What type of promotional program would you use to convert occasional visitors to season ticket holders?
In order to convert occasional visitors into season ticket holders, I would implement a promotional program that would be difficult to turn down.

First of all, the season pass would be advertised as a deal, even for occasional visitors, so that if they were to visit the park only three times, their season pass would save money – especially for locals.

Second, there would be a small variety of season passes available for purchase, each with incentives. For example, one would be higher in price, but would give a pass holder free admission to a sister park and entitle visitor discounts at both parks. The lesser priced pass would offer smaller incentives such as discounts, but instead of free admission elsewhere, it would offer free parking, early admission into the park, and a limited “buddy pass.” The most basic pass would still be a great deal, but have fewer incentives. This way, customers not only save money on frequent visits to the park, but they get discounts and free incentives as a bonus.

How would you inform people about your program?
Nowadays, Facebook is such a wide and well-known social media platform that advertising through an “amusement park” page would be a successful marketing strategy for selling season passes. Since people are constantly “liking” and sharing things they come across on Facebook, the more people that scroll through their newsfeeds, the more people likely to learn about season pass deals. Using Facebook as a platform, I would encourage visitors to share their experiences for other visitors to see and market by creating “product champions.”
In conjunction with Facebook, I would also use the typical flyers and television ads, and also market through business such as Credit Unions, to sell discounted season passes to