AIRASIA X BHD
Table of Contents 1.0 Company Profile 1 1.1 Introduction of Company 1 1.2 Vision 2 1.3 Mission 2 1.4 Value 2 1.5 Logo 3 1.6 Motto 3 1.7 Corporate Information 4 1.8 Organizational Structure 5 2.0 General Environment Analysis 9 2.1 Politic Factors 9 2.2 Economic Factors 10 2.3 Social Factors 10 2.4 Technology Factors 11 2.5 Legal Factors 11 2.6 Environmental Factors 12 3.0 Task Environment Factor 13 3.1 Porter Five Forces Analysis 13 3.1.1 The Threat of the Entry of New Competitors 13 3.1.2 The Threat of Substitute Products or Services 13 3.1.3 The Bargaining Power of Customers 14 3.1.4 The Bargaining Power of Suppliers 14 3.1.5 The Intensity of Competitive Rivalry 15 3.2 Level of Threats 15 4.0 S.W.O.T Analysis 16 5.0 TOWS Matrix 18 6.0 Ratio Analysis 20 6.1 Profitability Ratios 21 6.2 Margin Analysis 21 6.3 Asset Turnover 22 6.4 Credit Ratios 23 6.5 Long-Term Solvency 24 6.6 Growth over Prior Year 24 6.7 Conclusion from Ratio Analysis 25 7.0 Strategic Directions 26 7.1 Market Development 26 8.0 Additional Information 29 9.0 References 31

1.0 Company Profile 2.1 Introduction of Company
Focusing on the low-cost, long-haul segment - AirAsia X was established in 2007 to provide high-frequency and point-to-point networks to the long-haul business. AirAsia X's cost efficiencies are derived from maintaining a simple aircraft fleet and a route network based on low-cost airports, without complex code-sharing and other legacy overheads that weigh down traditional airlines without compromising on safety. Guests continue to enjoy low fares, through cost savings that we pass on to our guests.
AirAsia X's efficient and reliable operations are fully licensed and monitored by Malaysian and international regulators, and adhere to full