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Presentation China is an ethnically and culturally diverse country. Its dominant cultural tradition has been heavily influenced by Confucianism and Taoism, but within that tradition are many different subcultures. The spoken language also varies greatly from region to region. Most Chinese people attach a great importance to cultivating, maintaining, and developing connections. These social values, which are the key elements for understanding Chinese social behavioural patterns and their business dynamics, are shared by Chinese societies all over the world.

Alibaba.com is one of the most successful Internet companies to emerge from China. In fact, China's post-economic reform context has created a very favourable climate for B2B in Asia. If we draw a parallel between this growing sector and often floundering B2C/C2C companies which have faced threats such as the lack of credit systems, online payment problems, poor logistic systems and the old consumer habits we can see why Alibaba.com decided to seize the B2B market opportunity.

Alibaba.com choose B2B, but focused on small and medium sized companies because of the disadvantages they faced in international trade until now. This was the basis of the innovation. The barrier abolition linked to the China's economic reform allowed companies to expand into an international trade market. Alibaba.com enabled SME's to find product and partner information around the world via Internet, offering e-commerce capabilities. Quantity, quality and price are the keys to its success.

This essay looks in detail at Alibaba's business model and strategy. Extract Alibaba.com was one of the few companies in China that did not copy existing business models in the US or Europe. It provides a platform for buyers and sellers, and proposes news, analysis and timely price lists, and development team works research new technologies and functions to support their website.

Its business model aims to structure an efficient, flexible and responsive structure in front of an demanding customer demand and information society opportunities. Under a business model, we understand a firm and its network of partners for creating, marketing and delivering value and relationship capital to one or several segments of customers in order to generate profitable and sustainable revenue streams.

The initial business model is a long-term model to build a solid foundation for B2B: - Presenting a database, - Aiming to gain revenue from transaction commissions, - Following up services provided on e-commerce platform, - And providing value-added services.

The key success factors for this business models are to build critical mass quickly to generate value and then, to audit the members: build trust by creating a transparent environment.

1. Information flow: The information flow measure quality and quantity of information. This stage aims to innovate by proposing new online larketing services and searching revenue staring to bring shipping, forwarding, credit offering and payment. This stage can also bring suppliers to the international buying community thanks to the promotion carried out on the sites.

2. Document flow: The challenge is to develop new services which customers would pay for... “My trade activity” is the e-document system developing comprehensive communication and documentation to bring time and save costs for buyers and sellers SMEs.

Until now, companies prefered current banking system as offline intermediate. With on-line banking and other services at the embryo stage, the absence of relevant legislation and the die-hard concern about security, it is too early to urge enterprises to complete deals online. Information seems to be the only mature and widely acceptable product of B2B e-business in China. Alibaba.com tries to manage trade online communications and documentations for B2B transactions(...)

Price : €5.40 Table of Contents Introduction

1. Business in China for a world-wide activity 1.1 Historical and situational context 1.2 Birth of Alibaba.com

2. Alibaba.com's economic growth and development 2.1 Organization 2.2 Objectives 2.3 Strategy

3. Alibaba.com, a Chinese company that did not copy existing business models 3.1 Information flow 3.2 Document flow 3.3 Money flow

Conclusion

Appendixes - Basic business model tool - Id alibaba.com - Internationalisation - Asia's map - Finance, market shares, taobao users

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