...Foods Company is branching into selling potato chips. This company is dedicated to producing foods that have high quality, simple, real ingredients that taste great. Effective marketing of these potato chips is key. The product tactical plan and the placement tactical plan are very important, as well. The chips must look and taste just right to get the target group to purchase them. The pricing and promotion of these chips will determine just how much Simply Real Foods will sell of the chips. Product Tactical Plan * A crunchy, salty potato chip full of flavor * Made with only potatoes, sunflower/ cannoli oil, and salt * Simply Real Food Company, To-Go Perfect Potato Chips * Great tasting, healthy, on-the-go snack that keeps up with you * Clean and healthy, something that not only tastes good but that is good for you * The packaging will be bright greens and yellows, natural greens and yellows, with white and brown accents and wording * On the front: Simply Real Foods logo, To-Go Perfect Potato Chips, 1oz or 6.5oz or 7.5oz, in a bright yellow bag, with green handle and green seal * Starting with original potato chip, then add unsalted, different flavored potato chips, BBQ, salt and vinegar, spicy jalapeño, garlic, and/ or herb, then introduce sweet potato chips, beet chips, and vegetable chips * The highest quality ingredients bought at the best prices Product Tactical Plan Rational The chips should be crunchy and salty because that is...
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...Case Study: The “Chip Ahoy! 1,000 Chips Challenge (p. 357): Answer a, b, c, e (NOT d, but you should read Question d as it gives you hints to solve Question e). You must calculate results by hand (though you may use any technology of your choice to verify your answers). a. Obtain and interpret a point estimate for the mean number of chocolate chips per bag for all bags of Chips Ahoy! Cookies. 52986/42=1261.6 b. Construct and interpret a normal probability plot, box plot, and histogram of the data. Normal Probability Plot: The data in the attached chart shows a straight diagonal line and this shows that the chips are distributed normally across the 42 bags of Chips Ahoy! Cookies tested. Box Plot: This shows the median (1241.5) in the center of the grey area of the box. The box upper and lower edges show the above 75% and below 25% of the data with the range between being the IQR. The small circle at the top shows the potential outliers (1514, 1545, and 1546). Histogram: The data in the histogram shows the largest chip count is between 1100-1300 chips. The potential outliers are located on the right, above 1500 chips. c. Use the graphs in part (b) to identify outliers, if any. The outliers are the chip totals of 1514, 1545, and 1546. e. Determine a 95% confidence interval for the mean number of chips per bag for all bags of Chips Ahoy! Cookies, and interpret your results in words. The sample mean is 1261.6, standard deviation is 117.6. 1261.6...
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...Problem Introduction The owner of Chips etc. produces 2 kinds of chips: Lime (L) and Vinegar (V). He has a limited amount of the 3 ingredients used to produce these chips available for his next production run: 4600 ounces of salt, 9400 ounces of flour, and 2200 ounces of herbs. A bag of Lime chips requires 1.5 ounces of salt, 5 ounces of flour, and 2 ounces of herbs to produce; while a bag of Vinegar chips requires 4 ounces of salt, 6 ounces of flour, and 2 ounces of herbs. Profits for a bag of Lime chips are $0.48, and for a bag of Vinegar chips $0.59. a) What is the formulation for this problem? b) For the production combination of 800 bags of Lime and 600 bags of Vinegar, which resource is not completely used up and how much is remaining? c) For the production combination of 800 bags of Lime and 600 bags of Vinegar, which resource is not completely used up and how much is remaining? d) Discuss: Slack (if any); shadow price, and sensitivity analysis results using the program of your choice. Above problem is a maximization problem as one is trying to maximize the profits by making different bags of chips. It takes salt, flour and herbs to make two different types of chips – Lime and Vinegar. There are constrained amounts of salt, flour and herb and the owner want to maximize his profits. The amount of profit per bag is given as well. The LP problem thus becomes: Maximize Profits from the sale of bags of both lime and vinegar chips Constraints: 1. Salt consumed...
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...unhealthy foods, but just because there are so many unhealthy foods out there does not mean we need to eat them all the time. A commercial for Chips Ahoy cookies found on Saturday morning, February 20, 2011, on the Nickelodeon channel, shows Americans a creative way to get outside, be active, and still be able to indulge with an unhealthy snack. The Nickelodeon channel is primarily aimed at children ages 6–17, with the exception of their weekday morning program block aimed at preschoolers ages 2–5. This commercial inspires children to get off the couch and spend some time outside, which is beneficial to their health. The setting of this commercial is outside in a park filled with beautiful, full, green trees. A group of friends and two adults are playing football in the bright, green grass in the park. A brown haired boy, wearing a red sweatshirt, passes the football to a little blonde girl, wearing a light blue sweatshirt. Numerous other children scramble for the ball. One blonde hair boy wearing a yellow sweatshirt slide into a huge, muddy puddle as he was running down field. At the end of the field a brown haired man wearing a green sweater stands holding a blue bag of Chips Ahoy. All the children trying to get to the Chips Ahoy bag then tackle him. He fumbles the bag of Chips Ahoy. The children scramble to pick up the bag and start cheering and laughing as they open the bag and enjoy the cookies. Despite the action just described, this commercial has several other appealing aspects...
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...is the emerging market leader in the snack food business. The leading innovation that represents this continued commitment is the Frito-Lay Variety pack. The marketing strategy utilizes four key aspects to meet the needs of this particular market - product, pricing, place and promotion. Every business must offer a product or service that people place in high demand for the venture to be profitable and sustainable. Frito-Lay’s Variety pack combines twenty lunch able size bags of five different well known Frito-Lay chip brands that come in twenty different combinations. Upon examining the individual lunch sizes in the current market, the suggested retail price is a better cost savings and worth the value. For the 2014 school year, Frito-Lay, America’s favorite salty snacks, has teamed up with the number one video game in the world, SkyLanders, to attract its target market which brings the most fun to the family. From home to the school lunch box or anywhere in between, all the consumers have to do is grab a bag on the go! Frito-Lay's Variety packs are easy to carry, easy to store and easy to pack it's the perfect staple for every home. FOUR P’S OF MARKETING AND FRITO-LAY VARIETY PACK Merriam-Webster’s Online Dictionary defines marketing as “the activities that are involved in making people aware of a company's products, making sure that the products are available to be bought.( Merriam-Webster Online Dictionary)” The marketing strategy then evolves to ensure the company’s...
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...based on the ________. Sample standard deviation, s. 3. Suppose that the percentage returns for a given year for all stocks listed on the NYSE are approximately normally distributed with a mean of 12.4 % & a standard deviation of 20.6%. Consider drawing a random sample of n = 5 stocks from the population of all stocks and calculating the mean return, x-bar of the sampled stocks. Find the mean and the standard deviation of the sampling distribution of x-bar, and find an interval containing 95.44% of all possible sample mean returns. Mean = 12.4 Standard deviation = [pic] Interval = [pic] = (-6.03, 30.83) 4. A study asked parents who own TVS equipped with V-chips whether they use the devices to block programs with objectionable content. a) Suppose that we wish to use the study results to justify the claim that fewer than 20% of parents who own TV sets with V-chips use the devices. The study actually found that 17% of the parents polled used their V-chips. If the poll surveyed 1,000 parents, and if for the sake of argument we assume that 20% of parents who own V-chips actually use the devices (that is, p - = .2), calculate the probability of observing a sample portion of .17 or less. That is, calculate P(p ≤ .17). b) Based on the probability you computed in part a, would you conclude that fewer than 20% of parents who won TV sets equipped with V-chips actually use the devices? Explain. a. P(p ≤ .17) = P(z ≤ [pic] ) = P(z ≤...
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...Homemade Chocolate Chip Cookies In this essay, I will attempt to guide you through the process of making homemade chocolate chip cookies which is one of our favorites in the family. This process does take some time, and needs some attention to get the correct thickness and size of each cookie. Making these succulent cookies is something to die for especially when milk is brought together with the cookie. The process analysis will help you as the reader to make chocolate chip cookies as good as ours, which we have had for many years. My family’s favorite treat is homemade, chocolate chip cookies. From the aroma throughout the house to the gooey, hot cookies coming right out of the oven, making chocolate chip cookies makes me not just a hero but the best dad ever. As long as there is a gallon of milk in the fridge to go along with this yummy treat, the family is ready for chocolate chip cookies anytime. My mother and I most of the time, make the cookies together to enjoy some conversations that I would normally would not bring up any other time, while making these wonderful sweets. Chocolate chip cookies not only bring my mother and me together, they provide us with a delightful treat, and the cookies allow us to share them with our whole family and some friends once we have the finished product. My mother and I usually prepare in advance. We have to make sure that we have enough ingredients to make these gooey, chocolate chip cookies. We make a list of things that we may...
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...Labels- If you have questions about the dates ask a manager to properly date each item. * Sweep QA line ZONE 2 : Chip Machine- Refill chips and chip baskets and wipe down machine. * Refill Fry baskets and Burger baskets with liners * Wipe down All Trays ZONE 1 : !!!!!IF THERE IS NOT A ZONE 1 THEN THIS DUTY IS DONE BY ZONE 3!!!!! * Ledges: Refill all pitchers, wipe down the top of the ledges and surface (pick up pitchers and silverware tray and wipe under there) * Refill Sanitizer bottles, get new clean rags in each bucket * Dump the trash and replace trash bags under ledges * Refill Napkins ( Do not use the folding napkins Use correct napkins) ZONE 3 : Bev station- Refill tea urns all the way * Stock Kids cups and lids, Crackers, and Tea bags * Wipe down Bev Station * Refill sugars if less than 10- Only do half a bag of sugar * If there is no ZONE 1 than you do LEDGES SEE ABOVE. SIDE WORK pm ZONE 1: Refill the Cooler- 2 Salsas, 4 Ranch’s, cut Lemons (with slits in them), cut O greens and fill bacon. Wipe down top and inside thoroughly. * Change Labels- If you have questions about the dates ask a manager to properly date each item. * Break down the Chip machine, clean inside and out, run all pans through dish. Restock chip baskets and sweep underneath. ZONE 3: Ledges: Break down all pitchers, wipe down the top of the ledges and surface (pick up pitchers and silverware tray and wipe under...
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...Company profile Akij Food and Beverage Ltd. “Brings Quality in Life”. 1. History: Akij Food & Beverage Ltd. (AFBL) a unit of Akij Group started its operation in the year 2006. AFBL manufactures a wide range of Snacks and Beverage for both National & International market alike. AFBL is a project worth $ 70 million& is funded by the parental company Akij Group. AFBL started its production at 400 bph in the carbonated soft drinks line and 300 bph in the juice line. In a span of one and a half years we have increased our capacity to 1800 bph. At present our capacity; one is at the ground breaking rate of 1900 bph. So in approximately three years time our capacity has increased three folds. During this same period most of our brands became either number one or are almost on the verge of becoming number one in their respective categories. Most of our machineries have been imported from world famous brands as Krones, Tetra Pak, Alfalaval, Sipa, and Husky to achieve the best quality. The history of Akij Group stretches back to later part of the forties. In its infancy, the Group started in humble way with jute trading which was known as the golden fiber of the country, earning highest amount of foreign exchange. Akij Group's ceaseless efforts with dynamic management and support from our numerous clients have led our Group in diversifying its business activities. In the second phase, the Group...
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...Company profile Akij Food and Beverage Ltd. “Brings Quality in Life”. 1. History: Akij Food & Beverage Ltd. (AFBL) a unit of Akij Group started its operation in the year 2006. AFBL manufactures a wide range of Snacks and Beverage for both National & International market alike. AFBL is a project worth $ 70 million& is funded by the parental company Akij Group. AFBL started its production at 400 bph in the carbonated soft drinks line and 300 bph in the juice line. In a span of one and a half years we have increased our capacity to 1800 bph. At present our capacity; one is at the ground breaking rate of 1900 bph. So in approximately three years time our capacity has increased three folds. During this same period most of our brands became either number one or are almost on the verge of becoming number one in their respective categories. Most of our machineries have been imported from world famous brands as Krones, Tetra Pak, Alfalaval, Sipa, and Husky to achieve the best quality. The history of Akij Group stretches back to later part of the forties. In its infancy, the Group started in humble way with jute trading which was known as the golden fiber of the country, earning highest amount of foreign exchange. Akij Group's ceaseless efforts with dynamic management and support from our numerous clients have led our Group in diversifying its business activities. In the second phase, the Group went into manufacturing...
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...Chocolate Chip Cookies One of my family’s treats is homemade chocolate chip cookies. From the smell of the kitchen to the gooey, hot cookies coming out of the oven, making chocolate chip cookies makes me a hero in my home. As long as there is a gallon of milk in the fridge to go along with this yummy treat, my family is ready for chocolate chip cookies anytime. Oftentimes, my sister and I make the cookies together to enjoy some conversation and time while making a delicious treat. Chocolate chip cookies not only bring my sister and me together, but they provide us with a delightful treat, and they allow us to share them with our entire family once we have our finished product. Usually my sister and I prepare in advance. We make sure we have enough ingredients between the two of us, and we make a list of missing ingredients to pick up from the grocery store. My sister usually comes to my house to bake. On her way, she stops to the store and brings the needed ingredients as well as the ingredients she had at her own house. For chocolate chip cookies, one of the many different types of cookies that we bake, we use the Pillsbury cookie recipe found on the back of the bag of chocolate chips. We have found through the years that this recipe is our family’s favorite. Therefore, the most important ingredient is the Pillsbury chocolate chips! This particular recipe is based on the eleven ounce packing that we often use. Depending on our final goal, we may use larger bags of chips, following...
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...treats is, fresh chip cookies. From the sweet smell of the kitchen to the gooey, hot cookies coming out of the oven, making chocolate chip cookies makes me a hero in my home. As long as there is a gallon of milk in the fridge to go along with this yummy treat, my family is ready for chocolate chip cookies anytime. Oftentimes, my mother and I make the cookies together to enjoy some conversation and time while making a delicious treat. Chocolate chip cookies not only bring my mother and me together, but they provide us with a delightful treat, and they allow us to share them with our entire family once we have our finished product. Usually my mom and I prepare in advance. We make sure we have enough ingredients between the two of us, and we make a list of missing ingredients to pick up from the grocery store. My mom usually comes to my house to bake. On her way, she stops at the store and brings the needed ingredients as well as the ingredients she had at her own house. For chocolate chip cookies, one of the many different types of cookies that we bake, we use the popular Toll House cookie recipe found on the back of the bag of chocolate chips. We have found through the years that this recipe is our family’s favorite. Therefore, the most important ingredient is the Toll House chocolate chips! This particular recipe is based on the twelve ounce package that we often use. Depending on our final goal, we may use larger bags of chips, following the...
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...effects of running a business. Proper market research may not eliminate all the pitfalls, but it can provide a clear and negotiable path for a business to make informed decisions. This paper will discuss one such company who has seen sales dwindle in one of its products and is looking for ways to bolster sales. The Company Frito-Lay North America, Inc. is experiencing a drop in product sales covering the last three quarters on their Tostitos Bite Size Tortilla chips. Tostitos have been on the market since 1990 and initially enjoyed tremendous success. At the present time there are 16 different types/flavors of Tostitos and Frito-Lay has over 30 separate products on the market. The other products range from tortilla chips to Cracker Jacks. “For more than 75 years, we have enjoyed making the best snacks on earth, starting with simple, farm-grown ingredients” The focus of this market research was on the bite size chip due to its dwindling sales. The Objective The overriding objective of market research is to obtain data on customers and potential customers. The collected data will provide valuable information for business decision making. Thereby, reducing the risks involved in making these decisions. There were a number of factors we looked at; was taste an issue, did the size and type of ingredients of the chip cause the drop in sales, and was there a competitor’s brand tortilla chip people preferred? Individually, these factors might not cause a drop in...
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...______________ All packaged foods are required to display a standardized nutrition label. This nutrition label contains information about the caloric content, amount of fat, protein, carbohydrates, and other required nutrients. Examine the following nutrition labels and answer the questions. 1. How many calories would you take in if you ate the whole box of crackers in one sitting? __________________________ 2. If you ate 2 servings of crackers, how many grams of carbohydrates would you get? ___________________ 3. If each gram of carbohydrates provides 4 calories, how many calories would you take in by eating 2 servings of crackers? _________________________ 4. If fat provides 9 calories per gram, how many calories would you get by eating 2 servings? ____________________ 5. If you were to eat the entire can of soup, how much sodium would you consume? ___________________ 6. If the recommended amount of sodium for someone with high blood pressure is 1500 mg/day, how much more than the recommended amount is present in this entire can? __________________________ 7. How many servings of soup would I need to consume 20% of my daily requirement of fiber? _________________ 8. How many calories would that be? __________________ *** This serving size is 1 ounce. An average bag of Doritos contains 16 ounces of chips, for a total of 16 servings per bag.*** 9. How many calories would you consume if you ate the whole 16oz bag? _____________________ ...
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...Research…………………………………………………………………………….13 Controls………………………………………………………………………………………….14 Implementation process…………………………………………………………………….14,15 Marketing Organization……………………………………………………………………….15 Contingency Plan……………………………………………………………………………….15 Conclusion…………………………………………………………………………………...15,16 References……………………………………………………………………………………….17 Executive Summary Clif Bar, Inc. was found in 1992 by Gary Erickson. The nature of Clif Bar is the planet, food and community. They are working to reduce their ecological footprint in everything that they do, from the field to their final products. They are the “leading maker in all-natural and organic energy and nutrition food and drinks for men, woman, and children.” (Clif Bar, Inc.) This brings me to a new product that I would like to recommend for Clif Bar, Inc. to market which are baked sweet potato chips. According to Natural News.com sweet potatoes have six facts that everyone...
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