...product draws in the consumer and how the product makes them feel, both good and bad, both functional and emotional and the overall value the consumer feels. From start to finish, this is the “chain” that marketers are using to evaluate their research. An example of a Means-End chain can be found in the horse world, more specifically, Tobiano paint horses. There are many connoisseurs of Paint horses. I like the paints that have an even balance of dark coloring and white coloring, Tobianos. I like tobianos better because they don’t have as many diseases and fatalities when breeding them together. Considering health, they are a more stable color and they can be homozygous for color, resulting in guaranteed patterns. I feel solid horses are boring because they don’t have that “chrome” and more people are looking at my horses because of their colors. Also, with reduced risk for foal fatalities, the tobiano color is more favorable, therefore, I look more favorable and intelligent in my decision to breed tobianos for color. For these reasons, owning tobianos makes me feel good about my life and decisions. In this example, the attributes are of the Tobiano Paint horses. The functional consequence is 0 foal mortalities, decreasing risks, and homozygous colors guaranteeing color patterns. The psycho-social consequence is the perception of higher public opinion of the tobiano patterned breed, which makes me feel good about myself and my decisions, the value of the...
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...people have for horses have been around for centuries. There are many breeds of horses; the most popular is the Quarter Horse. Over the years a smaller breed of the Quarter Horse has emerged, the Quarter Pony. There is certain criteria a Quarter Horse must have, the Quarter Pony must meet certain criteria, and since the Quarter Pony comes from the Quarter Horse breed the two are alike and different. Even though the Quarter Pony is a small replica of the Quarter Horse, the Quarter Horse is one of the most recognized horse breeds in America. The Quarter Horse has certain criteria it must have to be considered for registration with the American Quarter Horse Association (AQHA). The following is some of the AQHA regulations that are required (AQHA, 2011). The horse must be 14.2 Hands High (HH) or taller, but not over 15.3 HH, must be from a bloodline of registered Quarter Horses (mother and father must be registered with the AQHA), the horse must be one of the 17 basic Quarter Horse coat colors, and must be tall, muscular, lean, and fast. The quarter Pony has certain criteria it must meet to register with the International Quarter Pony Association (IQPA). The following is some of the IQPA regulations that are required (IQPA, 2011). The horse is required to be under 14.2 HH and over 11.2 HH, must come from one parent that is registered with the AQHA (the mother or father must be registered with the AQHA), the horse does not have to be one of the 17 basic Quarter Horse coat colors...
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...1969 a 15.1 hand, sorrel, Quarter Horse was born, of the name Impressive. At the age of seven he was a World Champion Open Aged halter stallion. Being such a progeny he sired 2,250 foals, and nearly thirty went on to be World Champions themselves. He was the beginning of something big, something that would affect the genetic makeup of Quarter Horses for centuries. Impressive is the founder Hyperkalemic Periodic Paralysis, also known as HYPP. HYPP is a major issue in American Quarter Horses and a concern in the (AQHA 2010). Hyperkalemic Periodic Paralysis is an inherited disease of the muscle, which causes trembling and shaking of the muscles and can lead to weakness and collapse. In the muscle of the affected horses, a point mutation exists in the sodium channel gene and is passed on to offspring (Horse 2008). The sodium channels are pores or openings in the muscle cell membrane, which control contraction of muscle fibers. When the horse has the HYPP gene it causes the sodium channel to become leaky which causes the muscle to be overly excited and contract involuntarily. The channel becomes leaky from fluctuating levels of potassium...
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...Animal Sciences 306 Equine Science Exam #1 2/22/07 NAME________________________ I. Multiple Choice – Place the letter corresponding to the best answer in the space to the left. (38 pts.) 1._____Citrate Synthase and HAD activities of horse muscle _____ after birth (Changes in muscle profile) a. increase b. decrease c. stay constant 2._____ Cutting the superior check ligament is one possible treatment for a horse that is/has: a. stifled b. bowed superficial digital flexor tendon c. osselets d. bowed deep digital flexor tendon 3._____ Intra-articular injection of _____ is a common treatment for horses with poor quality synovial fluid. a. iodine b. aspirin c. hyaluronic acid salts d. none of the above 4._____ A lesion commonly found in a horse’s hock, that is due to a subchondral bone cyst and detachment of the overlying cartilage is called: a. osteochondritis dissecans b. carpitis c. osselets d. windpuffs 5._____ The side of the horse’s leg where you would find the digital flexor tendons in the ___________ surface. a. dorsal. b. palmar c. proximal d. distal 6._____ Hyperkalemic Periodic Paralysis (HYPP) is a genetic disease that affects a horse’s ______. a. sodium pump of the muscle membrane...
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... Mrs.Cordon Literature October 10, 2014 The American Quarter Horse Some horses are great at jumping, some at dressage, and some at western, but did you know there is one horse that can do it all? The American Quarter Horse, also known as the “Do it all horse”, can really do it all! They can do everything from racing, jumping, and dressage, to reining, barrel racing, and other rodeo events. That is why the American Quarter Horse is the most popular breed in the U.S! Please keep reading to learn more about the American Quarter Horse. When the Spanish explorers came to America in the 16th century they brought their horses. The Spanish horses were called Jennets. Jennets were short, stocky, and muscular. Although they were short, they were quick, dependable, and very intelligent. The population of Jennets increased and increased. The Spanish would either keep them for herding cattle or trade them to Native American tribes that would use them for hunting. Some jennets...
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...E-Business - Task 1 Lisa Wagner WGU E-Business (0610) QRT2 January 8, 2014 E-Business - Task 1 Werner Quarter Horses is a business started by Gary Werner in 1977. Mr. Werner explains that he grew up showing quarter horses as a child in Nebraska, and he was able to use his knowledge and skill later in life to turn it into a profession. Though his current specialty is halter, he started out as a pleasure horse trainer raising and training world-class western pleasure horses. After suffering a pelvic fracture in a fall in 1985 resulting in pain when riding, his moved his focus to the halter-training arena. (G. M. Werner, personal communication, January 11, 2014) The business of Werner Quarter Horses has several components. The first and most visible component of the business is the fitting and training halter horses for world-class American Quarter Horse Association (AQHA) shows around the country. This involves all of the care for the horse, including feeding, bedding, grooming, exercising, and training of the horse, as well as showing the horse for customers at shows. Collecting a monthly boarding/training fee and showing fees produce the income for this component. (G. M. Werner, personal communication, January 11, 2014) The second component is the area of breeding, both the actual breeding of mares to produce foals for sale and also the sale of semen in the form of stallion fees. Mr. Werner has a herd of broodmares that he breeds each year. This produces...
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...In recent years, the infrastructure of horse racing in America has been under siege. The problems include race day medication debates, animal treatment issues, rule violations, betting scandals and a rapidly decreasing thoroughbred population. Much of the population issue relates to ineffective breeding of durable animals with a shifting focus to speed instead of endurance. This is an important issue because it is often used as an explanation as to why the nation had been waiting for a Triple Crown winner for 37 years. The American Triple Crown Winning the Triple Crown in horse racing is often considered to be one of the great accomplishments is all of sports. In order to achieve this daunting task, the trainer, jockey and horse have to compete in and win the Kentucky Derby (1 1/4 miles), Preakness Stakes (1 3/16 miles) and the Belmont Stakes (1 1/2 miles) all within a five-week period starting on the first Saturday in May. Through 2014, only 11 horses were ever able to accomplish this feat with the last one being Affirmed in 1978....
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...entries for the Kentucky Derby was held Wednesday, April 29, 2015 at the Churchill Downs Racetrack clubhouse.[8] American Pharoah was installed as the 5-2 morning line favorite.[9] The day after the draw, Todd Pletcher scratched Stanford, stating that the horse was "fine," but they were not pleased with the draw and had been "on the fence" about running in the Derby.[10] On May 1, El Kabeir was scratched due to a possible hoof problem,[11] however the also-eligible Tale of Verve did not get a chance to run since the scratch was made after the cutoff time that allows also-eligible runners to gain a start in the race.[11] Early on race day International Star was also scratched after having problems with his left-front foot.[12] Overall, the 2015 field was considered "the deepest and most talented in decades". Trainer Bob Baffert had the top two favorites: American Pharoah and Dortmund. [13] Dortmund, winner of the Santa Anita Derby, was an undefeated 6–0 entering the race, a feat matched by 1977 winner Seattle Slew and 2004 winner Smarty Jones. American Pharoah was 4–1, having placed fifth in his debut before running off four straight victories, including an eight-length win in the Arkansas Derby.[13] Baffert described the experience as like being "on pins and needles all week long," as reporters and fans expected one of his two horses to win.[13] Other notable horses in the field included the undefeated Florida Derby champion Materiality; Frosted, who beat a loaded Wood Memorial...
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...carried 130 pounds in six races—a weight that few horses can carry at any age. The only race that Man O’ War lost was the Sanford Memorial Stakes when he got away tardily at the start and found himself boxed in between horses. At that time there were no starting gates and horses lined up behind a piece of webbing known as “the barrier” and were sent away when it was...
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...Cinderella where every girl dreams of having a Prince charming. The story of Cinderella is a fairy tale that is told and read to children of very young ages (ALA American Library Association) Research shows that many versions have been found first in Europe and the story tale origins appear to date back to a Chinese story from the ninth century. (ALA American Library Association) The book Chinese Cinderella by Adeline Yen Mah is a story portrayed by a very young girl who mother died giving birth to her. Cinderella lived with her family who thought she was bad luck to them, therefore she was discriminated against and treated very bad. In the Chinese culture many Chinese people prefer sons then daughters. In many cultures children look for the love of their parents. The book emphasizes that quote “how you should do your best in the face of hopelessness; to have faith in the end your spirit will prevail; to transcend your abuse and transform it into a source of courage, creativity and compassion.” (by Adeline Yeh Man) In the African culture they interpret Cinderella differently for example Cinderella was written differently and the name was changed to Rhodopis a Greek slave girl living in Egygt and was teased by the servants about her coloring and she loses her rosy-gold slipper and Pharoah Amasis finds the girls slipper and searches for her and then marries her. It is detailed if life in ancient Egypt...
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...United States presidential election of 1880, held on November 2, Republican James A. Garfield (pictured left) defeated Democrat Winfield Scott Hancock (pictured right). Garfield was an Ohio Congressman; Hancock was a Pennsylvania-born career army officer. Both were Civil War generals, as was a third candidate, Iowa Congressman James B. Weaver, nominated by the left-wing Greenback Party in a challenge to the dominance of the two major parties. In a campaign fought mainly over issues of Civil War loyalties, tariffs, and Chinese immigration, Garfield and Hancock each took just over 48 percent of the popular vote. Weaver and two other candidates made up the remainder. The voter turnout percentage was among the highest in the nation's history. In the end, the two main candidates' popular vote totals were separated by fewer than 2,000 votes, the smallest US presidential popular vote margin ever recorded. Garfield's victory was decisive in the electoral college, as he won nearly all the populous Northern states for a 214 to 155 victory. (Full article...) Recently featured: Shah Rukh Khan · Barbara L · Cucurbita Archive · By email · More featured articles... Did you know... Portraits of Soolmans and Coppit Portraits of Soolmans and Coppit ... that in September 2015, the portraits of Maerten Soolmans and Oopjen Coppit (pictured) broke the record as the most expensive works by Rembrandt sold at auction? ... that Centris pallida male bees regularly...
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...Dear Senior: In less than a year, you will be preparing for your freshman year of college. By that time, you should be familiar with a wide range of English, American, and Global literatures. The list of masterworks on the back of this sheet offers a guide for what are considered seminal works in the English-language tradition. We will read and discuss several of the texts during next year’s Advanced Placement English Literature and Composition course. (I AM NOT ASKING YOU TO READ THEM ALL – DON’T BE SILLY!) Reading ahead and reading a work twice is always advisable. In any case, a broad background of reading will benefit you on the AP English Literature test, as well as in your college English classes. Summer Reading: Bulfinch, Thomas The Age of Fable: Stories of Gods and Heroes^^ Foster, Thomas C. How to Read Literature Like a Professor* Hamilton, Edith Mythology^^ Shakespeare, William MacBeth Optional: Cotterell, Arthur & Storm, Rachel The Illustrated Encyclopedia of World Mythology# These books should all be available at your local library or bookstore (you may also order online). *If you do not already own a copy of How to Read Literature Like a Professor, you should get a copy. We will be referring to it throughout the year as we dissect and discuss literary works. ^^I have provided .PDF copies of these works through Edmodo. Please do NOT print copies of these works. #This book is a great resource to have for college, particularly if...
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...Go to All About Homonyms | A | | a | very short little insignificant English word | | eh | an interrogative utterance | | | | | acts | things done | | ax | chopping tool | | | | | ad | short for advertisement | | add | short for addition | | | | | adds | performs additions | | ads | more than one advertisement | | adze | axe-like tool | | | | | ade | fruit beverage | | aid | to assist | | aide | an assistant | | | | | aerie | eagle's nest | | airy | breezy | | | | | aero | of aircraft | | arrow | slender, pointed shaft | | | | | affect | to change | | effect | result | | | | | ail | sick | | ale | beer | | | | | | | | air | stuff we breathe | | are | 1/100th of a hectare | | e'er | contraction of "ever" | | ere | eventually | | err | to make a mistake | | heir | one who will inherit | | | | | | aisle | walkway | | I'll | contraction of "I will" | | isle | island | | | | | all | everything | | awl | pointed scriber | | | | | allowed | permitted | | aloud | spoken | | | | | altar | raised center of worship | | alter | to change | | | | | an | a single instance | | Ann | a woman's name | | | | | ant | insect | | aunt | parent's sister | | | | | ante | preliminary bet | | auntie | sister...
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...ARTS TEACHERS’ GUIDE Grade 9 ARTS Teacher’s Guide Unit I WESTERN CLASSICAL ART TRADITIONS GRADE 9 Unit 1 ARTS TEACHERS’ GUIDE GRADE 9 Unit 1 WESTERN CLASSICAL ART TRADITIONS LEARNING AREA STANDARD The learner demonstrates an understanding of basic concepts and processes in music and art through appreciation, analysis and performance for his/her self-development, celebration of his/her Filipino cultural identity and diversity, and expansion of his/her world vision. key - stage STANDARD The learner demonstrates understanding of salient features of music and arts of the Philippines and the world, through appreciation, analysis, and performance, for self-development, the celebration of Filipino cultural identity and diversity, and the expansion of one’s world vision. grade level STANDARD The learner demonstrates understanding of salient features of Western music and the arts from different historical periods, through appreciation, analysis, and performance for self-development, the celebration of Filipino cultural identity and diversity, and the expansion of one’s world vision. CONTENT STANDARDs The Learner: demonstrates understanding of art elements and processes by synthesizing and applying prior knowledge and skills demonstrates understanding that the arts are integral to the development of organizations, spiritual belief, historical events, scientific discoveries, natural disasters/ occurrences and other external phenomenon ...
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...The Philosopher’s Stone by Colin Wilson PANTHER, GRANADA PUBLISHING London Toronto Sydney New York Published by Granada Publishing Limited in Panther Books 1974 Reprinted 1978 ISBN 0 586 03943 0 First published in Great Britain by Arthur Barker Limited 1969 Copyright © Colin Wilson 1969 Granada Publishing Limited Frogmore, St Albans, Herts, AL2 2NF and 3 Upper James Street, London, WIR 4BP 1221 Avenue of the Americas, New York, NY 10020, USA 117 York Street, Sydney, NSW 2000, Australia 100 Skyway Avenue, Toronto, Ontario, Canada Mgw 3A6 Trio City, Coventry Street, Johannesburg 2001, South Africa CML Centre, Queen & Wyndham, Auckland, New Zealand Made and printed in Great Britain by Hazell Watson & Viney Ltd Aylesbury, Bucks Set in Linotype Pilgrim This book is sold subject to the condition that it shall not, by way of trade or otherwise, be lent, re-sold, hired out or otherwise circulated without the publisher’s prior consent in any form of binding or cover other than that in which it is published and without a similar condition including this condition being imposed on the subsequent purchaser. Scanned : Mr Blue Sky Proofed : It’s Not Raining Date : 09 February 2002 PREFATORY NOTE Bernard Shaw concluded his preface to Back to Methuselah with the hope that ‘a hundred apter and more elegant parables by younger hands will soon leave mine... far behind’. Perhaps the thought of trying to leave Shaw far behind has scared off would-be competitors. Or perhaps - what is altogether...
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