Allentown Material Corporation – Electronic Product Division Entity / Player Attribute Allentown Materials The holding company Corporation Other divisions enjoys protection in market due to high cost entry barriers. But electronics div is not doing well, as market condition changed. The group as integrated / overlapping functional groups no differentiation between departments. EPD needs different structure due to the nature of business. Allentown Electronic Product Electronic Product Division Division

Interesting point They have several divisions such as Plastics, Food and electronics and EPD performs poorly due to decline market, due to reduce defence contracts. Most of Allentown Groups are directly controlled by management because of the proximity and presence. Culture is built differently in manufacturing driven company. There is poor relationship between divisions leading to problems in decision making, product development, and performance as a whole.

Don Rogers – Vice Pres Allentown Electronic Products Division (EPD) Tom Noles – Director Organizational Effectiveness Allentown Materials Corpn.

Don Rogers seeks help from Tom Noles Tom has come to study the company problems. Noles conducts study by having meetings and is ready with OE (Organizational Effectiveness Department) Poor relationships and communication is resulting in bad performance. But teams think it is because of bad market condition. - Decline in Defence markets - Need to enter consumer market where the business is growing - Demands faster product development and flexibility in responding to market needs. - Roger divided functional department to manage this EPD better. - Divisions created information bottle necks Marketing team focuses on product development, but cannot achieve results as other departments do not support as young marketing people act as

Intervention of OE group

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