...Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 6 Weaknesses 6 Opportunities 6 Threats 7 Market Objectives 8 Product Objective 8 Price Objective 8 Place Objective 8 Promotion Objective 8 Marketing Strategies 8 Product Strategies 9 Price Strategies 9 Place Strategies 9 Promotion Strategies 9 Tactics and Action Plan 10 Product Action Plan 10 Price Action Plan 10 Place Action Plan 11 Promotion Action Plan 11 Monitoring Procedures 11 Introduction Company Q produces the GWell Air Purifier which effectively removes smoke in the air, dust particles, pollen, and other particulates that may cause allergic reactions to young children and sensitive adults. Compay Q’s team of engineers and designers developed the GWell Air Purifier through concept and prototype testing. They found that the visual design and features of the appliance is very appealing to potential buyers. Extensive testing showed that this product is a very efficient product in purifying the air. In addition, the company’s production process is very efficient and results in a minimal amount of raw material waste. These factors and the small-front investment for the product will enable to company to offer the products at the lowest possible cost in relation to similar products in the market. The debt-to-equity ratio of Company Q is very low while its credit rating is high. The relationship of the company with current suppliers is excellent, but raw materials are also sourced from other suppliers...
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...like folded paper designed to trap the smaller particles. The paper is actually a mat of very dense glass fibers and, unlike the gauze, it doesn't simply filter out small dust particles like a sieve. Instead, it uses three different mechanisms to catch dust particles as they pass through in the moving airstream. At high air speeds, some particles are caught and trapped as they smash directly into the fibers, while others snag on the fibers as they try to brush by. At lower air speeds, dust particles tend to wander about more randomly through the filter (a process known as Brownian motion after its discoverer, Scottish botanist Robert Brown) and may stick to its fibers as they do so. Together, these three mechanisms allow HEPA filters to catch particles that are both larger and smaller than a certain target size. The fibers in the HEPA filters trap dust and dirt particles in three ways. Some particles crash into filter fibers and are absorbed by impact. Some are caught as they flow along in the moving airstream, move too close to a fiber and are trapped by interception. At lower air speeds, some are trapped by diffusion (when randomly moving dust and air particles crash into one another and some are pushed into the filter fibers). According to NIOSH (the US National Institute for Occupational Safety and Health), a HEPA filter can trap 99.97 percent of dust particles that are 0.3 microns [1] in diameter whilst stopping mold spores and even some bacteria and viruses. ...
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...Company capture the market of air purifier and increase the volume of sales? OBJECTIVE 1. To determine what causes the poor sales of BIO-CLEAR 2. To recommend the necessary modifications in the marketing strategy or on the product features to improve sales. 3. To reintroduce the product to the market. AREAS OF CONSIDERATION 1. Product identity and specifications of different models. 2. Focus on a specific market. Where and who will buy the product. 3. Product promotion of RW & Company & foreign suppliers. 4. Pricing of air-purifiers. Strength | Weakness | a. Offered five models b. Manual and automatic sensor c. It can control air pollution d. All models can be controlled by infrared remote | a. Models look almost exactly the same b. They have the same output c. Can only be use in a closed room d. Only expensive models have automatic sensors | Opportunities | Threats | a. First product in local market that improves air quality b. High-end technology product c. Unique environmental control product | a. Unknown to the public b. High price c. Competitive environment (electric fans, coolers, air conditioners & etc.) | Conclusion: First, before introducing the product to the market RW & Company must conduct a feasibility study to define its market as accurately as possible for a deeper understanding of exactly who they are selling the product to. Since the product helps control air pollution, we can say that...
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...accomplishes is unbelievable - In less than an hour, the BIOCLEAR air purifier creates clear, healthy and stable air, just like in nature, by neutralizing an especially wide variety of contamination factors: Neutralizing stamen, dust mite and its secretions, which are allergens Neutralizing viruses (such as flu), germs, mildew spores and mold in the room air. Neutralizing toxic gases and volatile organic contaminant Neutralizing smoke and unpleasant smells such as cigarette smoke, animal and garbage smells, etc Purifying air behind pieces of furniture, in corners and in areas with stand-still air, where germs and mildew tend to develop. BIOCLEAR For a healthier future ... As of today you too can improve your living standards!!! BIOCLEAR International is proud to present to you with the new generation of air purifying devices. The device bears an international patent for neutralizing allergy stimulators in the room, thus enabling a space containing clear, pure and healthy air. The air purifierdevice creates clear air within the room as in nature, and enables us to breathe deeply and enjoy a healthier lifestyle. BIOCLEAR The way to breathe in the world Progress makes our life simpler, but it also entails many dangers throughout our lives. Air pollution, excessive stay indoors (in front of the T.V, Internet, etc.), and the strengthening of viruses require us to be responsible for our health and for the air we breath. All around the world, more and more people maintain healthier...
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...Stay On Top of Air Purification with Portable Air Purifier Indoor air toxins are unwanted, in some cases destructive materials circulating everywhere. Indoor air contamination is among the main five ecological health dangers. Generally the most ideal approach to deliver this danger is to purchase the best air purifiers in Singapore that controls or wipes out the wellsprings of poisons, and to ventilate a home with clean outside air. The ventilation system might, then again, be restricted by climate conditions or undesirable levels of contaminants held in the outside air. In the event that these measures are lacking, an air cleaning apparatus may be convenient. Air cleaning units are proposed to get rid of contaminations from indoor air. Some air cleaning mechanisms are intended to be introduced in the ventilation work of a home's focal warming, ventilating, and air-molding framework to clean the air in the entire house. When you buy portable air purifier in Singapore it could be utilized to clean the air in a solitary room or particular territories, yet they are not expected for entire house filtration. There is no standard estimation for the adequacy of portable air cleaners. While they may remove very small particles, they may be insufficient in getting rid of extensive particles. However, portable air purifiers are commonly useful when one is on a mission to some camping area or in the event that one is temporarily located in a given room. Remember to maintain good health;...
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...Unit 1 DB October 5, 2012 GO Green Air Purifiers The product that I choose was Ionic air purifier. Ionic air purifiers are a health risk; because it simply produces ozone, and that is a known human poison. According to the U.S. EPA, ozone can cause several major problem in a huma-begin. These problems consist of severe respiratory problems; vex asthma; substantial short-term decreases in lug capacity of fifteen to over twenty percent in some healthy adults;as well as inflammation of the lung-tissue. It also leads to emergency room visits and hospital admissions; and between ten to twenty percent of all summertime respiratory related hospital visits in the northeastern U.S. are associated with ozone contamination. It will also weaken your body immune response defenses; therefore, making us we the people be more vulnerable to respiratory infections; such as pneumonia and bronchitis (Ozone, 2012). The main focus of a market is simply to promote there products, and to achieve a better outcome then other leading brands. The sad thing is when customer enters a store to buy a product; they instantly think that there getting more for their money; as well as improving there situation. But in fact there making their situation worse by harming the people around them; as well as the environment with all the harsh chemicals that's in the product that the brought.(Green Clean Certified, 2012). We, as the marketer of Ionic Air Purifiers simply need to protect our environment...
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...aspects of air cleaners are hazardous gaseous by-products, noise level, frequency of filter replacement, electrical consumption, and visual appeal. Ozone production is typical for air ionizing purifiers. Although high concentration of ozone is dangerous, most air ionizers produce low amounts ( ppm). The noise level of a purifier can be obtained through a customer service department and is usually reported in decibels (dB). The noise levels for most purifiers are low compared to many other home appliances.[citation needed] Frequency of filter replacement and electrical consumption are the major operation costs for any purifier. There are many types of filters; some can be cleaned by water, by hand or by vacuum cleaner, while others need to be replaced every few months or years. In the United States, some purifiers are certified as Energy Star and are energy efficient. HEPA technology is used in portable air purifiers as it removes common airborne allergens. The US Department of Energy has requirements manufacturers must pass to meet HEPA requirements. The HEPA specification requires removal of at least 99.97% of 0.3 micrometers airborne pollutants. Products that claim to be "HEPA-type", "HEPA-like", or "99% HEPA" do not satisfy these requirements and may not have been tested in independent laboratories. Air purifiers may be rated on: CADR(Clean Air Delivery Rate); efficient area coverage; air changes per hour; the clean air delivery rate, which determines how well air has been...
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...is facing a potential shortage of supply of marconil, a new high-tech raw material for air filtration. During the past three weeks Sabor has been approached by three suppliers advising of this potential shortage and encouraging Sabor to sign long-term supplier contracts for the product to hedge against shortage. Sabor is not well-informed on the manufacturing process for marconil, however we are aware that two of the three component raw materials used to produce marconil are by-products from industrial processes and are reasonably stable. The third component raw material is the unknown. Further, we have heard rumors in a few years a much lower-cost substitute material for marconil might be developed. SIGNIFICANT FACTORS: 1. Potential interruption of supply of marconil (used for air filters) will have negative effect on sales revenues. 2. Current suppliers are pressuring Sabor to enter into long-term contracts. 3. Air filters currently represents 9% of corporate sales and is increasing 4. Current supply practice is to purchase needs on quarterly, semiannual or annual contracts. 5. Sabor is unknowledgeable in manufacturing process of marconil. 6. Rumors are that a lower-cost substitute for marconil will be developed in a few years. 7. Sabor air filters provide guaranteed continued sales volume for years due to replacement needs every six months 8. Marketing forecasts for moconil air filtration sales have been off-target (undervalued) ANALYSIS OF OPTIONS The first step...
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...BIO-CLEAR Air Purifier * In 1995 Mr. T. Wan of RW & Company agreed with his foreign suppliers that there would be a market for its BIO-CLEAR air purifier in the Philippines. Since there was then as yet no such comparable commercial product in the local market, the decision was made to bring it to the market as fast as possible. This decision was made to preempt the competition, to be able to define the market by being the first product that was to be locally available, and to build up brand equity. Arrangements were therefore made for the initial shipments of the product’s range of models into the Philippines. A year later, however, Mr. Wan was struggling with unsold inventory consisting mostly of the more sophisticated and computerized higher priced models. Sales in the provincial outlets were consistently poorer than predicted versus those in the urban areas, especially Metro Manila. Metro Manila sales, however, were still marginal as well. Product sales were barely covering costs, and Mr. Wan was wondering whether it would be better to simply discontinue offering the line. He would be talking to the foreign supplier’s representatives in a week and needed a good position in order to be able to strike a negotiation with confidence, especially because this supplier was not only the source of the BIO-CLEAR line of air purifiers but also of other home appliance products that RW & Company was selling. Above all, Mr. Wan had to decide as to whether or not he...
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...Air Pollution Air pollution in Egypt is a real, harmful and serious problem. It is caused by a wide variety of things. From these causes is the great amount of smoke that come from chimneys of factories that were built near the cities as it release great amount of harmful, poisonous, black smoke which is quickly spread in the air and change its color into black. Also the black color of car exhaust has a serious, bad effect on human's respiration and which unfortunately we breeze it daily as we walk on the streets. This car exhaust causes many horrible diseases in the human lungs and many other organs in the human body. In addition to all the means of transportation like buses and many others in Egypt that increases the rate of the black smoke in the air. All these effects affect mostly the houses which surround the streets and near chimneys as they can be easily polluted by this smoke. Such effects can easily help to increase the percent of viruses in the air and affect the human's health. Although the filters of the factories chimneys help to reduce the amount of smoke in the air, they are not used in the right way and sometimes they are not used at all. Aside from all of the usual and attempted supposed solutions, some real solutions, if implemented, would actually help reduce the air pollution problem. These solutions fall under the following title: Pollution Reduction Strategies. The set of proposed solutions was contributed by the Environmental Protection Agency in...
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...SUTRA 11 Now we are going to discuss smriti, which basically means memory. The sutra says anubhuta vishaya asampramoshah smritih. Anubhuta is the first wor, and anubhuta is translated as experienced. Experience in Sanskrit is called anubhuti, so anubhuta is called experienced, an experience that you have already experienced. Anu means something that follows or follows upon and bhuta means the element. So anubhuta means that which follows the matter field when consciousness or your personal awareness interacts with the matter field and is the tangible experience. Experience is a result of consciousness interacting with the matter fields, and that is anubhuta. Vishaya is an object of the experience that you have, so in general, they are the five matter fields, but they can also be another pattern of intelligence. One samskara can even have another samskara as its object of experience. Like the drink that I am consuming is a pattern of intelligence, and the personality that’s trying to enjoy it is also a pattern of intelligence. So when you interact with an object, an experience is created out of it. If you dissect everything and look into it, you will find just five matter fields interacting with five matter fields but in reality there are just two different patterns of intelligence interacting with each other, not necessarily just five matter fields. . Asampramoshah means kept inside, not letting go or allowing to escape. That is called smritih, memory. ...
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...Company capture the market of air purifier and increase the volume of sales? OBJECTIVE 1. To determine what causes the poor sales of BIO-CLEAR 2. To recommend the necessary modifications in the marketing strategy or on the product features to improve sales. 3. To reintroduce the product to the market. AREAS OF CONSIDERATION 1. Product identity and specifications of different models. 2. Focus on a specific market. Where and who will buy the product. 3. Product promotion of RW & Company & foreign suppliers. 4. Pricing of air-purifiers. Strength | Weakness | a. Offered five models b. Manual and automatic sensor c. It can control air pollution d. All models can be controlled by infrared remote | a. Models look almost exactly the same b. They have the same output c. Can only be use in a closed room d. Only expensive models have automatic sensors | Opportunities | Threats | a. First product in local market that improves air quality b. High-end technology product c. Unique environmental control product | a. Unknown to the public b. High price c. Competitive environment (electric fans, coolers, air conditioners & etc.) | Conclusion: First, before introducing the product to the market RW & Company must conduct a feasibility study to define its market as accurately as possible for a deeper understanding of exactly who they are selling the product to. Since the product helps control air pollution, we can say that...
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...International Journal of Management & Strategy,July-Dec.2010 Vol.1No.1 CONSUMER PURCHASE OF CONSUMER DURABLES: A FACTORIAL STUDY Hitesh D. Vyas,Ph.D., Bhavnagar University,India ABSTRACT “Many things that were considered as luxuries till about ten years ago have become necessities for most people today.” And in case of household goods consumption it has happened also, as scooter were luxury at once becomes necessity now. The present study is focused on a study of important factors and sources of information in purchase of consumer durables. This is an exploratory study using primary data collected through purposive sampling method with an adequate sample size of 100 household respondents of Bhavnagar city. It reveals that Company or Brand Name, guarantee / warrantee, Price, and After Sales Service are the important factors in purchase of durables. While, sources of important information authorized dealers’ shop, technical expert advice, role of TV as media and influence of friends, relatives and neighbors found important in purchase of durables by respondents. Keywords: Consumer Behaviour, Durable Products, Important Factors, Sources of Information, Buying Decisions. INTRODUCTION Marketing is seen as the whole business from the point of view of its final result, that is, from the customer’s point of view (Peter Drucker, 1986). The consumer is king in age of consumerism (McGuire, 2000). The term consumer behaviour defines as, state “the behaviour of consumers in deciding...
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...My Le Professor Robb A. Bajema EL 100 April 26th, 2013 Air pollution in China Air pollution is one of the most serious environmental problems in China. According to a new analysis, approximately 1.2 million people die prematurely from exposure to outdoor air pollution in China. A study by Greenpeace and Beijing University focusing on four Chinese cities estimates the number of people dying prematurely from air pollution is close to three times that killed by traffic accidents. The air has been classified as hazardous to human health, at its worst hitting pollution levels 25 times that considered safe in the US. The entire city is blanketed in a thick grey smog that smells of coal and stings the eyes, leading to official warnings to stay inside. The majority of the air pollution in China is generated by the burning of coal to generate electric power. China gets 80 percent of electricity and 70 percent its total energy from coal, much of it polluting high-sulphur coal. Around six million tons of coal is burned everyday to power factories, heat homes and cook meals. Jerry Goodell wrote in Natural History magazine: “In China coal is everywhere. It’s piled up on sidewalks, pressed into bricks, and stacked neat the back doors of homes. It’s stockpiled into small mountains in open fields, and carted around behinds bicycles and wheezing locomotives. Plumes of coal smoke rise from rusty stacks on every urban horizon. Soot covers every windowsill and ruins the collar...
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...PROCUREMENT OF MATERIAL FOR ACID GAS INJECTION WELL SUI DEVELOPMENT GEYSERS 30 GALLONS FOR QAMAR HOUSE AND NEWLY CONSTRUCTED ROOMS OF (JE DRIILING MESS) TV SETS 40 " FOR JE DRILLING MESS COOKING RANGE FOR QAMAR HOUSE SPLIT AIR CONDITIONERS 1.5 TONS FOR QAMAR HOUSE AND SD OFFICE FORK LIFTER 5 TONS CAPCITY FOR SD STORE PRIME MOVER WITH 40 FT FLAT BED TRAILERS FOR SD GARRAGE WOODEN SOFA SET (5 SEATER) FOR CS MESS CONSTRUCTION OF RCC ABULUTION BLOCK IN SD LABOR BARRACKS FOUR WARANDAS IN FRONT OF NEWLY CONSTRUCTED LABOUR BARRACKS RCC GODOWN -3 (70' X 40') FOR DRILLING MATERIAL AT SD STORE G.I SHED (75' X 54') OVER PLATFORM NO 4 & 5 AT SD STORE COOL ROOMS -2 (SIZE 33' X 22') AT SD STORE DRIVER SITTING ROOM AT SD GARRAGE RCC MESS BLOCK SIZE (36' X 18') FOR CS STAFF OF SD AT LABOUR BARRACKS DEVELOPMENT DRILLING DOWNHOLE EQUIPMENT FOR ONE SUI WORKOVER WELL (DUAL STRINGS) WELLHEAD SPARES FOR SUI WORKOVER WELL DOWNHOLE COMPLETION FOR WORKOVER OF SUI WELL (DUAL STRING) DOWNHOLE COMPLETION FOR WORKOVER OF SUI WELL (SINGLE STRING) TUBING HEAD & X'MAS TREE FOR WELL SUI-96 (M) DOWNHOLE COMPLETION FOR WELL SUI-96 (M) SFGCS UPGRADING HP-COMPRESSORS WALKIE TALKIE SETS H2S GAS MONITIOR OXYGEN (O2) MONITOR MAGNETIC DRILL MACHINE AIR CONDITIONING UNIT CAPACITY 25 TON AIR CONDITIONER-SPLIT TYPE 1.5 TON EX INTRINSICALLY SAFE TRUE-RMS MULTIMETER BENCH POWER SUPPLY PLC PROGRAM CONFIGURATOR FOR NITROGEN PACKAGE SUPPLY INSTALLATION & COMMISSIONING OF JOKEY PUMP REPLACEMENT OF STARTING SYSTEM FOR...
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