Aimee Guzman's Branding Your Way to the Top workshop is an essential attend for any business owner. Coming into the workshop, I had a pretty good handle on how to convey messaging to my clients and prospects. Working through the modules in the workshop, I quickly realized there was more I could do to illustrate how I solve my client's problems and help them achieve their objectives better than my competition. Aimee's straightforward yet personable style aided in better communicating my value proposition and showed me how to deliver more impactful customer experiences. If you want to deliver superior customer experiences, I highly recommend her