...Executive summary Air Asia Airline is one of the companies that once facing a critical financial crisis situation within the organisation. However Air Asia has successfully overcome this problem and expand this nearly bankrupt organisation to become million valued company within a short period of time. Air Asia only used 4 years times to change from a heavily debt organisation and become a high profit company that earn a net profit of RM112 million during 2004 (Air Asia 2005). This has illustrate that Air Asia has undergo a radically change within the organisation. Hence this report will mainly discuss and analyze on what has been done and how was the changes has been done to Air Asia so that the company could manage these changes properly as well as creates positive profit in this financial report. Table of content |Executive Summary |1 | |Table of Content |2 | |1.0 Introduction |3 | |2.0 Company Background |3 | |3.0 Drivers of Change ...
Words: 3051 - Pages: 13
...INTRODUCTION OF AIR ASIA [pic] Air Asia is one of the Malaysian Airline, as the second Malaysian National Airline, Air Asia was born in 1993 and started operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On 2 December 2001, the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes's company Tune Air Sdn Bhd for the token sum of one ringgit. Normally low-costs Airline has a lot of differences with traditional Airline. These differences such as ticketless travel, online ticket booking & pay, no international offices, no free food and beverages, use second city airports. These doesn’t make Air Asia hard to survive in Airline industry, whereas became the features of Air Asia. By using a simple but strong slogan “Now Everyone Can Fly”, Air Asia become a successful company in Airline industry. Now in this era Air Asia is one of the succeed low-costs Airline company in the world. Nowadays, Air Asia has put their investment to other areas. Air Asia is not only focus on Airline industry. Tune hotel is one of the good examples. Air Asia boasted total assets worth RM9.52billion in 2008, is the one of growing rapidly company in Malaysia. Nowadays, people use computer to let their life easier. Management information system is systems that use hardware, software, people, procedures and data to help companies work more efficiency. It included helping to collect, distribute...
Words: 1691 - Pages: 7
...Evaluation of air asias response to tourism Executive summary Air Asia, the market leader of low cost carriers in Asia, shown on the good record of bringing about innovative idea into the industry. The industry itself, especially in the Asian region, is observing a higher growth rate of passenger and profitability. The report examines the organization’s key business structure and operation, products and provides summary analysis of its key revenue lines and strategy. The analysis looks at the impact of external and internal factors on the organization, and evaluate it responses. Essentially SWOT and PESTLE analysis provide a simple framework through which strategic options can be identified in which Air Asia operate. The SWOT process will start by examining the strengths of the Air Asia of today. One of the most dominant strengths possessed by Air Asia is the adding of new Airbus A320 aircraft to its fleet. Airbus A320 gives Air Asia the largest, youngest and most modern fleet in the region. Another strength of Air Asia is the upgrading of the online booking system, in which will offer the ability to passenger to check in online and printing out boarding passes. An opportunity available to Air Asia is fastest growing market in China and India. Both countries give a huge opportunity for Air Asia to expand its business in the region. In the threat part of the analysis is concerned with identifying parts of the Air Asia that might affect its business performance. In recent years...
Words: 4791 - Pages: 20
...Summary This report aims to analyze and evaluate the international joint ventures conducted by one of the world best low cost airlines, Air Asia, through their operation years. In particular, Air Asia Indonesia, Thailand, Expedia and Air Asia Japan are being chosen to probe into This research put priority on the factors that turn Air Asia Indonesia, Expedia and Air Asia Thailand into a success throughout their operational year. The Successful International Joint Ventures of Air Asia have gained themselves the benefits from acquainting the right market orientations, in which they have secured a great amount of customers respectively. This leads Air Asia Indonesia and Air Asia Expedia to gain a massive profit and become the dominant airline being in their respective nations. Besides, the commitment is also one of the main contributing factors to the success of Air Asia IJV as well as Economy conditions of host countries had been a major factor to success in IJV. In depth analysis of local GDP of Thailand had granted Thai Air Asia to achieve their business objectives. Throughout the research, it shows that Air Asia Expedia and Thai Air Asia and Indonesia Air Asia have spared no efforts in order to succeed in the aviation industry. Conversely, this research also identified a failed IJV in Air Asia operation with Japan. The main reason behind this failed IJV was usage difficulties found in online booking website of Air Asia. These factors have led to Air Asia Japan to suffer...
Words: 3916 - Pages: 16
...Compare and contrast the companies' respective approaches to developing competitive advantage. Harley Davidson advantage The Harley-Davidson brand is perhaps the most important and valuable aspect to the firms SCA. The brand is heavily used and widely recognized; all told the HD brand was ranked as the 41st most valuable brand in 2003. Further the brand has been described as “self-reinforcing” thus representing that customers, both past and present often return for additional purchases (accessories, customization, and services) or to trade-up into a new bike (voices.yahoo.com). Heavily linked to the social and psychological factors of the consumer experience the HD brand produces high levels of emotion for its customers; so much so that the brand will most likely live strong well after the company has ceased to operate. By the utilization of product differentiation, low production numbers, above average costs and the non-tangible factors of sociological and lifestyle facets HD fulfills its current target markets desire for status, exclusivity, individuality, and emotional attachment and needs (voices.yahoo.com). It is these key aspects that allow differentiation; and thus how the firm competes and offers uniqueness to its customers. Google advantage Google has a number of advantages, perhaps foremost being the massive investments in its built infrastructure. Google’s mission of “organizing the world’s information” requires more than the most sophisticated software; it necessitates...
Words: 1249 - Pages: 5
...Analysis 7 5.1 Corporate and International Strategy 7 5.2 Business Strategy 9 6 Strategy Fit 9 6.1 Financial Performance Analysis 9 6.2 SWOT Analysis 11 7 Strategy Recommendations 14 References 15 * Figures page Figure 1: Structure of AirAsia 8 Introduction AirAsia is a Malaysian low-cost carrier (LCC) and has been established in 1994 by DRB-Hicom. In 2001 Tony Fernandes took over the company and remains the CEO of the AirAsia Group. Fernandes turned the company from a small airline with two aircrafts operating to one destination with 250 staff (AirAsia 2015a) into the number one LCC operating in Asia. Today it operates on 132 routes, connecting 65 destinations in 18 countries with over 8,000 staff (AirAsia 2015b). The group services almost 12 million passengers per year with 171 aircrafts (AirAsia 2015c). This report provides a comprehensive strategy analysis of Air Asia. First the mission, vision and core values of AirAsia are presented. Next the external environment of the company will be analysed, followed by the internal environment analysis. Then the current strategy corporate, international and business is described. The strategy fit with the internal and external environment is analysed by looking into the financial performance and...
Words: 4189 - Pages: 17
...Management Infotmation System INTRODUCTION OF AIR ASIA [pic] Air Asia is one of the Malaysian Airline, as the second Malaysian National Airline, Air Asia was born in 1993 and started operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On 2 December 2001, the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes's company Tune Air Sdn Bhd for the token sum of one ringgit. Normally low-costs Airline has a lot of differences with traditional Airline. These differences such as ticketless travel, online ticket booking & pay, no international offices, no free food and beverages, use second city airports. These doesn’t make Air Asia hard to survive in Airline industry, whereas became the features of Air Asia. By using a simple but strong slogan “Now Everyone Can Fly”, Air Asia become a successful company in Airline industry. Now in this era Air Asia is one of the succeed low-costs Airline company in the world. Nowadays, Air Asia has put their investment to other areas. Air Asia is not only focus on Airline industry. Tune hotel is one of the good examples. Air Asia boasted total assets worth RM9.52billion in 2008, is the one of growing rapidly company in Malaysia. Nowadays, people use computer to let their life easier. Management information system is systems that use hardware, software, people, procedures and data to help companies work more efficiency. It included...
Words: 319 - Pages: 2
...Management Information System Case Study Report Name : Angela Tanasha Class : BA XIV-52 Student ID : 13.53.01.0017 Table Of Content 1. Introduction 1 1.1 Objective of the report 3 1.2 Scope of the report 3 1.3 The Importance of Computerized MIS on Budget Airline 3 2. Body 4 2.1 PEST (International, Demographical) Analysis 4 2.2 SWOT Analysis 11 2.3 Porter’s Value Chain 13 2.4 Competitive Analysis / Porter’s 5 Forces 14 2.5 Online Reservation System 18 3.0 Recommendation 20 4.0 Conclusion 21 Reference 22 1. Introduction An organized approach to the study of the information needs of an organization's management at every level in making operational, tactical, and strategic decisions. Its objective is to design and implement procedures, processes, and routines that provide suitably detailed reports in an accurate, consistent, and timely manner. In a management information system, modern, computerized systems continuously gather relevant data, both from inside and outside an organization. This data is then processed, integrated, and stored in a centralized database (or data warehouse) where it is constantly updated and made available to all who have the authority to access it, in a form that suits their purpose. The main purpose of the MIS is to give managers feedback about their own performance; top management can monitor the company as a whole. Information displayed by the MIS typically shows "actual" data over against "planned" results...
Words: 4277 - Pages: 18
...Management Infotmation System INTRODUCTION OF AIR ASIA [pic] Air Asia is one of the Malaysian Airline, as the second Malaysian National Airline, Air Asia was born in 1993 and started operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On 2 December 2001, the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes's company Tune Air Sdn Bhd for the token sum of one ringgit. Normally low-costs Airline has a lot of differences with traditional Airline. These differences such as ticketless travel, online ticket booking & pay, no international offices, no free food and beverages, use second city airports. These doesn’t make Air Asia hard to survive in Airline industry, whereas became the features of Air Asia. By using a simple but strong slogan “Now Everyone Can Fly”, Air Asia become a successful company in Airline industry. Now in this era Air Asia is one of the succeed low-costs Airline company in the world. Nowadays, Air Asia has put their investment to other areas. Air Asia is not only focus on Airline industry. Tune hotel is one of the good examples. Air Asia boasted total assets worth RM9.52billion in 2008, is the one of growing rapidly company in Malaysia. Nowadays, people use computer to let their life easier. Management information system is systems that use hardware, software, people, procedures and data to help companies work more efficiency. It included...
Words: 319 - Pages: 2
...improve performance and productivity. Some areas addressed by management control systems may include accounting methods, employee incentive programs and performance measurement. Accounting methods are often implemented and evaluated as part of a management control system. To control financial activities within a company, the area may be broken down into financial and managerial accounting. Financial accounting generally focuses on internal issues, such as reporting sales costs, while managerial accounting may focus on methods for determining product costs. While both areas cover business accounting issues, their methods of application generally differ, and separate systems implemented by a management control system may aid in ensuring reports remain accurate and impartial. Managerial accounting is typically responsible for providing management with information on controlling costs and improving the production process. Managerial accountants may also provide cost information on new products, make pricing decisions and monitor actual and budgetary costs. General financial accounting within management control systems aims to focus on a company's internal accounting issues. Financial accounting typically handles payroll and human resource issues affecting employees within the company. Accounts in this area may also manage employee costs and reimbursements under a control system. Management control and management accounting Management accounting and management control are...
Words: 1169 - Pages: 5
...brand is Air Asia……………………………………………………….3 3.1 Favorite brand and the reasons brand makes great………………………4 3.0 Bad brand is Rayani Air…………………………………………………………6 4.2 The reason why the brand are bad……………………………………….7 4.0 The major competitor of the favorite brand…………………………………..8 4.1 Malaysia Airlines (MAS) the major competitor of Air Asia………….....9 4.2 Competing brands in term of strategy marketing……………………….10 4.3 Difference between Air Asia and Malaysia Airlines (MAS)……………11 5.0 Conclusion………………………………………………………………………13 6.0 Reference………………………………………………………………………..14 1.0 Introduction The aim of this individual assignment of subjects BPMM3113 Brand Management is to make a bit of criticism in connection with the preferred brand and the brand also not favored. This task is also to evaluate the performance of a popular brand of airline Air Asia and also the favored brand of Air Rayani. For the main competition for Air Asia is Malaysia Airlines (MAS). The airline industry is a big industry, a large and rapidly growing nowadays. In those years ago, air travel has increased by 6% a year and scheduled airlines carry more than 1 billion passengers in 2008. In addition, in this study, both the company and the challenges will be discussed in more detail in this report. It will be discussed further in this study are the weaknesses, advantages and competitive strategy used in the aviation industry. MAS Airlines and Air Asia on profitability...
Words: 3029 - Pages: 13
...MDA Project Report Air Asia in India MDA Project Report Air Asia in India Puru | Prabhav | Aditi | Mohit | Akhil | Sanjana Group -15 Puru | Prabhav | Aditi | Mohit | Akhil | Sanjana Group -15 * 1 Introduction * background study The aviation sector is a major contributor to India’s economy, it provides 1.7 million jobs through its long supply chain and which are 10 times higher than average jobs in terms of productivity and income. The aviation market has 150 million travellers through its airports and is expected to reach 450 million by year 2020 which will make it the third largest aviation market globally. (IATA-The International Air Transport Association). India is at the fourth position in the latest ranking of most favoured destinations for investment by transnational corporations released by UN agency UNCTAD (UNCTAD's World Investment Report 2014). These numbers are tempting for any foreign airline operator and indicate a promising opportunity, and with an increased foreign direct investment of 49%, the major leading carrier in Asia-Pacific, Air Asia, is planning to enter the Indian market. However, like any other civil aviation marketplace around the world, the airline services in India are fiercely competitive, which have raised the expectations of customers by giving better offers and services. But, it is not just about delivering services to customers but also satisfying the customers with quality service at a competitive price. As customer...
Words: 3663 - Pages: 15
... http://www.jobstreet.com.sg/career-resources/tom-tony-fernandes/#.UoNlFFMWHoA http://www.ask.com/question/advantages-and-disadvantages-of-management-by-walking-around http://business.time.com/2013/10/07/qa-airasias-tony-fernandes-on-sport-hosting-the-apprentice-and-hating-check-in/ Marlene Agustine’s Lecture note 1 Organization Behavior 2013 1.The four basic functions of management performed by the Director and Founder of AirAsia, Tony Fernandes and the managerial roles he primarily performed in his position. (2.2) Tony Fernandes is the director, founder; GCEO of Air Asia but also the founders of tune group, chairman of QPR and also chairman of caterham group. According to the forbes.com, the 49 year-old Anthony Fernandes who’s born to Indian and Portuguese Malaccan parents is listed in the list of Malaysia’s 50 richest, he is in the 21st rank of Malaysia’s richest from Air Asia Airlines as his source of wealth. Since he was a little kid, he wished to own an airline one day and his dream really do come true. He then set to take low-cost flying to an all new high with his belief, “Now Everyone Can Fly”. Management is organizational process that involves strategic planning, setting, objectives, and managing resources, utilize human and financial assets needed to reach target. There are 3 different following characteristics of management: 1. It is a formation or series of continuing and related activities. 2. It focuses on achieving...
Words: 2414 - Pages: 10
...Taylor, Frederick Winslow who was known as father of scientific of management, engineer and inventor was born in Germantown, Philadelphia on March 20, 1856, whose mother was an ardent abolitionist and father was a lawyer. After schooling in France and Germany for two years, he entered Philips Exeter Academy to prepare for the Harvard Law School. However, due to his eyesight-impaired, he had to abandon further study. Between 1874 and 1878, he worked in the Enterprise Hydraulic, a pump manufacturing as a pattern-maker and machinist. Thereupon, he joined the Midvale Steel Company as a laborer. In 1883, Taylor obtained degree of ME from Stevens Institute of Technology. By 1884, he succeeded to be a chief engineer and married Louise M. Spooner of Philadelphia. After 3 years working (1890-1893), he started a consulting practice. Five years later(1898), he joined Bethlehem Steel and rewarded a personal gold medal at the Paris exposition in 1900 for his process of treating high speed tool steels and the Elliott Cresson gold medal by the Franklin Institute, Philadelphia. After years of observation, he published the book “A Piece Rate System” in 1895, “Shop Management” in 1903, “On the art of Cutting Metals” in 1906 and “The principles of Scientific Management” in 1911. On March 21, 1915 he died in Philadelphia of pneumonia. In addition, he received about one hundred patents for various inventions during his life time (Taylor 2003). When Taylor became a laborer in Midvale, he realized...
Words: 1708 - Pages: 7
...Table of Contents Executive Summary 2 1. Introduction 3 1.1 Brief Description of the Report 3 1.2 Current Situation 3 1.3 Company Background 4 1.3.1 AirAsia 4 1.3.2 Vision and Mission 4 2. Strategy and the Industry 4 2.1 Analysis and Evaluation of industry Strategy 4 2.2 Global Forces that Impact the Industry 5 2.3 Importance of an Effective Strategy 5 3. Environmental Analysis and the Strategy 6 3.1 Corporate Strategy 6 3.1.1 Evaluation of Current Strategies 7 3.2 Analysis of the Internal Environment 8 3.3 Analysis of the Resources and Capabilities 9 3.4 Analysis of the External Environment 10 3.5 Proposed Change Strategy 11 4. The Relevance of Strategy Models/Frameworks 11 4.1 Discussion and Application of the Models 11...
Words: 3104 - Pages: 13
