...Background of the Study "Language and Media" is a comprehensive introduction to how language interacts with media. It investigates the forms of language found in media discourse; how patterns in such language use contribute to recognizable media genres and styles; and, broader social themes and consequences that arise from media language. It uses a wide variety of real texts from the media specifically from Magazines. Boles (2012) believes that each magazine uses linguistic techniques these language features are creatively used in magazines by the writers to attract and entertain the target audience as they only have a small space and time to get the attention of the potential buyer of the product. Bell (2010) emphasizes the importance of the processes which produce media language, as stories are molded and modified by various hands. He stresses it is indeed stories that journalists and editors produce, not articles. These stories have viewpoint, values and structure that can be analyzed. He is concerned, too, with the role of the audience in influencing media language styles, and in understanding, forgetting or misconceiving the news presented to it. A feature story is a special human interest story article that is not closely tied to a recent news event. It focuses on particular people, places, and events, and it goes into great detail regarding concepts and ideas of specific market interest. The study primarily aims to provide a contrastive analysis between the use of...
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...constructed? How media content constructed? Talking about process… process can be also of : “Signification” - The process of creating “signs” – (anything that you can read meaning into) Semiology or semiotics: the study of signs and sign systems(understanding of sign) |Signifier what we see |Signified what is in our head | |Sign anything we can make meaning of | Words are also signs The thing you see (hear, feel, etc.) – signifier -- and what the thing you see (hear, feel, etc.) stands for -- signified; (also “referent”) 3 kinds of signs (multiple choice test) Icon: looks like the thing (photo, map) apple Index(indicates): associated with its object (smoke indicates fire, animal droppings) tree Symbol: arbitrary/abstract relationship (language) Collection of signifiers is: Text: Any collection of signs from which meaning is made. (Book, TV show, film, radio, sky, map, etc.) Any collection of sign, which has meaning Mix and match signifiers to create signs with new/different meaning (e.g. underwear; beer ad) signifies bad prostate treatment. Underwear signifies good treatment of prostate. Women wearing beer bottle cloths signify that it was very sexist ad and deliver message that women can be consumed. What flag signify: flag of US signifies corporate companies. Show America is about making money. The struggle over how to signify different people and events can have strong consequences. (Who’s a terrorist...
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...Signs appear in everyday contemporary societies. Signs are saturated with a lot of meanings and they relate to any language and are there to make us understand things through relating words with concepts like the word ‘silence’ which is a sign of communication that is indicative of meaning and it is ideological, it is also power to talk. Sign theory is an eccentric war of communication. It focuses on the discourse analysis where it focuses on language, power and ideology. Intelligence services are a key component of every state and their mandate is to ensure the security of states and they make use of the sign theory to supply the policy makers with information or intelligence which is fundamental in the policy making process. Evaluation and analysis’ role is to cast information into its proper intelligence framework and in the process minimising being biased. If evaluation and analysis is quality the intelligence given to policy makers will help policy makers to come up with quality policies and if the evaluation and analysis is poor obviously the policy makers will come up with ineffective policies. There are repercussions if intelligence services fail to analyse. Sign theory help in deductive, inductive and abductive types of reasoning. In this discourse I will define the sign theory, evaluation, analysis, four tools of analysis and the implications of sign theory to evaluation and analysis as a process which is scientific, logical, methodological and verifiable. Theory is...
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...Audience Analysis Jordan Pappas COM/285 February 13th, 2011 Randi Plante Audience Analysis Giving a presentation in any situation is very intimidating, being properly prepared for the meeting can make all the difference in whether or not you get the proper information across to the audience, ask yourself who the audience is that will be attending the presentation? Is there going to be any sort of language barriers? And what information is the most appropriate to present? Something o consider about the audience is how much do they already know about what will be briefed in the presentation? By providing to much information you will find that the audience will start to get bored and you will lose their attention. By getting people involved int the presentation it doesn't give them much of a chance to get restless and it actively keeps them engaged and listening to what is being presented to them. This can also help them retain the information When tasked to give a presentation for your company it is important first consider who the audience is going to be. By knowing who will be attending, this allows you to prepare properly for the group that will be there. If giving a presentation to stakeholders or possible investors, making sure you information is on point and correct can make it or break it for the future of the company. Businesses are constantly looking to expand and out source to other countries so this brings a lot of diversity to the way we do our business...
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...Different Meanings of Body Language in China and West Abstract: There’s language in her eye, her cheek, her lip. Nobody and dignity, self-abasement and servility, prudence and understanding, insolence and vulgarity, are reflected in the face and in the attitudes of the body whether still or in motion. While we speak with our vocal organs we converse with our whole bodies. Body language plays a very important role in both communication of daily lives and intercultural communication. However, in the past time, the attention paid to body language is not enough. Due to the cultural differences between China and west, differences in the meaning of body language exist. The importance of body language is reviewed and stressed, the features of body language in Sino-West cultural communication are analyzed, and some advices for body language using in intercultural communication is provided. Key words:intercultural communication, body language, china and western countries. What is the significance of American dating? Often dating means no more than getting to know one another and having some fun. It is often the beginning of a friendship with someone whom you may like but not necessarily marry. Dating is not as serious in America as it is in some countries, but it is important because every person has the freedom to choose his own marriage partner, one with whom he hopes to spend the rest of his life. Dating is one way to accomplish that goal. Where do most Americans go...
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...Diversity Trends in Education Major Assessment: Diversity Trends in Education EDUC 3008-1 DeWayne Feenstra Major Assessment: Diversity Trends in Education EDUC 3008-1 DeWayne Feenstra 2014 2014 Education reform is a constant and pressing discussion at the state and local levels. There is no shortage of opinions on how best to serve the growing student population. One of the fastest growing populations in the educational system is not the honor society or even remedial students; it is special education students. The population of students served under IDEA (Individuals With Disabilities Education) has grown at nearly twice the rate of the general education population (New America Foundation, 2013). The principal reason for this increase was the widening of the definition of "disabled" under IDEA by Congress in 1997 to include children ages three to nine that are considered to be "developmentally delayed." Since the 1980’s there has been a movement in the education of Special Needs Students (SNS) to move the students from the isolation of a dedicated special education classroom and to have them work alongside “typical” students. This development, often referred to as ‘Inclusive Education ,' ‘Mainstreaming’ or ‘Integration ,' is a hotly debated topic. As with any movement in the educational system, the question of funding comes into play. The impact and change on a typical student’s education, as well as the educational and social experience of an SNS, is one...
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...Analysis of Cathay Pacific Airlines General Environment Cathay Pacific was established in 1946 and is now the largest airline company in Hong Kong. It operates both passenger services and cargo services and operates in more than 30 countries throughout Asia, the Pacific, the Middle East, Africa, Europe and North America to more than 80 destinations. From Hong Kong, where its headquarter is based, Cathay operates 36 of their destinations in the Asia-Pacific region. Therefore the general environment in especially Hong Kong and the rest of the Asia-pacific region has an effect on Cathay Pacifics business procedure. The general environment is composed of factors that can have dramatic effects on a firm’s strategy and events and changes in the general environment can he hard to predict and even harder to control (Dess et al. 2012, p.87). The demographic segment of the general environment is the genetic and observable characteristics of a population (Dess et al. 2012, p. 87). Hong Kong’s population was in 2009 7.03 million. About 95% of the population are of Chinese descent. The majority are Taishanese, Chiu Chow, other Cantonese people, and Hakka. The remaining 5% of the population is non-ethnic Chinese people and consists of a South Asian population of Indians, Pakistanis, Neplaese, Vietnamese refugees, Europeans, Americans, Japanese and Koreans. This means that the population of Hong Kong consists of many different nationalities and in addition Hong Kong is one of the most...
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...South Korea I. Cross Cultural Differences A. Language: One of the most difficult cross cultural differences to overcome is the language barrier that exist between South Korea and the United States. South Korea officially speak and write the Korean language this helps to unite the 65 million people living on the Korean peninsula, and it will be important for any company seeking to do business in Korea to use representatives who are fluent in writing, speaking, and using the subtle nuances of body languages expected in the Korean language in order for Korean investors to feel that our company truly cares about the Korean way of life. Following this paragraph there are a few of the faux pas that would be seen innocently in America, but would offend a South Korean business person. 1. Written language: It will be important for any company moving to South Korea to be sensitive when it comes to translating written documents while red ink is often used in editing, or to grab attention. However, the names of individuals should never be written in red ink in South Korea because red ink is used to list the names of the dead and is considered bad luck. 2. Body Language: South Koreans use a unique blend of eastern and western culture where they first bow, and then shake hands. It is important to note that the person of lower status initiates the bow, but the person of higher status will initiate the handshake. Any representatives sent to business meetings with South Korean investors...
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...GUNG HO! CULTURAL ANALYSIS Michael Hamilton MKTG 3852 – Second Summer 2012 7/22/12 GUNG HO- CULTURAL ANALYSIS Cultural differences influence how business is conducted in today’s rapidly expanding global market. These cultural barriers affect human interactions through our perspective of one another, credibility, time frames, as well as through communication. The success of international business depends upon the ability to set aside our differences, unite and strengthen one another. Many of these challenges can be seen throughout the movie Gung Ho. The movie portrays the relationship between the Japanese and Americans in a lightly comically point of view through an auto factory. However, when comparing and contrasting the interactions of these two cultures, both in and out of the film, they’re dynamics of become more apparent. The connections and exchanges between the Japanese management team and the American workers throughout the film present examples for each of the five dimensions in Geert Hofstede’s cultural dynamics analysis: Individualism/Collectivism, Uncertainty Avoidance, Power Distance, Masculinity/Femininity, and the later added Long-term Orientation. I. Hofstede’s Cultural Dynamics The results from Hofstede’s analysis for the United States and Japan are in the following table. When comparing the two we see that the Americans have a highly individualistic, male reinforced, ambiguous, society with a slight hierarchy with a weak connection to tradition...
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...Professor McCarthy English 102 August 12, 2015 Deaf Employment in the Professional Sector Profound hearing loss affects millions of people in the United States today. According to the Gualledette Research Institute there are currently over a million people between the ages of 6 and 65 who are Deaf (Harrington 1). While several state and federally funded programs have been implemented to support early and post-secondary education for the Deaf, evidence points to a significant lack of job placement assistance for Deaf young adults transitioning from college to independent living. Deaf graduates often return home to live with family due to an inability to obtain employment reflective of their academic achievements. Currently in America the most common type of employment held by Deaf individuals is limited primarily to the service and manufacturing industries. The objective of this research is to investigate the professional sector of employment in the United States to uncover the driving mechanisms behind the non-presence of the Deaf Community, specifically those with post-secondary education, and to examine what steps are being taken to resolve this apparent disparity. In the hearing world, graduating from college is the beginning of an exciting chapter of a young adult’s life as it represents the transition from higher education into the world of professional employment. It is the time one gets to put into practice the skills they have honed through years of preparation...
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... 1.-Introduction, aim and scope..........................................................................................3 2.-Literature review...........................................................................................................3 2.1.-Code-switching...............................................................................................3 2.2.-Spanish in the United States...........................................................................5 2.3.-Spanglish........................................................................................................6 3.-Data and methodology..................................................................................................8 4.-Analysis.........................................................................................................................9 5.-Conclusion...................................................................................................................13 6.-Transcription conventions...........................................................................................14 7.-Transcription...............................................................................................................15 8.-Bibliography................................................................................................................17 9.-Plagiarism declaration.........................................................................
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...Obama's victory speech rhetorical analysis. The democrat Barack Obama held a famous victory speech after being elected for president on November, 4th 2012 in his home town Chicago, Illinois. If we starting of by introducing the pentagon model, we know that a speech usually is centred around an intention of the speaker and is depending on the interrelationship between the listeners, the topic, the writer, the language and the circumstances. The topic of this speech is the political campaign, the election, the American population and having high hopes in the future America. The listeners is mostly Obama's supporters as it was being held in Chicago in a building full of democrats, but also for the entire United States and the world in general, considering that America has so much influence on the world. President Obama starts off by being grateful and appreciating the audience. He says thanks three times, which is to calm down the audience but also to highlight his thanks. Afterwards he voices his opinion on how America has been moving forward” It moves forward because you reaffirmed the spirit that has triumphed over war and depression, the spirit that has lifted this country from the depths of despair to the great heights of hope, the belief that while each of us will pursue our own individual dreams, we are an American family, and we rise or fall together as one nation and as one people.” This sentence shows his patos. Obama develops the cohesion by speaking about the...
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...Conventionality of a Linguistic Sign as a Social Factor in Language Development By Krystyna Poluektova CONTENTS CHAPTER I – Introduction Statement of the problem and purpose……………………………………………3 CHAPTER II Literature review, definition of terms and main ideas………………………………………………………………………………………………….5 CHAPTER IV – Conclusion…………………………………………........................14 REFERENCES…………………………………………………………………………………….15 Introduction Statement of the problem and purpose The idea of the linguistic sign, which is today asserted or implied in most works of general linguistics, came from Ferdinand de Saussure. Ferdinand de Saussure was a Swiss linguist whose ideas laid a foundation for many significant developments in linguistics in the 20th century. He is widely considered one of the fathers of 20th-century linguistics. Saussure's ideas had a major impact on the development of linguistic theory in the first half of the 20th century. Two currents of thought emerged independently of each other, one in Europe, the other in America. The results of each incorporated the basic notions of Saussurean thought in forming the central tenets of structural linguistics. Saussure posited that linguistic form is arbitrary, and therefore all languages function in a similar fashion. According to Saussure, a language is arbitrary because it is systematic in that the whole is greater than the sum of its parts. Also, all languages have their own concepts and...
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...Kingsborough Community College Chebarrie Haynes English 12 Sec. 71 Dec 8, 2015 Language and Its Power "Thanks to words, we have been able to rise above the brutes; but thanks to words we have often sunk to the level of the demons" (Huxley, pg). This quote means that depending on how they are used, words have the power to set people apart from one another. For example, Martin Luther King Jr. with his famous 'I Have a Dream' speech. However Huxley is also saying that words have the power to allow people to the level of the 'oppressors'.This is seen in Gloria Naylor's essay "The Meaning of a Word". I am also a believer of this doctrine. “Words start wars and end them"(Roy Williams, Web). A little over 50 years ago Dr. Martin Luther King Jr. stood on the steps of the Lincoln Memorial and delivered one of the memorable and influential speeches in history. During this time period, there were many civil rights movements occuring throughout the entire nation. The majority of African Americans in the U.S.A. especially in the south were faced with racial discrimination and Jim Crow Laws which allowed the legal segregation of black and white people even though "All men are created equal" (Thomas Jefferson, Web). These 'Laws' meant that colored people could...
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...other instant forms of communication existed, people did not need to worry about speaking a different language or the way it was spoken. Dialects and accents had little meaning because of the barriers that surrounded each community prohibited the inhabitants of much interaction with people from other societies. Today however, people can speak with each other regardless of location, which emphasizes the importance of the power of language. The negative consequences that come from this is that those who do not master a language perfectly or differ from perfect speech are discriminated against in the general community. A phenomenon, which writer Gloria Anzaldúa, who wrote the article “How to Tame a Wild Tongue,” calls “Linguistic Terrorism.” According to her, linguistic terrorism negates not only the speaker, but also the experiences and culture behind that person (Anzaldúa). Thesis: Although language can be used as a tool of power, the use of faulty and imprecise language negates the speaker and causes negative consequences. Body 1, Tan: An accent is an example of imprecise English, which causes people to make negative or positive assumptions about the speaker based on the information that accent reveals. Example: In Amy Tan´s essay “Mother Tongue,” she provides an example drawn from experiences her mother had in America as an immigrant with English as her second language. Quote: “I had plenty of empirical evidence to support me: the fact that people in department stores...
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