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The American Red Cross is one of the world well-known humanitarian organizations. I will describe the organization culture, uses of communication, relationship between communication and culture, and the alignment of values.
The American Red Cross was created by Clara Barton in 1881. The American Red Cross organizational culture is based on providing assistance around the world to a variety of humanitarian relief causes within the United States. The company thrives through commitment from volunteers. The common factor that volunteers from The Red Cross share is the need to give back to their communities and the world by donating time and effort to others in need. “We depend on the many generous contributions of time, blood, and money from the American public to support our lifesaving services and programs” (The American Red Cross, 2013). This organization dates back to over 130 years but the culture of the organization remains the same. It has broadened its scope since its beginning but the concept remains the same. In the face of constant change The American Red Cross has adapted to the needs of the environment.
The American Red Cross has also adapted its communication skills much like other companies in today’s times. The American Red Cross uses social media and Internet website to promote the company and bring in new volunteers, interns, and employees. I checked out the Facebook page for the Red Cross. They used it as a way to praise employees, advertise upcoming events, and provide updates on ongoing events. The website ranges from funds donations, taking classes to getting assistance. I have to say that the external communication is set-up to bring in a more Internet based audience. The company has a blog and a tweeter account along with the ability to sign up for email alerts for disaster

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