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Amazon Evolution Amazon is an online retailer that users can find on the World Wide Web. Amazon will mainly target online shopper, by having low prices and a variety of different services. As time has passed Amazon has had to change its business model to target different consumers as times have changed. I don’t believe that Amazon is moving away from its core competence of being the leading online retailer because it is expanding and offering other services. Amazon not only sell’s books online they offered a variety of services. The services that Amazon has newly added to their business model are that they have decided to build infrastructures that will online storage. The company was only using 10 percent of its processing capacity so the Amazon decided to venture out to businesses and offer them the same infrastructures that they were using. These infrastructures will consist of three different types of services which will include Simple Storage Service (S3), The Elastic Compute Cloud (EC2), and the Mechanical Turk. The Elastic Compute Cloud or EC2 allows companies to save data on Amazons server. Amazon offers this service to businesses to store data and applications of Amazons disk drive for only 15 cents per gigabyte. EC2 is another service that Amazon will offer to customers where they will rent out processing power that would start at 10 cents an hour which can be equivalent to one basic server. The Mechanical Turk is a service that combines processing power and networks made of real people that will be able to do works that machines can’t do. These workers will be able to recognize inappropriate content in images and will be able to transcribe audio. Amazon will make 10 percent of commission when businesses seek this service (Amazon: From Book Seller to Service Provider, pg. 26-27). There are potential threats that Amazon might encounter while offering

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