...STUDY OF AMUL CO-OPERATIVE IN INDIA IN RELATION TO ORGANIZATIONAL DESIGN AND OPERATIONAL EFFICIENCY FIRST AUTHOR Dr. Ruchira Prasad Lecturer in Management Seth Padam Chand Jain Institute of Management Agra University, Khandari, Agra Utter Pradesh, India Email: ruchi_1508@rediffmail.com SECOND AUTHOUR Dr. Rupali Satsangi Assistant Professor Department of Economics DEI. Dayalbagh Educational Institute Dayalbagh, Agra-2822005 Utter Pradesh, India Email: rupali22dei@gmail.com IJSER © 2013 http://www.ijser.org International Journal of Scientific & Engineering Research Volume 4, Issue 1, January-2013 ISSN 2229-5518 2 A CASE STUDY OF AMUL CO-OPERATIVE IN INDIA IN RELATION TO ORGANIZATIONAL DESIGN AND OPERATIONAL EFFICIENCY Dr. Ruchira Prasad and Dr. Rupali Satsangi ABSTRACT Organizational Structure can improve the working condition of an organization and a poor structure can ruin all the possibilities of openness, dynamism and decision-making. Organizational effectiveness on the other hand, is the extent to which an organization, given certain resources and means, achieves its objectives without placing undue strain on its members. Another important role is played by the technology. More an organization is able to adapt itself to the changing technology the better will be its efficiencies. In the present research paper a relationship between the designs of an organization with its operational efficiency indicators has been examined in the context of Amul.. The...
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...“Study on the Penetration of „Amul kool milk‟ beverages product in the retail outlets of Cochin as well as the factors that Influence the Stocking Decision of these products” SUMMER PROJECT Submitted to RAJAGIRI SCHOOL OF MANAGEMENT In partial fulfillment of the requirement of the award of the MASTERS DEGREE IN BUSINESS ADMINISTRATION (2007-2009) By RAHUL RAJ Register No. 5355 RAJAGIRI SCHOOL OF MANAGEMENT RAJAIRI COLLEGE OF SOCIAL SCIENCES RAJAGIRI VALLEY PO KOCHI - 682039 DECLARATION I hereby declare that the report titled “A Study of the Retail Penetration of Amul products in Cochin” is a bonafide record of the summer project done by me for Amul INDIA LTD, Cochin during the period April-May 2008 as part of my MBA program at Rajagiri School of Management, Kochi. This study has been undertaken in partial fulfillment of the requirement for the award of Master of Business Administration by Mahatma Gandhi University, Kerala I also declare that this report has not been submitted in full or part thereof, to any university or institutions for the award of any degree or diploma. Place: Kochi Date: 09/06/2008 RAHUL RAJ Rajagiri School of Management 2 ACKNOWLEDGEMENT My gratification and elation on the success of this project would be incomplete without mentioning the names of all the people who helped me with it and without whose guidance and encouragement this wouldn‟t have been successful. Above all I thank My Family for his grace and blessings...
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...Branding strategies of amul 15990 views A project report on distribution ch... 9203 views Amul report 7231 views Amul ppt Presentation - largest foo... 46869 views amul brand strategy 14279 views report Amul 9215 views SUMMER INTERNSHIP PROJECT ON AMUL 13149 views Amul final pdf 4610 views Amul: the brand building challenge 18094 views Amul Mithaimate Analysis Report 546 views Amul2 8828 views Amul Facts 1923 views Related M ore Branding strategies of amul 15990 views Follow Like A project report on distribution channel and demand of amul beverages in hubli 9203 views Like Amul report 7231 views Like Amul ppt Presentation - largest food brand in India & Asia 46869 views Like amul brand strategy 14279 views Like report Amul 9215 views Like S UMMER INTERNS HIP PROJECT ON AMUL 13149 views Like Amul final pdf 4610 views Like Amul: the brand building challenge 18094 views Like Amul Mithaimate Analysis Report 546 views Like Amul2 8828 views Like Amul Facts 1923 views Like Amul 810 views Like 61908377 amul-ppt 7022 views Like Amul mithaimate 766 views Like Amul 3793 views Like S mp 07-the-brand-buildingchallenge-amul-v1-0-120512122115phpapp02 915 views Like 49905429 brand-audit-amul 15555 views Like Amul final 1246 views Like (AMUL) 2338 views Like Amul sudarshan 228 views Like Amul 1918 views Like amul 2742 views Like Amul ppt...
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...Gujarat Cooperative Milk Marketing Federation Amul Brand Amul is the No. 1 dairy brand in India. Their products are sold internationally e.g. Australia, Japan, Hong Kong and China. Amul has firm commitment to corporate social responsibility. They have gained much international recognition, e.g. Case Study for Harvard Business School, for the brand’s contribution to local farmers. Such commitment guarantees high quality production of their range of products GCMMF: An Overview Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money. CRISIL, India's leading Ratings, Research, Risk and Policy Advisory company, has assigned its highest ratings of "AAA/Stable/P1+" to the various bank facilities of GCMMF. Members: | 13 district cooperative milk producers' Union | No. of Producer Members: | 2.79 million | No. of Village Societies: | 13,328 | Total Milk handling capacity: | 11.22 million litres per day | Milk collection (Total - 2008-09): | 3.05 billion litres | Milk collection (Daily Average 2008-09): | 8.4 million litres | Milk Drying Capacity: | 626 Mts. per day | Cattlefeed manufacturing Capacity: | 3500 Mts per day | Corporate social responsibility (CSR) has been defined as the...
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...training is very helpful aid to get idea about management and working of the industrial undertaking. MBA is one of the master courses which has its own unique role clarify likely others. But unlike the other professional courses one of its basic requisite for the students of IV semester MBA during the study terms is to undertake practical training in any one public limited industry. From this industrial training, I can visualize that there is much difference between theory and practical life. After training period, we have good management student. The industrial training is very important for MBA program. In industry or company, there are many problem arises. Often during the time period of industry training, I come to know that how successful management team solves this entire problem. Thus, I visited KAIRA DISTRICT CO-OPERATIVE MILK PRODUCER UNION LIMITED (AMUL), ANAND for 3 months. This industrial training offers me to blend the practical knowledge of the company of industry. ACKNOWLEDGEMENT Industrial Training is not only part of our syllabus but it is the golden opportunities for our knowledge enrichment. With the great pleasure, here I take the opportunity to express my towards all who have helped me at various stage of...
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...Business Strategies for Managing Complex Supply Chains in Large Emerging Economies: The Story of AMUL Pankaj Chandra Devanath Tirupati Indian Institute of Management Vastrapur, Ahmedabad 380015 India chandra@iimahd.ernet.in devanath@iimahd.ernet.in Revised April 2003 Acknowledgement: We would like to thank BM Vyas, MD, GCMMF, Kailash Vyas, MD, AMUL and many employees of the two organizations for hours of discussion, for making documents on performance and practices available to us for research, and for arranging field visits to various village societies, chilling units, and union plants. We are also grateful to MS Sriram and Partha Mukhopadhyay for their extensive comments on the paper. This project was funded by a grant from Research & Publications, Indian Institute of Management, Ahmedabad, India. Abstract In this paper we describe a case study of a dairy cooperative, AMUL, in western India that has developed a successful model for doing business in large emerging economy. It has been primarily responsible, through its innovative practices, for India to become world’s largest producer of milk. This paper draws various lessons from the experiences of AMUL that would be useful to cooperatives globally as well as firms that are interested in doing business in large emerging markets like India and China. Many of these economies have underdeveloped markets and fragmented supply bases. Market failures for many of these small producers are high. On the other hand, the...
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...A comparative analysis of Operation management of Mother Dairy and Amul Submitted by: Group 7 Sayak Ray-159 Pranaw Gautam-160 Vineet Gautam-162 Pardep Jindal-169 Monika Agarwal-170 Shruti Gupta-178 Executive Summary India’s dairy sector is expected to triple its production in the next 10 years in view of expanding potential for export to Europe and the West. Moreover with WTO regulations expected to come into force in coming years all the developed countries which are among big exporters today would have to withdraw the support and subsidy to their domestic milk products sector. Also India today is the lowest cost producer of per litre of milk in the world, at 27 cents, compared with the U.S' 63 cent. Also to take advantage of this lowest cost of milk production and increasing production in the country multinational companies are planning to expand their activities here. Some of these milk producers have already obtained quality standard certificates from the authorities. This will help them in marketing their products in foreign countries in processed form. The urban market for milk products is expected to grow at an accelerated pace of around 33% per annum to around Rs.83,500 crores by year 2010. This growth is going to come from the greater emphasis on the processed foods sector and also by increase in the conversion of milk into milk products. By 2010, the value of Indian dairy produce is expected to be Rs 10,00,000 million. Presently the market is valued at...
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...Occasional Publication 13 OPERATION FLOOD: LITERATURE REVIEW AND RECONCILIATION Nalini Kumar (An Earlier draft of this paper was used as the Background Paper for OED-IRMA Workshop on Impact of Operation Flood held at IRMA, March 17-18, 1997) Institute of Rural Management Anand Post Box 60, Anand-388001, India August, 1997 Contents 1. Introduction ..............................................................................................1 Key Players in the Field ...................................................................1 The Impact of Operation Flood .......................................................2 Women in Operation Flood .............................................................3 Implementation of Operation Flood .................................................4 Sustainability ...............................................................................4 2. Key Players in the Field The Indo-Dutch Group Other Players ...........................................................................5 ....................................................................5 .............................................................................6 3. Production Impact of Operation Flood ....................................................7 Background ................................................................................7 Evidence of Increase in Milk Production ..........................................7 Causes of Growth in Milk...
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...CONTEMPORARY GREEN MARKETING - BRIEF REFERENCE TO INDIAN SCENARIO R. Shrikanth *, D.Surya Narayana Raju ** * Assistant Professor Department of Master of Business Administration, CMR College of Engineering and Technology (Affiliated to JNTU), Hyderabad, Andhra Pradesh ** Associate Professor, Department of Master of Business Administration, Vidya Vikas Institute of Technology (Affiliated to JNTU), Hyderabad, Andhra Pradesh ABSTRACT In the modern era of globalization, it has become a challenge to keep the customers as well as consumers in fold and even keep our natural environment safe and that is the biggest need of the time. Environmental pollution is a buzz word in today’s business environment. Consumers are also aware of the environmental issues like; global warming and the impact of environmental pollution. Green marketing is a phenomenon which has developed particular important in the modern market and has emerged as an important concept in India as in other parts of the developing and developed world, and is seen as an important strategy of facilitating sustainable development. In this research paper, main emphasis has been made of concept, need and importance of green marketing. Data has to be collected from multiple sources of evidence to understand the importance of green and sustainability management, in addition to books, journals, websites, and news papers. The Paper aims at finding out what actually Green Marketing is all about and how can...
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...ENTREPRENEURSHIP PROJECT ENTREPRENEURSHIP PROJECT Submitted TO – Ms. Neha BY – Mahima Sharma 50081 Priansha Periwal 50116 BBS 3 HR Submitted TO – Ms. Neha BY – Mahima Sharma 50081 Priansha Periwal 50116 BBS 3 HR CULTURAL DIVERSITY AMONG ENTREPRENEURS CULTURAL DIVERSITY AMONG ENTREPRENEURS Regardless of who you are or what you have been, you can be what you want to be. – W. Clement Stone Regardless of who you are or what you have been, you can be what you want to be. – W. Clement Stone Regardless of who you are or what you have been, you can be what you want to be. – W. Clement Stone ACKNOWLEDGEMENT We owe a great many thanks to a great many people who helped and supported us during the project. The project “CULTURAL DIVERSITY AMONG ENTREPRENEURS” focuses on understanding the diversity that exists among the newly emerged breed of entrepreneurs.We made an effort to understand how people from completely different backgrounds and ways of life, but with a common drive to prove their mettle, end up being their own masters. Our deepest thanks to our college professor, Ms. Neha , who acted as a constant guide and mentor in the process of drafting of this project...
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...pa [pic] dissertation REPORT on “COMPARATIVE STUDY OF CONSUMER BEHAVIOUR PREFERANCE TO McDonald, KFC & PIZZA HUT IN NOIDA” Submitted To Submitted By dr. adarsh arora ruchika jain Faculty Guide A3104609016 B.com (H) 2009-2012 AMITY college of commerce and finance AMITY UNIVERSITY UTTAR PRADESH ACKNOWLEDGEMENT “Not a single gram can be breaking the whole vessel”. This is a common saying and it is correct. Any project is not an outcome of a single participation but it is a team work. So, I take a great opportunity to thank those entire people who helped me throughout my project. With deep sense of gratitude, I want to acknowledgment my faculty guide, Dr. ADARSH ARORA, for his valuable guidance and timely suggestion offered to me throughout the course of my project. I take an opportunity to acknowledge our heartiest thanks to department for their valuable guidance and support at all time in fulfilling the requirement for the reasonable work. Last but not least, I also very much thankful to my parents, sister, my seniors, my batch mates and friends especially for their continuous encouragement and moral support in preparing this project. DECLARATION I hereby certify that the project work being presented in this report “COMPARATIVE STUDY OF CONSUMER BEHAVIOUR PREFERANCE TO McDonald,...
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... | | |1 |About the industry |01 | |2 |About the Company |06 | |3 |About the Functional Departments | | | |Production Department |14 | | |Finance Department |17 | | |Marketing Department |19 | | |Human Resource Management Department |22 | | |Purchase and Stores Department |27 | |...
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...YADAV August 2003 SUPPORT FOR THIS DIGITAL DIVIDEND “WHAT WORKS” CASE STUDY PROVIDED BY: THE MICROENTERPRISE DEVELOPMENT DIVISION OF THE UNITED STATES AGENCY FOR INTERNATIONAL DEVELOPMENT (USAID), THROUGH THE SEEP NETWORK'S PRACTITIONER LEARNING PROGRAM THE DIGITAL DIVIDEND “WHAT WORKS” CASE STUDY SERIES IS MADE POSSIBLE THROUGH SUPPORT FROM: THE INFORMATION FOR DEVELOPMENT PROGRAM (INFODEV) MICROSOFT IN PARTNERSHIP WITH: COLUMBIA BUSINESS SCHOOL UNIVERSITY OF MICHIGAN BUSINESS SCHOOL UNIVERSITY OF NORTH CAROLINA KENAN-FLAGLER BUSINESS SCHOOL EXECUTIVE SUMMARY India has quadrupled its milk output in forty years, becoming the world’s largest milk-producing nation, with a gross output of 84.6 million tons in 2001. It has achieved this on the strength of a producer-owned and professionally-managed cooperative system, despite the fact that a majority of dairy farmers are illiterate or semi-literate and run small, marginal operations; for many dairy farmers, selling milk is their sole source of income. More than ten million dairy farmers belong to 96,000 local dairy cooperatives, which sell their product to one of 170 milk producers’ cooperative unions which, in turn, are supported by fifteen state cooperative milk marketing federations. Despite this achievement, India’s dairy industry is relatively inefficient and unproductive, with yields per cow less than one-fifth those of foreign producers who will soon have access to India’s domestic market under WTO rules. Moreover...
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...1. previousnext 2. previousnext 3. previousnext 4. previousnext 5. previousnext 6. previousnext 7. previousnext 8. previousnext 9. previousnext 10. previousnext 11. previousnext 12. previousnext 13. previousnext 14. previousnext 15. previousnext 16. previousnext 17. previousnext 18. previousnext 19. previousnext 20. previousnext 21. previousnext 22. previousnext 23. previousnext 24. previousnext 25. previousnext 26. previousnext 27. previousnext 28. previousnext 29. previousnext 30. previousnext 31. previousnext 32. previousnext 33. previousnext 34. previousnext 35. previousnext 36. previousnext 37. previousnext 38. previousnext 39. previousnext 40. previous Post a comment 1. DHL DHL provides international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. The company’s name DHL is derived from the last names of the then three budding entrepreneurs, Adrian Dalsey, Larry Hillblom and Robert Lynn who founded the company. (Photo: Getty Images) 2. IBM IBM’s full company name is International Business Machines Corporation. It is a multinational technology and consulting corporation. The company was founded in 1911 and headquartered in the United States. (Photo: Reuters Pictures) 3. TLC The specialty cable channel TLC is the initials...
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...Marketing Channel Strategies in Rural Emerging Markets Unlocking Business Potential By Benjamin Neuwirth Benjamin Neuwirth, Kellogg School of Management, bneuwirth2012@kellogg.northwestern.edu 1 EXECUTIVE SUMMARY In his landmark book “The Fortune at the Bottom of the Pyramid,” C.K. Prahalad describes the profits that can be earned by selling products to “Bottom of the Pyramid” customers. While there is truth to this, companies face unique challenges when operating in the rural regions of emerging markets where many of these customers live. For example, the consumer population is dispersed over a wide geographic area, transportation infrastructure is often poorly developed, and many consumers have sporadic and extremely low incomes. This paper examines these challenges from a marketing channel perspective. The fundamental question is: How can companies entering into rural emerging markets design a marketing channel strategy that meets the needs of customers and allows for the long-term profitable success of the business? I begin answering this question by examining common challenges that companies operating in this environment face. Each challenge is accompanied by examples of companies that have solved the problem in a unique way. Then, I develop a generalized framework for designing marketing channels in rural emerging markets. Finally, I apply the framework to d.light Design, a company that manufactures and sells solar lanterns in India and Africa and that I worked...
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