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Amazon Inc

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Submitted By luochenghanzi
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Amazon.com, Inc.
According to the case, starting as an online bookstore in 1995, Amazon, expanding its business to cloud computing, comparison shopping, expansive retail, advertising, music & video and smart devices such as kindle, has achieved a great success in the past 20 years. However, there are also some imminent challenges to overcome for the successful giant.
When it comes to the external environment of the company, we think there are three main trends of the technology industry.
Firstly, era of mobile internet. In fact, as technology has been evolving, traditional boundaries between hardware and software, products and services, and online and bricks-and-mortar stores have not only become increasingly blurred as the article tells us, but also have connected with each other by internet and smart devices, especially smart phones. Though the Fire phone turned out Amazon’s first misstep, the smart phone is very important for Amazon as it may be the most-used device for consumers accessing to Amazon’s diversified products and services.
Secondly, the emerging of digital ecosystem. We can draw from the other three giants, Apple, Google and Facebook that they are running and expanding their businesses centered on their hundreds of millions of users. Based on a huge user base, Apple expands its product categories adding Apple TV, Apple watch and Apple pay. Google made inroads into tablet business, TV set-top box, social networks. Facebook launched the HTC First specifically designed with the Android-based Facebook app in mind, meanwhile, Facebook crossed into e-commerce. The same can easily go for Amazon.
Thirdly, fierce competition between giants. As we can see, with the development of digital ecosystem, giants’ businesses overlap each other. Apple, Google, Facebook and Amazon, they all have advertising and mobile phone businesses. Apple, Google and Amazon all

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