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Akron Children's Hospital

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1. What is the management-research question hierarchy for Akron Children’s Hospital?
The management research hierarchy for Akron Children’s Hospital includes: Discover the Management Dilemma: Akron’s Children’s Hospital felt the need to distinguish itself from the other prominent pediatric hospitals in the Northeastern Ohio area: Akron Children’s wanted to be the top pediatric hospital choice in Akron and the surrounding counties. Define the Management Question: How can we (Akron Children’s) convince the public, or parents of acutely ill children, to utilize the caring, compassionate, and technologically advanced resources of Akron Children’s Hospital over Rainbow Babies & Children’s Hospital or The Cleveland Clinic? Define the Research Questions: How can Akron Children’s Hospital distinguish itself from its competitors and prove its excellence in healthcare to the Akron area and surrounding counties? Investigative Questions: What factors do parents use to make a decision as to what hospital to use? Is a decision based on hospital reputation or is their decision an emotional decision? What do we need to do to heighten our reputation as a caring, compassionate, technologically advanced facility and to appeal to the emotional level as a means to attract (the parents of) acutely ill children to Akron Children’s over our competitors? Measurement Questions: What measures does Akron Children’s Hospital take to demonstrate their superiority over their competitors to cater to children and to facilitate the healing process? The research team of Marcus Thomas LLC observed many areas of the hospital, including the food, as well as how hospital staff and physicians interacted with parents and children. Their observations determined that everything that Akron Children’s Hospital does truly reflects their dedication to children and

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