...The halo effect refers to a bias whereby the perception of a positive trait in a person or product positively influences further judgments about traits of that person or products by the same manufacturer. One of the more common halo effects is the judgment that a good looking person is intelligent and amiable. There is also a reverse halo effect whereby perception of a negative or undesirable trait in individuals, brands, or other things influences further negative judgments about the traits of that individual, brand, etc. If a person "looks evil" or "looks guilty" you may judge anything he says or does with suspicion; eventually you may feel confident that you have confirmed your first impression with solid evidence when, in fact, your evidence is completely tainted and conditioned by your first impression. The hope that the halo effect will influence a judge or jury is one reason some criminal lawyers might like their clients to be clean-shaven and dressed neatly when they appear at trial. The phrase was coined by psychologist Edward Thorndike in 1920 to describe the way commanding officers rated their soldiers. He found that officers usually judged their men as being either good or bad "right across the board. There was little mixing of traits; few people were said to be good in one respect but bad in another."* The old saying that first impressions make lasting impressions is at the heart of the halo effect. If a soldier made a good (or bad) first impression on his...
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...TPS 101: INTRODUCTION TO PSYCHOLOGY TPS 101 serves as the beginning course in psychology; as such, it is broad in scope. The course will introduce students to the history of psychology, and current paradigms and theories. We will cover neuroscience, sensation, perception, memory, and language, stress and health psychology, personality and social psychology, intelligence, and developmental psychology. Because of time limitations, none of these topics can be covered in great depth. The reference textbooks and the material presented in class will serve as the primary sources for the material to be covered. INTRODUCTION TO THE STUDY OF PSYCHOLOGY Psychology is the scientific study of behaviour and mental processes. It is an academic and applied discipline involving the scientific study of mental processes and behaviour. Psychology also refers to the application of such knowledge to various spheres of human activity, including problems of individuals' daily lives and the treatment of mental illness. It is largely concerned with humans, although the behaviour and mental processes of animals can also be part of psychology research, either as a subject in its own right (e.g. animal cognition and ethnology), or somewhat more controversially, as a way of gaining an insight into human psychology by means of comparison (including comparative psychology). Origins of the psychology Near the end of 19th century things started drawing together. Questions raised by philosophers were being...
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...USA $25.95 CANADA $27.95 • W h y do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? • Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? • W h y do we splurge on a lavish meal but cut coupons to save 25 cents on a can of soup? • W h y do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? • And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar? hen it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series o f illuminating, often surprising experi ments, M I T behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with ground breaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. N o t only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predict able—making us predictably irrational...
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...I'm OK-You're OK By Thomas A. Harris MD Contents: Book Cover (Front) (Back) Scan / Edit Notes About The Author Illustrations Author's Note Preface 1. Freud, Penfield, and Berne 2. Parent, Adult, and Child 3. The Four Life Positions 4. We Can Change 5. Analysing the Transaction 6. How We Differ 7. How We Use Time 8. P-A-C and Marriage 9. P-A-C and Children 10. P-A-C and Adolescents 11. When Is Treatment Necessary? 12. P-A-C and Moral Values 13. Social Implications of P-A-C References Index (Removed) Scan / Edit Notes Versions available and duly posted: Format: v1.0 (Text) Format: v1.0 (PDB - open format) Format: v1.5 (HTML) Format: v1.5 (Ubook-HTML) Genera: Self-Help Extra's: Pictures Included Copyright: 1969 Scanned: November 8 2003 Posted to: alt.binaries.e-book (HTML-PIC-TEXT-PDB Bundle) alt.binaries.e-book (HTML-UBook) Note: The U-Book version is viewable on PC and PPC (Pocket PC). Occasionally a PDF file will be produced in the case of an extremely difficult book. 1. The Html, Text and Pdb versions are bundled together in one rar file. (a.b.e) 2. The Ubook version is in zip (html) format (instead of rar). (a.b.e) ~~~~ Structure: (Folder and Sub Folders) {Main Folder} - HTML Files | |- {PDB} | |- {Pic} - Graphic files | |- {Text} - Text File -Salmun About The Author Thomas A. Harris is a practising psychiatrist in Sacramento, California. Born in Texas, he received his B.S. degree in 1938 from the University of Arkansas Medical School and his M.D. in 1940 from Temple...
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...Table of Contents Title Page Copyright Page Dedication PREFACE TO THE 10TH ANNIVERSARY EDITION Introduction Part I - THE PURPOSE OF LIFE Chapter 1 - THE RIGHT TO HAPPINESS Chapter 2 - THE SOURCES OF HAPPINESS Chapter 3 - TRAINING THE MIND FOR HAPPINESS Chapter 4 - RECLAIMING OUR INNATE STATE OF HAPPINESS Part II - HUMAN WARMTH AND COMPASSION Chapter 5 - A NEW MODEL FOR INTIMACY Chapter 6 - DEEPENING OUR CONNECTION TO OTHERS Chapter 7 - THE VALUE AND BENEFITS OF COMPASSION Part III - TRANSFORMING SUFFERING Chapter 8 - FACING SUFFERING Chapter 9 - SELF-CREATED SUFFERING Chapter 10 - SHIFTING PERSPECTIVE Chapter 11 - FINDING MEANING IN PAIN AND SUFFERING Part IV - OVERCOMING OBSTACLES Chapter 12 - BRINGING ABOUT CHANGE Chapter 13 - DEALING WITH ANGER AND HATRED Chapter 14 - DEALING WITH ANXIETY AND BUILDING SELF-ESTEEM Part V - CLOSING REFLECTIONS ON LIVING A SPIRITUAL LIFE Chapter 15 - BASIC SPIRITUAL VALUES Acknowledgements THE ART OF HAPPINESS BOOK SERIES ABOUT THE AUTHORS RIVERHEAD BOOKS Published by the Penguin Group Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, USA Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario M4P 2Y3, Canada (a division of Pearson Canada Inc.) Penguin Books Ltd, 80 Strand, London WC2R 0RL, England Penguin Ireland, 25 St Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd) Penguin Group (Australia), 250 Camberwell...
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...INTRODUCTION The plays and prefaces of Bernard Shaw deal with many and diverse themes. At least four, however, concern themselves with evolutionary themes and ideas: Man and Superman, Back to Methusalah, The Simpleton of the Unexpected Isles, and Far-fetched Fables. In Man and Superman, especially the third act, the preface, and The Revolutionist's Handbook and Pocket Companion, Shaw touches on two main themes: the pursuit of man by woman and the direction of evolution, which Shaw sees as leading towards the development of the mind and brain. In Back to Methusalah, Shaw carries forward his vision of evolution as proceeding in the direction of mental development but introduces a seemingly new idea in the last play of the cycle, the antithesis of mind and body. Shaw's dualism receives its most explicit statement in the last play of the cycle although there may be indications of it in the earlier plays. The mind-body antithesis, however, derives as a philosophical problem from Descartes,1 although the antithesis also appeared in the Manichean and Gnostic heresies, the spirit, or mind, being regarded as good and the body as evil. Although the antithesis of body and mind makes its first open appearance in the Methusalah cycle, it is present, at least as an implicit assumption in Man and Superman. Don Juan continually expresses his longing for the life of contemplation, a life which is to be achieved at the expense of the body. We will deal with the presence of the mind body antithesis...
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...Vance Packard With an Introduction by Mark Crispin Miller PUBLISHING Brooklyn, New York Copyright © 1957, 1980 by Vance Packard Originally published by Pocket Books, a division of Simon & Schuster, Inc. Introduction Copyright 2007© by Mark Crispin Miller All rights reserved. Printed in Canada Reissue Edition 10 9 8 7 6 5 4 3 2 No part of this book may be used or reproduced in any manner without written permission of the publisher. Please direct inquiries to: Ig Publishing 178 Clinton Avenue Brooklyn, NY 11205 www.igpub.com Library of Congress Cataloging-in-Publication Data Packard, Vance Oakley, 1914The hidden persuaders / Vance Packard ; [new] introduction by Mark Crispin Miller. p. cm. Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword. ISBN-13: 978-0-9788431-0-6 ISBN-10: 0-9788431-0-X 1. Advertising--Psychological aspects. 2. Consumers--Psychology. 3. Advertising, Political. 4. Propaganda. 5. Control (Psychology) I. Title. HF5822.P3 2007 659.101'9--dc22 2007027043 To Virginia CONTENTS Introduction by Mark Crispin Miller 1. The Depth Approach PERSUADING US AS CONSUMERS Z. The Trouble With People 3. So Ad Men become Depth Men 4. ....And The Hooks Are Lowered 5. Self-Images for Everybody 6. RX for Our Secret Distresses 1. Marketing Eight Hidden Needs 8. The Built-In Sexual Overtone 9. Back to the Breast, and Beyond 10. Babes In Consumerland 11. Class and Caste in the Salesroom 12. Selling Symbols...
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...THE AUTOBIOGRAPHY OF BENJAMIN FRANKLIN WITH INTRODUCTION AND NOTES EDITED BY CHARLES W ELIOT LLD P F COLLIER & SON COMPANY, NEW YORK (1909) INTRODUCTORY NOTE BENJAMIN FRANKLIN was born in Milk Street, Boston, on January 6, 1706. His father, Josiah Franklin, was a tallow chandler who married twice, and of his seventeen children Benjamin was the youngest son. His schooling ended at ten, and at twelve he was bound apprentice to his brother James, a printer, who published the "New England Courant." To this journal he became a contributor, and later was for a time its nominal editor. But the brothers quarreled, and Benjamin ran away, going first to New York, and thence to Philadelphia, where he arrived in October, 1723. He soon obtained work as a printer, but after a few months he was induced by Governor Keith to go to London, where, finding Keith's promises empty, he again worked as a compositor till he was brought back to Philadelphia by a merchant named Denman, who gave him a position in his business. On Denman's death he returned to his former trade, and shortly set up a printing house of his own from which he published "The Pennsylvania Gazette," to which he contributed many essays, and which he made a medium for agitating a variety of local reforms. In 1732 he began to issue his famous "Poor Richard's Almanac" for the enrichment of which he borrowed or composed those pithy utterances of worldly wisdom which are the 1 basis of a large part of his popular reputation...
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...THE AUTOBIOGRAPHY OF BENJAMIN FRANKLIN WITH INTRODUCTION AND NOTES EDITED BY CHARLES W ELIOT LLD P F COLLIER & SON COMPANY, NEW YORK (1909) INTRODUCTORY NOTE BENJAMIN FRANKLIN was born in Milk Street, Boston, on January 6, 1706. His father, Josiah Franklin, was a tallow chandler who married twice, and of his seventeen children Benjamin was the youngest son. His schooling ended at ten, and at twelve he was bound apprentice to his brother James, a printer, who published the "New England Courant." To this journal he became a contributor, and later was for a time its nominal editor. But the brothers quarreled, and Benjamin ran away, going first to New York, and thence to Philadelphia, where he arrived in October, 1723. He soon obtained work as a printer, but after a few months he was induced by Governor Keith to go to London, where, finding Keith's promises empty, he again worked as a compositor till he was brought back to Philadelphia by a merchant named Denman, who gave him a position in his business. On Denman's death he returned to his former trade, and shortly set up a printing house of his own from which he published "The Pennsylvania Gazette," to which he contributed many essays, and which he made a medium for agitating a variety of local reforms. In 1732 he began to issue his famous "Poor Richard's Almanac" for the enrichment of which he borrowed or composed those pithy utterances of worldly wisdom which are the 1 basis of a large part of his popular reputation...
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...The New Astrology by SUZANNE WHITE Copyright © 1986 Suzanne White. All rights reserved. 2 Dedication book is dedicated to my mother, Elva Louise McMullen Hoskins, who is gone from this world, but who would have been happy to share this page with my courageous kids, April Daisy White and Autumn Lee White; my brothers, George, Peter and John Hoskins; my niece Pamela Potenza; and my loyal friends Kitti Weissberger, Val Paul Pierotti, Stan Albro, Nathaniel Webster, Jean Valère Pignal, Roselyne Viéllard, Michael Armani, Joseph Stoddart, Couquite Hoffenberg, Jean Louis Besson, Mary Lee Castellani, Paula Alba, Marguerite and Paulette Ratier, Ted and Joan Zimmermann, Scott Weiss, Miekle Blossom, Ina Dellera, Gloria Jones, Marina Vann, Richard and Shiela Lukins, Tony Lees-Johnson, Jane Russell, Jerry and Barbara Littlefield, Michele and Mark Princi, Molly Friedrich, Consuelo and Dick Baehr, Linda Grey, Clarissa and Ed Watson, Francine and John Pascal, Johnny Romero, Lawrence Grant, Irma Kurtz, Gene Dye, Phyllis and Dan Elstein, Richard Klein, Irma Pride Home, Sally Helgesen, Sylvie de la Rochefoucauld, Ann Kennerly, David Barclay, John Laupheimer, Yvon Lebihan, Bernard Aubin, Dédé Laqua, Wolfgang Paul, Maria José Desa, Juliette Boisriveaud, Anne Lavaur, and all the others who so dauntlessly stuck by me when I was at my baldest and most afraid. Thanks, of course, to my loving doctors: James Gaston, Richard Cooper, Yves Decroix, Jean-Claude Durand, Michel Soussaline and...
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...1 THE AUTOBIOGRAPHY OF BENJAMIN FRANKLIN WITH INTRODUCTION AND NOTES EDITED BY CHARLES W ELIOT LLD P F COLLIER & SON COMPANY, NEW YORK (1909) INTRODUCTORY NOTE BENJAMIN FRANKLIN was born in Milk Street, Boston, on January 6, 1706. His father, Josiah Franklin, was a tallow chandler who married twice, and of his seventeen children Benjamin was the youngest son. His schooling ended at ten, and at twelve he was bound apprentice to his brother James, a printer, who published the "New England Courant." To this journal he became a contributor, and later was for a time its nominal editor. But the brothers quarreled, and Benjamin ran away, going first to New York, and thence to Philadelphia, where he arrived in October, 1723. He soon obtained work as a printer, but after a few months he was induced by Governor Keith to go to London, where, finding Keith's promises empty, he again worked as a compositor till he was brought back to Philadelphia by a merchant named Denman, who gave him a position in his business. On Denman's death he returned to his former trade, and shortly set up a printing house of his own from which he published "The Pennsylvania Gazette," to which he contributed many essays, and which he made a medium for agitating a variety of local reforms. In 1732 he began to issue his famous "Poor Richard's Almanac" for the enrichment of which he borrowed or composed those pithy utterances of worldly wisdom which are the 2 basis of a large part of...
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...1 THE AUTOBIOGRAPHY OF BENJAMIN FRANKLIN WITH INTRODUCTION AND NOTES EDITED BY CHARLES W ELIOT LLD P F COLLIER & SON COMPANY, NEW YORK (1909) INTRODUCTORY NOTE BENJAMIN FRANKLIN was born in Milk Street, Boston, on January 6, 1706. His father, Josiah Franklin, was a tallow chandler who married twice, and of his seventeen children Benjamin was the youngest son. His schooling ended at ten, and at twelve he was bound apprentice to his brother James, a printer, who published the "New England Courant." To this journal he became a contributor, and later was for a time its nominal editor. But the brothers quarreled, and Benjamin ran away, going first to New York, and thence to Philadelphia, where he arrived in October, 1723. He soon obtained work as a printer, but after a few months he was induced by Governor Keith to go to London, where, finding Keith's promises empty, he again worked as a compositor till he was brought back to Philadelphia by a merchant named Denman, who gave him a position in his business. On Denman's death he returned to his former trade, and shortly set up a printing house of his own from which he published "The Pennsylvania Gazette," to which he contributed many essays, and which he made a medium for agitating a variety of local reforms. In 1732 he began to issue his famous "Poor Richard's Almanac" for the enrichment of which he borrowed or composed those pithy utterances of worldly wisdom which are the 2 basis of a large part of his...
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...Media History Contents 1 Introduction 1.1 Mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.1 1.1.2 1.1.3 1.1.4 1.1.5 1.1.6 1.1.7 1.1.8 1.1.9 Issues with definition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Forms of mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Purposes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Professions involving mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Influence and sociology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ethical issues and criticism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Future . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . See also . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1 1 2 6 6 7 8 10 10 10 10 11 11 12 12 12 12 16 16 17 17 17 17 17 17 18 19 20 21 21 21 1.1.10 Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.11 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.12 Further reading . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.13 External links . . . . . . . . ....
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...BUS520 Week 11 Final Exam 1 and 2 BUS520 Week 11 Final Exam 1 and 2 BUS520Week 11 Final Exam 1 and 2 Download Answer Here http://workbank247.com/q/bus520-final-exam-1-and-2/6911 Question 1 According to the Ohio State leadership studies, a leader high in __________ is sensitive to people’s feelings and tries to make things pleasant for the followers. • Question 2 __________ make(s) a leader’s influence either unnecessary or redundant in that they replace a leader’s influence. • Question 3 According to the path-goal leadership theory, a manager is showing a participative leadership style when he/she __________. • Question 4 According to __________ approaches, individual behavior is constructed in context, as people act and interact in situations. • Question 5 Meindl referred to the phenomenon whereby people attribute almost magical qualities to leadership as _____________. • Question 6 The __________ that are driving organizations of all types and sizes can be found in organization-environment relationships, the organizational life cycle, and the political nature of organizations. • Question 7 The decision to construct a new overseas plant can be considered to be a(n) __________. • Question 8 Which of the following, refers to altruistic love? • Question 9 __________ is intentional and occurs as a result of specific efforts by a change agent. • Question 10 Another name for incremental change is __________. • Question...
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...SECRET LANGUAGE of • HOW LEADERS INSPIRE ACTION THROUGH NARRATIVE The LEADERSHIP STEPHEN DENNING John Wiley & Sons, Inc. More Praise for The Secret Language of Leadership “Out of the morass of strategies leaders are given to transform organizations, Denning plucks a powerful one—storytelling— and shows how and why it works.” —Dorothy Leonard, William J. Abernathy Professor of Business, Emerita, Harvard Business School, and author, Deep Smarts: How to Cultivate and Transfer Enduring Business Wisdom “The Secret Language of Leadership shows why narrative intelligence is central to transformational leadership and how to harness its power.” —Carol Pearson, director, James MacGregor Burns Academy of Leadership, University of Maryland, and coauthor, The Hero and the Outlaw “The Secret Language of Leadership is not only the best analysis I have seen of how and why leaders succeed or fail, it’s highly readable, as well as downright practical. It should be mandatory reading for anyone interested in engaging a company with big ideas who understands that leaders live and die by the quality of what they say.” —Richard Stone, story analytics master, i.d.e.a.s “A primary role of leaders is to create and maintain meaning for their organizations. Denning clearly demonstrates that meaningmaking comes from stories well told.” —Thomas Davenport, President’s Distinguished Professor of I.T. and Management, Babson College, and author, The Attention Economy “Steve...
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