Premium Essay

Air Tel Case Study

In:

Submitted By sridhar7891
Words 4805
Pages 20
REPORT ON
BHARTI AIRTEL LIMITED

Submitted to
Prof. A. Nag

Submitted By
Vivek Kumar Gupta (05_F1_129)
Mohd. Imran (05_F1_113)

Institute of marketing and management Uploaded for www.projectsparadise.com

CONTENTS
Acknowledgment

3

Executive Summary

4

Introduction

5

Objectives

8

Methodology
Primary Data Sources
Secondary Data Sources

8

Analysis
SWOT Analysis
BCG Matrix
Porter Model
Ansoff matrix
Environmental Analysis
Competitors Analysis

12
16
17
18
19
21

Findings

25

Recommendations

26

Bibliography

27

References

27

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2

ACKNOWLEDGEMENT
There are many people who have been of enormously help in the preparation of this Project on Housing Finance In India, we are specially thankful to Dr. A. Nag, faculty at Institute of Marketing and Management who have given us this opportunity to undertake this project.
We are thankful to all our friends giving their remarkable contribution and special thanks to our faculty in charge, Dr A. Nag who not only explained the topics very well but all have thrown a good insight at the practical aspect too.

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3

EXECUTIVE SUMMARY
This report on Bharti Airtel is done to findout certain objective regarding the strategic approach Adopted by Airtel to stand strongly in the competitive telecom market. Airtel’s marketing strategies are analyses using various models like
SWOT analysis, BCG Matrix, Ansoff’s matrix, porter’s five forces etc.
The outcomes of these models are properly analyzed to find out the various aspects like companies position and competitors position in the market.
This report on Airtel not just give description about the company but it also talks about the various marketing strategy adopted by the company.
SWOT analysis of Airtel helps to

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