Free Essay

All Thing by Your Choise

In:

Submitted By ha24121997
Words 420
Pages 2
Transcription de How is Classical Conditioning used in advertisements
Classical Conditioning in our daily lives
Examples:
This advertisement makes the viewer associate smoking with death and provokes the sensation of fear of smoking again because there´s the risk that they die due to the cigars they smoke.
Classical Conditioning is used a lot in the education ambit specially in younger grades, because small children tend to learn better the Conditioned Response Advertising for low-involvement products usually attacks the consumer through affective means because nobody wants to think (cognitive) about purchasing low-involvement products. Advertising and sales promotion (event sponsorship) are the most common forms of classical conditioning in marketing.

Classical conditioning is used in a plethora of advertisements. The idea behind it is a simple one. Make an ad (US) that elicits a positive response (UR) in the person exposed to the ad. The product or brand within the ad then becomes the CS. The goal of advertisers is to get the exposed person at the grocery store or what have you, to associate the positive feeling they had for the ad with the product. This makes the positive feeling now the CR. Event sponsorship is very similar to this. With event sponsorship the sponsor wants the person viewing the event (US) to project the positive feelings (UR) they get from the event with their product. The big advantage to event sponsorship is that the person being exposed has generally chosen to be exposed to the event. Therefore, the positive emotional feeling toward the event can be intense. This can also be a double-edged sword as well. This occurs when the emotion involved is extremely negative. An example of this is when it is a sporting event, and the exposed person’s favorite team loses. The product could then be associated with those feelings.
Advertising
1. Michelin’s use of babies sitting in tires. The babies (US) elicit positive feelings (UR) from the exposed person. The tires become the CS. When the tires elicit the same positive feelings, the feelings become the CR.
2. Anheuser-Busch using the Budweiser frogs and then lizards (or nearly every Budweiser ad.) The frogs/lizards (US) are funny (UR). Budweiser is the CS. When your at the liquor store and you smile uncontrollably at the stacks of Budweiser, the humor has become the CR.
3. Coke’s polar bear ad campaign. The bears (US) generate positive feelings (UR), and Coke (CS) is associated with the positive feelings that have then become the CR.

Similar Documents

Premium Essay

Religion and Love

...depends on people so we need to understand other people’s believe. Most of people has a religion on the world. The most common religions that are Buddhism, Cristian, Muslim, Jewish. According to the researches eight person from each ten person believe one religion. And also according to the reports 2.2 billion people belive in Cristian in the world. After that 1.6 billion Muslim, 500 million Buddhism and 14 million Jewish all around the world. On the other hand, 1.1 billion people has a no religion. İn my observation, its very high percentage in the world. 700 million people has no religion just in China. The distribution is changing by religion. For instance, the Muslim people are mostly in the Pasific and Asia. The Cristian and Jewish are all around the world. The places which we live could effect our choise of religion. Because of our family and culture. For example, I am from Turkey. İn Turkey, most of people belive Muslim. İf you born in Turkey, you will be Muslim. After that, if you want to change, you can. İts your choise. Moreover I talked before my Arabian friend. They are also Muslim people. He said to me “ we havent got a chance for changing our religion. We must be a Muslim.” Their country effect them directly and they have not got a chance for choice...

Words: 1231 - Pages: 5

Premium Essay

Proble Solving

...University of Phoenix Material Problem Solving Using the five steps from Ch. 5 of Thinking Critically, create a plan for solving a problem you are currently facing. For the last step, identify how you will determine the effectiveness of your chosen solution. |Step 1: What is the problem? |Starting a new job on the 22nd of Dec. and have to move my family to | | |the new state. | |Step 2: What are the alternatives? |Pack up all at once and move. Hire a moving company. My family stays| | |here for a few months and pack at their leasure. | |Step 3: What are the advantages and/or disadvantages of each |#1 disadvantage is stressfull. Advantage it will be dne and over with.| |alternative? |#2 disadvantage cost and dependability of company. Advantage les | | |stressfull. #3 Disadvantage will take time. Advantage is hardly any | | |stress and can be done at our own pace as money is available. | |Step 4: What is the solution? |#3...

Words: 359 - Pages: 2

Premium Essay

Organ Donation

...much 50%, there are significant issues with organ donation such as finding a wrong match or the transplant taking too long, and specific solutions by having more and more people become donors, which will start a future for them. Organ donation is when a person who died, has previously declared themselves as an organ donor and allowed permission for their organs to be transplanted into someone who need’s their specific organs because of some medical condition, can’t survive without the specific needed organ. When a person dies, it is said that their heart, intestine, kidneys, liver, lung, pancreas, heart valves, bone, skin, corneas, veins, cartilage, and tendons can all be used for transplants. Deciding to donate organs is beneficial to everyone, morally the right thing to do when you pass on if it is not against your religion,and is also one of the most best ways for survival. Transplants date from the 9th century BC, where people sewed animal parts together. Then after in the 4th century BC, a chinese text states that their surgeon switched two people’s hearts. This is the first documentation of a human transplant. In 1868, the first bone to bone transplant took place. In 1910, the first recorded animal to human kidney transplant took place. According to the “National Network of Organ Donors” In...

Words: 1109 - Pages: 5

Premium Essay

English Assignment

...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...

Words: 1484 - Pages: 6

Premium Essay

Guidlines

...Guidelines for Teachers AND Students in Entrepreneurship 1. Students to be told to take lecture notes while teacher explains. This will enable teacher to ensure that: a) There is attention of students when we teach b) There is some REGULAR Written Work for when note book checking comes 3. Give enough no. of examples in all the discussions 4. Application Questions to be developed on the basis of the ‘Projects’ given at he end of each chapter. 5. All Application questions to be Answered Only ‘With Reference to India’. PROJECTS I DEMAND ANALYSIS 1. Student to choose only NON ELECTRONIC ITEM to make its Technical Feasibility simple and possible. ENCOURAGE STUDENTS TO TAKE UP SERVICES WHICH ARE EASY TO EXPLAIN 2. No ATM based or Govt. utility to be set up like phone company or banking service as , the project is researched in and done in Dubai where it is not allowed to the Private sector. 2. MAJOR HEADINGS OF THE PROJECT IN THE RIGHT ORDER:Stick to this Given Order Only A. ‘ENTRPRENEURSHIP PROJECT’ page with student’s name and section B. CONTENTS C. Certificate Page: “ I……… am a bonafide student of XII’…’ and have completed the project titled ‘ here topic should come’ as per the CBSE guidelines as per the Board pattern. Teacher in-charge Internal Examiner ...

Words: 1922 - Pages: 8

Premium Essay

Management in Organization

...Commonwealth Executive Masters in Business Administration / Public Administration CEMBA 553 Management in Organisations Copyright © Commonwealth of Learning, 2003 All rights reserved. No part of this course may be reproduced in any form by any means without prior permission in writing from: The Commonwealth of Learning 1285 West Broadway Suite 600 Vancouver, BC V6H 3X8 CANADA e-mail: info@col.org Dean Institute of Distance Learning New Library Building Kwame Nkrumah University of Science and Technology Kumasi, Ghana Phone: +233-51-60013 Fax: +233-51-60014 E-mail: idldean@kvcit.org Web: www.fdlknust.edu.gh i 553 - Management in Organisations Learning Objectives Upon successful completion of this course, learners will be able to: • • • • Explain the basic premises of management and public administration Compare different theories and approaches of organisation Distinguish behavioural patterns, advantages, disadvantages, and dysfunctions of bureaucracies Categorize the different management trends in the work environment. Topics • Introduction to Management and Organisational Behaviour • Individual and Group Behaviour in Organisations • Decision- making and Communications in Organisations • Leadership, Organisational Structure & Environment • Power and Politics • Organisational Culture • Organisational Change • Conflict and Negotiations ii TABLE OF CONTENTS 1 Introduction................................................................................

Words: 79671 - Pages: 319

Free Essay

Noter 1.G

...Kortfilm, d. 16/08/2012 Gruppe 7, min gruppe, har om den syvende parameter – helhed. Uvæsentligt: Da Marianna blev stukket af en myg. Helhed: At den slutter godt, Marianna går tilbage til Morten. Vellykket: Fordi hvis det havde været Morten, der var gået over til Marianna var de døde, men det var omvendt. Så de overlevede og fik endt deres diskussion lykkeligt. Koncentratet: Det der er tilbage af det væsentlige er fint, men der er en scene der gør det dårligt, og det er når Marianna bliver stukket. Richard Raskin: Richard mener, at filmen skal slutte så man føler sig tilfredsstillende ved at forlade historiens behagelige rum. Og det gør man, fordi det begge overlever og bliver hos hinanden. Dansk, d. 17/08/2012 Læs teksten ’’Helle Helle: En stol for lidt’’ Vi har om åbne og lukkede tekster, og ’’Helle Helle: En stol for lidt’’ er en åben tekst fordi man har så mange overvejelser, og tænker videre på slutningen. En åben tekst: Er en tekst fuld af tomme pladser, således at læseren har frit valg på mange fortolkningshylder. En lukket tekst: Er en tekst, der forsøger at skabe en lydig læser i den forstand, at læseren loyalt fortolker teksten sådan som forfatteren lægger op til, at der skal fortolkes. Teksten handler om et par, der forbereder sig til deres egen fest, men alting går dårligt, og de skal til at lave maden færdig og gøre toilettet rent. De mangler også at tage deres fine tøj på. Men den ender meget sær, fordi kvinden i historien forlader pludselig huset...

Words: 21864 - Pages: 88

Premium Essay

Kotler

...Ingredient Branding Philip Kotler· Waldemar Pfoertsch Ingredient Branding Making the Invisible Visible Professor Philip Kotler Kellogg Graduate School of Management Northwestern University Evanston, IL 60208, USA p-kotler@kellogg.northwestern.edu Professor Waldemar Pfoertsch China Europe International Business School 699 Hongfeng Rd. Shanghai 201206, China wap@ceibs.edu e-ISBN 978-3-642-04214-0 ISBN 978-3-642-04213-3 DOI 10.1007/978-3-642-04214-0 Springer Heidelberg Dordrecht London New York Library of Congress Control Number: 2010926489 © Springer-Verlag Berlin Heidelberg 2010 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover design: WMXDesign GmbH, Germany Printed...

Words: 106805 - Pages: 428

Premium Essay

Nothing

...TELECOMMUNICATION SWITCHING AND NETWORKS TElECOMMUNICATION SWITCHING NffiWRKS AND THIS PAGE IS BLANK Copyright © 2006, 2005 New Age International (P) Ltd., Publishers Published by New Age International (P) Ltd., Publishers All rights reserved. No part of this ebook may be reproduced in any form, by photostat, microfilm, xerography, or any other means, or incorporated into any information retrieval system, electronic or mechanical, without the written permission of the publisher. All inquiries should be emailed to rights@newagepublishers.com ISBN (10) : 81-224-2349-3 ISBN (13) : 978-81-224-2349-5 PUBLISHING FOR ONE WORLD NEW AGE INTERNATIONAL (P) LIMITED, PUBLISHERS 4835/24, Ansari Road, Daryaganj, New Delhi - 110002 Visit us at www.newagepublishers.com PREFACE This text, ‘Telecommunication Switching and Networks’ is intended to serve as a onesemester text for undergraduate course of Information Technology, Electronics and Communication Engineering, and Telecommunication Engineering. This book provides in depth knowledge on telecommunication switching and good background for advanced studies in communication networks. The entire subject is dealt with conceptual treatment and the analytical or mathematical approach is made only to some extent. For best understanding, more diagrams (202) and tables (35) are introduced wherever necessary in each chapter. The telecommunication switching is the fast growing field and enormous research and development are undertaken by...

Words: 115682 - Pages: 463