...Shh Trend Analysis As with all luxury goods, the sales of fruit juice have been adversely affected by the current economic climate. 56% of Irish households are forced to go into debt to pay their essential household bills. While 57% of Irish households have had to dip into savings/ accept money from family and friends to make ends meet. (The Planning Agency, 2013) (http://www.mccp.ie/trendstream-blog/the-5-so-whats-which-impacted-consumers-and-brands-this-week-3) According to Euromonitor, “2011 marks a fourth consecutive year of off-trade volume and value sales decline”. This decline was largely due to the Irish recession and the trading down trend. However, despite initial drops in growth amounting to a loss of 4% in growth in 2010, the declinations appear to be getting smaller (a loss of only 1% in 2011) and the juice industry is on the mend. With an increased demand for healthy and convenient foods, smoothies have become a more popular option over the past decade. According to research by AC Nielsen, in 2006 the Irish smoothie market was worth an estimated €4 million and between 2002 and 2006, the market grew by 214%. (AC Nielson in Amarach Consulting 2007 http://www.amarach.com/assets/docs/Food%20Futures%20Report%202007.pdf) Pre-packed smoothies enjoy a more evenly distributed spread of locations with the most common being supermarkets (41%) followed by newsagents (19%), Cafés (16%) and Deli’s (11%). Consumers claim their main reason for purchasing smoothies is...
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...COMMUNICATIONS (A) DATE : OCTOBER 29, 2012 TO : DR. ONU FROM : TEAM 4 SUBJECT : A SHORT REPORT ABOUT STUDENT CUSTOMER’S BEHAVIOR IN BANGALORE TO VEGETABLE JUICE PAGES : 9 I. SUMMARY Indian students don’t drink vegetable juice much. Primarily, they drink soft-drinks, fruit juices, and hot drinks. They buy beverage at school, groceries stores, and gas stations sometimes. 90 percent of students drank vegetable juice before but a portion of them don’t want to drink it anymore because of taste. Indian students like vegetables such as tomato, potato, carrot, etc. and spend about 8,000 rupees on average for foods and drinks per month. Price is the primary factor when they consider to buy a product. Major Indian students use products that can help them in learning and willing to recommend vegetable juice for their friends and relatives. In order to capture this market segment, Coca-Cola should do market and customer behavior carefully before launching new line of vegetable juice production. Coca-Cola should consider the places, price and recipe for the product. Moreover, they should diversify the range of vegetable juice also and a good marketing strategy can help them to win customer. II. BACKGROUND Coca-Cola wants to establish the new line of production, vegetable juice to Indian students in Bangalore. This report is analysis and recommendation of the recent survey’s result about customer behavior before launching the new line of production. Aiming...
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...Brand Profile: Naked Juice Brand Name: Naked Juice Naked Juice Company engages in the manufacture and distribution of juices and fruit smoothies in the United States. It offers juices, juice smoothies, and protein smoothies. Naked Juice sells its nutritional product line through supermarkets, club stores, health food stores, and neighborhood markets. It also operates stores in Los Angeles, California. The company, formerly known as Ultimate Juice Company, was founded in 1983 and is headquartered in Azusa, California. As of January 5, 2007, Naked Juice Company is a subsidiary of PepsiCo, Inc. The overall beverage industry’s growth rate is at 2.6 percent per year. The super- premium juice category grew 42 percent in 2005 and is currently a $640 million market that is expected to reach $1.4 billion by 2008. The Beginning: A young man in Santa Monica, California started naked Juice in 1983. Thirsty beachgoers were delighted by this home-squeezed blend of fruits. The juice quickly caught on and was adopted by a small discount grocery store near the beach. It soon spread to neighboring stores and eventually across most of Los Angeles. Two decades later, Naked has become a national brand dedicated to “creating the best all- natural, 100% juices and juice smoothies, made from the best bare-naked fruits, with no added sugar and no preservatives.” Brand Image: Everyday juice smoothie with no added sugar and no preservatives. Brand Quality: Naked Juice is made to be a high...
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...closely matched to innocent. (Source: Toluna/Mintel)(2) Government policies such as trading standards can effects innocent smoothes as the policy requires companies to focus on trading standards to ensure there is fair trading and ensures consumer safety and maintence of high quality standards.Source:(http://www.reading.gov.uk/business/tradingstandards/tradingstandardsnews/General.asp?id=SX9452-A78342A4)(3) Pressure groups e.g advertising standards agency (ASA) affect organisation. Pepsi complained to ASA about Innocent television advertisement .Pepsico claimed rival innocents advertisements were misleading, as they implied that an innocent smoothie had a higher fruit content than freshly squeezed juice, and misled customers as to the health benefits of smoothies over freshly squeezed juice. Pepsicos complaint was turned down by the advertising standards...
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...Introduction Walsh’s Juice Company (the Company) produces three products from unprocessed grape juice – bottled juice, frozen juice concentrate, and jelly. Walsh’s management wants a solution that will minimize the total cost of transporting grape juice from vineyards to processing plants, and minimize product processing costs at those plants. Analysis and Data The Company purchases grape juice from three vineyards. Grapes are harvested at the vineyards and converted into juice at plants at the vineyard sites. The juice is then transported to four different plants in Virginia, Michigan, Tennessee, and Indiana, where it is processed into bottled grape juice, frozen juice concentrate, and jelly. The Company’s management provided the following data for transportation costs from the vineyards to the plants, the unprocessed grape juice available at the vineyards, and the processing capacity of each plant; shown in the table below: Each plant has different processing costs, mainly due to wage rates and age of the plants. The processing costs of each plant are shown in the table below: Finally, the following information was provided: * The Company needs to process a total of 1,200 tons of bottled juice, 900 tons of frozen concentrate, and 700 tons of jelly at the four plants combined. * To process 1 ton of frozen concentrate requires 2 tons of unprocessed juice; 1 ton of jelly requires 1.5 tons of unprocessed juice, and 1 ton of bottled juice requires 1 ton...
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...beverage line. NAA Bottling Company needs to ensure that their drinks are not too expensive, because in today’s economy, people aren’t as willing to spend a lot of money. NAA Bottling Company is already an established bottling company, and with this they have instituted a way to produce the product in a less expensive way. They also have affective relationships with their retailers and suppliers. 2.1 Market Summary In 2003, the low-carb and beverage market grew over 100%. (Nutrition Business Journal, 2004) The market for the health drinks and juices is a growing industry. It is filled with many different beverage companies, including Minute Maid, Hi-C, Sunny Delight, and others. Like NAA Bottling Company, many of the main competitors for the fruit drinks are sub-divisions of other carbonated beverage companies, such as Coca-Cola and Pepsi. This is a growing market. A main factor in the rise of demand for the juices and low-carb drinks is that an increasing number of consumers are becoming more health conscious. The majority of consumers are trying to purchase healthier foods and drinks, and are trying to cut down their consumption of carbs. Carbonated...
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...FEASIBILITY OF ESTABLISHING A FRUIT JUICE SELLING CHAIN IN DHAKA CITY i FEASIBILITY OF ESTABLISHING A FRUIT JUICE SELLING CHAIN IN DHAKA CITY Prepared for: Prof. Abu Yousuf Md. Abdullah Institute of Business Administration Course Instructor, M101 Principles of Marketing Prepared by: GROUP 8 Md. Mainuddin, ZR 23 Abdullah Al Azad Adnan, ZR 47 Tasnuva Sultan, RQ 48 Shafquat Ahmed, ZR 39 Institute of Business Administration (IBA) University of Dhaka January 03, 2009 ii January 03, 2009 Mr. Abu Yousuf Md. Abdullah Professor Institute of Business Administration (IBA) University of Dhaka Dear Mr. Yousuf: This letter is regarding our final report for M101 Principles of Marketing, entitled “Feasibility of Establishing a Fruit Juice Selling Chain in Dhaka City”, and due January 03, 2009. After doing extensive research on the topic and interviewing people from walks of life, we have found out that it is certainly not impractical if not feasible, and interestingly enough, people, in general, are intrigued by this idea. We believe that this report will aid in the future study of the topic and add new information to the established concepts and perceptions about fruit juice selling industry in Bangladesh. The purpose of this report is to explain and figure out the key factors that have an effect on the viability of the fruit juice selling chain in Dhaka city. As specified in the research proposal we submitted earlier, the report begins with an elaborate...
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...Chronic Diseases Your Name Class Name Date Instructor Name Chronic Diseases Cancer is a major cause of death in developed countries such as the United States. Over twenty percent of all deaths are caused by cancer of some type, although the percentage can be higher at younger ages. It makes sense to try to avoid developing cancer in the first place, especially since the treatments are often only partially effective and frequently almost as unpleasant as the disease itself. After many years of research and spending billions of dollars researchers have still not found what causes cancer. When it comes to risk factors you can control some of them, but not all of them. Those you can't control can include genetics or family history. The environmental exposures or behaviors that occurred in a person’s past should also be considered when determining risk factors. Those you can control include your current and future behavior, including diet and exercise, and your current and future environmental exposures, Risk factors are not absolutes, having one or more risk factors does not mean you will definitely get cancer, and avoiding risk factors does not guarantee you will be healthy. Genetic risk factors include certain mutation of genes that can make cells unstable, therefore a higher chance of getting cancers such as hereditary breast and ovarian cancer. Diet and exercise can become risk factors for cancer. There are changes a person can make in their life to lessen the risk...
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...enabling fruit juices to be dispatched from smartphones. This will help the entity to reduce its paperwork and also improve Hammer Wines’ service quality for order deliveries. In order to promote this new Mobile App to current customers and encourage for the app to be downloaded, emails have been sent informing them of the added incentives that will be provided upon downloading the application. The sales promotion has been planned over a 5 week period. During this time, the apple and grapefruit juices have been advertised through the use of email/texts to current customers, while the orange and mandarin juices were advertised via the smartphone app. This variation in promoting methods helps to explore the impact of the Mobile App and unique use it has on sales performances during the 5 week campaign. The purpose of this report is to discuss the advantages of implementing a Mobile App at Hammer Wines and to discover the overall influence it may have on sales performances of fruit juices. Data Analysis Apple and grapefruit juices were advertised through the email/text marketing strategy, while the orange and mandarin juices were promoted via the new Mobile App. Over the 5 weeks, total sales figures for the apple juices have increased significantly. The selling performance of grapefruit juices has also increased, but compared to apple juice, grapefruit was not the popular choice. The email/text reminder sent in week 2 regarding the sale of apple and grapefruit juices, was not...
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...Diversity Introduction The product Diversity introduces refreshing juices that are designed to healthy, delicious and refreshing. 100% natural with no artificial flavors, Diversity brings consumers the consumer a luscious juice that has no fat and has a variety of flavors they can enjoy. They are smooth and rich with the best kind of flavor that nature has to offer. Flavors Apple Orange Pineapple Peach Guava Mango Chaunsa Grape Pomegranate The Brand Name Diversity: 1. A range of different things. 2. The inclusion of individuals representing more than one national origin, color, religion, socioeconomic stratum, sexual orientation, etc. The reason we picked diversity as our brand name was to use it as a pun. It not only points towards how our wide variety of juices can be consumed in a number of situations by everyone, but also celebrates the difference in people’s backgrounds in Pakistan; race, religion, ethnicity, sect, age, gender, etc. Diversity, besides being a healthy and refreshing drink, hopes to strengthen the bonds between different people and remind everyone that our differences should not divide us. The concept of diversity encompasses acceptance and respect. It means understanding that each individual is unique, and recognizing our individual differences, just the way fruits have different but great flavors and we love them all. Target Market Diversity targets everybody. Because these juices are pure and healthy, anyone can have them at any time. From a child...
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...Penny Juice is a B2B based company, who solely relies on local distributers to shape their extern image and brand. And they use positive testimonials to support their statement about being the first choice of distributer, which is a very bold move. A testimonial is also a typical American way to support or subsidize a claim. The company specializes in 100% blended fruit juice concentrate which is specifically designed for childcare centers, preschools and head starts. Their products also comply with all requirements for subsidy and nutrition set forth by the Food and Drug administration. Penny Juice is also available in 48 states and offers free delivery on all of their products. Their entire website seems to have been lost in a void of bad color choices and poor layout. The structure combined with all the colors of the rainbow makes it even harder to navigate and find the actual information in which you’re looking for. The website haven’t been following the trends of the 21th century either, and it seems like they’ve been unaware that web design is like a river – it is always changing and always in motion. Previous studies also shows that many web designs aren't creating enough incentive for people to access content - Backed by resent research and eye-tracking studies. The first problem is aesthetic - the nature of...
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...Nutrition Drive- Juice What is Nutrition Drive? Ask a captain or a person who regularly spends his/her evening on a sports field/court, you’ll certainly hear the problem of the not-so-nutritious diet made available to them in their hall mess & canteen. Our campus provides quality food at hostel level, no doubt. But those people who follow a rigorous routine of workouts, gym, road-running, weekly matches, this mess food doesn’t guarantee the total nutrition that should be. Nutrition drive is being initiated with this motive only. The Games & Sports Council wants every deserving player of its contingent to get the maximum benefit. How to begin? Every 6 days a week, from 8 30 to 9 30pm a juice stall would be booked in front of hall 3, specifically for sports people. The stall owner would be given a list of captain’s & vice-captain’s name on it. Students who are regular in practice and have attended the practice session on that day can avail this facility, this would be done under the supervision of the captain or the vice-captain, one of them has to be present along with them. Every sport that our campus students play has a different strength than the other. To account for this, number of students who can benefit from this activity would be limited & the thing most important to this, only regular students can utilize this opportunity. There can be 3 different types of Juices that can be provided, namely pineapple, orange & any other seasonal fruit...
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...like: L'Oreal, Maggi, Cadbury, Nestle Pure life, Milo, Nescafe, Nido and many more.. NESTLE IN PAKISTAN Nestlé Pakistan is a standard-bearer of Nestlé S.A.’s global performance and registered on the Karachi and Lahore stock exchanges. For the past five years Nestlé have been declared one of the top 25 companies on the Karachi Stock Exchange, Headquartered in Lahore. NESTLE JUICES Encouraged by the consumer response to NESTLE ORANGE JUICE that was launched in 1996, the category of NESTLE juices were expanded with the introduction of Mango-Orange and Mango flavors in the year 2000. Nestle juice are 100% pure, healthy and delicious. NESTLE FRUITA VITALS Nestle Fruita Vitals is a range of premium Juices and Nectars from Nestle. Nestle Fruita Vitals is prepared by using the finest fruit carefully chosen from the gardens of the world and processed under Nestle stringent quality standards. It consists of large variety of delicious flavors, Apple, Red Grapes, Orange, Pine Apple, Mango Chaunsa, Guava, Peach and Pomegranate Nestle Fruita Vitals is currently the market leader of the juices and nectars category in Pakistan. MISSION STATEMENT “Good food good life” Build Branded food business to improve quality of life by offering tasty, affordable and highly nutritional products to our consumers while maximizing stake holders' value. VISION Explore all over the worlds-from baker to babies, parents to pet owners single...
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...since this model’s benefit of allowing its users to capitalize on the benefit of choosing previously collected research data taking advantages of time saved from this element of the research, accuracy and the speed of organizing data obtained in previous research studies (Bowerman, O’Connell, Murphree, & Orris, 2010) Using the regression model, the information will be gathered and organized categorically into cold beverages that are considered healthy, cold beverages that are most popular, sodas, fruit juices, etc. to determine how the organization could capitalize in the market by gaining greater market shares by strategically introducing a new cold beverage product. In this case my line of questioning would be what popular drinks are being marketed successfully currently? Is the health-concious drinks and foods at the top of the food chain currently? Is there a more convenient consumption of cold beverages we can capitalize on such as a no-sugar-added fruit juice in a carton that is individual in size? How will the product be marketed? What regions are the cold beverages selling best? What surveys indicate who is buying the drinks by gender, age, time of year, etc. These are all questions that would be important to my report to identify a relationship between variables, probably single linear analysis would provide this information best with dependent and...
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...Trend in the Smoothie Category Description: This case study on Innocent Drinks forms part of The case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on the company's achievements as it copes with recession, competition and takeovers. Key reasons to purchase this title - Gain insight into the methods used by important industry players to give them a competitive edge - Identify specific areas for operational improvements - Capitalize on the knowledge of experienced companies when entering a new niche or market Contents: DATAMONITOR VIEW CATALYST SUMMARY ANALYSIS The UK market for juices and smoothies is buoyant, spurred on by the health trend The juices category is larger and more mature, but smoothies are forecast to see double-digit growth Juice launches continue to dwarf the more nascent smoothies category launches Consumer health demands fuel the market Health and natural claims dominate both categories, while exotic fruit flavors are gaining ground Growth in smoothies is being aided by innovative offerings Innocent Drinks is the dominant smoothie player in the UK, successfully addressing health demands with well-marketed products The company is the clear smoothie leader, outlasting a number of competitor brands The recession and poor weather temporarily impacted Innocent's sales The company's focus on healthy products has addressed consumer nutrition concerns Innocent clearly sets out how its products...
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