The Lancaster MBA

Assignment First Page

Student ID number(s):

Student Name(s):

Nabil Kilany – 30675912
Khalil Elias – 30983977
Riyad Kurdi – 31082936
Ramzi Shokeh – 31007941
Laith Adas – 31007784
Nabil Al-Kilany
Khalil Elias
Riyad Kurdi
Ramzi Shokeh
Laith Adas

Module Name:

GMBA 558 - Strategy

Module Tutor:

Dr. Martin Friesl

Essay/Project Title

Professional Company for Real-estate Investment and Housing
Strategy Project

Word Count:

(5430 excluding Cover, Contents, reference list & appendices )

Assignment Due Date:

15-Nov-2013

By submitting this coursework for assessment, I/We acknowledge the following:

Academic Integrity
I/We have read and understood the Lancaster University Postgraduate Regulations
(http://www.lancs.ac.uk/celt/celtweb/marp) on cheating and plagiarism and state that the work I submit will be my/our own and will not contain any unacknowledged work from other sources. As the author(s) of submitted work in my/our name I/we am/are prepared to undertake a fair and reasonable oral examination of its contents.

Research Ethics and Governance
I/We have read and understood the Lancaster University Research Ethics and Governance code of practice. Note: This form is to be used as the first page for all coursework submissions.

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GMBA558 Group Assignment

The Lancaster MBA

Table of Contents
EXECUTIVE SUMMARY .............................................................................................................................. 4
INDUSTRY ANALYSIS & MACRO ENVIRONMENT ....................................................................................... 5

PESTEL Analysis ............................................................................................................... 5
Market Forces (Porter 5 forces model)