...Situational Analysis Introduction- InterCity InterCity has been transporting Kiwis and international visitors around New Zealand (NZ) for more than 30 years. In 2009, InterCity carried over 1.3million passengers throughout their extensive NZ network (Rode, 2010). Their current business model (B2C) has been developed over time to compete with airlines and other inter-city bus companies such as Nakedbus. The company’s long run success has lead managers to keep InterCity’s business model relatively consistent. However, this approach will not ensure a sustainable competitive advantage in the upcoming future. In order to compete with other companies changes will need to be made to the existing business model. This report will complete basic analyses including; customer, competitor, industry and SWOT. These analyses will lead to the discovery of critical success factors. Combined, these factors and analysis will allow future recommendation to be made in relation to the marketing mix. Strategies will be indentified which include, retaining low pricing, promotions to students, providing an online feedback system, focus on upcoming technologies and maintaining bus quality. Industry Analysis In order to understand the industry, analysis of the four factors used in PEST will be discussed briefly. Political/Legal Regulations and road rules are the main political/ legal issues in the transport industry, such as driver hours, bus facilities, and speed limits. These must be followed...
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...coast of Viti Levu Island. The population of this city as in 2012 was 89,038. It is the main spot in Fiji. Sugar and tourism industry are two major industries in Fiji. With a mix of traditional infrastructures and modern architectures and the unique natural scenery, Suva attracts a lot of tourists to visit yearly. The most tourists are from Australia, New Zealand, U.S.A and Europe. When the visa-free policy approved in 2009, the number of Chinese tourists is increasing. And low price also is a reason that tourist choose Suva as a destination of holiday. Even though, the city is with wonderful nature, there are some issues are affecting the development of tourism industry. The increasing crime rate is continuing problem in Suva. The crime occurred frequently in Suva create a sense of fear in the minds of visitors. According to the official crime statistics, a total of 8,012 crimes were recorded. The safety issue is related to whether tourists would choose this place as a destination or not. With the development of tourism industry in Fiji, the environmental degradation is one situation that we need pay more attention. The air pollution caused by increased urbanisation and industrial growth is destroying the nature and damaging the people’s health. And increasing waste disposal make the environment become worse. Poor hygienic conditions are damage to environment as well as stop the tourists to visit. And political instability is a potential issue for Suva’s tourism. The tourism...
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...Report – Toohey’s New Five Seeds Cider Morgan Grace and Sciobhan Leahy Word Count: 1500 Table of Contents 1.0 Introduction 1.1 Executive summary 2.0 Situational Analysis 3.0 Swot Analysis 3.1 Strengths 3.2 Weakness 3.3 Opportunity 3.4 Threats 4.0 SWOT Matrix 5.0 PEST Analysis 5.1 Political 5.2 Economical 5.3 Socio-cultural 5.4 Technology 6.0 Marketing Strategy 7.0 Marketing Mix 7.1 Product 7.2 Price 7.3 Promotion 7.4 Media and Advertising 7.5 Promotion 8.0 Critique 1.0 Introduction This marketing report addresses the SWOT analysis, PEST analysis, marketing strategy, marketing mix and critique of Toohey’s Five Seeds Cider. It also credibly evaluates the marketing, promotions and the creators of Toohey’s Five Seeds Cider 1.1 Executive Summary 2.0 Situational Analysis The following situational analysis has been prepared in order to address the Macro environment issues surrounding the target market and destination. 3.0 SWOT Analysis 3.1. Strengths Toohey’s is apart for the Lion Nathan which is a premium Australasian Alcohol Company, which was established in the late 1980’s and by 1990 was one of Australia’s largest corporate companies. Lion Nathan embodies a sense of Australian pride, owning two breweries, Castlemaine Perkins in Brisbane and Toohey’s brewery in Sydney. Furthermore employees over 1800 Australians and 1400 New Zeeland’s, and holds shares on both the Australian and New Zealand stock market. Having...
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...Developing a Hybrid Savings/ Current Account for Zenith Bank Plc Table of Contents 1.0 : Introduction 3 2.0 PEST Analysis 4 2: 1 Market Evaluation 6 3.0 Product Development 9 4. 0. Marketing Mix 11 4.2 Targeting 14 4.3 Positioning 14 4.0 Conclusions 14 1.0 : Introduction Zenith Bank Nigeria Plc was founded in May 1990 with the headquarters in Victoria Island, Lagos State Nigeria under the management of Macaulay Pepple, who was the pioneer chairman and Jim Ovia, who was the chief executive officer (ZenithBank.com). However, they are rated the second biggest Finance Industry in Nigeria and the best bank for a consistent 2 year period from 2008-2010 as well as the most respected bank in Nigeria (ZenithBank.com). Since 1990, Zenith Bank has operated in Nigeria and now operates in five other African countries in addition to the United Kingdom. It offers varied financial services such as current account, savings, commercial letter of credit, credit cards, mortgage, loan,investment banking and other financial products and services (ZenithBank.com). For several years, Zenith Bank has consistently announced profits from its wide ranging operations as a result of the growing opportunity offered by the Nigerian market. Nigeria is a nation of 150 million people with less than 50% bankable population as of 2000 (CBN, 2010). In 2010, over 65% of the population have become customers to one bank or another, thus presenting a growth opportunity for financial...
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...Strategic Management Name Course Tutor Date Executive Summary These have been unstable times for the Australian airline industry. It has been faced with a marked decline in global tourism after the September 2001 terrorist attacks in the United States. Recently, there has been traffic loss which is attributed to the war in Iraq and severs acute respiratory syndrome (SARS) occurrences in parts of Canada and Asia. In addition, to this mayhem the industry has gone through main structural changes since 1990s. There were four airlines on the essential routes but currently they are two. In 2000, the local trunk routes were controlled by Ansett Australia and Qantas Airways with new competitors Impulse Airlines and Virgin Blue rising in niche market. Currently the industry has irregular two airline structures, with Qantas leading since its occupation of Impulse Airlines in 2001 and the Ansett group’s following collapse in September 2001. On the contrary, Virgin Blue is not a member of an association, its service frequencies are reserved in comparison with those of Qantas, and its local network is not as extensive as that of Qantas is dynamic. In reaction to Virgin blue success, Qantas is taking steps to expand its allocation of the budget travel market, while Virgin is now in quest of expansion past its vacation traveller position by developing its business travel market. The government is showing a liking for administrative way outs such as a certain number of local airline...
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...believes in the no-frills, hassle-free, low fare business concept and feels that keeping costs low requires high efficiency in every part of the business. Through the corporate philosophy of “Now Everyone Can Fly”, AirAsia has sparked a revolution in air travel with more and more people around the region choosing AirAsia as their preferred choice of transport. AirAsia creates values through the following vision and mission. AirAsia’s vision is to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. Whereby, their mission is to create a globally recognized ASEAN brand, attain the lowest cost so that everyone can fly with AirAsia and maintain the highest quality product, embracing technology to reduce cost and enhance service levels. EXECUTIVE SUMMARY AIR ASIA Strategic management has played a key role in the success of many business organizations in the world including airlines and AirAsia is no exception. Commencing in 1996, within fifteen years, AirAsia managed to expand its operations into another ten countries. In addition, through its associate company AsiaX, it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom.This paper will look at the award winning Malaysian low cost carrier- AirAsia’s by analyzing its...
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...Essential Oils and Plant Extracts Five-Year R&D Plan 2008 – 2013 RIRDC Shaping the future Essential Oils and Plant Extracts Five-Year R&D Plan 2008 to 2013 May 2008 RIRDC Publication No 08/053 © 2008 Rural Industries Research and Development Corporation. All rights reserved. ISBN 1 74151 642 0 ISSN 1440-6845 Essential Oils and Plant Extracts R&D Five-Year Plan 2008–2013 Publication No. 08/053 The information contained in this publication is intended for general use to assist public knowledge and discussion and to help improve the development of sustainable regions. You must not rely on any information contained in this publication without taking specialist advice relevant to your particular circumstances. While reasonable care has been taken in preparing this publication to ensure that information is true and correct, the Commonwealth of Australia gives no assurance as to the accuracy of any information in this publication. The Commonwealth of Australia, the Rural Industries Research and Development Corporation (RIRDC), the authors or contributors expressly disclaim, to the maximum extent permitted by law, all responsibility and liability to any person, arising directly or indirectly from any act or omission, or for any consequences of any such act or omission, made in reliance on the contents of this publication, whether or not caused by any negligence on the part of the Commonwealth of Australia, RIRDC, the authors or contributors. The Commonwealth of...
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...report provides an analysis and evaluation of internal and external of the company. Methods of analysis includes of internal and external assessment and financial analysis. SWOT analysis provided in this report will shows the strengths, weaknesses, opportunities and threats of AirAsia. At last of this report, we have provided the recommendations for AirAsia to increase their performance. 1.0 INTRODUCTION 2.1 Company Background Asia’s leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. Air Asia was named the World’s Best Low Cost Airlines in the annual World Airline Survey by Skytrax for five year consecutive years in 2009, 2010, 2011, 2012 and 2013 and has been ranked Top 5 among the most recognized and admired airlines in the Asia Pacific Top 1000 Brands 2008. With a route network that spans through to over 20 countries, Air Asia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. Together with our associate companies, AirAsia X, Thai AirAsia, Indonesia AirAsia, Philipines’s AirAsia Inc and AirAsia Japan. AirAsia is set to take low-cost flying to an all new high with our belief, “Now Everyone Can Fly”. 2.2 History AirAsia was established in 1993 and commence operation in 1996. AirAsia had rather a shaky start and the...
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...research 2.2.2. Types of data 2.2.2.1. Quantitative data 2.2.2.2. Qualitative data 2.2.2.3. Primary and secondary data 11 12 13 13 13 14 2.5 Reliability and validity 15 3. Theoretical framework 3.1. The structure of this thesis 16 3.2. Theory on strategy and competitive advantage 3.2.1. The Positioning School 3.1.1.1. Theory on Porter´s Five Forces model 3.2.1.2. Theory of Generic Strategies 3.2.2. The Resource-based School 3.2.2.1. Theory on SWOT analysis 18 24 20 23 25 27 4. The low fare airline business model 4.1. Introduction 28 4.2. Differences between the LFA model and the FSA model 4.2.1. The service factor 29 29 2 4.2.2. Turnaround times 4.2.3. Homogenous fleet 4.2.4. Point-to-point travel vs hub-and-spoke travel 4.2.5. Higher seat density 4.2.6. Choice of airports 4.2.7. Distribution system 4.2.8. Frequent flyer programmes 30 31 31 32 32 33 34 5. Analysis of the macro environment 5.1. Introduction to the theoretical framework – PEST Analysis 34 5.2. Political/legal issues 5.2.1. Liberalising the European airline industry 5.2.2 State aid 5.2.3. Commision vs Ryanair/Charleroi Airport 5.2.4. Passenger rights in...
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...LETTER OF SUBMISSION 2nd April , 2012 Abul Khair Jyote, Lecturer, Marketing Dept. School of Business. Independent University, Bangladesh. Subject: Submission of the report on “Value addition”. Sir, With due respect and honor, we the students of your respective subject Advanced Marketing Management ( MKT – 302 ) and the members of group “Black Hawk”, made a report on “Value addition to Heinz Ketchup” with some information and necessary records. In this report the data and information we collected, we tried our best to make it meaningful and clear. In this report, whatever we experienced, we believe that it will help us in future. We are very happy to submit this report to you successfully. We therefore pray and hope that you will be kind enough to receive our report and hope it will satisfy you. Thank you Sir. Yours sincerely, NAME ID SIGNATURE 1. Tawsif Bin Maksud. 0910374 2. Kaptia Mumtahana. 0910330 1. Executive Summary: [pic] “To do a common thing uncommonly well brings success.” —Henry J. Heinz. The H.J. Heinz Company, headquartered in Pittsburgh, Pennsylvania, is the most global of all U.S.-based food companies. Famous for our iconic brands on six continents, Heinz provides...
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...Analysis & Interpretation 24 (Of Our Survey) 24 Findings of Study 37 Tourism Marketing Management * Tourism Sector in India (Overview) Introduction Tourism and hospitality, a key sector of the Indian economy, plays a key role in the growth of Brand India and accounts for around 12.4 per cent of the total employment in India. Globally, tourism ranks fifth as an export category after fuels, chemicals, food and automotive products. The tourism and hospitality sector in India is highly optimistic with a large number of hotel chains having lied up their expansion plans. The renewed sense of optimism comes on the back of a volatile economic environment for most part of 2014 and the sector hopes that initiatives announced by the new government, including those related to e-visas and specific funds for developing tourist circuits, would lead to good business. The policies and changes implemented by the Government of India have been...
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...Development of Tourism (with A.J. Burkart) Holiday Surveys Examined The Management of Tourism (with A.J. Burkart eds) Managing Tourism (ed.) A Manual of Hotel Reception (with J.R.S. Beavis) Paying Guests Profile of the Hotel and Catering Industry (with D.W. Airey) Tourism and Hospitality in the 21st Century (with A. Lockwood eds) Tourism and Productivity Tourism Council of the South Pacific Corporate Plan Tourism Employment in Wales Tourism: Past, Present and Future (with A.J. Burkart) Trends in Tourism: World Experience and England’s Prospects Trends in World Tourism Understanding Tourism Your Manpower (with J. Denton) Dictionary of Travel, Tourism and Hospitality S. Medlik Third edition OXFORD AMSTERDAM BOSTON LONDON NEW YORK PARIS SAN DIEGO SAN FRANCISCO SINGAPORE SYDNEY TOKYO Butterworth-Heinemann An imprint of Elsevier Science Linacre House, Jordan Hill, Oxford OX2 8DP 200 Wheeler Road, Burlington MA 01803 First published 1993 Reprinted (with amendments) 1994 Second edition 1996 Third edition 2003 Copyright © 1993, 1996, 2003, S. Medlik. All rights reserved The right of S. Medlik to be identified as the author of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988 No part of this publication may be reproduced in any material form (including photocopying or storing in any medium by electronic means and whether or not transiently or incidentally to some other use of this publication) without the written...
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...TABLE OF CONTENTS 1)1.0 Executive Summary…………………………………………………… Page 3 2)2.0 Situation Analysis……………………………………………………… Page 4 2.1 Company Analysis…………………………………………………….. Page 4-7 2.2 Macro-environmental PEST analysis ………………………………… Page 8-11 2.3 Market Analysis……………………………………………………… Page12-13 2.4 Competitor Analysis………………………………………………….. Page 14-17 2.5 SWOT Analysis……………………………………………………… Page 18-20 3) 3.0 Market Targeting and Positioning……………………………………… Page21 3.1Target Market…………………………………………………………… Page21-22 3.2 Product Positioning……………………………………………………… Page 23-24 4) 4.0 Marketing Strategy……………………………………………………… Page25 4.1 Product…………………………………………………………………. Page25-29 4.2 Price…………………………………………………………………… Page30-33 4.3 Promotion……………………………………………………………… Page34-38 4.4 Distribution……………………………………………………………. Page39-42 5) 5.0 Financial…………………………………………………………………… Page43-46 6) 6.0 Control……………………………………………………………………… Page47-51 7) References……………………………………………………………………...... Page 52 1. Executive Summary First of all, we decided to choice HupSeng as our title of marketing plan. HupSeng is a well know brand in Malaysia. Besides, there have several type of biscuits brand in Melaka, Malaysia such as Julie’s, Oriental, Munchy’s and so on. All of these...
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...Moreover, we also compare and contrast our “Van Tho” vegetable oil and the competition’s products. We also give some numerous data to easier forecast about this market. In part IV, “Preliminary marketing plan”, we will gather the information from Part I “Cultural analysis” to part III to develop a marketing plan for “Van Tho” vegetable oil in the our target market in India, Mumbai and New Delhi. We would point out the opportunities, threats, strengths, weaknesses to understand what we have and what we have to do next. We also provide the plan of promotion, distribution when we first introduce our “Van Tho” vegetable oil in our target market. Also provided in this paper is other information which is necessary for our plan. This paper can be a market orientation to help our company around company objectives, markets, and the competitive environment. Doing business in home country involves much difficult. However, doing business internationally, the problems are multiplied. Therefore, it is important to do this paper in order to make things easier when we do business in a country which we are new to everything....
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...gerry JoHnson KeVan sCHoles rICHard WHIttIngton Fundamentals oF strategy ACCESS CODE INSIDE unlock valuable online learning resources Once opened this pack cannot be returned for a refund Welcome to FUNDAMENTALS OF STRATEGY Strategy is a fascinating subject. It’s about the overall direction of all kinds of organisations, from multinationals to entrepreneurial start-ups, from charities to government agencies, and many more. Strategy raises the big questions about these organisations – how they grow, how they innovate and how they change. As a manager of today or of tomorrow, you will be involved in influencing, implementing or communicating these strategies. Our aim in writing Fundamentals of Strategy is to give you a clear understanding of the fundamental issues and techniques of strategy, and to help you get a great final result in your course. Here’s how you might make the most of the text: ● Focus your time and attention on the fundamental areas of strategy in just 10 carefully selected chapters. Read the illustrations and the case examples to clarify your understanding of how the concepts of strategy translate into an easily recognisable, real-world context. Follow up on the recommended readings at the end of each chapter. They’re specially selected as accessible and valuable sources that will enhance your learning and give you an extra edge in your course work. KEY CONCEPT AUDIO SUMMARY ● ● Also, look out for the Key Concepts and Audio Summary icons...
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