AIRCEL
Aircel Group at a glance * Aircel group is an Indian mobile network operator. * It is a joint venture between Maxis Communications Berhad of Malaysia and Sindya Securities & Investments Private Limited, whose current shareholders are the Reddy family of Apollo Hospitals Group of India, with Maxis Communications holding a majority stake of 74%. * Aircel commenced operations in 1999 and today is the leading mobile operator in Tamil Nadu, Assam, North-East India and Chennai. * It is India’s fifth largest GSM mobile service provider and seventh largest mobile service provider (both GSM and CDMA) with a subscriber base of over 66.7 million, as of January 2013 with 63.24% of them being active. * It has a market share of 7.33% among wireless operators (includes GSM, CDMA, and FWP operators) in the country. * More than 50 per cent of Aircel’s marketing budget for sport is earmarked for cricket. * Apart from being the sponsor of CSK in IPL, Aircel also sponsors the Lajong football club in Shillong and has been the title sponsor of the Chennai Open for three years now. * Aircel India has 3G spectrum in 13 circles. * The company also possesses BWA spectrum in 8 circles. Like other operators, Aircel has also adopted a precautionary approach and is in no hurry to roll out its 4G network. * 3G has been doing extremely well for Aircel. The data revenue doubled in calendar year 2012 over 2011 and subsequently our 3G subscriber base also grew three times last year. Aircel’s 3G subscriber base has grown four times in the last one year and is growing at more than the industry average of 12-13 percent and the user base is over 1 million. * The top line for Aircel has been growing 22 per cent but there is pressure on the bottom line. * Value-added services constitute only 15 per cent of revenues with the bulk, 85 per cent,