The AIDS virus is spreading rapidly throughout India and Brazil. Due to the differences in culture and political policies, these two countries are attacking the AIDS epidemic problem in two totally different ways. | 1. Brazil plans to spend hundreds of millions of dollars for teaching public AIDS awareness mainly to married women and Carnival goers. * Inefficient and a waste of money- Brazilian men apparently refuse to wear condoms for protection because they are expensive to buy and the men do not like to wear them. * A woman asking her mate to use a condom is considered an insult to a Brazilian male. * Even their sexual partner is sleeping around, these women are afraid of confronting their partners because they are afraid of being beaten, or losing their economic support. 2. The ministry should buy more of the female version. The female condom was highly approved by the women who tested it, so the expense for purchasing and distributing them would be more effective. * This version is three times the cost of male condoms; they would not be able to buy as many. | In comparison, India has chosen a different approach in its efforts to expand AIDS awareness in their country. 1. Instead of just targeting high-risks groups, Tamil Nadu uses its AIDS education program to reach the overall population. * This differs significantly from the Brazilian strategy that primarily targets married women and Carnival goers. 2. Tamil Nadu is attempting to use established forms of communication and information such as barbershops and the cinema theaters. * The idea of educating barbers is an extremely effective tactic to deliver the message to the male population. Since men in India are often too shy and reluctant to talk about the spread of AIDS openly, they are more comfortable discussing this topic privately in the barbershops. * Historically, India's barbers have been considered as honored traditional healers and trusted advisors. * The AIDS awareness campaign takes advantage of Tamil's infatuation with movies at the theaters since its populations are avid movie goers. * Presenting messages before the movies' start reaches a broader base of the public with men and women of all demographic categories. | Conclusion: Since the older population is more resistant to readily change their sexual practices by using condoms, future AIDS awareness needs to be aimed at the children and teenagers of Brazil. It is not too late for them to learn the dangerous consequences of this deadly virus. | |

AIDS Problem in the U.S.

United States | Brazil | India | The Aids epidemic is a public national issue that is addressed openly nationwide.(People in the United States are not embarrassed to talk openly about the AIDS virus.) | | | United States recognize the need for AIDS awareness throughout the entire country. | | India's government does not make AIDS prevention a priority. (tuberculosis and malaria) | American males, along with most of the U.S. public not only use condoms to prevent the spread of sexually transmitted diseases but they also used it as a method of birth control. | Brazilian men are averse to wearing a condom for protection. | | American males generally do not hesitate to purchase condoms at stores or even in public restrooms | | | There is no need for women in the United States to wear a female condom because their partners are willing to wear condoms for protection/birth control. | | |

London International Group

The London International Group should globalize their market. By producing one standardized, high quality product at a low price for the consumer, the DUREX AVANTI would save money for their company as a result. Then, these savings could be used to increase their company's efforts for sending the AIDS awareness message to individual countries through an increased spending on media and public events. Furthermore, through the extensive use of media, like MTV, DUREX could break through to the younger generation of Brazilians who are potential consumers of condoms.