...PERCEPTION & BRAND POSITIONING OF O’POTATO CHIPS In particular reference to AKIJ FOOD & BEVERAGE’’ Akij Food & Beverage Ltd. Submitted to: 1st Supervisor Kohinur Akter 2nd Supervisor Sumon Paul Chowdhury Lecturer’s BRAC BUSINESS SCHOOL Submitted by: Shariful Hasanul Huque ID:02104051 Page | 1 Letter of Transmittal May 10 ,2010 Ms.Kohinur Akter Lecturer BRAC Business School BRAC University. Subject: Submission of Internship Report. Dear Madam, Here is my report on “Consumer perception & Brand positioning of O’POTATO chips in particular reference to AKIJ FOOD & BEVERAGE.” It has been a pleasure as well as a challenge on my part to work on this report that has enabled me to know about Consumer perception & Brand positioning of O’POTATO chips. I wish you would be to kind to accept my Intern report and help me to complete my degree. Sincerely, Shariful Hasanul Huque Page | 2 Acknowledgement First of all I would like to thank the All Mighty for helping and supporting us to solve the assignment in time. I would also like to thank Mr. Shafiqul Islam Tushar ( AGM Brand ),Maidul hossain (Brand Executive),Mainul huq (Brand officer),Tuhin Sultana (Brand officer),Shamol Halder(B.O),Tazul Islam(Event Head),Sanaul Sikder(E.M.O), and Sumit Chakrabarty (AMO) & zahidul islam(research officer) of Akij Food and Beverage Ltd. for providing me enough support and guidance to enrich my report...
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...Hossain. Our task is to make a report on Akij Group and complete astudy that covers all important factors regarding the dawn of their business and their various accomplishments and hurdles along the way. 1.2 Objective of the report1.2.1 General Objective The general objective of our report is to discuss the about the company of Akij Group asa whole. We have focused on different sectors of their business. 1.2.2 Specific Objective • To define the enacted environment of the Akij Group • To explore different terms of management • Analyze recruitment and selection process of Akij Group • To find out how Akij Group have operated their endeavors • To describe the sectors they have 1.3 Scope of the report This report is created on the details of Akij Group. This report will help peopleunderstand the process of making and operating a company. 1.4 Limitations • The company had followed some privacy policy. For that reason they did not tellus everything we needed but we managed to find most of the necessary data. • Because of some unfortunate reasons, not all the employees were helpful ingiving information nor were they very much acquainted with the concept of preparing a report like this.1 2.0 Company Information 2.1 Background A sister concern of Akij Group, Akij Corporation Limited is the most organizeddistribution company in the country. Akij Group is country’s one of the leading businessconglomerates. Initially Akij Corporation Limited was known as Amin Enterprise...
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...Corporate Social Responsibility Of AKIJ Group of Industries Course Code: BUS 101 Course Title: Introduction to Business Submitted To: Ms.Rumana Afroze Senior Lecturer Dept. of Business Administration East West University Submitted By: Group name- United S/l | NAME | ID | 1 | Md. Sayedur Rahman Bhuiyan | 2013-2-10-187 | 2 | Nafiur Rahman Khan | 2013-2-10-183 | 3 | Alema Rahim Sadabi | 2013-2-40-039 | 4 | Hazera Israil Sumaiya | 2013-2-40-038 | 5 | Sabiha Afrin | 2013-2-40-041 | Date of Submission: 16th July 2013 LETTER OF TRANSMITTAL 16th July 2013. Ms. RUMANA AFROZE Senior Lecturer, Department of Business Administration East West University Dhaka. Dear Madam, We are pleased to inform you that the Corporate Social Responsibility report you assigned for 11th June 2013 has been completed. We have chosen Akij Group which one is the manufacturing organization as a topic of report. This report as per your instruction has covered all the authentic areas of concern and contains all the relevant information about the company’s history, vision, mission, goal, social responsibility for our country. We would dearly like to thank you for the faith you showed in our capabilities & the encouragement you gave us when assigning us the report. In this report you will experience concise idea about this report in the executive summary attached. We have tried our best to gather as much information as possible. All rules and regulation...
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...also the only son of his grandparents. Akij was admitted into a school, but used to remain away from the school, as he was required to give time in his father’s business. The economic distress of the family led Akij to earn for the family. During the Great Famine of 1942-43, Akij left home and reached calcutta in search of a job or business. Having no relative in Calcutta, Akij made the Shialdah Railway Station his shelter. He used to search some kind of work all through the day and at night would return to the platform of the station to sleep using bricks as pillow under his head. One day he got a cleaning job at Zakariya Hotel and that became the point of his rise in fortune. One day, when he was passing through Ramlochan Street, he observed that some mobile retailers purchased fruits from the street sellers on auction and sell those to different parts of the city. This process attracted him and started this humble business and started living on his own. As trading groceries was very popular and profitable in Calcutta, Akij opened a shop named Nilamwala Chhay Ana where every item kept for sale was six ana only. Shopkeepers sold their goods through reciting Hindi rhymes but as he did not know Hindi properly, he hired an assistant for reciting Hindi rhymes. One day, police arrested him, the court sentenced him 3 days jail and penalised Rs five. On being free from jail, he sold all of his so-called business goods. Meantime Akij was introduced to a Peshawari businessman...
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...Dhaka Tobacco Industries Dhaka Tobacco Industries came to the fold of Akij Group in late seventies when Government has decided to disinvest and hand over the Factory to private sector from the nationalised sector. The Factory is located at Morkun near Tongi and lot of investment into MEN & Machineries has turned the Factory in to a Modern cigarette producing unit. It employs about 1,200 people who works in a congenial atmosphere to deliver right quality to satisfy the million of Smokers’ taste and needs. Currently, Dhaka Tobacco industries produces eight brands of cigarettes. These are Navy, Legend White, Five Star, Red & White, K2, Surma and Diamond. Approximately one billion cigarettes are produced per month by the company’s factory in Tongi, Gazipur.One hundred million of the Navy brand are exported quality and are sold in Dubai. In storage, the tobacco is kept in air-conditioned and moisture controlled rooms where its perfection can be maintained for up to two years. The bales of processed tobacco are sliced in uniform sizes and ground. This is stored in the blending silos in specific ratios. The tobacco (lamina) is moistened, cut and dried. Some of the excess stem produced in National Leaf is also used. It is fed into a conditioner using auto feed. Then, it is cooled and stored in silos to be processed further when necessary. A stem roller is used to flatten the stem so that it is ready to be cut first by the cutter and then by a millicutter. It is moistened...
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...Company profile Akij Food and Beverage Ltd. “Brings Quality in Life”. 1. History: Akij Food & Beverage Ltd. (AFBL) a unit of Akij Group started its operation in the year 2006. AFBL manufactures a wide range of Snacks and Beverage for both National & International market alike. AFBL is a project worth $ 70 million& is funded by the parental company Akij Group. AFBL started its production at 400 bph in the carbonated soft drinks line and 300 bph in the juice line. In a span of one and a half years we have increased our capacity to 1800 bph. At present our capacity; one is at the ground breaking rate of 1900 bph. So in approximately three years time our capacity has increased three folds. During this same period most of our brands became either number one or are almost on the verge of becoming number one in their respective categories. Most of our machineries have been imported from world famous brands as Krones, Tetra Pak, Alfalaval, Sipa, and Husky to achieve the best quality. The history of Akij Group stretches back to later part of the forties. In its infancy, the Group started in humble way with jute trading which was known as the golden fiber of the country, earning highest amount of foreign exchange. Akij Group's ceaseless efforts with dynamic management and support from our numerous clients have led our Group in diversifying its business activities. In the second phase, the Group went into manufacturing...
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... | Akij Group | | Advertised: 29-7-08 | Closing Date: 10-8-08 | It was more than fifty years ago that we emerged into the market, and then it was as small-time jute traders. From such small beginnings, we have expanded into one of the top corporations in Bangladesh, and not only in size. We are proud of our infallible quality and excellent service. We value our consumers as unique individuals and try our best to provide merchandise to suit the needs of each distinct consumer group. The founder late Sk. Akij Uddin realize to do something for this country is to do for its people. He made a sense how to develop & customize whatever growers are grown like Tobacco, Jute etc. In this regards, first he established a traditional handmade Bidi factory in 1952s. Over a decade, he made several no. giant manufacturing industry through out the country. Now – a – days Akij Group consists of: (1)Dhaka Tobacco Industries, Morkun, Tongi, Gazipur. (2)Dhaka Tobacco Industries – Leaf Processing Factoty, Golora, Manikgonj. (3)Akij Match Factory Ltd. West Mukhterpur, Munshigonj. (4)Akij Printing & Packages Ltd. Tongi, Gazipur. (5)Akij Textile Mills Ltd. Golora, Charkhanda, Manikgonj. (6)Akij Food & Beverages Ltd. Dhamrai, Dhaka. (7)Akij Zarda Factory Ltd. Golora, Charkhanda, Manikgonj. (8)Akij Jute Mills Ltd. Noapara, Jessore. (9)Akij Transport Agency, Tejgaon, Dhaka. (10)Akij Particle Board Mills Ltd. Tara, Manikgonj. (11)Akij Cement Company...
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...CREDIT RATING REPORT ON Akij Food & Beverage Ltd. REPORT: RR/848/11 This is a credit rating report as per the provisions of the Credit Rating Companies Rules 1996. CRISL’s entity rating is valid one year for long-term rating and 6 months for short term rating. CRISL’s Bank loan rating (blr) is valid one year for long term facilities and up-to 365 days (according to tenure of short term facilities) for short term facilities. After the above periods, these ratings will not carry any validity unless the entity goes for surveillance. CRISL followed Corporate Rating Methodology published in CRISL website www.crislbd.com Address: CRISL Nakshi Homes (4th & 5th Floor) 6/1A, Segunbagicha, Dhaka-1000 Tel: 7173700-1 Fax: 88-02-9565783 Email: crisldhk@crislbd.com Analysts: Entity Rating Outlook Bank Facilities Ratings: Bank/FIs IBBL Date of Rating Declaration Long Term APositive Mode of Exposures (TK in Million) TLO* of Tk.750.16 WCL** of Tk. 83.66 May 26, 2011 Short Term ST-3 Asif Imtiaz Ahmed aiahmed@crislbd..com Asiful Huq asif@crislbd.com Entity Rating Long Term: AShort Term: ST-3 Outlook: Positive Ratings blr Ablr A- *TLO- Term Loan Outstanding **WCL Working Capital Limit ** CRISL rated the short term facilities under long term scale in view of their revolving nature 1.0 RATIONALE AKIJ FOOD & BEVERAGE LTD. CRISL has assigned ‘A-’ (pronounced as single A minus) rating in the Long Term and ‘ST-3’ rating in the Short Term to Akij Food and Beverage Limited...
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...is very important for a BBA student. This program helps BBA students get an initial experience about the practical field. As a student of BBA, with the partial fulfillment of the course requirement, I was assigned to pursue internship in AFBL, Panthapath Office, Panthapath, Dhaka. I have used my knowledge properly on marketing system. After observing thoroughly, I have prepared this report on the basis of my findings and observation relating to the topic. 1.2 Background The internship program is mandatory requirement for the students who are graduating from the Faculty of Business & Economics under the program Bachelor of Business Administration of Daffodil International University. For internship I was engaged in a host firm named Akij Food & Beverage Limited (AFBL) for three months period. During the period, I tried to learned tale to head of modern marketing. Consequently, I have decided to write...
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...3.3.1 The Specialty of Jute Yarn: i.Hydrocarbon free/Vegetable oil treated Jute yarn on demand.ii.Using of the world's finest hard district Jute in the batch.iii.Maintaining strict shipment schedule.iv.Do not compromising when it comes to quality and Akij Jute Mills Ltd.may most humbly claim that they are the cleanest jute mill in the world. 3.4 AKIJ MATCH FACTORY LTD. Akij Match Factory Ltd. has been established in the year 1992 at a beautiful site near Muktarpur Ghat on the bank of river Sitalakshaya. It is a fully automatic match factorywhich produces 100% Carburized high quality safety matches.Dolphin is the brand name of the matches produced from this factory. the quality is very strictly controlled. At every stage, non standard products (wood layersor sticks) are rejected. However, these are not wasted. The sticks, wood layers and anyother scrap wood goes to be recycled in AKIJ Particle and Hardboard Mills. The faults inthe rejected matches are dealt with and these are packed manually. 3.5 AKIJ FOOD AND BEVERAGE LTD. “Brings Quality in Life”. Akij Food & Beverage Ltd (AFBL) a big name in Food processing & marketing sectorsstarted their journey officially on 2006 with three products but within this six year company able to add lot of products on its rosters. AFBL factory is located 50 kilometers outside from capital Dhaka in Krishanapura,Dhamrai. The factory is above 100,000 square meters. The total numbers of employeesare about 1200 people. And among them...
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...STUDY TOUR IN Akij Food and Beverage Ltd Industrial Study Tour report On “Akij Food and Beverage ltd” Dhamrai, Savar, Dhaka Submitted To: Mrs. Monira Chowdhury Lecturer of Business Studies Holy Cross College Submitted By Fairuz Sadaf Class: XI, Section: B Roll no: 3295 Date of Submission: 6th March, 2012 Table of Contents Serial No Title Page 1 ACKNOWLEDGEMENT 5 2 Executive Summary 6 3 Part 1: INTRODUCTION 1.1 PURPOSE OF THE STUDY 1.2 ORIGIN OF THE STUDY 1.3 METHODOLOGY 1.4 LIMITATION 7-9 4 Part 2 FINDINGS OF THE STUDY 2.1 FINANCIAL MANAGEMENT 2.2 ORGANIZATION CHART 2.3 PRODUCTION MANAGEMENT 2.4 COMPANY OVERVIEW 2.5 HUMAN RESOURSE MANAGEMENT 2.6 MARKETING MANAGEMENT 10-21 5 Part:3 3.1 PROBLEMS 22 6 RECOMMENDATION 22 7 CONCLUSION 22 LETTER OF TRANSMITTAL March 4, 2012 Mrs. Munira Chowdhury Lecturer of Management Holy Cross College Tejgoan, Dhaka- 1215 Subject: Submission of report on “Akij Food and Beverage Ltd.” Dear Madam, I am very delighted to present my report on “Akij Food and Beverage Ltd.”. This report is the consequence of and that we have carried out in Akij Food and Beverage Ltd at Dhamrai, Savar. This report and study tour of this report has given me the prospect to know about the production and management of Akij Food and Beverage ltd. I have tried my best to make this report as per your instruction and it would be a great...
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...Company Profile: Akij Group History of Akij Group stretches back to later part of the forties. In its infancy, the Group started in humble way with jute trading which was known as the golden fiber of the country, earning highest amount of foreign exchange. Akij Group's ceaseless efforts with dynamic management and support from our numerous clients have led our Group in diversifying its business activities. In the second phase, the Group went into manufacturing handmade cigarettes popularly known as bidis. This sector gave a real boost to the revenue earning of the Group as well as making a substantial contribution to government exchequer. With the passage of time, the Group undertook new ventures and presently there are 15 units of industries under its umbrella like cigarettes, handmade cigarettes, printing & packaging, textiles, hand board, pharmaceutical, leather processing and real-estate business are in operation, catering jobs for more that 32,000 people in various categories. The Group has plans for setting up more projects. The projects are already in pipeline. Foreign investors have shown keen interest in joining with us for joint ventures. The matter is under our active consideration and will hopefully soon mature. This will also help the nation's economy growth and will create job opportunities to various professionals. Akij Food & Beverage Ltd.: Akij Food & Beverage Ltd. (AFBL) a unit of Akij Group started its operation in the year 2006. AFBL manufactures a...
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...Company profile Akij Food and Beverage Ltd. “Brings Quality in Life”. 1. History: Akij Food & Beverage Ltd. (AFBL) a unit of Akij Group started its operation in the year 2006. AFBL manufactures a wide range of Snacks and Beverage for both National & International market alike. AFBL is a project worth $ 70 million& is funded by the parental company Akij Group. AFBL started its production at 400 bph in the carbonated soft drinks line and 300 bph in the juice line. In a span of one and a half years we have increased our capacity to 1800 bph. At present our capacity; one is at the ground breaking rate of 1900 bph. So in approximately three years time our capacity has increased three folds. During this same period most of our brands became either number one or are almost on the verge of becoming number one in their respective categories. Most of our machineries have been imported from world famous brands as Krones, Tetra Pak, Alfalaval, Sipa, and Husky to achieve the best quality. The history of Akij Group stretches back to later part of the forties. In its infancy, the Group started in humble way with jute trading which was known as the golden fiber of the country, earning highest amount of foreign exchange. Akij Group's ceaseless efforts with dynamic management and support from our numerous clients have led our Group in diversifying its business activities. In the second phase, the Group...
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...This study focused “NAVY” cigarette smoker of Dhaka City. It covered time span of 15 days starting from 16th July. It is a comprehensive study of the consumer's belief about the “NAVY” cigarette. The report focuses on the Consumer's belief, perception, lifestyle etc. and the currently what consumers are thinking about the “NAVY” cigarette. 1.4 Limitations Several problems were arises to complete this study. They were: 1. Some of the respondents failed to complete the questionnaire due to unavoidable reasons. 2. The management of “NAVY” did not want to reveal all the information about the product 3. For most of the corporate information of “NAVY” we totally depends on the information that provided by the officials website of Akij Group. 4. We did not get sufficient time to make a successful report and for this reason we made it as early as possible. 5. We did not get any report prepared in past in our library, so we only depends on instructions given to us. 6. We selected only 50 respondents as...
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...Executive summary: The purpose of the term paper is to represents the different types of marketing activities undertaken by carbonated beverage that is mojo by Akij Food and Beverage Ltd to hold customers of Bangladesh. Among various types of drinks mojo is the brand name of cola, Lemu is the brand name of Lemon and Speed is the brand name of energy drink. Immediately after the introduction of the brand it became very common among its purchaser because of the high quality and demanding delivery in every corner and junction of the country. While doing our work we understood that our chosen product is in the growth stage and has a long way to go. The term paper gives an idea how Akij Food and Beverage Ltd, has extended their products by bringing changes to attract consumer and alter their behaviour their strategy of product positioning and pricing. Moreover it gives a knowledge about the distribution of the product over their targeted segment and how they promote the cola drink, while keeping a good public relation with their customer. Table of Contents: Introduction………… …………………………………Page 3 Company profile…….……………………………..Page 3 – 4 Consumer behaviour……………………………….Page 5 - 8 Marketing Strategy…….…………………………...Page 8-11 Product strategy …...……………………………..Page 11-13 Pricing strategy ……………………………………...Page 13 Distribution strategy. …………………………... Page 13 -15 Promotion strategy…………………………… .Page 14 – 15 Recommendation………...
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