...Marketing Strategy of ALDO Groupe - December 9th, 2010 The ALDO Groupe owns and operates a worldwide chain of shoe and accessory stores. The company was founded by Aldo Bensadoun in Montreal, Quebec, in 1964 where its corporate headquarters remain today. It has grown to become a worldwide corporation, with over 950 stores under 8 retail banners: ALDO, ALDO Accessories, Spring, FeetFirst, Globo, Little Burgundy, Lōcale and Call it Spring. There are also ALDO outlet, ALDO Kids, ALDO Liquidation, Spring Liquidation, and clearance stores. Canadian, American, and UK stores are corporate stores while international stores are franchisees. The company once operated the now closed or re-branded banners Simard & Voyer, Pegabo, Transit, Stoneridge, and FIRST (Which was the American version of Feetfirst). Statistics: Public Company Incorporated: 1942 Employees: 500 Sales: C$202.14 million (1996) Stock Exchanges: Toronto Montreal Ticker Symbol: AO.A SICs: 2337 Women's, Misses', & Juniors' Suits, Skirts, & Coats; 2321 Men's & Boys' Shirts, Except Work Shirts; 2325 Men's & Boys' Separate Trousers & Slacks; 2329 Men's & Boys' Clothing, Not Elsewhere Classified; 2331 Women's, Misses', & Juniors' Blouses & Shirts; 2335 Women's, Misses', & Juniors' Dresses; 2339 Women's, Misses', & Juniors' Outerwear, Not Elsewhere Classified; 2361 Girls', Children's, & Infants' Blouses & Shirts; 2369 Girls', Children's, & Infants' Outerwear, Not Elsewhere Classified; 2221 Broadwoven...
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...Brand Positioning Perceptual map of Aldo’s positioning in the market (primarily shoes). Comparison based on price and trendiness. Brand promise: “Always up-to-date with the latest trends from the fashion capitals of the world, and with an emphasis on quality and craftsmanship, Aldo is a brand for the conscious, self-aware shopper.” Target market: Aldo’s target market comprises men and women aged 16 to 45, with a chic, trendy, bold fashion sense, medium to high purchasing power and willingness to spend on their appearance/ image. Competitors: Aldo, though primarily a shoe brand, also sells bags and accessories. Its competitors include other brands that sell a similar array of products. Four of its closest competitors are: Competitor 1: Nine West, a sub-brand of the American clothing, accessories designer brand, The Jones Group, whose vision is to “ignite desire, instill confidence and stimulate compliments”. Stemming from its 30 year presence in the industry and its ‘Hot 9’ selection of ‘must-haves’ of the current season, Nine West is positioned as a “trusted fashion advisor in every category”. They claim to be recognised as a complete lifestyle brand that translates looks from the runway to “real life fashion”. The product range offers shoes and accessories for men and women, and in other parts of the world, it also has some clothing as well as a selection for children. Competitor 2: Steve Madden, American designer label by the “fashion footwear mogul” of the same name...
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...Evaluation Essay of Aldo Leopold’s “A Sand County Almanac” By: Lashonda Smith English 111 In reading Aldo Leopold’s, A Sand County Almanac; my thoughts and views regarding Aldo Leopold are clear. His appeal to nature and his background as a wildlife ecologist, conservationist, environmental philosopher, and educator, lead him to be the person he was prior to his death. My question is what made him who he was as a writer. Leopold speaks of him and his families experiences on this sand farm located on the Wisconsin River, the farm that he speaks of he chose to call the shack, which had been previously abandoned by its owners whom had snubbed it as meaningless as they moved on to a bigger and better society. In getting to know of Aldo Leopold the man you must first know where he began prior to the shack. He had achieved many accomplishments that of a forester, wildlife ecologist, environmental philosopher, and educator. Even with all his experience, there is little known about him as a writer until his death in 1948 and the release of his book in 1949. Initially at first glance I had little to no interest in this book; I now see the true gift behind Leopold’s writing. He begins speaking of the thaw and how the animals are slowly starting to come out of their sleepy state and once again move about the land. He gives descriptions of how one must be able to survive off the land, and what you have to do so that you’re able to survive. He describes and details that you must...
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...They both Jump started the rise in population. The agricultural revolution happened first about 10,000 years ago. People began to grow crops, raise domestic animals, and live sedentary lifestyles. People began to live longer and produce more children. During the mid-1700s, the industrial revolution greatly increased population. It was a shift from an agricultural society to an urban society powered by fossil fuels. What is "the tragedy o the commons"? Explain how the concept might apply to an unregulated industry that is a source of water pollution? The tragedy of the commons was written by Garret Hardin. Hardin argued that unregulated exploitation would cause environmental depletion. What is environmental science? Name several disciplines involved in environmental science. Environmental Science is the study of how the natural world works and how humans and the environment interact. Environmental Science in an interdisciplinary field which requires expertise from ecology, earth science, chemistry, biology, economics, political science, demography, ethics, and others. Contrast the two meanings of science. Now name three applications of science. One description of science is a systematic process for learning about the world and testing our understanding of it. The term science is also commonly used to refer to the accumulated body of knowledge that arises from this dynamic process of observation, testing, and discovery. Developing Technology, to inform policy for management decisions...
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...Sustainability Review Test 1 1) Kenneth E. Boulding—“Economics of the Coming Spaceship Earth” * English (1910-1993), Professor at U. of Michigan, U of Colorado * Economist, educator, peace advocate, Quaker, systems scientists, interdisciplinary philosopher * We are approaching a closed system and how it is going to be tough for us * Neither receivers inputs nor outputs * i.e. self-contained * Today we are in an open mind approaching a closed one * Morals are keeping us in the open for now * Econospherethe total worth of everything we have * Fossil fuel is buried sunshine * Shift from Cowboy Economy—people believe that there are unlimited shits, i.e. like the wild west to Spaceship Economy * Spaceship Economywe have only brought enough food/resources for the people we are carrying and must make it last for as long as we can * Stresses resource management * Doesn’t really consider environmental impact as much as more about conservation * Focuses more on population vs. environmental impact * Entropy (?) * Spaceman Economy living within our means, don’t worship production vs. costs… more conservation concerned * Fracking is a good example of us still in a cowboy mode although we are shifting toward Spaceman * Reference to Ethics—ethics, it is us, it is a plural term… we have an ethical obligation to think of future generations * Solutions at the end...
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...Rhetorical Strategies: How They Enhance the Essay Today, rhetorical strategies are ubiquitous. They can be discovered in the latest top box office cinematic movie, the beloved binge-watched television show on Netflix, the aggravating commercials we are forced to sit through, the latest best-selling book, etc. Applying rhetorical strategies helps the writer communicate with ease and fluidity. Rhetoric additionally helps the reader or viewer gain interest while making it pleasurable. All in all, rhetorical strategies are simply ways of effectively and adequately presenting material. In the essays of discussion the effectiveness of how imagery, emotional appeal and tone build the writers credibility and enhance the essay will be discovered. For example, Virginia Woolf uses rhetorical strategies in “The Death of The Moth”. Woolf begins by using imagery effectively throughout her essay by strategically incorporating descriptive details. Woolf encountered this moth in the day time, so she begins her essay by stating, “moths that fly by day are not properly to be called moths . . .” (para. 1). This statement spikes wonder; what does that mean? She explains that moths in the day “ . . . do not excite that pleasant sense of dark autumn nights and ivy-blossom which the commonest yellow-underwing asleep in the shadow of the curtain never fails to rouse in us” (Woolf para. 1). Her sense of imagery is full of color and expression which helps her credibility in her writing. It truly makes...
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...Gaining Knowledge about Our Environment How often do you pay attention to the environment around you? There are few people that take notice of how humans treat and take care of the earth; however, the people that do observe the earth are trying to gain awareness so people can see just what is happening around them. In Delaney’s essay, Pilgrim at Topanga Creek, he goes on to discuss the nature of human versus wildlife. The wildlife that he seems to focus on is coyotes and humans coexist. He goes on to explain that coyotes do not mean intentional harm, because they are just doing what they need to do to survive. Another environmentalist, Aldo Leopold wrote an essay called “Land Ethic.” Leopold goes on to express his ideals of how mistreated the environment really is. Like Delaney, he expresses how humans and the environment coexist; however, unlike Delaney, Leopold refers to plants and animals. He tries to prove the point that humans do not have respect for the natural world. While both essays’ focus on the subject of the environment there is a compare and contrast of similarities, differences, and tones. In both essays’ Leopold and Delaney discuss how easily humans take over land that belonged to animals long before we took over the land. Delaney talks about how the coyotes invade the yards in his neighborhood; however, there are people that leave food out for the coyotes, but call in complaints when the coyotes attack their yards, pets, or children. About 100 coyotes per...
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...Aldo Leopold’s asserts that mankind needs to develop deeper moral standards with regard to the environment. His writing combines a genuine appreciation of all living things with a technical knowledge of land use and government policy. Leopold gained this knowledge through his work as a forester and biologist for the US government. His experience with bureaucracy and legal policy is an essential part of his argument that demonstrates how rules alone will not be sufficient to protect ecosystems from man’s harmful actions. Instead, he upholds that our efforts must be guided by deeply held values around diversity and the natural world. In one essay, “The Land Ethic”, Leopold explains how attempts to create land conservation laws are ineffective because they are strongly influenced by economic versus ecological factors. He shows how linking anthropocentric values to nature preservation tends to erode the effectiveness of conservation. Leopold expresses a genuine appreciation for nature and its right to exist regardless of man’s interpretation of value. Leopold expresses a logical argument combined with poetic descriptions of wildlife which keeps his message fresh and engaging. The modern deep ecology movement is founded on Leopold’s approach to wilderness protection. Many of today’s environmental organizations have adopted his ideas as they work to preserve nature for its innate value. Environmental managers should continue to reflect on Leopold’s most important message – that...
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...Mrinalini mahidhar Phil 1102 sec 01 Chapter 8 8.1 Eco centric ethics was systematically presented first by Aldo Leopold in his collection of essays a sand county almanac in his essay titled the land of ethics. The author says that this chapter of the book by Aldo focuses on land ethics as the best example of eco centric ethics Leopold was the one who changed the thinking about the predators in his early research he was In agreement about the Pinchot idea that all natural resources are commodities and this is one of the reasons why he wrote a book called game management which had the ways of increasing our harvest by natural resources. According to him the biggest threat to higher productivity was predators and they needed to be controlled and his view all the hunter gamers and conservationist should come together and try to stop this. After years of experience Leopold understood that the conservationist approach had problems and he jotted it down to two main concerns, first it doesn’t understand the interconnectedness of nature we cannot manipulate one part of nature and the expect the other to be same. Secondly it sees earth as dead whereas ecology views everything on this earth as living. He talks about how Leopold recognized that we need to look at a broader perspective and think like a mountain so that nature can be saved. 8.2 According to Leopold’s land ethics all land should be treated ethically we as humans have some obligation to it and should be viewed as a...
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...The main event in the First Republic in the sixties was the inclusion of the Socialist party in the government, after the reducing edge of the Christian Democracy (DC) had forced them to accept this alliance; attempts to incorporate the Italian Social Movement (MSI) in the Tambroni government led to riots, and were short-lived. Aldo Moro, a relatively left-leaning Christian democrat, inspired this alliance. He would later try to include the Communist Party as well, with a deal called the historical compromise. This attempt at compromise was, however, stopped by the kidnapping and murder of Moro in 1978 by the Red Brigades, an extremist left-wing terrorist organization. The Communist party was at this point the largest communist party in western Europe, and remained such for the rest of its existence. Their ability to attract members was largely due to their pragmatic stance, especially their rejection of extremism, and to their growing independence from Moscow (see Eurocommunism). The Italian communist party was especially strong in areas like Emilia Romagna, where communists had been elected to stable government positions. This practical political experience may have contributed to their taking a more pragmatic approach to politics. [edit] The Years of Lead See also: Strategy of tension On 12 December 1969 a roughly decade-long period of extremist left- and right-wing political terrorism, known as the years of lead (as in the metal of bullets, Italian: anni di piombo)...
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...Sustainability Review Test 1 1) Kenneth E. Boulding—“Economics of the Coming Spaceship Earth” * English (1910-1993), Professor at U. of Michigan, U of Colorado * Economist, educator, peace advocate, Quaker, systems scientists, interdisciplinary philosopher * We are approaching a closed system and how it is going to be tough for us * Neither receivers inputs nor outputs * i.e. self-contained * Today we are in an open mind approaching a closed one * Morals are keeping us in the open for now * Econospherethe total worth of everything we have * Fossil fuel is buried sunshine * Shift from Cowboy Economy—people believe that there are unlimited shits, i.e. like the wild west to Spaceship Economy * Spaceship Economywe have only brought enough food/resources for the people we are carrying and must make it last for as long as we can * Stresses resource management * Doesn’t really consider environmental impact as much as more about conservation * Focuses more on population vs. environmental impact * Entropy (?) * Spaceman Economy living within our means, don’t worship production vs. costs… more conservation concerned * Fracking is a good example of us still in a cowboy mode although we are shifting toward Spaceman * Reference to Ethics—ethics, it is us, it is a plural term… we have an ethical obligation to think of future generations * Solutions at the end...
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...“The Land Ethic” Reflection Paper Part I. A summary of The Land Ethic In a persuasive essay, Aldo Leopold tries to explain how we are ethically and morally obligated to take care of our resources. In his paper, “The Land Ethic” Leopold explains how we have viewed the land as, “strictly economic, entailing privileges but not obligations”. This is the main statement in his essay, and throughout the writing he elaborates on this statement. He says we have not given the land (the soils, waters, plants, and animals) the respect it deserves. He talks about our National Anthem and how we sing of “our love for and obligation to the land of the free and the home of the brave” and then he questions our uses of our ‘resources’ and in an almost disgusted way, says if you say you’re going to ‘take care of it and love it’, than follow through. He discusses how land ownership has played a big part of how we now use the land in different communities and poses the question of many researchers; What if the outcome of settling the states, and planting the fields if “the plant succession… had given us some worthless grasses, shrubs, and weeds to a condition of unstable equilibrium”. Where would we be today? He talks about resource conservation as an ethic and the land which contains the most diversity such as marshes, bogs, dunes and deserts may be privately owned. But if the owner was ‘ecologically minded’ he would, “be proud to be the custodian of a reasonable proportion of such...
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...Environmental Management -The answer is the era of environmental management because it began in 1965 and ended up in 1980. 9. The biggest problem in wildlife conservation today is: Answer; (D) Biologists need to do a better job of communicating scientific results - Wildlife and conservation professionals have the responsibility to advocate for good policy-making, based on knowledge, openness and explicitness 10. Which statement about the wildlife profession is not true? Answer; (B) Most wildlife biologists are game wardens -There are other common jobs such as big game biologist, waterfowl manager, refuge manager, state non-game coordinator, and education and outreach, so most wildlife biologists are not only game wardens. 13. Aldo Leopold defines “environmental ethics” as which of the following: Answer; (B) A self-imposed limitation on actions - Leopold was influential in the development of modern environmental ethics and in the movement for wilderness conservation. In his book, A Sand Country Almanac, he stated that an ethic, ecologically, is a limitation on freedom of action in the struggle for existence. An ethic, philosophically, is a differentiation of social from anti-social conduct. These are two definitions of one thing. 14. Geer vs. Connecticut (1896) determined that: Answer; (C) Wildlife is the property of the people - The correct answer is wildlife is the property of the people because Upheld 10th Amendment states right to game as a trust for the benefit...
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...Profit or livelihood? A hundred years ago, people thought differently about the environment. They thought about it as much more than just a profit. In some ways they may have even thought about it as some of us think about our own sense of place; a place of serenity and livelihood. In a Land Remembered the characters have a very respectable yet dependent relationship with the environment, in which they live and learn from the land every day. The land was practically untouched and pristine; all due to the interactions of the characters with their environment and how they thought they should treat the land. The characters in this book take in to consideration the land ethics of Aldo Leopold, “relationships with individuals, how humans use the...
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...time to explore and focus your attention on all the trees, flowers, or rocks you will discover there is so much more to nature than what you see. It is important to connect to the natural world because of the beautiful scenery you will have the privilege of seeing, it allows you to escape from daily pressures, and there is so much history you can learn from it. A Sand County Almanac by Aldo Leopold and “Winter Creek” by Kathleen Dean Moore describes all of these reasons for why it is important to connect to the natural world in great detail. I love the example Kathleen Dean Moore gave...
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