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Amazon Evolution

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Amazon Evolution
BIS/219

Amazon Evolution
Introduction

Moving away from its core competency?
Amazon is not steering itself away from being the leading online retailer, in fact, it is not leading the industry; it is paving a new road. Amazon began simply as an online bookstore; it has evolved in the last 15 years to range from books to movies, latest technologies, and even food. Amazon set out to be the leading online retailer of books; they have now accomplished being the leading online retailer of most every product. With every business, getting started can be difficult but if the momentum is ever taken hold the company must run with it. This is what Amazon has done; they started out having a tough time with the name “Cabrera” which could have sometimes been mistaken as “Cadaver.” That was when the founder decided to name the site based on what he imagined it would become. That was where the name “Amazon” came from, because it is the largest river in the country, they wanted this website to be the largest retail website. So far, not slowing down one bit, mission accomplished and Amazon is continuing the momentum. Amazon has also high dreams of broadening their horizons in many more countries and even opening up their selection of products.

Competing with Google™ and Microsoft®

Amazon’s database
Amazon is one of the largest organizations that has product information database in the world. Amazon has thousands of customers with thousands of products and as well as orders that goes over million per year. Amazon contains many other data such as customer’s browsing histories, favorites, saved payment types. Amazon has rankings and reviews for each product that contains many other customers’ reviews of the product. Amazon gives comparing between similar products so the customer will be satisfied with the purchase they make.
Amazon’s data is raw

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