Strategy means 'a global plan to reach a long-term goal,'
Tactics, on the other hand, means a short term plan or behavior

One uses tactics (little tricks) in a strategy (long-term plan).

"Strategy is doing the right things, tactics is doing things right."
Tactics are the meat and bread of the strategy. They are the “doing” aspect that follows the planning. Tactics refer specifically to action. In the strategy phase of a plan, the thinkers decide how to achieve their goals. In other words they think about how people will act, i.e., tactics. They decide on what tactics will be employed to fulfill the strategy.
The tactics themselves are the things that get the job done. Strategies can comprise numerous tactics, with many people involved in attempting to reach an overall goal. While strategy tends to involve the higher ups of an organization; tactics tend to involve all members of the organization.

Goals ‘“ has the word ‘go’ in it. Your goals should go forward in a specific direction. However, goals are more about everything you accomplish on your journey, rather than getting to that distant point. Goals will often go into undiscovered territory and you therefore can’t even know where the end will be.
Objectives ‘“ has the word ‘object’ in it. Objects are concrete. They are something that you can hold in your hand. Because of this, your objectives can be clearly outlined with timelines, budgets, and personnel needs. Every area of each objective should be firm.
Examples of Goals and Objectives
Goals ‘“ I want to be a better ball player. I want to learn more about Chinese history. I want to maximize my professional performance.
Objectives ‘“ I want to memorize the periodic table before my next quiz. I want to increase my sales by 10% this month. I want learn to play ‘Freebird’ on the guitar.

I recently heard a great example of the difference between a plan and a strategy, using sports. This example serves to illustrate the difference between a soccer team’s plan or strategy to score a goal.
A soccer team with a plan to score a goal might begin with a throw-in to another specific player. The ball would then be passed to a designated offensive player who would then be responsible for shooting the ball into the goal. The succession of moves would be deliberate and would not be adjusted when risks or obstacles to the plan were presented.
A soccer team with a strategy to score a goal might also begin a play with a throw-in one of a few different teammates. The main idea would then be to move the ball forward and pass to open offensive players who would then shoot the ball at the goal. The succession of moves would be open for adaptation and change if the ball were intercepted or if other players were open for receiving the ball.
Value n satisfaction customer value - is defined as difference between what a customer gets from a product, and what he or she has to give in order to get it.

customer satisfaction - is defined as degree of satisfaction provided by the goods or services of a firm as measured by the number of repeat customers.
Let's say for example, I own a cookie shop and make cookies. After deciding to change the cookie recipe, customers appear to be enjoying and buying more cookies. I haven't sat down to calculate if there was an actual increase in sales, but I have the impression that the newer recipe is increasing customer satisfaction. For this reason, I can say that the perceived value of the newer cookies is higher than the older cookies because they are capable of satifying more of the customers wants and needs (taste in the case of cookies
Segmentation helps you define your population in smaller group or segments. And that is its basic role. Take the example of someone who wants to market Shoes. For him the complete population is a market. However, he will further divide them into segments by categorizing them as Young, Middle aged, Old etc. Thus now he has his segments in hand.
Once you know your segments, you start targeting those segments. Thus targeting can be said to be a sub concept of Segmentation. Targeting plays a critical role in your marketing mix. If you are targeting the youngsters segment, then your products need to be more creative, more colorful and cheaper. But if you are targeting the middle aged working classes, your product needs to be elegant, it is ok to be high priced as they have buying power, and your promotions need to be different. Thus targeting will affect the Marketing mix.
Once you have your segment, and you know whom you need to target, you begin with the subtle art of positioning. Continuing with the above example – You have the youngsters segment, you are targeting them for colorful and hip shoes, but at the same time you have a competition in the same segment. So how do you take on that competition? It is by positioning yourself differently from the competition. You can position yourself as a quality brand with mid pricing, a cheap use & throw brand with higher quantities and movement, or a high quality brand with high pricing for the Sec A class. Where targeting mainly affects the Product and Pricing phase of the Marketing mix, Positioning mainly affects the promotions and placement stage of marketing mix.