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Alan Sugar

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Alan Sugar- The Essex boy that showed ‘em all who’s boss.

When Alan Sugar was 12 years old, he woke up one Monday morning thinking that he was going to be his own boss and setup his own business in the middle of what they called a recession. His father hadn’t got much money as he worked in a garment factory and decided to create Alan’s own school uniform. Alan’s dad barely could afford £13 and the Sugar family lived in a very rough area. By Alan’s standards he thought his father “wasn’t the greatest tailor in the world” and always feared that his hard earned weekly cash was going to fall onto the floor and taken by kids that took the mickey out of him. Alan hated being made to stand out amongst the crowd. However he had a keen business eye, by the time he was 15 he a few enterprises going including deliveries of ginger beer, milk and paper rounds and shifts for the bakers and local supermarket. Little did he know did he know he had begun his long career as an entrepreneur and soon to become business leader. Today, we know Lord Sugar as the witty, wise and blunt multi-millionaire with pockets that are becoming ever deeper. Lord Sugar’s worth is estimated at over £700 million and an annual turnover of £30 million. Not bad for someone who famously started with only £100 selling TV aerials from the back of van in 1969. The key to Lord Sugars wealth was formed when he setup his first formal electronics company called Amstrad which begun selling low priced hifi and TV sets. The company could barely afford to pay its overheads at the start up and it took them half a decade before the business became a commercial success. Today Alan Sugar is no longer chairman and Amstrad is mainly commanded by BskyB making Sky+HD boxes and other major components. It’s ironic to think that someone who lived in a rough flat in East London selling used TV aerials is now one of the most successful business leaders in the world. Today Lord Sugar divides his time between his multimillion pound homes in Florida, Spain and Essex. In addition to his multimillion pound home he owns 2 private Jets worth £33.5 million, a Land Rover, a Bentley, a Ferrari and a Rolls Royce Phantom with his Initials as his number plate. (AMS 1) Despite Alan Sugars dramatic rise to power during Mrs Thatcher’s Conservative government, his political allegiances have remained with the labour party. During the 2010 elections he donated £400,000 to Labour in order to help them win and has made several other generous donations previously. These generous donations eventually got him invited to join as Labour representative in the House of Lords and gave the title Baron Sugar. Lord Sugar has been a successful entrepreneur, but has always said he had two regrets. The first was tolerating a racist manager in the early days of Amstrad. The second was not spending time with his mother whilst she suffered from depression toward the end of her life. On the final visit to her, she laid in her bed silent for a few minutes as Alan repeated “Mum, its Alan”- until she snapped “ Of course I know who you are! Who do think you are Lord Beaverbrook?!” No. He would become Lord Sugar of Clapton, one of the most influential people of the 21st century and loving husband and father to three children. What he has achieved from absolutely nothing at all is worth the upmost respect and admiration and we are unlikely to see another person like him in our lifetimes. Like Concorde, there is only going to be man like him.

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