...Indian Alcoholic Beverage Industry – Overview India is the third largest market for alcoholic beverages in the world. The demand for spirits and beer is estimated to be around 373 million cases. (Source: Annual Report, Government of India, Ministry of Food Processing Industries). The Alcohol Industry in India can be divided into the following five categories: - 1. Industrial Alcohol 2. Potable Alcohol 3. Mixed Distilleries (Industrial and Potable Alcohol) 4. Bottling Plants (purchasing alcohol and bottling alcoholic beverages) 5. Distilleries producing alcohol from substrates other than molasses. In India, majority of distilleries manufacture alcohol from Sugar Cane Molasses compared to international trend of grain based (rice, wheat, millet, Barley, corn and oat) alcohol. In India, since alcohol is largely produced from sugarcane molasses, the industry is cyclical in nature, as sugarcane production itself is affected every 3-4 years due to monsoon and other factors, resulting in low availability of molasses. Alcohol industry is the second largest source of revenue of the State Exchequer – Rs.25, 000 cores. The Industry turnover is ~Rs.54,000 core (Source: Euro monitor International 2009). It is the only Industry where inputs are decontrolled (free market price) and output is controlled (selling price is determined by State Excise in most States). The Indian spirits market has grown rapidly owing to rapid economic growth, rising disposable incomes, favourable...
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...Absolut Blank. The alcohol industry is an ever-competitive market—from small-batch to the biggest name brands. Founded in 1879, Absolut Vodka could be depicted as classic vodka; but Absolut markets their company to the unique individual pursuing an alternative lifestyle (Bhasin). They provide a diverse range of products that can provide a new twist to a classic experience. Absolut is one of the world’s top five spirit brands—sold in 126 markets (Absolut: Brand Profile). It is one of the few brands that have been able to continuously increase sales even though the market is shrinking (Bhasin). In an industry that is prohibited to advertise on the television, creativity and innovative campaigns are crucial for success. Absolut became one of the...
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...PBCL As Indonesia’s population is over 80% Muslim, the country’s alcoholic beverages industry is small and the sale of alcoholic drinks is tightly regulated. There is a 170% tax on alcohol imports which the government justifies on the moral and social grounds, represents a considerable challenge for local retailers. Local companies holding licenses to manufacture alcoholic drinks include Multi Bintang Indonesia and Delta Djakarta for beer and Ultra Prima Abadi for wines and spirits. San Miguel of Philippines has a brewery in Indonesia and its Anker Bir brand commands second highest sales in the country behind Bintang. Multi Bintang has successfully launched non alcoholic beers amied at Muslims. Bars and pubs dominate the value sales in alcohol...
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...THE STRUCTURE OF THE BEVERAGE ALCOHOL INDUSTRY This Report provides a summary description of the beverage alcohol industry, its nature and scope. It offers a basic overview of economic, trade, and development aspects, as well as how some of these relate to public health issues. It presents an analysis of current trends, such as industry consolidation, and possible future developments. It concludes by identifying a range of industry bodies and industrysupported bodies, such as trade associations and social aspects organizations (SAOs), which contribute to addressing social and public health aspects of alcohol. The word “alcohol” derives from Arabic al-kuhul and is applied to the many members of the family of alcohols. The type found in beverage alcohol is called ethanol or ethyl alcohol and is the result of the natural process of fermentation of fruits, grains, vegetables, plant matter, and even dairy products. Its three main classifications are wine, beer, and distilled spirits. Other classifications abound and are often related to culture, content, production method, and legality. 1 The relationship between beverage alcohol and public health has been studied extensively for more than a century, and continues to be of interest to governments, public health professionals, the public at large, as well as a central issue for the beverage alcohol industry. Indeed, over the past two decades, major international beverage alcohol producers have taken a broader look...
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...DESK RESEARCH TO EXAMINE THE INFLUENCE OF MARKETING AND ADVERTISING BY THE ALCOHOL INDUSTRY ON YOUNG PEOPLE’S ALCOHOL CONSUMPTION Research prepared for the World Health Organization by the Centre for Social Marketing at the University of Strathclyde Emma Cooke, Gerard Hastings and Susan Anderson March 2002 Acknowledgements For acquisition and translation of international data: Jill Bain, Marina Biniari, Liliana Carcamo and Ingrid Kajzer. For comments on the final draft: Anne Marie MacKintosh For administrative support: Kathryn Angus and Aileen Paton. CONTENTS Page No 1.0 INTRODUCTION 1 2.0 MANAGEMENT SUMMARY 2 3.0 METHODOLOGY 4 4.0 RESULTS 7 4.1 Advertising 7 4.1.1 Econometric Studies 7 4.1.2 Consumer Studies 11 4.2 Other Forms of Marketing 15 4.3 Developing and Transitional Countries 21 REFERENCES 25 1.0 INTRODUCTION At the World Health Organization Ministerial Conference on Young People and Alcohol in Stockholm (February 2001) considerable concern was expressed about the nature and pervasiveness of advertising and marketing by the alcohol industry. Explicit examples were shown of alcohol promotion exploiting the themes of sexual, sporting and lifestyle success, often in direct violation of advertising codes. Furthermore, many of the advertising examples displayed images of excessive consumption. In addition, the Conference noted...
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...http://topcompaniesindia.com/liquor-companies-in-india/ Liquor companies In India are not only doing well in the country but they have huge market share in the international market as well. Many renowned liquor brands across the globe are supplied by these Indian Companies. Here is the list of top liquor companies in India based on their market capitalization. United Spirits Limited USL is the leading players in the liquor industry and is not only the best in India but it is known as one of the best in the world. With more than 140 brands of liquors, the company is known globally for McDowell’s No.1, Royal Challenge, Black Dog, and Signature Antiquity. The company has 59% market share. * Owner- Vijay Mallya * Address- UB Tower, #24, Vittal Mallya Road Bangalore- 560 001, Phone no- 91-80-39856500, +91-80-39856959 * Website http://unitedspirits.in * Email: contactus@ubmail.com United Breweries The largest selling beer in India, Kingfisher is the flagship brand of United Breweries. The brand is won many awards and has been considered as one of the largest selling beers in the international market as well. This is one of the top 10 fastest growing brand in the UK. * Owner- Vijay Mallya * Address- Level 3, 4 & 5, UB Towers, UB City, 24 Vittal Mallya Road, Bangalore – 560 001, India. * Phone no- +91-80-22293333/22272807 * Website- http://unitedbreweries.com Email enquiries@ub-global.com Radico Khaitan One of the oldest and largest...
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...CHAPTER I BACKGROUND OF THE STUDY Introduction Alcohol is the drug of choice among youth. Many young people are experiencing the consequences of drinking too much, at too early age as a result, at too early age as a result, underage drinking is a leading public health problem in this country. As children move from adolescent to young adulthood, they lifestyle changes, development transition, such as puberty and increasing independent, have been associated with alcohol use. So in a sense, just being an adolescent maybe a key risk factor not only for starting to drink but for drinking dangerously. Drinking at an early age has been associated with later alcoholism and drinking problems in several countries. This has led some people to believe that delaying the age at which young people first drink alcohol might reduce the later incidence of alcohol abuse and alcoholism. That might work if drinking at age actually causes subsequent alcohol problems. ¹ __________________________ ¹ Wikipedia free encyclopedia, internet ------------------------------------------------- However, there is growing evidence that early ------------------------------------------------- ------------------------------------------------- drinking, in societies not permitting it, is not the cause, but ------------------------------------------------- ------------------------------------------------- only a symptom of...
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...of alcohol in UK and the governments control Over the last few years, it’s obvious that an appropriate restriction of alcoholic beverages advertising should be adopted in the UK. Alcohol harms to stomach, liver and nervous system, but may also lead to the rising criminal rate and be threaten to human safety. Therefore, advertising of alcohol seems to be a factor of the phenomenon. Even some domestic doctors have announced that they appeal to ban those advertisings. (Anaya Mandel, 2010)This essay discusses to what extent the advertising of alcohol should be qualified under the circumstances that the UK alcoholic beverages sector has gained stricter guideline. Above all, it gives a overall view of alcohol in England and then shows whether the restriction should be done and how extent it should be done. Third, it also analyzes that any government can control advertising. Furthermore, the essay draws a conclusion about the action of alcohol advertising restriction and the government control. England, as a long history of spirits culture approximately 1000 years, has developed a culture of “pub culture”. Local people will go to the pub to have some drinks and chats so as to the annoyance all disappeared. More specifically, the traditional drinking culture has became a rather habits and customs of vital importance. However, the restriction of alcohol advertising was serious in recent years. It’s a question should be considered and discussed. The restriction of alcohol advertisement...
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...Do liquor sales affect the crime rates in the Richmond Tri-Cities area? The Authorization Statement The purpose of this comprehensive data analysis will utilize secondary data to determine if there is a direct correlation between liquor sales and crime rates in the tri- cities area. Project Summary TITLE: The proposal will provide a comprehensive data analysis regarding is there a direct correlations between liquor sales and crimes rates in the tri-cities area PROJECT DESCRIPTION: The purposed project analysis will collect 10 years of sales data from the Virginia ABC Board and the City of Richmond, Henrico County, and Chesterfield County crime statistics reports in an effort to determine if liquor sales have an effect on the crime rates in the tri-cities area. Due to the large data volume, the team will provide the following data analysis: i. Provide two sets of independent data that will be composed into Scatter Charts. ii. If the team determines there is a direct correlation between liquor sales and crime rates, the team will proceed in determining the Linear Regression and the Coefficient of determination regarding liquor consumption and criminal behavior. iii. A comprehensive summary report with itemized data and presentation will be presented with an answer to the teams’ hypothesis: Does liquor sales affect the crime rate in the Richmond Tri-cities area? SCOPE OF PROJECT To determine if...
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...Community Health Advocacy Project: Teenage Substance Abuse NUR 544 October 1, 2012 Community Health Advocacy Project: Teenage Substance Abuse The aggregates teenagers/ adolescent and substance abuse the prevalence of alcohol use among teens mixing the effects of alcohol shifts teenagers toward risky and violent behaviors. Alcohol and any substance can cause impaired judgment and slow reaction time which provides more of a detailed explanation on why major factors have teen motor vehicles crashers, homocides, suicides, and drowning’s include some type of substance. Substance abuse among teenagers has been linked to early sexual intercourse, date and acquaintance rapes, unplanned pregnancies, sexually transmitted diseases, fights and community property damage (Nissen, L. (2007). To understand the community’s perspective of the health status, the services used or required, and concerns. Data collection is needed directly from the aggregate, which can be more insightful and accurate. The survey tool that is specifically created for the teenage aggregate population contains demographics data to help the researchers to determine if there is a gap in services that are needed. The tool created would be used in focus groups according to Nies and McEwen (2011), “these can be very effective in gathering community views, particularly for remote and vulnerable segments of a community and for those with underdeveloped opinions. Focus groups can produce greater interaction and expression...
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...More than ever before, fans in America can turn on their HDTVs and tune into their sporting event of choice. With such a large quantity of viewers glued to their TV sets, companies have begun paying top dollar to direct their advertisements at sports enthusiasts. Commercials relating to sports have commonly been extremely successful and consumers purchase these companies products at an astounding rate. The problem I have with sports related advertisements specifically relates to the beer industry. These are some of the most profitable corporations and suck people in with multimillion-dollar commercials. These commercials are clever yet often deceitful. Beer commercials also air more frequently than that of nearly any other product. This gives viewers a constant reminder to purchase a product that, in fact, can be dangerous and detrimental to one's health. Beer commercials should be banned from televised sporting events because beer commercials make viewers believe they are dependent on alcohol consumption to enjoy watching sports. Watching televised sports is viewed as a social event. Gathering around the television with friends, living and dying with every pitch, is a rich part of the American culture and its tradition. These are the moments people look forward to. Spending time with ones closest friends while watching their favorite sports team is a way to escape the pressures of everyday life and enjoy professional sports at its finest. TV and sports have an extraordinary...
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...drank them in about 1-� hours. The Media's Effect on Underage Alcohol Abuse The Media’s Effects on Underage Drinking The use of alcohol is a major aspect of our society. It is used in religious ceremonies, during socialization, and its presence ...His friends took him home and put him to bed as he passed out. His BAC continued to climb to a lethal level of .44 g/100ml, as the depressant did its work. His breathing stopped and the coroner estimates that he died at approximately 4:30 AM. He died on his 21st birthday, November 5, 1998. Tragedies similar to this one happen too often. People say that the age of 21 is an age of responsibility, and one is now responsible The Media's Effect On Underage Alcohol Abuse The Media’s Effects on Underage Drinking The use of alcohol is a major aspect of our society. It is used in religious ceremonies, during socialization, and its presence is seen ...to drink. Well in this particular case, responsibility was not there. Having an age limit for alcohol use does nothing if individuals are not educated to use alcohol properly. Lowering the age limit to 18 will not cause any more problems that are significantly present already with the age limit of 21. In the great land of America, responsibility is a measure of one’s age. Many privileges are granted when one reaches a certain age. At age 13, you The Pivot Points Of Alcohol Consumption Control For thousands of years alcohol has been regarded by society as a temporary escape from reality and...
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...took advantage of loop holes present in the system. Discussion of ethical dilemma for government about liquor business, their industry and impact on society. To analyze the dilemma faced by organizations, economical situations and their social responsibility. How evil forces exploiting these conditions to benefit them, in which most of them are work for government officials, politicians and retailers. The society had adverse effects from persons addicted to alcohol. Alcohol is held responsible for a clichés of accidents and injuries in India, including road traffic trashes. The deaths caused by alcohol poisoning has been at alarming state. The regulations made by government of India inefficient. Prevention programs and treatment facilities are wholly insufficient to meet India's needs. It can be anticipated that alcohol use and related problems will grow in India in the future. Unless planned policy changes are designed and vigorously implemented these problems are likely to produce an excessive burden on this developing country's resources. Introduction Alcohol consumption has been a tradition since ages and it plays a significance role in religion culture and medicine. Alcohol is become a part of celebrations like birthdays, marriages, festivals. In other words right from human birthday to his death every major occasion has to be filled with alcohol. Limited amount of alcoholic drinks considered is acceptable and good for health in all...
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...CHAPTER 1 The Problem and Its Scope Alcohol has been cited as the drug of choice among the youth (National Institute on Alcohol Abuse and Alcoholism (NIAAA), 2006). It is prevalent, enduring, and rampant across the majority of the different realms worldwide. Underage drinking is when anyone under the minimum legal drinking age drinks alcohol. Aside from being illegal, it is a widespread public health problem that poses much risk attracting many developing adolescents and teens. The use of alcohol is a worldwide concern resulting to millions of death, including hundreds of thousands of young lives lost. Indicators revealed that underage drinking seem to be on the rise among the adolescents. Statistics showed the assessment of the five-year trend of under-age drinking where out of 73 responding countries, 71 percent indicated an increase, 4 percent a decrease, 8 percent were stable and 16 percent showed inconclusive trends (World Health Organization [WHO] Global Survey on Alcohol and Health, 2011). According to the World Health Report (2002) alcohol is responsible for 4 percent of total diseases burden and 3.2 percent of all premature deaths. It is associated with more than 60 types of diseases and other health conditions, including mental disorders and suicide, several types of cancer, and other non- communicable diseases such as cirrhosis, as well as intentional and unintentional injuries. It is very dangerous and harmful for the health and well-being of people especially...
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...HB 490 Introduction to Wine Lesson 1: Wine and Health, Wine in History, Wine and Culture, and Serving Alcohol Safely In Vino Sanitas? Wine (and other alcohols) and Health The French Paradox 60 Minutes segment in 1991 Mounting epidemiological evidence that moderate consumption of alcohol is associated with Reduced risk of death Particularly by coronary disease Red Wine was apparently most beneficial The “J” shaped curve 1 Societal Attitudes The French Paradox report came in the midst of a resurgent prohibitionist sentiment This sentiment has not disappeared, but is somewhat less prevalent or obvious today Societal Attitudes To drink or Not to drink? Some believe the healthiest choice is NOT to consume alcohol, while others tout the purported health benefits of alcohol consumption Others, yet, acknowledge the apparent health benefits of moderate alcohol consumption, but hesitate to discuss them as they fear this may lead some may become alcohol dependent to start consuming alcohol Societal Attitudes Much (dis)information on the issue of alcohol and health! You must consider the data critically Interpretations may vary Research is never fully conclusive Scientist not always “value free” Some agencies/authorities have “agendas” 2 Agenda? Visit the websites of these organizations and see if you can establish if they have an agenda relative to wine and health Epidemiology Epidemiology...
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