DEDICATION
We would like to dedicate this project to our parents who has given us opportunity to study herein
DBMS, and to our respected teacher who give us a chance to work on this project.

[pic][pic][pic][pic]
3
TABLE OF CONTENTS
1- EXECUTIVE SUMMARY«««««««««««««««««
2
2- HISTORY OF PEPSI COLA INTERNATIONAL«««««««
3
3- VISION STATEMENT««««««««««««««««««.
4
4- MISSION STATEMENT«««««««««««««««««.
5
5- IMPROVED MISSION STATEMENT«««««««««««.
5
STAGE 1 (INPUT STAGE)
6- SWOT ANALYSIS««««««««««««««««««««
6
7- EXTERNAL ENVIRONMENT ANALYSIS«««««««««.
10
8- KEY EXTERNAL FACTOR ANALYSIS .««««««««««
14
9- KEY INTERNAL FACTOR ANALYSIS ««.««««««««.
15
10- ANALYSIS OF COMPETITORS PROFILE««««««««...
16
STAGE 2 (MATCHING STAGE)
11- TOWS MATRIX«««««««««««««««««««««
17
12- SPACE MATRIX««««««««««««««««««««..
18
13- IE MATRIX«««««««««««««««««««««««
20
14- GRAND MATRIX««««««««««««««««««««
22
STAGE 3 (DECISION STAGE)
15- QSPM OF PEPSICO«««««««««««««««««««
23
16- RECOMMENDATIONS & CONCLUSION«««««««««.
25
Growth, Balance, and aWorld of Fun

[pic][pic]
4
ACKNOWLEDGEMENT
We are thankful to Almighty ALLAH ´most beneficent and the most Mercifulµ Who made us able to complete our given project successfully and for giving us much cooperation and supporting parents who has given us this opportunity to study here. we would like to thank SIR SHAHID TUFAIL for giving us the confidence and opportunity to prove ourselves.

EXECUTIVE OVERVIEW
Strategic management process consists of three stages: strategy formulation, strategy implementation and strategyevaluation. The scope of the project is to discuss the strategies adopted and applied by
Pepsi Cola, Pakistan and also decide which alternative strategy will benefit the firm most.
Moreover the project also discusses the analysis of competition, market growth and trend, opportunity analysis and