...Assignment -1: Short questions 1. You are generating leads from online channels to sell credit cards. You are running two campaigns (let’s say A & B) on google to sell your product online and campaign A has better CTR. Assume A &B has same targeting but different set of keywords. These campaigns also use different ad copies. Mark these statements as true or false with some explanation: A. You should allocate more budget to campaign A if CTR continue to remain high – to remain high as in average position it depends on the conversion rate so this False B. Your cost per lead will be less for campaign A- True Could be where if the CTR is high. C. People searching keywords listed in campaign A find ad copy at campaign A more relevant- True – probably STP is done appropriately D. You should replace Campaign B ad copy with Campaign A ad copy as A is giving you better results- False not necessarily as it depends STP is done for specific audience with same message or keyword 2. LinkedIn allows you to bid either as CPC or as CPM. You realized that your ad position will be the same for both pricing models. Avg CPC would be Rs 110 and avg CPM is 150. You expect CTR to be in 0.2%-0.3% range based on historical data. What pricing plan will you choose? CPC or CPM. Why? Answer I would choose for CPM as the cost to the advertiser would come as per impression where CPC would be a little costly when position is coming as same 3. You are generating leads...
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...10 Steps to Effective Copywriting This tutorial is designed to get you up and running with the basics of writing great copy in ten easy lessons. Afterward, you’ll get recommendations for professional training, plus links to tutorials on SEO copywriting and writing killer headlines. 1. Don’t Read This or the Kitty Gets It! 2. To Be or Not To Be? 3. How to Write Headlines That Work 4. Why Writing Headlines Deserves a Second Installment 5. The Structure of Persuasive Copy 6. Now Featuring Benefits! 7. “Kids Eat Free” and Other Irresistible Offers 8. This Article Rocks. . . I Guarantee It! 9. The Long and Short of Copywriting 10. The #1 Secret to Great Copy Is. . . Don’t Read This or the Kitty Gets It! Poor Fluffy. I asked you not to do this, and you’ve gone and broken the rules. Things don’t look good for this cute little kitten I’ve taken hostage in case my demands were not met. She is awfully sweet, though. We’ll just have to wait until later on in the article to decide the fate of Fluffy. But first, we really do need to discuss the ultimate goal of good copywriting. Stick with me and I’ll go easy on the cat, deal? Let’s get started. What is the primary purpose of any piece of writing that you put out online — whether a blog post, a networking email, a sales letter or a tutorial? For starters, to get what you’ve written read, right? Makes sense. So, what’s the primary purpose of your headline, your graphics, your fonts, and every other...
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...Defining advertising copy Text of a print, radio, or television advertising message that aims at catching and holding the interest of the prospective buyer, and at persuading him or her to make a purchase all within a few short seconds. The headline of an advertising copy is said to be the most important part, and quite often a small change in its wording brings disproportionate results. Although a short advertising copy is more common in consumer-product advertising, according to the UK advertising guru David Ogilvy (1911-1999) people do read (and listen or attend to) lengthy advertisements if they are skillfully written. Most advertising copy is based on advertising/consumer research and is composed by professional copywriters hired by advertising agencies. Also called advertisement copy, ad copy, or just copy. Various ways of Writing effective copy: It is both an art and a science. It’s an art because it requires creativity, a sense of beauty and style — a certain aptitude, mastery and special knowledge. Artistic advertising allows you to create content marketing that’s not just practical and persuasive, but awe-inspiring and breathtaking. Writing effective copy is also a science, because it exists in the world of tests, trial and failure, improvement, breakthroughs, education and predictability. Scientific advertising allows you to develop an idea, and then test that idea. It’s how you know if your content marketing is working. In bad copy, one (or both) of these elements...
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... * Salaried Employees are working overtime without proper compensation taking on additional workload because of new clients being taken on. * Four clients vital to the success of Phoenix are not pleased with the work being produced. Facts and Causes: * Employee interviews indicate a lack of communication between graphic designers and art directors which has resulted in longer hours required to finish projects. * Client surveys indicate that they have not received a significant level of communication from the account managers which has left the copywriters with little basis to develop the copy for advertisement. Impact and Effects: * Productivity at the Roanoke branch has declined overall by 41%: 11% of accounts are completed behind schedule; 8% of the projects have been cancelled by the client; 22% of the accounts are on hold because art/copy has not been approved by the client * The average salaried employee has previously worked 40 hours per week, and is now working 50 hours per week, with 10% less project completing rate within that week Solutions: * Art directors are to meet as needed and leave open lines of communication with the graphic designers for changes that may occur on a project. After meeting, the graphic designers will be given adequate time to develop the changes and have them approved by the art director. This mutual development will allow the artists to work collaboratively; the timeframe will ensure that the client...
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...my work, notes, assignment and providing genuine and necessary feedback. In addition, it was great reviewing other’s assignment and providing needed and necessary feedback in return. It was fun at the same time having to look at my peer assignment on a professional level. I interacted with them via the discussion board and email. Initially, it was a little bit awkward but after a while I got over it as I do that at work already where I review my colleagues report blindly. The only difference was that I have seen my colleagues before compare to here where you have absolutely no idea who they are except from the brief introduction from the first day of class I read about them. I had great interactions with them where they told me amazing stories about the chosen companies and I did the same in return about Naira bakery in Brooklyn, what prompted my in law to start the company. Overall, this class has been a great experience for me in the end. Personally, working with my classmates on those assignment, chatting back and forth, and working with ideas, brainstorming, helping arrange my notes was superb and very helpful. It was a good opportunity to get to know your classmates beyond the initial introduction, turning in assignment and discussions in the discussing...
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...become independent and no longer dependent upon my parents. I learned how to live on my own, when my babies were sick I had to learn how to care for them, work a job, get them to a sitter etc. This was a change that I experienced but however, it has made me stronger and the woman I am today. I also went through stages of change where i felt I could not care for my children because I was being evicted from my apartments, no transportation, and losing jobs every month due to my attendance. I went through a change of depending on men who I thought were the world to me and always left me. The final change took place when I got tired and got saved. I grew up in the church all of my life and as an adult; I wanted to live the party life. It is amazing how even in our "mess" God is still there with us even when we stray. We may leave him but he never leaves us. When I got saved, my life changed and has never been the same. I am now stable, my twins are 14 and they are respectful young men of God. I have been blessed with stable employment, nice transportation and I know to depend on God and not man!!! I still have bumps in the road and we all do but his grace and mercy is given to us...
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...Amazing grace how sweet the sound that found a I took a day in the I was sad now I am happy you take that day and make it your own but you don’t want to hold your own if you take the place if you are in a happy place take that place and take it to the limit of the most high if you have taken this advice and want to take the claim just explain if you time is need and what happens when you are in trouble when you hare in a space of negative thoughts and taking what dfsjalkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkjjjj jjj jjj jjj jjj jjj jjj jjjj jjjj jjj jjj jjj jjj jjj jjj jjj jjj jj jjj jj jjj jjj jj j j j j j j j j j j j j j j j j j j j j j j j j j j jj j j j j j j j j j j j j j j j j j j j j j j j j j j j j d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d dd d d d dd d d d d d d d d d d d d d d d d d d dd d d d d d d d d d d d d d d d d d d d d d d d d d d d d dndndndndnndndndndnd d d d d d d d d d d d d d d d d...
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...I. TITLE: AMAZING RACE II: Leaders Edition II. RATIONALE The Communication Program Council will be having its AMAZING RACE II: Leaders Edition on September 24, 2014 from 4:00 pm to 6:00 pm at JFH Grounds. This is a team building activity that will focus on the AB Communication class presidents and other interested communication students. It is a game that will help them discover and enrich their leadership capabilities, as well as to bond with other participating students. The participants will experience how to be a leader and a follower while completing the race and enjoying the company of their group. The facilitator will be the Communication Program Council that had experienced to lead students and had also underwent a team building workshop. There will be no registration fee for those interested applicants, because the aim of this event is to unite communication students. III. OBJECTIVES To tap the leadership spirit of every communication students. To uplift and build relationships and remove the boundaries between first year to fourth year. IV. MECHANICS Every block must have at least five representatives, including their class presidents. There will be six groups to be formed for the game, and the memebers for each group will be picking randomly from the participating students. So there will be first year to fourth year students per group. ...
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...Amazing Grace is an inspirational movie focusing on William Wilberforce’s numerous efforts to bring an end to slavery. I personally was not really shaken up by much in the movie, but one thing did. The one thing that struck me in the movie was Wilberforce’s passion for the abolition of the slave trade, and how much he wanted it done. As William Wilberforce stated “I wish I could remember all their names. My 20,000 ghosts, they all had names, beautiful African names. We'd call them with just grunts, noises. We were apes, they were human.” The fact that William Wilberforce carried the slave trade as a burden proved to me that this was something very bad that needed to be stopped. His burning passion for the equality of all people was one moment in Amazing Grace that really struck me....
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...My Reading Response to Amazing Grace Jacqueline Stephens My Reading Response to Amazing Grace The poem I have chosen to respond to is Amazing Grace by John Newton. Giving birth to a child creates a strong bond between a mother and daughter, the emotional bond created between my granddaughter and myself is due to the fact, I had custody of her for the first two and half years of her life and I sang Amazing Grace to her every night before bedtime. She weighted a pound and six ounces when she was born, by the Grace of God she is a thriving six year old. This gives reason for her name, Nevaeh Lee, her first name backwards with her middle name, Heaven Lee. This poem touches my heart on a level no song has ever done. It was a way we spent our special time together. I can feel her little body lying on my chest with her hand clutching my shirt collar. This is the “Intensity of Emotion” (Section 13.4) I feel when I think of those times and wish by some miracle I could experience them again. I can hear her mom calling me on the phone when she had visitation at her at bedtime, asking me, “What does Nevaeh want”. I asked her what is she saying, she replied “mazing”, my heart broke. I told her she needed to be sung Amazing Grace to go to sleep. I feel the tears now. I started singing this to her when she was six months old. That is when she was able to come home from the hospital. I think I sang this to her until she was three and there are times...
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...AMAZING RACE LOG The amazing race was a spell bounding experience in which we had chance to explore into the unknown parts of Singapore which we wouldn’t have explored otherwise. We as the team Dynamic -3 were set on race from the leadership hall and the log follows about what we have done through the whole race: -First we were given a hint to go to Holland village, we took bus number: 61 from the bus stop opposite of SP JAIN and reached our destination. Then after opening the second hint we were to gather different cuisines: -Muslim cuisine, Fruits, Chinese, Italian After collecting the food we shared the food with each other and then we were given hints of photos to find out in the Holland village. Then we found the locations of Starbucks a public apartment and two other locations and filled those blanks in front of the photos we were given. The next step was to understand about the public housing department and the botanical gardens and understand the preference given to plantation in Singapore , so first we went on talking to the local people who have been living in the areas before ther3e was public housing system and how the Singapore government has helped the people to get decent housing and a good place to live in , the Singapore government in this project started to help with the finance for the housing , it provides 80% of the housing cost and the rest is paid by the people. Then we visited the botanical gardens and the Singapore government gives a great importance...
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...become independent and no longer dependent upon my parents. I learned how to live on my own, when my babies were sick I had to learn how to care for them, work a job, get them to a sitter etc. This was a change that I experienced but however, it has made me stronger and the woman I am today. I also went through stages of change where i felt I could not care for my children because I was being evicted from my apartments, no transportation, and losing jobs every month due to my attendance. I went through a change of depending on men who I thought were the world to me and always left me. The final change took place when I got tired and got saved. I grew up in the church all of my life and as an adult; I wanted to live the party life. It is amazing how even in our "mess" God is still there with us even when we stray. We may leave him but he never leaves us. When I got saved, my life changed and has never been the same. I am now stable, my twins are 14 and they are respectful young men of God. I have been blessed with stable employment, nice transportation and I know to depend on God and not...
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...The ways in which the Baptist church worship THE TRADITIONAL SERVICE Music: Currently, this venue continues to enjoy the great hymns of the faith. A hymnal can still be found in the pew pocket. However, there are many who know most of them by heart. The song leader leads the congregation like a choir in singing everything from Amazing Grace to Zion Haste, accompanied by a pianist and an organist. There will always be a "special," just before the message, referring to a | | solo or small group musical presentation or perhaps even the choir. A Southern styled gospel quartet fits very well into this type of venue. Message: With his suit and tie uniform looking every bit the man of God he is, the pastor preaches a sermon from the Word of God to a spiritually hungry congregation. Regardless of the topic of the hour, the conclusion of every message will contain the plan of salvation. Doubtless, a hymn of invitation will be sung at the conclusion to invite sinners to come and kneel at an old fashioned altar to do business with God. As the hymn, "Just as I Am" is sung (or a similar hymn of invitation), those who respond to the calling of God's Spirit are met by personal workers up front who pray with them if needed. Souls are saved and lives are changed. | - THE CONTEMPORARY SERVICE Music: Two electric six-string guitars, a bass guitar, a digital electronic keyboard, and a set of drums flank the pulpit. The choruses are flashed up on to the angled ...
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...“Amazing Grace” all i need remix WHY NOT TRY A LOVE RAP? Inspired by…someone CHORUS:X2 Before I met you I was wasted space. I felt there was no way of saving face. Now through the church of love I’m gaining faith. You’re my song on Sunday..my amazing grace verse 1: It was raining outside, in walked the sunshine. A pretty young thing, had me fumbling dumb lines. Stuttering and mumbling,damn she was so fine. A diamond class lover this girl is a gold mine. Those were my thoughts as she passed and smiled. I wondered if this love would last a while.. Damn…those aren’t thoughts a single man should have. Most of us are like..“man when can I tap that ass?” But,really,when i sit back and examine the facts. She filled my heart’s void and prevented collapse. Kept my mind running like Flo Jo on tracks. She had a body like a big-mac baby was “stacked.” Beautiful, intelligent, and sexy as hell. Makes other women irrelevant..Alexi to Zell. (A to Z) I’m imprisoned by love.I’m in the “ecstacy cell” I’m deep in a trance in which I instantly fell. It seems as if the clouds just drifted away. She’s my angel of love that lifted my faith. Now there’s nothing but blue skies.No shades of grey. She’s my song on Sunday..my “Amazing Grace” CHORUS:X2 VERSE 2: She can handle life and support herself. But she ain’t gotta do a thing with her gorgeous self. Perfect complexion..eyes like stars. Inner-planetary love affair..Venus and Mars When our worlds collide our bodies bend...
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...that the only questions God can answer are those that are tied to faith. The truth is that God is in everything; therefore all questions can be answered by or tied to Him. The gift of testament through the verses included in the bible is just one of many examples of the answers God has given. Through the words written in the 66 books of the bible, the answers to many of the dilemmas of our day can be found and explained. One way is stated, “As we read the bible, one of our first startling discoveries is that though the people in the story lived long ago, we recognize ourselves in them. They faced the same problems we face. They had questions like ours. The responses God provided for them remain true today” (NewLiving, 2005). It is amazing that no matter where a person looks in the bible a story, a verse, a chapter can be found that can take a believer or non-believer and make it apply to their lives. A life that is...
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