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Chattanooga Ice Cream Division
Case Analysis
May 10, 2016

Juan J. Garcia
Jack Welch Management Institute
Dr. Christine Fuselier
JWI 510

Overview
The intent of this case analysis is to synthesize the cumulative team leadership principles presented in this class to date. The paper will demonstrate an informed understanding of how leaders that foster an ambiance of trust will enjoy the benefits of cohesive, more productive teams through collaboration among all members.
The subject of this analysis is Chattanooga Ice Cream, Inc. (the division), one of three wholly-owned subsidiaries of Chattanooga Food Corporation (CFC) as described in “The Chattanooga Ice Cream Division” case study (the case study) (Sloane 2003) .
Background
Market Position
The division had grown to become one of the largest regional manufacturers of mid-priced basic ice cream products in the United States. Primary customers were supermarkets and related retailers. Recently, a major supermarket chain had notified that it would no longer be carrying the division brand.

Financial Profile
Although sales revenues in 1991 were just over $180 million, by 1995 the earnings had dropped to $150 million. During the same period, operating profit fell from $6.5 million to $4.1 million. In 1995, the subsidiary had reached a point where it was unable to pay any upstream dividends to the parent company. The impending loss of the supermarket chain represented another $6.5 million drop in sales revenue.
Executive Team
President and General Manager - Charles Moore, since 1993
Vice President, Marketing - Barry Walkins, since 1992
Vice President, Sales - Les Holly, since 1986
Vice President, Production - Billy Fale, since 1966
Vice President, Research & Development - Kent Donaldson, since 1979
Vice President and Controller- Stephanie Krane, since 1994
Vice President, Personnel - Frank

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