...INTERGRATED CASE STUDY MALAYSIA AIRLINES CASE STUDY NO NAME STUDENT ID 1 ANGELINE JONG HO CHIN 35474 2 FONG SHU YIING 36085 3 SURESH A/L MINAIAH 38941 4 LEE YOKE LAN 39541 5 WAI POH YAN 39641 Malaysia Airlines INCOME STATEMENT ANALYSIS Income Statement Analysis (Cont’) Year/ Aspect 2008 2009 2010 2011 2012 Revenue Increase 2.38% Decrease 24.78% Increase 14% Increase 5.77% Decrease 2.69% Expenditure Increase 5.44% Decrease 19.71% Increase 9.19% Increase 21.57% Decrease 12.84% Net profit for the year Net profit (RM 245,697,000 ) Net profit (RM 493,106,000 ) Net profit Net loss (RM (RM 2.5 237,346,000 billion) ) Net loss (RM 430,738,000 ) Increase 39.09% Increase 63.74% Increase 47.57% Finance Increase cost-interest 29.61% expense Increase 15.19% BALANCE SHEET ANALYSIS • Balance sheet and cash flow – interrelated • cash flow explains inflow and outflow of cash which any changes in balance will affect cash flow • Operating Activities – changes in current assets and current liabilities • Investing Activities – changes in non current assets and other income • Financing Activities – changes in equity and liabilities BALANCE SHEET ANALYSIS There was no long term borrowings in year 2003 until 2006 because of most probably government take over it. CASH FLOW ANALYSIS OPERATIONAL ISSUES & SOLUTIONS ...
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...Content 1.0 Introduction……………………………………………………………………02 2.0 Background……………………………………………………………………03 3.0 SINGAPORE AIRLINES Mission, Vision and Values……………………………………………04 3.1 Mission…………………………………………………………………………04 3.2 Vision…………………………………………………………………………...04 3.3 Values…………………………………………………………………………..04 Table 1: Values………………………………………………………………………..04 4.0 Core Competencies………………………………………………………….05 5.0 SWOT Analysis……………………………………………………………….06 Table 2: SINGAPORE AIRLINES SWOT Analysis ………………………………………………………06 5.1 Weakness……………………………………………………………………...06 5.2 Threats…………………………………………………………………………06 6.0 PESTLE Analysis…………………………………………………………….07 Table 3: SINGAPORE AIRLINES PESTLE Analysis …………………………………….......................07 7.0 Recommendation…………………………………………………………….08 8.0 Conclusion…………………………………………………………………….09 9.0 References…………………………………………………………………….10 1.0 Introduction Aviation industry is one of the largest, growing and most competitive industries in the world. Its main duty is to provide air transportation services for its customers. Manufacturing aircrafts, handling airlines and ground support are part of the industry. Global market businesses such as medicine, tourism, transport are connected to the airline industry. Every year, more than half of the world’s tourist travel by air as it is fast, safe and a comfortable way to travel long and short distances. In 2013, the Airports Council International (ACI) annual published report stated that 6.3 billion passengers...
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...Strategy In this report, it uses PEST analysis to analyse easyJet's global strategic, it related to political, economic, social and technology aspects. Firstly, in the political aspect for easyJet, its opportunities are government allowed it to purchase new aircrafts, and the government may guidance or assistance to easyJet to expand its business. In addition, the relationship between European countries is the element that influence easyJet's business. A good relationship makes EU politically stable, and that helps the economic growth of easyJet. However, along with the changes in political, that also bring threat to easyJet. Such as government made a strict carbon emission limits to detect airlines. And due to this policy, airlines have to face the fines that from the Environment Agency. In July 2013, easyJet made the agreement with Airbus that the shareholders of easyJet they purchase 35 current generation A320 aircraft and all the aircrafts will deliver to easyJet between 2015 to 2017, and 100 new generation A320neo aircrafts will deliver to easyJet between 2017 to 2022. (Essay UK, 2013) Secondly, in the economic aspect, even though the global economy is recession, but easyJet's profit is increasing, it able to offset the increasing fuel cost. And there are two reasons of easyJet can increasing its profit. (1) According to the global economy recession, people are more and more sensitive in price for their consumption, they may pay more attention to find out the most cheaper...
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...Strategic Analysis and Choice Intake: October 2006 Student ID # 069017970 Master of Business Administration Module 2 Strategic Analysis and Choice Submitted by: Mohammed Hassan Sidahmed Student ID # 069017970 Intake: October 2006 1 Strategic Analysis and Choice Intake: October 2006 Student ID # 069017970 Strategic Analysis and Choice With reference to empirical examples, identify the circumstances in which a company should consider implementing a process of strategic renewal. What business strategies can they adopt in such circumstances and what factors are likely to influence the success of such strategies? 2 Strategic Analysis and Choice Intake: October 2006 Student ID # 069017970 A close look upon circumstances in which a company should consider implementing a process of strategic renewal and how to clearly identify these circumstances , analysts have to explore checklists and frameworks to find information necessary for conducting an internal and External Audit , to assess very clearly the internal and external Environments , so that the Company finds out where it currently stands and in order to take advantage of opportunities and its strong areas and to make plans for threats and weak areas when preparing business strategies. For the assessment External environment, it is best conducted by the PESTLE Analysis the factors are : ( P – Political , E – Economical , S – Social , T – Technological , L - Legal...
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...Ryanair PESTLE Analysis PESTLE is the acronym for political, environmental, social, technological, legal and environmental, and this tool, devoted to carry out analysis considering the external influences to an organisation’s activity, is of fundamental importance to properly develop a reliable strategy. The political aspect of this tool considers the possible political influence on the strategy pursued by the organisation. For Ryanair this aspect has represented a considerable advantage, in that the European Union is a completely stable political region and the EU integration has allowed the carrier to expand its activity and routes. On the other hand of it, the airline is affected by the decisions posed by other political organisations like the OPEC, the organisation that unite the oil producer countries and that decide on the oil costs, determining its output quantity, distribution and global supply chain. The incredibly high cost of fuel has strongly affected Ryanair revenues, showing how the industry is particular sensitive to oil cost fluctuation. The social environment is currently mainly characterised by demographic trends, particularly the ageing population and by changing consumers preferences, which are quite difficult to predict and are very much linked to the price of the service. The ageing population factor is likely to impact the travel industry in the next decade and to cause a shift in land transport, easier to access, to use and allowing movements from...
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...Introduction QANTAS is operating mainly domestically and internationally in air transportation company for various types of travelling, such as leisure and business, cargo and logistics facilities as well as support operations which includes: information technology, catering, ground handling, engineering and maintenance (Qantas Annual Report, 2013). Qantas Group also has dual brand strategy. It operates under Jetstar Airline, as a subsidiary. Jetstar is operating under a low-cost business model and it competes with local market airlines, such as Virgin Australia and Tiger. As for the Qantas airlines, it is positioned as a premium full-service carrier, providing hi-end experience for business class and corporate customers. They all have a major influence on the business, its strategy and therefore its performance. This business strategy gives Qantas Group its quite unique and competitive advantage situation of having two well known companies in the superior and low fares segments at the Domestic and International markets (Qantas Annual Report, 2013). The demographics of Australia is taking optimistic atmosphere within the business with the increase of Generation Y and retiring Baby boomers. Schedules become more significant over service quality in current constantly changing business environment around the world. Also, with the rise of ecological concern, consumers are searching for eco-friendly transport methods. However,...
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...Southwest Airlines Prepared for: Mr. Balasubramanian Shankar Due date: Monday, 5th October 2015 Submitted by: Jiyeon | CT00000000 | TABLE OF CONTENTS 1. INTRODUCTION 2 2. COMPANY BACKGROUND 3 3. PESTEL ANALYSIS 4 3.1 Political 4 3.2 Economic 4 3.3 Social 5 3.4 Technological 5 3.5 Environment 5 3.6 Legal 6 4. PORTER’S FIVE FORCES ANALYSIS 7 4.1 Threat of New Entry 7 4.2 Threat of Substitution 7 4.3 Buyer Power 7 4.4 Supplier Power 8 4.5 Competitive Rivalry 9 5. STRATEGIC RECOMMENDATIONS 10 5.1 Managing Technology Advancements 10 5.2 Maintain Cost Advantage 10 5.3 Geographical Expansion 10 5.4 Product Diversification 11 6. CONCLUSION 12 7. REFERENCES 14 1. INTRODUCTION The focus company in this report is Southwest Airlines (SA), a major low cost carrier in the United States (US). The aim of this report is to examine the current market environment and competitive power of Southwest Airlines. In order to have a substantial overview of its environment, two analyses, the PESTEL analysis and Porter’s Five Forces analysis, will be used to evaluate SA. With the findings, strategic recommendations will be made for the problems that the airline is facing or may encounter in the near future. 2. COMPANY BACKGROUND Southwest Airlines is a budget airline established in 1967 by Rollin King and Herb Kelleher and had its first flight in 1971. Headquartered in Dallas, Texas, SA is an important airline in the...
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...Word Count: 3500 Words Executive Summary Last 06 September 2012, Qantas had entered a 10-year partnership with Emirates that will go beyond the code-sharing and collaboration in terms of coordinated pricing, sales, and scheduling and benefit-sharing model which aims to jointly deploy one or more resource combinations. An in-depth analysis has been done on what are the internal and external factors that influence Qantas to form an alliance with Emirates. These factors are: Deregulation of open skies creating economic environment and open equal opportunities for all air carriers Excessive capacity, fuel cost, foreign currency exposure and threat of new entrants. Changes in customer taste and destinations, power of customers and growth of airlines alliances. Heavy investments in railways and telecommunication tools Consumer protection and passenger rights Growing percentage of global emission Airport slots allocations Similarity of resources and services such as Singapore Airlines and Cathay Pacific Improving services for better price Improving power of negotiation between the alliance and suppliers During the analysis of the case, a number of opportunities were found and related with the internal and external forces where these opportunities were viewed as factors to generate a competitive advantage in the market: Forming a 10-year partnership with Emirates to gain access with their resources and collaborate to see what it is capable of. These resources...
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...and profitability. The report examines the organization’s key business structure and operation, products and provides summary analysis of its key revenue lines and strategy. The analysis looks at the impact of external and internal factors on the organization, and evaluate it responses. Essentially SWOT and PESTLE analysis provide a simple framework through which strategic options can be identified in which Air Asia operate. The SWOT process will start by examining the strengths of the Air Asia of today. One of the most dominant strengths possessed by Air Asia is the adding of new Airbus A320 aircraft to its fleet. Airbus A320 gives Air Asia the largest, youngest and most modern fleet in the region. Another strength of Air Asia is the upgrading of the online booking system, in which will offer the ability to passenger to check in online and printing out boarding passes. An opportunity available to Air Asia is fastest growing market in China and India. Both countries give a huge opportunity for Air Asia to expand its business in the region. In the threat part of the analysis is concerned with identifying parts of the Air Asia that might affect its business performance. In recent years a whole class of low cost carriers such as Singapore’s Tiger Airways and other airline carrier coming into the market. PESTLE analysis is to conduct an environment analysis in the context of Air Asia international business operations, describing the major variables involved and the impact of the specific...
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...The industry: 2 PASTLE Analysis 3 Carroll’s four part model: 5 Demand and Supply: 7 Supply and demand in British Airways: 8 Price elasticity: 8 Conclusion: 9 References: 10 Introduction: In order to reach the maximum sustainable level of income and profitability in business, often analytical tools are used in the business methods. These analytical tools help to improve the effectiveness of the target program that is active and can help to show which areas of the business will be subject to refinement or applying again to the profit and loss account to maximize (Thrall et al 1954). According to Rizzello (1999), By addressing the business quantitative methods, management and recalculate a better understanding of the forces at work in their departments and in the business environment as a whole, in general the establishment of a higher level of control over all aspects of business. Many senior level executives concerned about increased investment in staff and systems to provide a comprehensive assessment to make. Ideally, the existing theories of the organizational and administrative arrangements are there to use environment as reliable guides for environmental activities. And therefore, a number of tests to assess the amount of the existing theory used by practitioners of the strategic environmental assessment and decision-making ability of their organizations to improve (Peter Dicken 2011). In this study, the researcher will analysis theories of business environment...
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...imagined with airline industry as this is moving industry is providing pace in the transportation of good and passengers with different types of benefits. These benefits are being offered to many other industries and societies as well. Due to its fast service facilities, this industry is playing a critical role in the development of world economy. It is to be believed that the concepts of internationalization and globalization have been possible to execute due to the immense service facilities from the airline industry. By means of this industry, many business organizations around the globe have been able to meet their objectives. This report is carried out to analysis the both micro and macro environments of the Emirates Airlines with the help of different framework so that the standing of this company can found out in the industry in comparison with the other competitors. To have clear understanding of its current position, discussion will be made on the STP strategy of the company along with current CSR strategy of the company. On the basis of the finding from these analysis, strategic planning will be developed for the company along with some recommendation will be produced for the company to get the best out from the current CSR strategy. 2.0 Marketing Audit of Emirates To have clear idea about the effectiveness of current marketing strategy of the organization, the most effective ways is to do the situational analysis. Here the same situational analysis of Emirates...
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...Company Analysis Jetstar was founded by Qantas in 2004 beginning with only 400 staff members and today employing more than 7000 members of staff, the companies’ main objective is to offer low cost flights to everyone and increasing the number of people flying versus other modes of transport. Currently rated as the third largest domestic flight company within Australia and a top five international airline by capacity offering 3000 flights per week to 56 destinations in 17 countries with a fleet of 80 aeroplanes. In the New Zealand and Trans-Tasman region Jetstar has flown over 1.8 million passengers to date, 75 million passengers in total since the companies launch in 2004 and 20 million passengers flown in the past year alone. Virgin Blue was welcomed to Australia in August 2000, operating only one route with 2 aircraft and 200 personnel. The second year seen an extra 13 routes added to the schedule followed by a further 9 routes the year after. The breakthrough year for Virgin Blue was 2004 joining the international market offering flights to New Zealand, Cook Islands, Fiji, Vanuatu and Tonga and by 2005 welcoming the companies’ 50th aircraft to the Australian fleet. Today Virgin Blue can boast partnerships with Etihad, Trans-Tasman Alliance and Delta Airlines offering many flights across many countries at both low cost and business class with now over 25 different routes domestic and internationally. Tiger Airways was launched in late 2003 and after only 5 years had welcomed...
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...superior performance by gaining alignment between its environment, strategy, core competencies and Organization structure. There are several frameworks, which can be leveraged in this process to assist a manager in building a high performance organization. The case highlighted how Singapore Airlines(SIA) navigated through the various challenges faced by the airlines industry such as over capacity, commoditization of offering and proliferation of low cost carriers through the execution of its business strategy and dispel the notion that competition advantage can only be created either by Cost leadership strategy or a differentiation strategy. The case show that SIA made a clear strategic choice of giving priority to profitability over growth and leveraged related diversification along with its operational practices, such as continuous people development and rigorous service design as drivers to achieve its strategic choice. SIA had unique challenges of competing solely on international routes due to the absence of domestic routes which acted as a catalyst in driving its goals of being just a little better than its competitors in the value chain and to achieve its strategic choice. The analysis of this case provides an insight into the level of strategic management and brings to the fore the aspect that functional level strategies are very critical in achieving competitive advantage and the focus by SIA in training in Cabin crew to create “Singapore Girl”. This resonated with...
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... Signature: AV Date: 27th November 2015 Table of content Introduction 4 LO1.1 5-6 LO1.2 7-8 LO1.3 9 LO2.1 10 LO2.2 11-12 LO2.3 12 LO3.1 13 LO3.2 13-14 LO3.3 15 LO4.1 16-17 LO4.2 17-19 LO4.3 19 Conclusion 20 Reference 21 Introduction In this assignment I will do two reports that are mainly related to British Airway and I will discuss about its mission and vision and features strategies that they will implement. Also, I will talk about stakeholders and economic system, monetary policies and fiscal environment. Additionally the report will contain British airway PESTLE and SWOT analysis. Note: This assignment is a resubmission for the following LO’s: LO1.3,LO2.3, LO3.1, LO3.3 and LO4.2. LO1.1 Purpose of different type of organisation Private sector businesses are owned and run by private individuals. Examples of private business sectors: 1. Sole traders 2. Partnerships 3. Companies (private and public) 4. Franchisees Aims 1. To make...
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...4/12/2015 4/12/2015 Executive Summary The purpose of this report is to analyse and evaluate the business strategy of Singapore Airlines. The report provides an informed review of Singapore Airlines’ executive management or organisational strategic analysis, decision making, implementation and evaluation of performance outcomes. Therefore, the report will cover many aspects such as strategic analysis, strategic directions and strategic objectives key-board business-level and international strategic, strategic implementation, as well as key strategic implementation issues and strategic evaluation. The strategic analysis takes place whereby analysing two general environments of Singapore Airlines. The first environment is the external environment which consists of PESTLE model, Porter’s Five Forces plus the government model, and the competitors of Singapore Airlines. The following is the internal environment which consists of Strategy Resources and Core Competency of Singapore Airlines. According to the results received from these two environmental analysis, Singapore Airlines has adopted an unusual dual-strategy. Vision, Mission, and stakeholder theory will be covered in the strategic direction setting. This part of the report will explain all sort of stakeholders and the importance of them to Singapore Airlines. Singapore Airlines adopted dual-strategy by competency of cost-effective service excellence, enshrined in a unique, self-reinforcing system of organizational...
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