...TiVo A case study analysis Group 5 Suthasina Chaolertseree (4802641060) Nutnaree Chaisirivichien (4802640583) Passamon Rattanawenawatee (4802641326) Jirawat Mahatraiphop (4802640302) David Eberle (5102940037) TiVo: A case study analysis MK 413: Group 5 1. Management vision There are four directions that TiVo’s management team can choose; each strategy has issues that the management team should consider before making a decision. The first direction is doing stand-alone business. TiVo can successfully compete with others in this type of business and earn high profits due to its unique offering. Standalone business also gives TiVo flexibility in developing its product technology and in enhancing its brand awareness, which allows TiVo to set higher prices. On the other hand, the company will have more marketing expenses in order to compete in the market since it needs to pay for advertising costs itself. Moreover, cable companies can become new potential competitors since they can outsource consumer electronics manufacturing to produce DVRs for them and distribute DVR devices to their subscribers. Doing Comcast and Advertising business may require TiVo to assemble its product equipment with another consumer electronics product and to use co-branding causing TiVo’s brand awareness to decrease. Moreover, the management team needs to put huge effort in turning advertising-related business into one of its core businesses. Furthermore, TiVo’s monthly average revenue per unit...
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...TiVo A case study analysis Group 5 Suthasina Chaolertseree (4802641060) Nutnaree Chaisirivichien (4802640583) Passamon Rattanawenawatee (4802641326) Jirawat Mahatraiphop (4802640302) David Eberle (5102940037) TiVo: A case study analysis MK 413: Group 5 1. Management vision There are four directions that TiVo’s management team can choose; each strategy has issues that the management team should consider before making a decision. The first direction is doing stand-alone business. TiVo can successfully compete with others in this type of business and earn high profits due to its unique offering. Standalone business also gives TiVo flexibility in developing its product technology and in enhancing its brand awareness, which allows TiVo to set higher prices. On the other hand, the company will have more marketing expenses in order to compete in the market since it needs to pay for advertising costs itself. Moreover, cable companies can become new potential competitors since they can outsource consumer electronics manufacturing to produce DVRs for them and distribute DVR devices to their subscribers. Doing Comcast and Advertising business may require TiVo to assemble its product equipment with another consumer electronics product and to use co-branding causing TiVo’s brand awareness to decrease. Moreover, the management team needs to put huge effort in turning advertising-related business into one of its core businesses. Furthermore, TiVo’s monthly average revenue per unit...
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...Marketing Management Assignment –Case Analysis #1- TiVo 1. What is TiVo? Tivo is a digital recorder that helps viewers to take control of what they watch. The features of Tivo are recording programs as per viewers’ request, suggesting the programs according to viewers’ habits, ability to skip commercials, and so on. What factors facilitate its adoption? a. Recording the programs – easy to record, stop, rewind, and schedule recording the shows. b. Skip the commercials – empowering the viewers to take control of what they are watching. c. Electronic program guide (EPG) TiVo applies i) Previews for shows to schedule recording easily with one push of button. ii) Season pass- by pressing a “thumbs up” and “thumbs down” button, users can specify their favorite show and then TiVo will record them automatically. iii) Suggestion- TiVo can track users’ preference and make suggestions. What factors made adoption difficult? a. Retail execution- Salesmen in distributors turned over fast which made it hard to train them explaining to customers properly. In addition, there were various ways for salesmen to sell TiVo. b. Pricing- the price seemed too high to be accepted by customers. c. Awareness- the degree of awareness for TiVo remained weak and consumer remained inert because it is not their priority to improve TV viewing. Who is TiVo best suited for? According to the research, TiVo users mostly consisted of members who...
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...World, and in the US such as the San Antonio Express News. By 2010, this company had become a conglomerate with revenues of about US $33 billion and assets of over US $50 billion. The company’s portfolio includes Fox News, 20th Century Fox, Sky, MyNetworkTV and National Geographic Channel Worldwide among others (Cable Network Programming, 2012; Direct Broadcast Satellite Television, 2012; Television; 2012). SWOT Analysis Strengths News Corp’s ascent to the top media conglomerates in the world is a tale of strategic choice of products to make up its diverse portfolio. Subsequently, this company has a substantial stake of the market because it has businesses in major types of media. In addition, it is involved in publishing, and its cable network undertakes production and licensing of programs and news for cable television systems in USA. The scope of this company’s activities extends to various parts of the world; News Corp operates in the US, Latin America, Europe, Asia and it has interests in Turkey and Israel among other countries (News Corp Ltd. SWOT Analysis.2012). News Corp also gains from its position as one of the top five companies in the world, based on the millions of homes that access its media services. For instance, Fox News’s reach stood at 99 million households by 2011. Its corporate image gains because of the position it has in the mind of the audience. Therefore, News Corp can add other successful media chains and corporations to its...
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...For this case analysis I will be answering the case assignment questions for case 6: Netflix’s Business Model and Strategy in Renting Movies and TV Episodes. Before going into the first question, an introduction into the company always seems fitting for these types of assignments. According to Netflix, Inc. 10-K Annual Report Form from Edgar Online, “Netflix, Inc. is the world’s leading Internet television network with more than 33 million members in over 40 countries enjoying more than one billion hours of TV shows and movies per month, including original series,” and the report also states that Netflix, Inc. core strategy is to grow their streaming subscription business domestically and internationally. They are continuously improving the customer experience – expanding their streaming content, with a focus on programming an overall mix of content that delights their customers, including exclusive and original content, enhancing their user interface and extending their streaming service to even more Internet-connected devices while staving within the parameters of their consolidated net income (loss) and operating segment contribution profit (loss) targets. Contribution profit (loss) is defined as revenues less cost of revenues and marketing expenses (Edgar Online Report).” From this report and a few others that I researched along with reading the facts presented within our text, I look at Netflix, Inc. as a innovator in the Internet delivery of TV shows and movies, and...
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...Table of contents 1. INTRODUCTION ✓ History ✓ Mission ✓ Company Strategies 2. CORPORATE GOVERNANCE ✓ Responsible of the board ✓ Board structure and members ✓ Board meeting ✓ Other board and governance matter 3. EXTERNAL ANALYSIS ✓ Issue priority matrix ✓ Porter’s 5 forces ✓ Industry matrix ✓ PEST analysis ✓ Competition analysis ✓ Opportunity / threats analysis ✓ EFAS 4. INTERNAL ANALYSIS ✓ Company structure ✓ Company capabilities ✓ Core competencies ✓ Distinctive competencies ✓ Corporate value chain ✓ company resources ✓ Strengths and Weaknesses ✓ IFAS 5. STRATEGIES ALTERNATIVES AND RECOMMENDED STRATEGY ✓ SFAS ✓ TOWS ✓ Strategies Alternatives ✓ Strategies recommendation 6. Implementation ✓ Corporate & business strategies ✓ Functional strategies 7. EVALUATION AND CONTROL ✓ Establishment of Standards ✓ Evaluation of Performance Jim Barton and Mike Ramsay were the founders of TiVo inc. both founders were working at silicon graphics and were very much involved in entertainment industry .Jim Barton was involved with an on demand video system. Mike Ramsay was responsible for products that...
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...certainly a privilege to own exclusively one television (TV) per household and, therefore, such a telecommunication medium was considered a luxury. Nowadays owning at least one TV per home is more likely a necessary commodity. Before the evolutional invention of TVs, families valued the time spent together but throughout the years, these commendable ideals and principles clearly disappeared and in this day and age are perceived as meaningless. Watching TV is ranked among the most shared and common interests for not only the older but more so the younger generation. Over the years, TV has transformed into a significant and informational media around the globe and even though TV’s are affordable, comforting, available to everyone and a valuable asset, the majority of people, on the other hand, unfortunately do not use this resource in a beneficial way. With this in mind, watching too much television is bad because it affects people’s health, prevents from having a fulfilling life, and distorts the perception of reality. The primary motive why people should obtain from spending excessive time in front of the television is because it takes away from other beneficial activities and negatively affects people’s health. The time, wasted in front of a TV, should be directed towards something more constructive and positive. Furthermore, watching too much TV, is a risk factor for weight gain and ultimately obesity. In a new analysis published this week in the Journal of the American Medical...
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...Analysis of Strategy Analysis of Strategy Netflix Lauren Lane Strategy 10.15.12 Netflix Lauren Lane Strategy 10.15.12 Netflix was born from an idea in 1997 from Reed Hastings, in conjunction with his partners Marc Randolph and Mitch Lowe. As a company Netflix has derived its profits from a consumer’s ability to stream DVDs online as well as have them delivered to their house, completely remodeling the idea and process of video and television rentals. Netflix created a product that filled the void of instant media access to consumers, and created a product that makes video and television viewing a service that everyone could access and afford. For a monthly subscription fee, subscribers can rent as many DVDs as they would like and keep them for as long as they like while also being able to stream movies and TV shows online, giving them access to hundreds of thousands of options of what they want to watch. There are no due dates or late fees for the DVDs which was a change from the traditional way of movie rentals. 1. Identify the key elements of Netflix’s strategy. What competitive advantages is Netflix trying to achieve? Netflix created the perfect storm of a company that encompasses and produces a product accessible from multiple different mediums for consumers. A consumer of Netflix has the ability to keep to a more traditional way and continue to watch DVDs of their favorite movies, keeping to a tradition held in the world for many years. However...
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...MKT307-OL Marketing Concepts Mars Retirement Condos Christina Storey March 6, 2016 Executive Summary: Life on Mars is considered adventurous, expensive and known to only the few. Yet, what if there is a way for people to live their dream on Mars during their golden years. Instead of living your last days in Florida or Arizona; why not see the stars from a different view. There is no traffic to worry about driving in or being alone. You will have everything you need and want in a community of people that want the same fullness and luxury of life as you do. The condos come with two bedrooms and one bathroom. There is plenty of activity to do and restaurants that have top chefs. You can walk through the botanical garden, plant watermelons in the community garden, go bowling or watch a movie in the cinema. We have live performers come once a month to entertain you that are included in living in our facility. The condos on Mars will be built within five years from giving permission to build. It will cost 10 billion dollars to build. The facility will be like a city with shops, restaurants, spas, gardens and many more activities to keep everyone busy. The facility will be painted by artists to make the sky look blue as on Earth. The facility will come with its own heating, oxygen and water producing so we do not need to worry about basic survival on the red planet. Once a month, a shuttle will take people to Earth or bring them back to the condos in Mars. ...
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...DeLynn Downam Professor Tiffany Grovenstein Developmental Psychology 241 February 25, 2016 Are there cognitive benefits for young children in watching baby media? Introduction We live in the period when TV, online videos are used for many different purposes. Various video programs can provide educational purposes, accelerating and facilitating the processes of learning, different movies and TV shows can perform the function of entertainment. And although some video-reportages, films can carry the aggression, violence, etc. in general TV media themselves are not something positive or negative. Whether TV brings benefits or harm to the individual, as I believe, depends more on how the individual will use what television media offers to him/her. In the modern time, not only adults watch different media, but young children are also exposed to watching different TV programs, cartoons, educational movies etc. Parents of young children can use baby media to calm a child, as a safe replacement for other activities, as the background, to distract the attention of the child, etc. Some parents also tend to believe that watching television programs by children is a necessary element of a normal development of a child. However, these assumptions are often baseless and not supported by any facts (Brown, 2011). In early childhood, there is some invisible but intensive development in the brain. The brain of a 5-year-old child in size is almost the same as that of an adult. Brain structures...
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...direct-to-home (DTH) satellite TV benefits in Malaysia and Brunei. It is likewise the essential business radio supporter in Malaysia and a noteworthy distributer of TV aides and way of life magazines in the area. Astro has made joint ventures in different nations to dispatch new television, sight and sound and Internet administrations. The Group has vital concurrences with top programming engineers and substance fabricators to mutually create both innovation and substance to give satellite-conveys, broadband, IP upgraded mixed media and intuitive administrations over different stages, including telephony, over the Asia Pacific area. (Astro, 2015). Astro was established in the United Kingdom and registered in England and Wales on 22 July 2003 under the United Kingdom Companies Act, 1985 and is enlisted as a foreign business in Malaysia under the Companies Act, 1965. The Company was recorded on the Main Board of the Bursa Malaysia Securities Berhad on 1 October 2003. The recorded cost is on the site with a delay of 180 seconds, the last value review was on 23th July 2015 at RM 2.990 for the day. The volume of outstanding shares is 5.2 Billion (The Wall Street Journal, 2015). This research paper will analyze and discuss the internal and external economic standings of the company and will provide an in-depth analysis of the global positioning of the company as well. The paper will undertake PEST analysis, SWOT analysis and a set of other business analysis to evaluate and interpret...
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...The San Jose Consulting Group A Strategic Analysis on . Performed By Junior Analysts… Ed Work Randy Seese Tom Jozinovic David Bolhorst Lawrence Kuechler Strategic Introduction The digital video recorder (DVR) market is experiencing rapid growth, with an expected consumer base of 19.6 million DVR units in homes by the year 2006. Tivo implemented an aggressive marketing strategy in the late 1990’s; as a result Tivo Inc. has become the most recognizable brand name and thus setting the standard in this exploding industry. But Tivo is not without shortcomings. It faces inabilities to effectively reach large amounts of the DVR market due to the current monopolies that cable and satellite companies enjoy. The fairly expensive retail price of the Tivo unit could possibly jeopardize the company’s ability to stay competitive in the market for an extended period of time. The rapid growth of this industry is also creating increased competition for Tivo, and it seems the management of Tivo will be left with some crucial decisions to make if they are to continue to survive in this industry. Currently, Tivo develops DVR software and stand-alone units with a selling focus towards television viewers seeking an improved and interactive viewing experience. A DVR unit is a set-top box that performs three different main functions: 1. Tivo and live television – Tivo allows the viewer to pause and rewind live...
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...to try and determine if behaviours and attitudes can be influenced by what we see and hear in the media. Other points that will be addressed include the effects of spin and how the media tends to deliver its information to its audience. In todays society more or less everyone knows about the media. We as a nation tend to partake in some kind of media activity daily. It has been said that we take the modern media very much for granted as we are totally immersed in them. For example “Just as fish will be the last life form on earth to discover water, because they are completely surrounded by it and know of nothing else” (the new politics, 2007:301). There for it’s hard to imagine what life would be like without the daily paper, radio and tv. Some allege that the effects of the media are strong and clearly visible, however others argue with equal conviction that the media have minimal or no direct effects (the new politics, 2007). According to the reinforcement theory the media can only reinforce attitudes that already exist and this is down to two reasons markets and personality. They believe that the effects of mass media are minimal and only confirm what people already believe rather than influencing political life and attitudes. However Direct effect theorist say that the mass media can and do directly influence attitudes and behaviour, including voting behaviour. This in turn leads to the question of is media bias (developments in british politics). How ever before...
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...Porter’s Five Forces Porter’s Five Forces analysis is a model used for industry analysis. Apple plays a significant role in four businesses, namely the communication equipment industry, the music and video industry, the mobile phones industry, and the personal computer (PC) industry. Because its participation in the overall PC industry is comparatively small compared to its other products, only the first three industries shall be analysed here. Apple’s overall business includes eight product lines: iPhone , its related products and services; iPad and related products and services, Mac portables and other music related products and services, Mac desktops, iPod, software, services and other hardware (Apple, Inc., 2014; GCEIP, 2014). 3.1 Bargaining Power of Buyers Communication Equipment Industry Buyer power is moderate. Apple communications equipment caters to individual buyers, but each buyer has little bargaining power as he/she bargains for him/herself alone. If the company loses just one consumer, the effect on the company will be insignificant. Collectively, however, buyer power may be more significant, as switching costs are low. Fixed line telecommunication devices have a low degree of differentiation and there is little innovation taking place in this area, for which reason buyers are sensitive to price levels and could easily transfer from one supplier to another. Apple’s major competitors in this market include Lenovo, Nokia, and Samsung (GCEIP, 2014; CEIPUK,...
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...Growth strategy/Penetration of the video-on-demand (VOD) market Netflix’s competitive environment is becoming hostile; a strategy for entering the video-on-demand (VOD) market must be selected in order to achieve growth targets. This strategy must address issues related to user connectivity, content limitations and initial target market. It is recommended (Exhibit 1) that Netflix develop, and integrate, a VOD platform for its core offering. Netflix’s current subscriber base is built on early adopters; these individuals, with free VOD access, will support and help market the VOD platform. Partnerships must be established to expand connectivity options (Exhibit 2) to overcome a key barrier. Strengthening relationships with studios and TV networks is a primary focus in order to obtain digital distribution rights. As a content risk management measure, Red Envelop Entertainment will continue to aggressively pursue high quality content for acquisition. Several alternatives (Exhibit 1) were evaluated and ranked against key decision criteria. Customer satisfaction (quality of the experience) is the most important element to Netflix’s business. Netflix has one channel for customers, their website. With high customer acquisition costs, a positive experience is necessary to reduce churn rates. High customer satisfaction will increase revenue growth by adding and retaining subscribers. As a public company, Netflix faces scrutiny by the investor community and growth targets...
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