...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory * Join * Search * Browse * Saved Papers ------------------------------------------------- Top of Form Bottom of Form * Home Page » * Other Topics History of Indian Mathematics In: Other Topics History of Indian Mathematics MATHEMATICS IN INDIA The history of maths in india is very great & eventful.Indians gave the system of numerals, zero, geometry & equations to the world. The great Indian mathematician Aryabhata (476-529) wrote the Aryabhatiya ─ a volume of 121 verses. Apart from discussing astronomy, he laid down procedures of arithmetic, geometry, algebra and trigonometry. He calculated the value of Pi at 3.1416 and covered subjects like numerical squares and cube roots. Aryabhata is credited with the emergence of trigonometry through sine functions. Around the beginning of the fifteenth century Madhava (1350-1425) developed his own system of calculus based on his knowledge of trigonometry. He was an untutored mathematician from Kerala, and preceded Newton and Liebnitz by a century. The twentieth-century genius Srinivas Ramanujan (1887-1920) developed a formula for partitioning any natural number, expressing an integer as the sum of squares, cubes, or higher power of a few integers. Origin of Zero and the Decimal System The zero was known to the ancient Indians and most probably the knowledge of it spread from India to...
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...AMITY SCHOOL OF COMMUNICATION AMITY UNIVERSITY, NOIDA. TERM PAPER ON: Use of Mascots in Advertising. SUBMITTED TO: PROF. Amit Kumar Dutta AMITY UNIVERSITY, NOIDA SUBMITTED BY: ABHIMANYU KARNATAK BJ&MC- II A (2011-2014) AMITY SCHOOL OF COMMUNICATION, AMITY UNIVERSITY Title USE OF MASSCOTS IN ADVERTISING Acknowledgement I put forth my heartiest thanks to AMIT SIR for giving me this opportunity to work on such an interesting topic- use of mascots in advertisement and is it degrading the status of women? The topic has been a concern and talk of every town and I am glad to have received a topic that I would enjoy working on. All thanks to sir. Thanking you for your inspiration and support Table of Contents 1) Title 2) Table of contents 3) Key words 4) Objective and purpose of the study 5) Introduction 6) Literature Review 7) Hypothesis 8) Methodology 9) Analysis of data with regards to hypothesis so assumed earlier 10) Findings 11) Inferences 12) Conclusion and result 13) Bibliography 14) Appendix Keywords Masscots - A person, animal, or object believed to bring good luck, especially one kept as the symbol of an organization such as a sports team. Brand recognition- The extent to which the general public (or an organization's target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being...
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...Native American writing in the 1700-1800s. The Native Americans have consistently been overlooked and not given enough credit. Native Americans have been a part of our history for hundreds of years but we rarely see their news on the big news sources, and many of their stories do not get heard or acted upon. One headline we have seen on the news is the NFL Redskins team renaming controversy. Although we have seen and heard of the controversy in the news, it has been a long drawn out process that has not had any resolution yet. One theme often in early Native American literature as well as in...
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...Running Head: SCOTT SMITH ON NATIVE AMERICAN CULTURE Scott Smith on Native American Culture Scott Smith Regis University Abstract The Native American culture is explored in general terms, including their history, cultural values, and racial identity to better understand them as fellow human beings and to gain insight into how best to provide them counseling services within their cultural context. In addition, Scott Smith, a therapist-in-training, provides some of his personal feelings and thoughts about various topics pertaining to Native Americans as a cultural group within this framework and along this path of his own learning about Native American culture and how he can be the most affective therapist he can be for Native American clients. Scott Smith on Native American Culture To begin examining their Native American culture, I would like to discuss some important Native American terminology; however, I also want to note I will be presenting additional terminology as appropriate and depending on the topics I’m discussing, i.e. history, racial identity development, and so on. So what term or terms are acceptable to Native Americans when referring to them as a cultural group? Do they prefer to be called Indians, American Indians, Native Americans, Indigenous People, none of those, or some of those? For most of my life, I’ve only felt comfortable using the term “Native American” primarily because I associated the word “Indian” early on in grade school with...
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...Social Justice Week 2014 is student-organized event sponsored by the New Legacy Committee, Beyond Diversity Club, Native American Club, Project Unity Club, Puente Club, and the Associated Students of Sierra College. All events are free and open to the public. Calendar of Events (For more information please contact Jennifer Kattman at jkattman@sierracollege.edu.) MONDAY, OCTOBER 13 9:30-10:50am in the Fireside Room: “Brief History of Protest Music” by Professor Jason Roberts In this presentation, Professor Jason Roberts will look at protest music from the early 1960s to the present with such artists as Joan Baez, the Rolling Stones, Marvin Gaye, Public Enemy, and Rage Against the Machine. 11am-12:20pm in the Fireside Room: “The New Native Intellectualism: Social Media, Social Justice and Native American Studies” by Cutcha Risling Baldy Cutcha Risling Baldy (Hupa, Karuk, Yurok) is an instructor and PhD candidate in Native American Studies. Her research is interdisciplinary (feminist and literary theory, politics and California Indian theory and methodology). Author of “Why We Gather: traditional gathering in native Northwest California and the future of bio-cultural sovereignty” and numerous related publications. Her dissertation (translated) is “To Grow Old in a Good Way” is about the revitalization of the Hupa Women’s Coming of Age Ceremony. Ms. Risling Baldy founded the Native Women’s Collective. 12:30-1:50pm in the Fireside Room: “Louder than Words” by Billy X Jennings...
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...Native American Oppression Santucee Bell Case Western Reserve University Native American Oppression Introduction & Focal Population Imagine living in a world that consistently devalues your existence and is heavily populated with individuals who are quick to use and abuse your resources, but are slow to share the wealth that is accumulated from those resources. How would you feel? Unfortunately, certain populations do not have to visualize the disparity that is pictured above. This is because inequity is one of the most demoralizing social issues that plague America today. The worst thing about inequity is the fact that it continues to disproportionately burden individuals who are categorize as being minority in today’s society. This is especially true for the American Indian/Alaska Native population. This population continues to be one of the most vulnerable minority groups. According to the U.S. Census Bureau’s Overview of Race and Hispanic Origin: 2010 (2011), “American Indian or Alaska Native refer to a person having origins in any of the original peoples of North and South America (including Central American) and who maintains tribal affiliation or community attachment” (Humes, Jones, & Ramirez, 2011, p. 3). 2,475,956 out of 308, 745,538 people that live in America are believed to be American Indian/Alaska Native, including those who report affiliations with tribes and South and Central American Indian groups (Humes et. al,, 2011, p. 4). This number is...
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...other sectors of the societies now prevailing on those territories, or parts of them. They form at present non-dominant sectors of society and are determined to preserve, develop and transmit to future generations their ancestral territories, and their ethnic identity, as the basis of their continued existence as peoples, in accordance with their own cultural patterns, social institutions and legal system” (NCIV). Currently, there are 4.1 million indigenous peoples living in the US, which contributes to 1.5 of the US population (Nelson 1-19). The majority of these individuals are members of one of the five greatest tribes that forms the Confederacy of the Five Nations: Navajo, Hopi, Apache, Iroquois, and Lakota. The main objective of this paper is to analyse the political, social, and economic issues that characterized the Indigenous Peoples of America, and to call for collective action to fight against these phenomenon through short-term, intermediate and long-term solutions. Among the many markers of indigenous cultural identity, the attachment to land is one of the most significant. Land is the basis of...
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...Research Goal The main goal of doing a project on AMBUSH MARKETING is to know that how it take advantage of situations which allow brands/products to get extra exposure at minimal cost. Research Objectives 1. To examine the unethical issues in the advertising industry. 2. Determine the need of Ambush Marketing. 3. To analyze the measures of Ambush Marketing. 4. To study whether Ambush Marketing is ethical or unethical. Research Questions 1. What are the measures to combat Ambush Marketing? 2. Is it ethical for a company to ambush an event? 3. Why do brands with excellent reputations get into this? Research Methodology The methodology of the study includes study of library references and latest literature on the various educational sites, and compilation of the secondary data and information obtained from various journals. My research methodology will be doctrinal as well as non-doctrinal in nature and therefore data will be collected from both primary and secondary sources. The method of research would be deductive as conclusion would be drawn after the analysis and interpretation of data collected ------------------------------------------------- CHAPTER 1 ------------------------------------------------- UNETHICAL PRACTICES IN ADVERTISING INDUSTRY The field of advertising is extremely broad and diverse. Advertising is a form of communication intended to persuade the viewers, readers or listeners to purchase or take some action upon...
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...Business Quiz DHL Baseline/Tagline/AdLineof Company/Brands WE make importing Smooth Doordarshan Satyam Sivam Sundaram Electrolux India Makes life a little easier Energizer Keep going ESSAR Steel 24 carat steel Fed-Ex The World On Time Ford Mondeo Redefined Aggression Ford Motors Built for the road ahead Godrej locks PEACE OF MIND.GUARANTEED Graviera Suitings THE MAN OF SUBSTANCE Gucci Quality is remembered long after the price is forgotten Haier Inspired living Harley-Davidson If you don't have to answer to anyone, what would you do Harrod's retailer, ENTER A DIFFERENT London WORLD Hero Honda CBZ Motorcycling Unplugged Hero Honda Born in a studio, not in a Passion factory Hindustan Times Let there be light Hitachi Inspire the Next Honda The power of dreams Honda DIO FROM INDIA TO THE WORLD.AND TO YOU HSBC World's local bank Hughes Software Think skywards HYUNDAI Play a bigger game ELANTRA Hyundai's new ad Drive your way Jobsahead.com FILL IN YOUR AMBITION Johnnie Walker Keep Walking whiskey Kingfisher airlines Fly the good times Kodak You press the button and we do the rest Lacoste Because what you are LG EXPAND YOUR LIFE LG AC BREATHE HEALTHY Lufthansa There is no better way to 1 Created By: S.Sriram MBA-HR, TAMILNADU srirams@gmx.com Company Accenture Air Deccan Air India Air Sahara Airtel AKAI Allen Solly Allianz Insurance Apple Computers Bajaj Auto Bajaj Pulsar Bajaj spirit Blue Star BluestarAC Bournvita Brooke Bond BSNL BUSINESS STANDARD BUSINESSWORL Magazine of the...
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...Breweries Ltd. Almost immediately, the brew from UB became a favourite, especially with the British troops. So began the history of Beer in India... From bullock cart-loaded barrels or 'hogheads' of frothing ale, the beer business has gone on to become the undisputed 'king' in the Indian beer market. UBL today boasts an impressive spread of own and contract manufacturing facilities throughout the country. Here, innovative, creative and aggressive marketing is complemented by a strong distribution network. A management focused on building brand equity on one hand and exploiting it to the hilt on the other. Kingfisher, the flagship brand of United Breweries and the best-selling Indian Lager worldwide, is now available in over 55 countries and is exported from the UK to 19 Continental European Markets and Canada and from India to major markets in the Middle East, South East Asia, the Far East and Australasia, and it is also served on board 10 international airlines. Kingfisher was first imported to the UK and USA markets in the years 1982 and 1983 respectively in the traditional large 650ml bottles. It rapidly gained a foothold in the fast expanding Indian Restaurant markets. In the UK within three...
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...Weaknesses 9 Opportunities 9 Threats 10 Challenges 10 Making the Diagnosis 11 Goals 11 Doing the Action Planning 13 Increasing Its Successes 14 Reducing Its Weaknesses 15 Tapping Into Its Weaknesses 16 Minimizing Its Threats 16 Conclusion 17 Alternatives 17 Correction to text 17 Appendix 18 Bibliography 32 Gaining Familiarity Some people might believe that India is a country with a single culture, but India is in fact comprised of more than five thousand different ethnic communities. “Each region and Sub-region in India has distinct food traditions and preferences…fast foods such as Samosa ,Bhel-puri, Chola bhatura, Pakoda, Aloo-bhurji,, Pav-bhaji, Dosa, and Sambar vada are popular among Indian consumers” (Dyson and others, 2004). In 1990, McDonald’s, Wendy’s and Burger King all announced that they were switching to vegetable oil to reduce the fat content in their fries. Previously, they cooked their fries in tallow, which is defined as “hard fat obtained from parts of the bodies of cattle, sheep or horses, and used in foodstuffs or to make candles, leather dressing, soap and lubricants.” In order to compensate for the changed taste of their popular fries, McDonald’s used a beef flavoring before distributing them to their restaurants. Under the US government's food guidelines, it was allowed to label this beef flavoring as...
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...An Analytical Study On Covert Advertising : Product Placement In Indian Cinema Prachi Singh Mats University, Raipur (C.G) E-mail: prachi.rajeev@gmail.com marketing objectives. It is a cost effective means of gaining global media exposure with unlimited viewer impressions also it is a unique way to familiarize consumer with brand and product lines and connect to customers with the added benefit of association with blockbuster film, hit TV show, and/or celebrity. The advertising and marketing industry worldwide is in the throes of a serious problem. It is becoming increasingly difficult to grab eyeballs and break through the clutter. The average consumer is bombarded with messages every second which have led to him becoming immune to any sort of communication attempt being made by marketers. The resistance shown by the consumers has forced advertisers and marketers to think beyond conventional means of advertising. This is where product placement comes into the picture. Product placement defined : Product placement--also known as product brand placement, in-program sponsoring, branded entertainment, or product integration--is a marketing practice in advertising and promotion wherein a brand name, product, package, signage, or other trademark merchandise is inserted into and used contextually in a motion picture, television, or other media vehicle for commercial purposes. In product placement, the involved audience gets exposed to the brands and products during the natural process...
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...McDonald’s: Behind The Golden Arches “Since 1955, we’ve been proud to serve the world some of its favourite food. And along the way, we’ve managed not just to live history, but create it: from drive-thru restaurants to Chicken McNuggets to college credits from Hamburger U and much more. It’s been quite the journey, and we promise this is just the beginning-we’ve got our hearts set on making more history” (McDonald’s Corporation, 2011). Almost 60 years have passed since Raymond Kroc envisioned a nationwide fast food chain, which needless to say went on to revolutionise the American restaurant industry and become the world’s number #1 fast food restaurant. Today McDonald’s serves 52 million people a day from one of its 31,000 restaurants dotted around the world (Ritabrata Giiosii, R.G. 2009). The golden arches along with Ronald McDonald and the catch phrase “I’m lovin’ it” have assisted McDonald’s in becoming one of the most globally recognised brands, allowing them to become McDonald’s most valuable intangible assets, but how did they do it? Countless elements threaten McDonald’s reputation; health issues, legal and technological changes, social factors, environmentalists and obviously competitors especially those who offer similar services and products such as KFC. They too have become a national brand recognized all around the world however to understand how McDonalds have achieved such success we must first understand what they do differently and what objectives...
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...[pic] Dear Educator, Thank you for your interest in the change, growth and empowerment of Native Youth Education. This curriculum was developed specifically for educators in the state of Maine’s public high schools who wish to use this guide as a tool to improve Native Youth Education. NEG (Native Education Guide) provides lesson ideas and examples that support current lesson structures as well as implementing a culturally appropriate material for the Native Student. While many Native Education curriculums exist, NEG is designed to adapt to the block scheduling of the Public High School in Maine. This curriculum recognizes the appropriate education material needed for its intended audience, which focuses on the tribes of Maine whose youth attend Public High School. NEG aims to provide its learners with a set of educational experiences that encourages empowerment and positive Native identity through community education. Native Education is the study of the human, tribal, environmental, historical and social experience of the Natives of Maine. Native Education is very complex with a lot of variables such as time, space, place and the students; NEG therefore focuses on a number of messages: - Community Building - Seventh Generation Sustainability, Economics and Ecology - School Education Policies and Institutions (Boarding Schools to Current Education Models) - Colonization and the “White Expansion” - Cultural Appropriation - Native Ritual, Ceremonies...
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...that help people feel good, look good, and get more out of life’. The corporate strategy is of focusing on bore businesses of food, home care and personal care. Unilever operates in more than 100 countries, has a turnover of € 39.6 billion and net profit of € 3.685 billion in 2006 and derives 41 per cent of its income from the developing and emerging economies around the world. It has 179,000 employees and is a culturally-diverse organisation with its top management coming from 24 nations. Internationalisation is based on the principle of local roots with global scale aimed at becoming a ‘multi-local multinational’. The genesis of Hindustan Unilever (HUL) in India, goes back to 1888 when Unilever exported Sunlight soap to India. Three Indian, subsidiaries came into existence in the period 1931-1935 that merged to form Hindustan Lever in 1956. Mergers and acquisitions of Lipton (1972), Brooke Bond (1984), Ponds (1986), TOMCO (1993), Lakme (1998) and Modern Foods (2002) have resulted in an organisation that is a conglomerate of several businesses that have been continually restructured over the years. HUL is one of the largest FMCG company in India with total sales of Rs. 12,295 crore...
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