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Amora

In:

Submitted By 72091siul
Words 529
Pages 3
Arturo Mora
Project 1
MC 120
03/26/2014
My Dream Job - Ad Agencies,

My dream job would be working for the Nike campaign, in the ad department. I like how Nike products are appealing to the eye, full of vibrant colors and the latest technologies, and commercials that motivate and touch your heart. Nike has good strategies, but recently I believe they have been slacking and other companies who sell similar products are taking and selling their brand by using better strategies.
After realizing that other companies were spending more money and attention on media and there was a growing social responsibility with their current target audience. I would assume Nike would begin asking themselves what would be a better approach to marketing their product. Working for Nike I would stress that it would be in Nikes best interest to do some research, so they could find a better way to strategies and create ways of repositioning of the Nike campaign. Those findings I believe would be that their original target audience would change to include older adults and children, not just young adults, by concentrating on these findings in my opinion will allow Nike to upgrade their target audience and their product-helped people of all ages.
If I were going to be working with Nike for the rest of my life I would do additional research for my own personal benefit so I could do my job to the best of my ability. This research is known as Secondary research. Since this account would be new to me the primary research should already be done. Secondary research uses published information about a topic such as government organizations, trade associations, and secondary research suppliers.
There would need to be some questioned answered to be able to carry the company into another year of success. I would have to question the Validity of the previous research and make sure that it

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