hall
Julian Gladwin- (co-founders)
Products- Games, Consoles
Computer Games and
Accessories.

What is Game Station?

Game station is a chain of UK retail shops selling used and new video games. It was the second-largest specialist video game retailer in the UK, until it