Premium Essay

American Red Cross: a Community Organization

In:

Submitted By lynneholl64
Words 687
Pages 3
American Red Cross: A Community Organization
The American Red Cross’s responsibility and involvement to the community involves care, compassion, assistance, and a plethora of other services. The American Red Cross has been providing disaster relief for well over 100 years and is well known as a humanitarian organization. The American Red Cross provides services in five key areas: blood drives, safety training (like CPR and First Aid), and community help for the poor, support services for military families, and various humanitarian programs (American Red Cross, 2013A).
There are factors that influence social responsibility strategies of the American Red Cross. The American Red Cross must act ethically with sensitivity to the community and strive for positive effective contribution. The American Red Cross (2013) governing body is the Board of Governors. The Board has the necessary overseeing power to manage business affairs of the organization and maintains sequences of governing documents. The governing documents go through a review process to ensure safeguards are in place so that the needs of American Red Cross are met and reflect present-day industry best practices. There is a commitment with the Board of Governors to hold every member of the American Red Cross to the highest standards in reference to conduct and ethics. In addition, within the American Red Cross are corporate policies and regulations, which require compliance by employees and volunteers (American Red Cross, 2013B).
There is a connection between the American Red Cross, because the American Red Cross is a social process. There is not one aspect of the American Red Cross not affected in some way by social elements. The social initiatives are part of the daily workings of the American Red Cross and the American Red Cross strives to widen the role of working toward a responsible social entity. One

Similar Documents

Premium Essay

Ethics of Red Cross

...RESPONSIBILITY Michael B. Boone Code of Ethics A Look at the American Red Cross Date: January 25, 2015 The American Red Cross has been known to be one of the most humanitarian organizations in the United States and throughout the world aiding and helping in different series of generous contributions in many disaster areas as well as bringing health care advancement to communities in the Unites States and in the world that need help in development (Dulles, 2014). For an organization it is important to make sure that their values and organizational ethics are reflected in what they do and how they do within the organization as well as the community. In order to speak about ethics it is important that we understand the definition of ethics. Ethics are the ideologies in which a person runs his or her choices. In an organization such as the Red Cross a code of ethics are the principles that guide the organization, its decision making , its programs and the way that they conduct business (Kelchner, 2010). A review of the American Red Cross Mission Statement is their basic core beliefs. It states, “The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of others” (American Red Cross, 2007). The organization was founded by Clara Barton and friends to assist in the issue of service members and their families in 1881. To this day, the Red Cross’s mission has remained the same. The Vision statement...

Words: 1495 - Pages: 6

Premium Essay

External/Internal Factors Paper/Mgt330

... External/Internal Factors Paper Functions American Red Cross was founded in Washington D.C. on May 21st, 1881 by Clara Barton. She first hears of a similar organization following the Civil War in Europe. An organization based on volunteer work that provides emergency assistance and disaster relief. The ARC cover five area of assistance, these are: military family assistance, blood support, safety and health education, community service and international relief and development. The Emergency disaster relief helps fire, hurricane, flood and earthquake victims re-establish their lives by providing, housing, food, health education, clothing and other necessary assistance. Their education services provide people with the basic First Aid, CPR/AED trainings along with swimming and lifeguard lessons. The ARC is mainly supportive by volunteers, community donations and other Red Cross supportive programs. Their Mission Statement is “The American Red Cross, a humanitarian organization led by volunteers and guided by its Congressional Charter and the Fundamental Principles of the International Red Cross/Red Crescent Movement, will provide relief to victims of disaster and help people prevent, prepare for, and respond to emergencies. Volunteers play a great role in the organization; they have all ages, backgrounds, gender, helping as instructors, teaching, case managers, administration support etc. They make the American Red Cross work happened. The four functions of management… ...

Words: 2066 - Pages: 9

Premium Essay

Human Service Organization and Analysis

...Summary Team A selected three organizations to analyze and understand their organizational structures and processes, and also to compare and contrast their similarities and differences. The organizations selected include the Red Cross, Arizona Child Protective Services, and Native Connections. Each organization will be examined for their organizational structure and whether the organization is governmental, private, for-profit, or nonprofit. The paper will analyze the departments, divisions, or specific areas of program delivery and how the organization builds community. How building community affects the value of the organization will also be discussed. The organizational culture will be examined and why the culture is important to the organization. The Blake and McCanse’s Leadership Grid and Hersey and Blanchard’s Situational Leadership Model will be related to the each organization’s human relations model. A relevant strategic plan or organizational chart for each organization will be examined and a summary will be given of the differences between the national, state, and county or local human service organizations selected. Organizational Structure Organizational structure defines how the organization is arranged and operates (Lewis, Packard, Lewis, 2007). The Red Cross is structured in a combination of centralized and decentralized forms. The Red Cross is a large, international organization with chapters around the world (“American Red Cross,” 2013). Accommodating...

Words: 2257 - Pages: 10

Free Essay

Strategic Qaulity Management and Customer Satisfaction

...and Customer Satisfaction The American Red Cross (ARC) is an emergency response organization dedicated to providing relief to the victims of some 70,000 disasters each year (American Red Cross, 2011). They also contribute to community services that help the needy and provide support and comfort for military members and their families. The American Red Cross collects, processes, and distributes blood and blood products. They offer compassionate services to educational programs that promote health and safety and international relief and development programs. Founded in 1881 by Clara Barton, the American Red Cross has become the nation’s premier emergency response organization (American Red Cross, 2011). Quality management and customer service are among the highest ranked aspects of the organization. This is apparent in the SWOTT analysis of the organization as well as in the mission and vision statements, and the American Red Cross’s strategic planning. The American Red Cross has more than half a million volunteers and 35,000 employees and they are dedicated to providing quality relief to victims while offering excellent customer service. SWOTT Analysis Strengths Weaknesses Opportunities Threats Trends Strategic Position The American Red Cross is a national brand that demands global attention due to its global humanitarian efforts. According to The American Red Cross website (2011) “The American Red Cross helps vulnerable people and communities around the world prepare for,...

Words: 2143 - Pages: 9

Free Essay

Behavior and Communication

...The American Red Cross is a humanitarian network that accepts donations of money, blood, and time to help individuals and communities in need. This organization strives to help ease suffering in local communities and communities around the world and because of its assorted collection of volunteers this organization has a very diverse culture. Culture The culture of the American Red Cross is comprised mostly of volunteers from local communities. The American Red Cross culture is describe as being “comprised of ordinary individuals who have the innate desire to do extraordinary things” (“American Red Cross”, 2013). The American Red Cross describes the most important values as compassionate, collaborative, creative, credible, and committed (“American Red Cross”, 2013). Communication The American Red Cross uses PIER Systems to help speed up the internal-organizational and external-organizational communications. The PIER Systems helps maintain consistency and save time drafting internal documents. This system also helps with public relations communications (“PRWeb”, 1997-2013). Communication Based on Culture Based on the culture of the American Red Cross, the organizations has to make sure their communications do not undermine their values. Communications with employees, as well as with the media and public, need to contain only factual information and be written in a language that individuals of all education levels can easily understand. Espoused & Enacted Values The American...

Words: 366 - Pages: 2

Premium Essay

American National Red Cross Analysis

...The American national red cross is part of the international federation of red cross and red crescent societies (Jones, 2013). I worked as an intern for six months helping both in the office and in the field. It is a humanitarian organization which volunteers to help during cases of emergency and disasters as well as education services inside the United States of America. For a long period of time, the organization focused on the above mentioned functions, however, there have been developments offering a window where the organization help in community services, communication and support to military members and they families, collection, processing and distribution of blood all over the country especially in medical facilities as well as creation...

Words: 1323 - Pages: 6

Premium Essay

Cultural Competency Paper

...Competency Community Agency: The American Red Cross Linda Rahnn BSHS 422/ Cultural Diversity and Special Populations May 11, 2013 The American Red Cross serves our nation as one of the most premier humanitarian organizations around the world for helping people in crisis. Depending on the public’s contributions such as blood, time and money to support the resources needed to help the people in need. The Red Cross organization was founded by Clara Barton in Washington, D.C., May 21, 1881, inspired by the Global network after in Europe after the Civil War. Barton led the Red Cross for over 23 years, conducting the very first relief effort overseas aiding the U.S. military during the Spanish American War. The Red Cross has also implemented programs such as training for nutrition education and accident prevention. Other programs include home care, service to veterans and relief during major disasters among many other programs today. The Red Cross organization today includes supporter, volunteers and employees serving the U.S. in five critical areas that include (1) People affected in disaster crisis. (2) Support for the families of the military, (3) Blood collection and distributing, (4) Health and safety training, (5) International relief and developing. The Red Cross organization has achieved excellence in Corporate Governance with its principles founded in the Congressional Charter of the American Red Cross. The Red Cross...

Words: 1285 - Pages: 6

Premium Essay

Organizational Behavior and Communication Paper

...Paper Name Here COM/530 Monday, August 27, 2012 Professors Name Here The American Red Cross is a nonprofit organization was founded in 1881 by Clara Barton. The focus of the American Red Cross is to help in times of disaster as well as filling the needs of community members through the caring support of volunteers providing their gifts of time and talents to service in the time of need. Their mission statement is "a humanitarian organization led by volunteers and guided by its congressional charter and the fundamental principles of the International Red Cross Movement, will provide relief to victims of disasters and help people prevent, prepare for and respond to emergencies" (Kanter, 1998, p.19). The American Red Cross is an ever changing organization and throughout the years continues to provide relief to disaster victims as well as the nationwide provider of blood and tissue services. Communication within the American Red Cross is essential to developing the ability to respond quickly to situations of emergencies and disaster relief. In times of crisis it is important for the organization to have plans set ready for action and quick decision-making abilities. In an organization, such as the American Red Cross communication is a vital role to the perception of volunteers and the few paid employees have regarding working for the organization. Perception is defined as "a process by which individuals organize and interpret their sensory impressions...

Words: 939 - Pages: 4

Premium Essay

Student

...Four P’s of Marketing 4 IV. Final Thoughts 5 References Error! Bookmark not defined. American Red Cross Introduction Since 1881 the American Red Cross has been the nation's premier emergency response organization. As part of a worldwide movement that offers neutral humanitarian care to the victims of war, the American Red Cross distinguishes itself by also aiding victims of devastating natural disasters. Over the years, the organization has expanded its services, always with the aim of preventing and relieving suffering. Today, in addition to domestic disaster relief, the American Red Cross offers compassionate services in five other areas: community services that help the needy; support and comfort for military members and their families; the collection, processing and distribution of lifesaving blood and blood products; educational programs that promote health and safety; and international relief and development programs. Name and Effectiveness of Website The American Red Cross’ website is http://www.redcross.org. The effectiveness of its website 15 million people gain the skills they need to prepare for and respond to emergencies in their homes, communities and world. Each year, in communities large and small, victims of some 70,000 disasters turn to neighbors familiar and new—the more than half a million volunteers and 35,000 employees of the Red Cross. The Red Cross also feeds emergency workers, handles inquiries from concerned family members outside the disaster...

Words: 648 - Pages: 3

Premium Essay

The American Red Cross

...1 The American Red Cross The American Red Cross culture is based on compassion and care to those in need. Their main principles consist of humanity, impartiality, neutrality, independence, and unity to list a few. The organization does not only help disaster relief efforts as most assume, but also offers services in five other areas: community services that help the needy; communications services and comfort for military members and their family members; the collection, processing and distribution of blood and blood products; educational programs on preparedness, health, and safety; and international relief and development programs. The organization is a nationwide network of more than 650 chapters and 36 blood services regions dedicated to saving lives and helping people prepare for and respond to medical emergencies. They communicate at the local levels; American Red Cross chapters operate volunteer-staffed Disaster Action Teams that respond to disasters in their communities. The organization also uses a database in order to pull specific volunteers for different situations, such as they made need a volunteer for interpretation or accounting assistance. They also have teamed up with Blue Moon Production to help make a video media library for internal use .This keeps the volunteers updated on certain issues going on in the organization. The Red Cross uses commercials and celebrities to reach out externally to the community to give education and help receive donations....

Words: 612 - Pages: 3

Premium Essay

American Red Cross Permission Marketing

...make the American Red Cross the number one organization for young professionals, if not their only organization they support. A combination of social media and online communications, permission marketing, and promotional material will be used to effectively target and engage young professionals with the American Red Cross’s message. The American Red Cross’s network of social media sites and its online communications will be used to keep people interested in finding out more about the American Red Cross’s projects. This will also serve as a platform to give more transparency in what the American Red Cross is able to do with people’s donations. Permission marketing will be utilized to get people to sign up to receive updates about the American Red Cross. These updates will be weekly emails with stories of triumph, recaps for national and/or local events, and totals of the amount of people helped. There will not be any calls to donate. The goal is to make the reader compelled to support the American Red Cross. Finally, the American Red Cross will take an active presence and help sponsor events that see high amounts of young professionals - this includes concert events, races, and college campus activities. These sponsorships will range from being the first aid for the event or concert, to encouraging college kids to get involved and teach them...

Words: 1376 - Pages: 6

Free Essay

Caring Community

...Caring Community Angie Whitlow BCOM/230 Instructor: Hannah Rosette May 19, 2014 The Red Cross is a fascinating organization, Founded in 1881 by Clara Burton it is an organization based on the philosophy that everyone deserves to be treated equally in times of need (American Red Cross, 2014). This philosophy makes the Red Cross rich in culture as it adapts to the needs of the people it helps. Unlike many traditional organizations and businesses the Red Cross is totally unbiased in who they serve and communicate with. They work with people blind to cast and creed, without seeing nationality. Their target demographic, if you will, is simply people in need. The main culture of the Red Cross is clearly formed by its’ mission statement: “The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. Due to the nature of their work however the sub-cultures of this organization are vast and ever changing. Let us take a moment to look at the communication web of the Red Cross and how it is affected by the companies’ values and deference.” (American Red Cross, 2014) The Red Cross has a multitude of options in communicating internally and externally compared to when Mrs. Burton had the vision to pull this organization together during the Civil War. Thanks to technology it is easier than ever to reach...

Words: 797 - Pages: 4

Free Essay

Hcs 335 Code of Ethics Wk 3 Team Paper

...Is there a social responsibility for the organization in the community? Explain and provide examples. “If there are no contributions to society, there is nothing to distribute; that is, no society produces anything without the effort of its people” (Garrett, Bailey, & Barrett, 2009, p. 91, para 5). Social responsibility is an ethical theory in which organizations, entities, and individuals carry a responsibility to do greater good that benefits the society. Organizations and entities need support from the community in order for the company to thrive and prosper; therefore there are numerous reasons to encourage the significance of social responsibility in the community. The American Red Cross’ vision statement is based on the principle of always being there in times of need. They are compassionate champions who assist all people affected by disaster across the United States and around the world by providing shelter, medical attention, and lifesaving blood products. As an example of American Red Cross commitment to social responsibility, fundamental principles comprises of humanity, impartiality, neutrality, independence, voluntary service, unity and universality. Humanity The principle of humanity is based on the desire to deliver assistance, with no discrimination, to those in need on both national and international levels to prevent and heal human suffering where it’s found. Impartiality The American Red Cross does not discriminate again any nationality, race...

Words: 480 - Pages: 2

Premium Essay

Accounting 533

...American Red Cross Wajih Sheikh Com 530 Professor: Thorton American Red Cross [pic] Mission Statement “The American Red Cross, a humanitarian organization led by volunteers and guided by its Congressional Charter and the Fundamental Principles of the International Red Cross Movement will provide relief to victims of disaster and help people prevent, prepare for and respond to emergencies” (American Red Cross, 2010). Vision “It is our vision to assist the American Red Cross in becoming a healthy, effective and harmonious organization capable of equitably and justly resolving conflict in which all stakeholders work seamlessly as one entity, and in which the public places high trust, to provide blood services and humanitarian and disaster assistance consistent with the fundamental American Red Cross principles of independence, neutrality, impartiality, universality, voluntary service, unity and humanity” (American Red Cross, 2010). Philosophy “That the American Red Cross is and ought to be an organization governed, supported, and primarily staffed by volunteers. That paid staff are enablers of, and not substitutes for, volunteers. The principal management roles are filled by teams of volunteers and paid managers working together and sharing responsibility” (American Red Cross, 2010). The Red Cross is an international organization dedicated to war and disaster relief. It originally started in Switzerland in 1859. Clara Barton...

Words: 1063 - Pages: 5

Free Essay

Community Organization Comparison

...Community Organization Comparison ETH/316 November 20, 2012 Community Organization Comparison This writing will serve to briefly review four community organizations, describe their basic functions and goals, and provide comparisons between the organizations’ contributions to their respective communities. Team member Abe Castro chose to review the Tri-Valley YMCA and its focus on youth development. Team member Stephanie Phelps chose Alameda County Food Bank with its focus on hunger mitigation, nutrition and educational service. Kuldip Singh looked at The American Red Cross whose mission is to alleviate human suffering in the face of emergencies and natural disasters. Finally, team member Chuck Harris examined The Livermore Rotary Club which strives to provide comprehensive community enrichment through service and volunteer work. The following is a compilation of the team’s research and discovery. Within in the organization that targets different groups, they have similarities. One major similarity in the organization is the motivation to help the communication. Each organization do not discriminate whether young or old, rich or poor, white or black or tan each organization wants to help the community. Another similarity is each organization has programs to help any age group for example the rotary have a senior day were the members help senior citizens with their project at home. This is similar to YMCA where each member helps kids to young adults to understand life...

Words: 603 - Pages: 3