...ACKNOWLEDGEMENT I am very grateful to Allah who blessed me the strength and courage to stand by the difficulties that came in the way and who enabled me to complete this project effectively. As plants cannot grow without seeds, birds cannot fly without wings. Similarly knowledge cannot be attained without proper direction and supervision. We are, therefore, also thankful to our respected teacher Mr.Rashadul Rahman, because of whose generous co-operation and help, the accomplishment of this Project became possible. i Executive Summary This project is about to study any one of companies and one of that company’s product according to marketing management perspective. In this project I have studied the different techniques of marketing that are used by company, from identifying the needs wants and demands of their product among the people, and how company developed the customer oriented marketing strategies, that are how they have done segmentation ,target marketing and positioning of their product. The strategies of 4p’s of marketing by that company on the product and strategies of maintaining profitable and long term relationship with their potential customers. I studied the strategies of social responsibility by the company, how company promotes the product with in the targeted customers and common people by promoting the interest of their potential customers. At the end I have studied the swot and pest analysis of the company and conclusion and recommendations...
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...Moshin Hamid The Reluctant Fundamentalist PENGUIN BOOKS THE RELUCTANT FUNDAMENTALIST ëA fantastic piece of work, superbly considered and controlled, with a lovely stillness and wisdom at its heartí The Times ëMasterful, a multilayered and thoroughly gripping bookí Metro ëAn elegant, artful, haunting novella ñ a deceptively simple narrative that is in fact deeply ambiguousí Observer ëTerrificí New Statesman ëChangezís voice is extraordinary. Cultivated, restrained, yet also barbed and passionateÖ brilliantly written and well worth a readí Seattle Times ëDeeply provocativeÖ rich in irony and intelligenceí Sydney Morning Herald ëSome books are acts of courageÖ Extreme times call for extreme reactions, extreme writing. Hamid has done something extraordinary with this novelí Washington Post ëOne of the strongest books published in Britain this yearí Irish Times ëAn excellent achievementí The News (Pakistan) ëThe tone is spot-onÖ a thoughtful and sophisticated novel that has the courage to wear its political conviction on its sleeveí Time Out ëTaut and absolutely absorbingí Toronto Star ëA truly impressive feat. Hamid pulls it off grandly in a style reminiscent of the Russian mastersí Hindustan Times ëThereís an almost delightful allegorical symmetry to the flow of events, as well as a sensuousness and finish that might belong to some other form of art: music, perhapsÖ The result is a cool equipoise that is not possible in ìreal lifeîÖ but no less moving or true for having achieved...
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