...Types An alternative fuel vehicle is a vehicle that runs on something other than traditional fuel, or a vehicle that does not completely rely on one type of fuel but instead a combination of fuel and battery power. The type of alternative fuel vehicle best suited for a rental car company such as Lotus, would depend on what types of alternative fuel or technology they have available. There are several different types of vehicles available, each one with a different or combination technology for alternative fuel use. Some vehicles are not available in all states, so this would also be a consideration for Lotus. The most popular and readily available alternative fuel vehicle is the Hybrid cars. Although not technically considered an alternative fuel car, these vehicles operate using advanced technology that combines the electric battery, motor and generator, creating more efficient use of traditional fuel. In addition to the gas tank they have an electric battery that stores energy during the speeding and slowing parts of a typical journey. This type of vehicle will offer a substantial savings in fuel costs because of the engine’s efficiency. Many car companies offer Hybrid cars at a reasonable cost to consumers. Honda, Toyota, Lexus and Ford all lead the way with a variety of these vehicles. There are a limited number of automakers producing Ethanol fuel vehicles. Ford, Dodge and Chevy each have a model currently available that runs on this alternative fuel. Ethanol-fueled...
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...Lotus Car Rental Alternative Fuel Assessment Erik Larson, Linda Sherman, Christopher Sessoms Comm/215 February 2, 2013 Winifred Winstead Donnelly Introduction The creation of a fleet of alternative fuel sourced automobiles would be a wise decision for the Lotus Car Rental Company. There are two major issues that are on the minds of people these days, the environment and money. By creating a fleet of alternative fuel based automobiles the Lotus Rental Care Company can help ease the fears of people in both categories. By having the ingenuity to have a fleet of alternative fuel automobiles; the Lotus Car Rental will set themselves apart from the rest of the rental car companies. Lotus Car Care will be the leaders in environmentally safe car rentals. The following research paper will discuss the background of this topic, the costs of working with alternative fuel automobiles, the technical aspects of alternative fuel, the environmental aspects of alternative fuel as well as discuss some recommendations for the Lotus Car Rental Company. Background The Lotus Car Rental Company is looking into adding a fleet of alternative fuel sourced vehicles to their supply. Alternative fuel sourced vehicles are classified as being resources other than petroleum. A few of these sources are produced here locally and some are derived from renewable sources. They often produce less pollution than does gasoline. ("Alternative Fuel Vehicles", 2012). Hybrids are also considered to...
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...CAR RENTAL/ALTERANTIVE FUEL VEHICLES Stephen McCauley Comm/215 University of Phoenix June 7, 2013 INTRODUCTION Lotus car rental, one of the world’s leading car rental companies, is in a position to take advantage of a great opportunity. This is an opportunity to be one of the first car rental services to provide our consumers with alternative options to fuel-powered vehicles, and to rise above the competition. Adding alternative fuel vehicles to our car rental fleet will increase our car rental turnover and improve the company's image to consumers. Creating a fleet of Alternative fuel vehicles for Lotus rental cars would be a very wise decision. There is a strong movement towards using alternative fuels for many reasons. The consumers are now motivated to drive vehicles that not only protect the environment, but also save money. More and more car manufactures are providing vehicles that use alternative fuels or flex fuels. This movement in the market place is gaining momentum. It would be wise for Lotus to lead this market by providing this service to the consumer. Today environmentally concerned consumers are looking for ways to not only save the environment, but also save money. Oil prices are constantly on the rise and turmoil in the oil producing regions has not helped alleviate the problem. Taking these considerations and research into account, we feel that Louts Rental Cars should invest in an alternative fuel vehicle fleet. BACKGROUND ON ALTERNATIVE FUELS Alternative...
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...Lotus Rental Going Green Richard Huerta, Mona Miles, Timothy Likens COM/215 April 27, 2014 Whitney Bell Alternate-Fueled Vehicles Going green is becoming more and more popular with advances in technology. One way is to own a vehicle that uses other than fossil fuels. Automobiles in the last 10 years have evolved from using gasoline and diesel as a primary power source, and now include features once only seen in luxury cars. Introducing them to a rental car company may give it more of a variety to offer its customers. Introduction This paper is to introduce the idea of the integration of alternate-fueled vehicles into the Lotus Rental Car Company and the feasibility to do so to the Chief Financial Officer. There are numerous factors to consider. A large purchase, especially for vehicles, requires in-depth research and weighing of advantages and disadvantages that need to be evaluated. Alternate Fuel Sources There are a few power source options when looking to buy or lease alternate fueled vehicles; ethanol; flex-fuel; hybrid; electric; and natural gas. Alternate fuel source seem to be attractive for consumers as the high prices for fossil fuels continue to climb. With the purchase of new fuel-saving vehicles in mind, each fuel source will be examined. Each type of fuel does have its own great benefit as well as drawback. Ethanol Ethanol is a fuel that is usually comprised of 10% gasoline and 90% ethanol. The more commonly known mixture is 15% and...
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...Viability of Adding Alternative Fuel Vehicles to Lotus Rental Car Fleet The focus of this paper is to estimate the importance and feasibility of adding alternative fuel vehicles to the Lotus Rental Car fleet. This paper is addressed to the Chief Financial Officer. There are many types of alternative fuel vehicles (AFV); however, this paper will be focusing on hybrid vehicles. The discussion will cover the overview of existing operations, the advantages and disadvantages of adding AFV’s, the summary of the examination, and the recommendations on why and how it should be implemented. Current Fleet Status The Current fleet size for sister companies, Alamo, Enterprise and National, carry nearly 450,000 cars combined that achieve 28 mpg or better. The introduction of EPACT in 1992 introduced AFV’s into the US market, where they were mainly used by government agencies. The common term used to describe AFV vehicles is light duty vehicle (LDV). In addition, federal fleets are required to use dual-fuel vehicles unless a waiver is granted. Because of high oil consumption in the US transportation sector, concerns about national energy usage began to rise. This raised many questions regarding the resulting environmental impacts of greenhouse gas emissions. An example of this was in 2008, when it was estimated that the transportation sector emitted 1,930 million metric tons of carbon dioxide, which represents a 33.2 per cent share of total carbon dioxide emission from all sectors...
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...Introduction The Lotus Rental Car’s Chief Financial Officer is making an assessment on the feasibility of adding alternative fuel vehicles to the fleet. This analysis will cover the Energy Act of 1992 concerning the alternative fuel sources, explain the pros and cons of using alternative fuel technology such as Hybrids, Battery power, Diesel, Biodiesel, and Natural Gas, and also the factors that will impact the American people having to find resources easily, which can be difficult. Energy Act of 2005 As early as 2005 the United States knew that we could not rely on fossil fuels indefinitely and did not want to rely on foreign oil. The Energy Act of 2005 sec 301 defined what the Alternative Fuels are: Ethanol, Biodiesel, Propane, Natural Gas, Hydrogen, and Electricity are all naturally produced domestically in the US. Currently the US has learned that burning gasoline is bad for the environment, and when you burn gas you create bi products such as Carbon Dioxide, Nitrous Oxide. According to an EPA study the Green House gasses that affect out atmosphere are made up of 82% Carbon Dioxide, 3% Fluorinated Gas, 6% Nitrous Oxide, and 9% Methane.(Refer to graph 1). Overview of Green House Gases EPA.gov As you can see the bulk of the emissions are carbon monoxide and carbon dioxide. The global goal is to reduce the amount of carbon emissions in the world, not just in the US. The goal is to create a smaller carbon footprint...
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...Alternate Fuel Edgar Castillo COMM 215 1/31/2013 Ms. Diana Ferrell Alternate Fuel The world is familiar with the possibility and real results of polluting the environment. The ongoing destruction of nature is a subject of great concern. One of the types of pollution regarded as responsible for global costs rising is air pollution. The supplies of petroleum across the world are limited. As petroleum supplies start to decrease, it will also become tougher to get what remains. Alternate fuel automobiles are the trend of our future, because now a days gasoline prices are at an all-time high. The United States' dependency on foreign oil is also at an extremely high level. Hybrid Electrical Vehicles (HEV) operate from a mix of an internal combustion engine and an electric motor. A few advantages of hybrid electric automobiles are better gas mileage, eco friendly and less depending on foreign oil. HEVs can go 40-70 miles for each gallon of gas. HEV allows the driver to travel much longer without needing to fill up the automobile with gas, which also permits savings on gas. This will assist decrease the country’s reliance on foreign oil. This is an advantage because it encourages self sufficiency for the nation. It can also save money in the overall budget for the country. HEVs assist the atmosphere by not liberating as much toxin filled exhaust into the air. Each day we notice how the auto producers are coming with various kinds of hybrid cars as creative types of fuel. Toyota...
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...current resources begin to dry up become otherwise unavailable. This way, they will make expensive capital investments based more on science as opposed to their "best guess". Reservoir management can likely be improved through the use of technology such as computer modeling and satellite reconnaissance. In conjunction with the operational management described above, oil companies should also keep an eye on the economic value of their reserves. For example, It might be more profitable at times to sell a reserve rather than continuing to run it as a producing asset. Issues of sustainability and substitute products need to be addressed in order for oil companies to avoid unexpected market shifts. High fuel prices have driven development of alternative fuels. Many alternative fuel initiatives are aided by government subsidies. Also, the world is becoming more and more concerned how the byproducts of oil and gas consumption is effecting the environment. If these issues are not addressed by the oil companies, they will likely find themselves with shrinking market share. For...
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...Mixed reviews are given when predicting the impact of government regulations on the future market trends of the “Big Three” automotive industry. There are both positive and negative predictions on how these government regulations will impact the industry. Where Congress imposes regulations to protect or benefit the consumers they might actually create bigger issues in the market. Currently the U.S. Government has imposed regulations on the Automotive Industry affecting the environment, safety, and fuel efficiency of vehicles. These three features will continue to cause new regulations to be passed which will push the automotive industry to the brink of success or failure. The future outlook of these vehicles would be: Technology that will prevent crashes, additional safety features that will keep the people safe in a crash, environmentally friendly vehicles, alternative fuel sources, minimum fuel efficiency of 50 plus mpg, and many other regulations that will protect the environment and also protect the person. The market trend for these possible future regulations will either cause the “Big Three” to find the resources to comply with the regulations or they will fail and the company would go under. Government regulations appeal to consumers and consumers determine the market trends. “Government intervention can be a huge catalyst for growth.” (http://www.csmauto.com/news/csminsights/2010/01/Government+Regulations+Can+Drive+Industry+Growth) These regulations will provide...
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...Singapore is a country that requires efficiency any place anytime. Cars also play an important part in this as a fuel consumption convenient and smart in size car is the majority choice of the citizens in Singapore. Traffic jams in Singapore is quite serious so fuel consumption is important. If your vehicle’s fuel consumption is high, a tank full of petrol will be used up swiftly. Cars smart in size are convenient for parking as you don’t need to find a rather huge space to park a car which is quite a problem for Singaporeans as Singapore is an island and has limited land. Perodua identified these aspects and produced cars which can be a solution for the problems. Perodua mainly exports it’s flagship Myvi, Viva and MPV Alza to Singapore. Myvi and Viva are trendy in the appearance and is low in fuel consumption. These two models also are smart in size and are actually not too small for daily use. Alza is for family that have members more than 5 as it is a MPV. Alza is more spacious and have extra storage space and it is also more low fuel consumption compared to other MPVs. Perodua exports its car to Singapore as lower price car in the market. Perodua targets college students, lower income working people and second hand car owners as the price of its cars are more affordable to this segment of the market price. Perodua managed to sell 5000 cars on 2010 in Singapore. (Bernama, 2011) Perodua’s best selling car model is Myvi as it is famous between the youngsters and those who just...
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...increase in heat will make all forms of transportation unreliable and expensive. It’s unfortunate that the oil mitigation would take 20 years and 2.6 trillion dollars. This is definitely not appealing especially for world leaders especially with current economies. New research and testing will hopefully bring alternative fuel sources. Solar technology is expensive and does have a carbon imprint to be created but I could see development of panels and factories being green in the future. It’s interesting to find out the new Policies that will be employed soon since recent research reveals that Climate Change isn’t ‘pseudoscience’. The idea that climate change could cause the sea level to rise is daunting. I have never thought of the consequences from the rise in the Oceans water. Some cities could be swallowed whole and eventually end up like Atlantis. Also, complete ecosystems would disappear under the tides. The in depth analysis of the consequences of the tides ruining docks and ports was alarming. I like how the author concludes that it will take a while to reach ‘Globalization Peak’. Furthermore, I enjoyed how he ends optimistically. He searches concludes with alternatives and possible solutions. Most of the articles and research I have read regarding are pessimistic and leave you with a sense of...
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...Virgin America: Recreating the Airways How it’s Possible to Fly Low-Cost Luxury A Creative Marketing Strategy for an Upstart Airline Joseph Deluca Table of Contents Overview……………………….. 1 Target Audience………………. . 2 SWOT Analysis…………… …… 2-4 MC Objectives………………….. 5 Strategic Plan…………………… 5 -6 The Budget……………………… 6 -7 Evaluation and Conclusion…….. 7 Citations…………………………. 8 Virgin America: Recreating the Airways How it’s Possible to Fly Low-Cost Luxury A Creative Marketing Strategy for an Upstart Airline By Joseph Deluca Overview Fledgling airline, Virgin America, is rethinking what it means to fly economy. Low cost shouldn’t infer low quality. Virgin America offers consumers style, relaxation and entertainment without emptying their pockets. A thorough and accurate creative work plan will allow Virgin America to produce an effective MC campaign that will yield a high ROI. The Virgin Brand The Virgin brand is synonymous with value style, a little bit of fun, irreverence and caring deeply for customers and employees (Reed, 1). Corporate Values Virgin America’s main principle is commitment. Virgin America is committed to environmental sustainability, governance and accountability, its employees and its stakeholders (VirginAmerica.com). Corporate Vision Within the next 5 years Virgin America aims to be the leading low- cost, high- luxury airline in the United States by expanding flights, its air force and by creating new destinations. Mission...
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...* Strenghts High R&D (Company's even ventured into robotics) Innovation Market share leadership in smart segment Strong brand equity Unique products Production System that is refined over the years * Weaknesses High cost structure compared to China They depend greatly on profits coming in internationally, thus subject to global economies' performance * Opportunities Due to increased interest from consumers into more fuel efficient and lower pollution cars, honda can use it's strength in high R&D to develop these kind of cars to suit consumers needs. Emerging markets and expansion abroad China being a neighbor to Japan and has cost innovation advantages to be exploited in its global strategy * Threats | | "IMC’s Vision is to be the most respected and successful enterprise, delighting customers with a wide range of products and solutions in the automobile industry with the best people and the best technology". * The most respected. * The most successful. * Delighting customers. * Wide range of products. * The best people. * The best technology. Mission of Toyota is to provide safe & sound journey. Toyota is developing various new technologies from the perspective of energy saving and diversifying energy sources. Environment has been first and most important issue in priorities of Toyota and working toward creating a prosperous society and clean world. | Economic slowdown due to the financial crisis...
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...its cars in US and Japan whereas competitors may be more strategically located worldwide to take advantage of global efficiency gains. • Some criticism has been made due to large-scale re-call made in 2005, quality issues. Opportunities • Innovation -first to develop commercial mass-produced hybrid gas-electric vehicles (gas and electric), e.g. Prius model. Based on advanced technologies and R&D activity. With oil prices at an all time high - this investment and widening of product portfolio fits consumers looking to alternative sources of fuels away from gas guzzling cars[3]. • To expand more aggressively into new segments of the market. The launch of Aygo model by Toyota is intended to take market share in youth market. • To produce cars which are more fuel efficient, have greater performance and less impact on the environment. • To develop new cars which respond to social and institutional needs and wants. The development of electric cars, hybrid fuels, and components reduces the impact on the environment. Toyota’s Eco-Vehicle Assessment System (Eco-VAS) has helped in...
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...The second advert I chose was from the "News and Observer" for a Fiat 500. I chose these two adverts because I feel that they will be good compare as they have similarities and differences.. There is a big difference in the sale tactics of the 2 adverts. The Fiat is a soft sell advert because there is no reference to the price of the car or any statistics about the car where as the Chrysler advert displays the price in big numbers at the top of the advert and it also refers to the fuel consumption of the car. This shows that the 2 adverts use different tactics to advertise and sell the car. I think that the target audience for these cars are the same; both of these cars are small four seater cars. Both of the cars are designed to be comfortable and safe, they are not advertised to be fast sports cars; they are advertised as around town peppy cars. In both of the adverts there is no real reference towards the performance of the car apart from in the Chevy where there is a reference to the fuel consumption of the car but this backs up the point that the Chevy is a car for a sensible family person because they would show interest in the economics of the car. Both of the adverts have main points that they want you to focus on as soon as you look at them, on the Chevy advert the first thing they want you to focus on is the name of the car and the price which are both in bold font at the top of the page, the Fiat wants you to focus on the name of the car which is written in...
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