Vodafone's Marketing Mix in India:
Marketing Mix is a combination of many features that can be represented by 7 variables. Management must take care of these 7 variables and must control them so that they can satisfy customers in the target market and can also create wealth. These 4 variables are also known as 7 P's of Marketing and these are: Product, Price, Place (distribution) and Promotion.
Vodafone acquired hutch in 2007. It use good market mix due to which it is gaining success in the vast telecommunication market of India. In terms of GSM mobile technology Vodafone is the 2nd biggest company in India and it is growing day by day.

Product: Product is the major variable in marketing mix, because if product is not there then no other variables can work. Products are the tangible, physical products. The brand Vodafone provided various range of products and services which are suitable and affordable for different customer tastes. Vodafone also provided pre-paid mobiles for poor customers who earn limited income and post-paid moblies for rich people who have plenty of money to spend. Vodafone also took care of rural community of India by providing easy to use and low cost handsets because these people cannot afford moblie phones at high prices. Price: When it comes to buyer/seller relationship then Price is important. If the prices are set at a fair level by mutual agreement then a trust will develop between a seller and a buyer. If the quality and reliability of service delivery is equal or more than the price paid by the customer who is purchasing the product then the significance of price can be reduced. In case of India, Vodafone use low price strategy to gain high market share of the people who are in the rural areas of India and who cannot afford higher prices. As more than half of the population nearly 71% of total population of India lives in