...Everyone wants to know whether Amazon is moving away from its core competency of being a leading online retailer, well in my opinion, I do not think that they are moving away from it. Amazon will be utilizing all of its advantages as a strategy to gain more revenue to stay on top of its competitors. Amazon is one of the largest and most trustworthy businesses in the world and has dispersed 12 years and over $1 billion establishing the foundation of its online store. Amazon has the power to collect and prepare a large amount of data and determined the data that is stored has the power to generate another form of revenue. Only 10 percent is used at one time for its transforming ability. Amazon’s principal aim and responsibility is to utilize their standard agreement to transform the world of retail. Presently Amazon is overly prepared for certain data processing by offering three new advantages such as The Simple Storage service; this allows customers to store data on Amazon’s memory banks for a small fee per terabyte. The next is Elastic Compute Cloud this allows customers to tackle the processing power of Amazon. Finally, The Mechanical Turk; this service does the work that most machines can not perform successfully by calculating the ability to integrate with networks such as examining images and duplicating audio for improper content. Amazon is utilizing these three advantages so they can supply certain companies the power to develop a huge quantity of data immediately (ECC)...
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...Kindle and Indian Market Market Segment Scope and Target Customers There is a huge scope for expansion of the tablet market in India. There are 81 million households that fall under the rich and the consuming classes, this may be our target market. The eInk reader of Amazon will compete in this marketas well as the entire market above the poverty line as it is priced lower than the tablet (INR 5999). As per statistics 1 per 17 people possesses a PC/Laptop/Tablet in India, around 95% untapped market for the e-reader exists. The tablet sales in INDIA in 2013 were $ 4.14 million, however there has been a 32.8% drop in tablet market shipment for Q1 2014 in INDIA. This drop can be attributed to two reasons: 1. Most tablet users have them as their secondary or tertiary devices and thus expect something different that laptops/smartphones do not offer. 2. Bureau of Indian standards (BIS) has implemented strong regulations of quality and safety, which many new entrants are not able to match. Positioning Factors and Marketing Mix Under such scenario, Amazon will have a strong positionas its KINDLE devices are highly innovation driven and substantially better in quality and durable as compared to other products. These 2 factors should be considered the “Key positioning factors” for kindle. The Current Tablet Market in India is highly dominated by Samsung (56.52%) and Apple (22.53%) which constitute (¾)thof the total market. Theprice and value sensitive mindset of Indian consumers has been...
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