...(launched in 1994) is one of the most famous ecommerce companies and is located in Seattle, Washington (USA). It was founded by Jeff Bezos and was one of the first American ecommerce companies to sell products over the Internet. Amazon began as just an online bookstore but over the years has extended its offering to a wide variety of product categories, including electronics, software, music, DVD’s, CD’s, video games, MP3’s, clothing, shoes, health and beauty products and even household goods. Bezos, was responsible for naming the company “Amazon” after the world’s largest river. Dell.com website was launched in 1994 with a single static web page and their online presence quickly grew. In 1997, Dell announced a single-day sales record of a million dollars on its website. In fact, around half of Dell’s total profits come directly from their website alone. Both eBay and Amazon lined the way for today's e-commerce merchant. Consumers can buy almost anything...
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... Academic Year: 2013/14 Semester: 01 London School Of Marketing Marketing Consultancy Report On ‘eBay Inc.’ Reported By: Mohammad Russel Report Date: 14/11/2013 Content Introduction 1. A brief history of eBay Inc. …………………………………… 03 2. Market position of eBay Inc. …………………………………… 03 3. Client Issues …………………………………… 05 4. Implications, if client problem is not treated …………………………………… 06 Situation Analysis of Market Market situation comparison .……………………………….….. 06 Situation Analysis Models ……………...……………………. 07 Internal Analysis: SWOT Analysis …..……………………………...... 07 External Analysis: PEST Analysis ........................................................ 08 Porters Five Force Analysis ........................................................ 08 Recommendations .….………………………………. 08 Appendix …………………………………… 09 References …………………………………… 12 Introduction A brief history of eBay Inc. eBay Inc. is an multi-billion American multinational company founded in 3 September 1995, by computer programmer Pierre Omidyar, headquartered in San Jose, California. It is an Internet consumer-to-consumer corporation...
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...A SWOT analysis is an essential evaluation that every company should consider utilizing. It reviews phases and elements of a company with the purpose of showing what aspects are working well and which ones need to be improved. By applying the SWOT analysis to Netflix, I have concluded that their strengths are, the easy stream and the accessibility that the service offers to its customers. Subscribers can enjoy their favorite shows and movies in the comfort of their home, on the go, during their lunch break and even on their mobile devices or computers. Another strength that Netflix has is their affordable monthly subscription that ranges between $7.99 and $11.99 per month which includes unlimited movies and TV shows. The additional benefits of a membership depend upon how much you want to pay each month. With the improved development of internet speed, more customers are preferring to watch their movies and TV shows online thus decreasing the usage of DVDs. This is considered a weakness of Netflix, because the company decided to separate their services into two categories: the streaming Netflix and DVD.com, a Netflix company which offers physical DVDs that are delivered by mail. The DVD by mail operations have decreased considerably in recent years and the decline of memberships is expected to continue in the future. On the other hand, a big advantage Netflix has compared to other similar services, is the growth of International markets. Netflix is present in more than 200 countries...
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...About | Contact | Jobs | [pic] • Lesson Store • Buy Video • Exercise Store • Powerpoint [pic][pic] Marketing Teacher: Home / The Marketing Environment The Marketing Environment [pic][pic][pic][pic][pic][pic][pic][pic] [pic][pic][pic][pic]The Marketing Environment What is the marketing environment? The marketing environment surrounds and impacts upon the organization. There are three key perspectives on the marketing environment, namely the 'macro-environment,' the 'micro-environment' and the 'internal environment'. [pic][pic][pic][pic][pic] The micro-environment This environment influences the organization directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Micro tends to suggest small, but this can be misleading. In this context, micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship, and the firm may exercise a degree of influence. The macro-environment This includes all factors that can influence and organization, but that are out of their direct control. A company does not generally influence any laws (although it is accepted that they could lobby or be part of a trade organization). It is continuously changing, and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute...
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...Assignment 2: FedEx Strategic Options and Opportunities Anthony Anderson JWI 540: Strategy Dr. John Dorociak 8/3/2014 Executive Summary This paper will provide discussion and analysis concerning various strategic options and opportunities as they relate to the FedEx Corporation (FDX) in their current industry market. Competition will be assessed to create an understanding of the current landscape of the industry from the perspective of traditional, potential, and oblique competitors in FDX’s current industry. FDX will then be analyzed utilizing the SWOT model that will be utilized to identify three strategic options in the current market that will foster corporate growth in the future. Once identified, each strategic option will be evaluated via three criteria based on three simple questions as follows: Is it big? Is it us? Is it time? After this evaluation is complete there will be one strategic option selected that best meets the selection criteria in totality. FedEx Corporation: The Competition Competition in the transportation market is intense both domestically and globally and is the heart of every organizations strategy within this industry. Freight and courier services are at a high demand throughout the world due to growing distribution channels, technology, and a marked increase in demand. Market volume and value are...
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...Case Study of E-Business: Hal’s Woodworking 李亚男1120690012 2016/6/27 This is my opinion with SWOT analysis after I read the case of Hal’s Woodworking. First of all, SWOT analysis is an acronym for strengths, weaknesses, opportunities, and threats—and is a structured planning method that evaluates those four elements of a project or business venture. * Strengths: characteristics of the business or project that give it an advantage over others * Weaknesses: characteristics that place the business or project at a disadvantage relative to others * Opportunities: elements that the business or project could exploit to its advantage * Threats: elements in the environment that could cause trouble for the business or project Here’s what I have studied and analyze on Hal’s case. Let me introduce the SWOT analysis in my own opinion by this Figure followed. STRENGTHS•easy transaction•widen area of coverage•good accessibility of products•improve technological skills•quality processes and procedures•profitable•established strong reputation | | WEAKNESSES•maintenance, installation and configuration cost.•competitors have superior access to distribution channels•no national brand reputation•no longer stocks | | OPPORTUNITIES•partnerships and advertisements•Expansion of services and features•increase numbers of costumers•flexibility•partner with Web sites of other local and national business and organizations | | THREATS•hackers and persons who have...
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...Business Report on Alibaba Name: Xiya Chen Group:IBM-E2 Subject: Business & Management Executive Summary This report is based on the business environment analysis to identify key factor for Alibaba. From ratio analysis, it is found that financial performance of Alibaba is decreased in last two years due to decline in profitability and management efficiency. It is also identified from PESTEL analysis that political, social and legal environment of China is supportive for Alibaba, but there are some emerging challenges in economic environment. From SWOT, it is also found that are various opportunities and threats for Alibaba in the existing business environment. In the end, it is observed that global expansion can be effective for Alibaba to deal with future challenges effectively. Table of Contents 1.0 Introduction 4 2.0 Company Background 4 3.0 Business Performance 4 4.0 Macro and Micro Environment Analysis 5 4.1 PESTLE Analysis 6 4.2 Porter’s Five Forces Analysis 7 4.3 SWOT Analysis 8 5.0 Recommendations 9 5.1 Conclusion 10 5.2 References 11 1.0 Introduction This report is prepared to analyze external business environment for an organization and make appropriate recommendations to deal with future challenges. For this purpose, Alibaba is selected for this report. 2.0 Company Background Alibaba is a China based e-commerce company that was founded in year 1999 by Jack Ma when he launched a website called Aliobaba.com. At present, it mainly operated...
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...Competitive Clothing Market of M&S 3 2.3 The Rationale: Why does HRM Contribute to Increasing Competitiveness? 4 3 Analysis of Current Situation 5 4. Respond to the HRM Weakness 9 5. Evaluation on HRM Approach Implemented by M&S 10 6. Conclusion 11 References 12 1.Introduction In recent business environment, competition has become a core issue due to its crucial impacts on company development in terms of market and profits. This dissertation will introduce proper and effective strategies to overcome the problems so that the company would be turned into higher competitive stance. Additionally, this article aims to analyze the competitive environment from both internal and external of Marks and Spencer plc (M&S), to evaluate the reasons why it has gone wrong ever since 1997 and to identify how the changes of human resources management could help M&S sharpen its competitive edge. This paper is divided into four parts. The first part focuses on the background M&S has been facing ever since 1997 that the company is suffering from a great crisis. The current situation is analyzed in the second part by using the SWOT model to examine the positions and environment of M&S. The third part emphasizes on discussing the human resources management policies that M&S used to respond the weakness discussion during the SWOT analysis. The final part aims to evaluate the HRM responds policy and illustrate the good effects and drawbacks the changes...
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...Business Analysis - Part 1 In this paper I am taking on the role as a mutual fund manager making a decision on if to invest funds into Bank of America (BoA). Over the next three weeks I will conduct an extensive business analysis on BoA and this paper is part one of three of the complete analysis. Part one of the business analysis of BoA consists of a SWOT analysis and my point of view in regard to which part of this analysis is the deciding factor for me to invest in this company or not. In addition all internal and external stakeholders will be identified and their want and needs described. An explanation of how BoA is fulfilling the different needs of the different stakeholders will be the last section of part one in this business analysis. SWOT analysis of Bank of America “Bank of America is one of the world’s largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations. It is the largest bank holding company in the United States, by assets, and the second largest bank by market capitalization. The company serves clients in more than 150 countries and has a relationship with 99% of the U.S. Fortune 500 companies and 83% of the Fortune Global 500.” (MBA lectures, 2010) A SWOT analysis is defined as: “SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. By definition, Strengths (S) and Weaknesses (W) are considered to be internal factors over which you have some measure of control. Also...
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...SWOT ANALYSIS ON Zappos.com - November 25th, 2010 Zappos.com is an online shoe and clothing shop. Currently based in Henderson, Nevada, United States, the company warehouse is located in Shepherdsville, Kentucky, along with an outlet store. Since its founding in 1999, Zappos has grown to be the largest online shoe store.Zappos did "almost nothing" in sales for 1999, but grossed over USD$800 million in merchandise sales in 2007 and grossed over $1 billion in 2009. In July 2009, under pressure to deliver a return to Sequoia Capital and its other investors, the company announced it would be acquired by Amazon.com in an all-stock deal; by the time the deal closed in early November, the deal was worth about $1.2 billion. The name Zappos is derived from the Spanish word zapatos, meaning shoes. Strengths * Effective communication * Innovation * Online growth * Loyal customers * Pricing * Unique products Strengths [list] [*]Effective communication [*]Innovation [*]Online growth [*]Loyal customers [*]Pricing [*]Unique products [*]Customer Service [/Great shipping Low fixed cost Strong brand unique company culture] Dummy Weaknesses * Weak real estate * Not too many Locations, throughout the US Weaknesses Weak real estate - what real estate? this is an internet co right? Not too many Locations, throughout the US Pricing: does not offer price comparison woow Opportunities * Innovation * Online * Takeovers Opportunities...
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...Netflix’s library of titles is far larger than its competitors. Blockbuster may be able boast a number of titles close to Netflix but lacks in original content ex. House of Cards and Orange is the New Black. By boasting a massive library of titles coupled with original content Netflix has a unique advantage over its competitors. This has the potential to change with Amazons announcement that they will be entering the streaming market with original content as well. I believe that the final competitive advantage that Netflix has over its competitors is the brand itself. You will often hear Netflix mentioned in popular culture whether that is in commercials for the award winning series House of Cards or when Justin Bieber raps “… at my crib watching Netflix” in the song Lolly by Maejor Ali ft. Justin Bieber. It is my opinion and that of many others (evident by its ever rising stock price) that Netflix will enjoy a significant competitive advantage over its competitors for many years to come. Perform a SWOT analysis for Netflix. What are its biggest threats? Which opportunities should it pursue? By performing a SWOT analysis of...
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...Questions 1 Analyse eBay’s strategic capability using an analytical framework(s) from the chapter Swot analysis: Strengths: * Bought skype in 2005, which create e-commerce engine. * Vertical integration (PayPal) * The world leader in managing network effects * E-pay is one of Google’s biggest advert customer. * Ease to reach via internet. | Weakness: * System down risk * Inability to penetrate some markets * It pulled out of japan, suffering in Taiwan. | | | | | Opportunities: * Expansion in some countries. * More integrations. * New markets. | Threats: * Tough competition * Exchange rates | Pestle analysis: Political: * Each user enjoys a privacy terms. * Taxis sometimes increase the price of some items . * Some internet regulation in some countries will make challenge as well. Economical: Fast growing in some countries but low growing and has opportunity in others. Sociological: buyers and sellers connected and enjoying the variety of products and services Technological: * Due to the competition eBay has to always be up to date. * Integration with some companies make it better and having a powerful networking. * Being online make it easy to access to the site and chose the desired object around the world to have it within few days Legal: * Some internet regulation in some countries will make restrictions for the activity of eBay like japan. Environmental: Being such a leading ecommerce...
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...Contents Introduction 4 Company’s profile 5 MISSION 5 VISION 5 VALUES 5 SWOT ANALYSIS FOR SONY CORPORATION 6 INTERNAL FACTORS 6 Strength 6 WEAKNESS 7 EXTERNAL FACTORS 8 Opportunities 8 THREATS 9 PEST ANALYSIS FOR SONY CORPORATION 9 Political Factors 9 ECONOMICAL FACTORS 10 SOCIAL FACTORS 10 TECHNOLOGICAL FACTORS 11 GAP ANALYSIS 11 Porter’s five forces model of competition analysis 12 Threat of New Entrants (low) 12 Bargaining power of suppliers (low) 12 Bargaining power of Buyers –High 13 Threat of substitutes –High 13 Threat of competitors –High 13 Conclusion and recommendation 14 References 15 Introduction Sony is a global manufacturer of audio, video, communications and information technology’s consumer and professional markets. According with Rebort S.Kaplan and David P.Norton (2007), to measure strategic readiness, identify the intangible assets you needs to perform the internal process most critical to your strategy. Then assess your current capabilities in all these areas, identifying changes needed to improve alignment. Thus, applying the above mentioned approach the Sony Company is uniquely positioned to be one of the leading digital entertainment brands, offering an outstanding portfolio of existing multimedia contents. This approach is known Balanced Score card. Balanced Scored Card doesn’t treat strategy from only a financial perspective; it augments financial measures with objectives and metrics in three additional ’’perspectives’’-Customer relationship...
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...Our assignment for this week is to prepare a strategic plan to grow an organization over the next three years. In this plan we are to include the following: 1) a description of the organization’s history, products, and their major competitors, 2) explain the current situation of the organization in the market, 3) conduct a SWOT analysis to determine what areas offer opportunities for change, 4) select three areas from the SWOT analysis and explain why the areas chosen are essential to the strategic plan, and 5) explain the method to measure the success of the strategic plan. The company that I chose to create a strategic plan for is going to be for Dell. With all this said let’s get started with Dell’s company overview. Dell came about in 1984, which is about 29 years ago. Their goal since they started was to make customized computers and have them delivered directly to the customer’s door. This company designs, manufactures, produces, promotes, sells, customizes, and presents amazing services to all over the world. They also offer its business making software, smart phones, peripherals, servers, mobile workstations, networking server optimizations, and data storage capabilities. Dell’s company employs more than 98,000 employees. Dell started with $1,000 in 1984 and their stock went up 13,5000% in the last 25 years (Dell, (2014). Dell reached their goal in 2011 by merging two brands to promote a better line of products which is where Alienware Systems came in. This...
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...& Gamble: A Case Study Analysis Abstract Procter & Gamble is a consumer-goods company that began in 1837 and has grown to be a leader of its industry. It has over 800 brands worldwide, 25 of which generate more than 1 billion dollars in sales, including Tide, Downy, Always, Oral B, Crest, Gillette, Febreze, Swiffer, and Duracell. However, in the last 10 years, P&G has experienced a loss of sales. Through an analysis of the company and its history, its visions and goals, a SWOT analysis, and the Porter’s Five Forces Model, the problems Procter & Gamble face will be identified, discussed, and possible solutions and recommendations will be given. Keywords: Procter & Gamble, brands, analysis, consumer-goods Procter & Gamble: A Case Study Analysis Procter & Gamble is a company that specializes in consumer products for households, such as cleaning supplies, hygienic products, and cosmetics. The company has more than 25 recognizable brands that “each generate more than $1 billion in sales”, including Pampers, Downy, Olay, Crest, Febreze, Tide, Braun, Duracell, and Pantene, making P&G one of the most well-known consumer products companies in the world. It has also recently acquired brands such as Gillette, Wella, and Clairol. Although P&G is one of the most recognized enterprises in the world, for the past 6 years, the company has been struggling to keep sales up and increase growth. Through an analysis of the company, these problems...
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