...Marketing Management-I Assignment-I Environmental Analysis Personal Care in Amway Acknowledgment Perseverance Inspiration and motivation have always played a key role in the success of any venture. So hereby, it is our pleasure to record thanks and gratitude to the people involved. Last, but not least, we would like to thank all group members who support us throughout the assignment. Contents 1. Overview ............................................................................................................................................ 4 2.Micro Environmental .......................................................................................................................... 5 3.Macro Environment ............................................................................................................................ 7 4.Consumer behaviour ........................................................................................................................... 9 References ............................................................................................................................................ 11 Overview The Indian personal care industry is estimated at Rs 45000 crores. The industry is divided into personal care, fabric wash, hair care, oral cares, skin care, coloured cosmetics, toiletries and fragrances. The industry has a low entry barrier and competition is severe. Besides the large multinational players, there are...
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...Amway is a direct selling company. Amway originally established at Michigan, United States. It was founded on 1959 year by Jay Van Andel and Rich DeVos. The founder’s fundamental are freedom, family, hope and reward. There are six enduring values as Amway visions to help maintain on the business has been built on. The six values are partnership, integrity, personal worth, achievement, personal responsibility, and free enterprise. They launched their first product, Liquid Organic Cleaner – one of the world’s first bio-degradable, concentrated multi-purpose cleaners. This product had become a high seller during year of 1959 and begins the inheritance of taking our stewardship for the earth seriously. After that, Amway business starts to develop, in geography, sales and product offering. The company had achieved $50 million during 60’s to 70’s years. Amway produced the brand of Artistry which debuts with 11 products and 37 shades. This product has grown to become one of the top five selling premium skin care brands. Another famous brand which is Nutrilite, which is belongs to Amway had developed their product line into home, beauty and nutrition sections. Nutrilite had grown to become the world’s leading brand of vitamin, mineral and dietary supplements. In Amway 80’s to 90’s century, it reaches an additional 20 countries through the power of more than one million distributors, included in Malaysia. The founder, Jay Van Andel had proudly announced that Amway had surpassing the...
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...Amway From Wikipedia, the free encyclopedia (Redirected from AMWAY) Amway Type Private Industry Direct selling Founded 1959 Founder(s) Rich DeVos Jay Van Andel Headquarters Ada, Michigan, United States Area served Worldwide Key people Steve Van Andel (Chairman) Doug DeVos (President) Products Amway Home, glister, G&H, Nutrilite, Artistry, AmwayQueen, eSpring, ATMOSPHERE... Revenue US$ 11.3 billion (2012)[1] Employees 20,000[2] Parent Alticor Website Amway.com Headquarters in Ada, Michigan Amway (short for American Way) is an American multinational direct-selling company that sells a variety of products, primarily in the health, beauty, and home care markets to consumers and independent business owners.[3][4][5] Amway was founded in 1959 by Jay Van Andel and Richard DeVos. Based in Ada, Michigan, the company and family of companies under Alticor reported sales of USD$11.3 billion for the year ended December 31, 2012 - the seventh consecutive year of growth for the company.[1] Its product lines include home care products, personal care products, jewelry, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance and cosmetics. Amway conducts business through a number of affiliated companies in more than a hundred countries and territories around the world.[6] Amway was ranked No.114 among the largest global retailers by Deloitte in 2006, and No.25 among the largest private companies in the U.S. by Forbes in 2012.[7] Contents...
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...Case Study: Amway- The role of stakeholders 1. Who are the stakeholders and what methods of communication does Amway use with each? “Stakeholders” is a group or individual that has an interest in an enterprise or project. The primary stakeholders in a typical corporation are its investors, employees, customers and suppliers. Some definitions suggest that stakeholders are those who have the power to impact an organisation or project in some way. There are many ways to communicate with the stakeholders. Like Amway, they use websites, emails and voice mail to updates, promote product and services to Amway Business Owner (ABOs) and their customer. Amway also use industry group as a way to share and received industry information among the member. Publication such as monthly newsletter, Amway Focus and Amagram use to updates all members regarding new information on Amway. For example Amagram includes recognitions of ABO success, articles on new leader (Diamond and above) as well as product training and other information. Other than that Amway use events and exhibition as a tool to connect with ABOs, consumers and guest about running an Amway business and the products it can deliver. 2. Explain how the ABOs operate their business and potential issues? Amway combines direct selling with a multi-level marketing strategy. "Amway Business Owners" (ABOs) may market products directly to potential customers and may also recruit (sponsor) and train other people to become ABOs. ABOs may...
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...AMWAY About the Company Amway India, a wholly owned subsidiary of Amway Corporation, was established in August 1995 after approval by India's Foreign Investment Promotion Board (FIPB). Amway India commenced commercial operations on May 5, 1998 [1] and is now the largest Direct Selling FMCG Company. The Company is headquartered at the National Capital Region of India - New Delhi. Amway India has 400 full time employees and has generated indirect employment for 1,650 persons at all the contract manufacturer locations. Marketing Mix of Amway Product: Amway India offers about 105 products. Their product line is divided into categories, which is personal, nutrition, home and cosmetics. All their products are manufactured in India. Place: Amway promotes itself as a 100 percent direct marketing company eliminating the channels of distribution as well as retailers. Unlike other FMCG products, their products are not available in any of the retail stores. Amway uses the concept of multi level marketing to sell their products. They appoint independent owners from whom the products can be purchased. They further create a chain of networks to sell their products. Amway in recent times has also started their own website where most of their products can be online without being a member. Price: Amway spicing is such that it’s targeted both to the middle class as well as upper class. Normally their products are perceived be expensive but they do have a certain products...
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...Amway (short for American Way) is an American multinational direct-selling company that uses multi-level marketing to sell a variety of products, primarily in the health, beauty, and home care markets.Amway was founded in 1959 by Jay Van Andel and Richard DeVos. Based in Ada, Michigan, the company and family of companies under Alticor reported sales growth of 17%, exceeding USD$10.9 billion for the year ended December 31, 2011 - the sixth consecutive year of growth for the company.Its product lines include home care products, personal care products, jewelry, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance and cosmetics. Amway conducts business through a number of affiliated companies in more than a hundred countries and territories around the world. Amway was ranked No.114 among the largest global retailers by Deloitte in 2006, and No.39, 32 and 28 among the largest private companies in the U.S. by Forbes in 2009, 2010 and 2011 respectively. Jay Van Andel and Richard DeVos, friends since school days, had been business partners in various endeavors including a hamburger stand, air charter service, and a sailing business. In 1949 they were introduced by Neil Maaskant (Van Andel's second cousin) to the Nutrilite Products Corporation. Nutrilite was a California-based direct sales company founded by Dr. Carl Rehnborg, developer of the first multivitamin marketed in the United States. In August 1949, after a night-long talk, DeVos and Van Andel...
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...Maldives National University Faculty of Management and Computing ------------------------------------------------- BUSINESS COMMUNICATION (BUS 103) Individual Assignment Semester 2, 2013 NAME: AHMED WAHEED STUDENT ID: 000033505 COURSE: DIPLOMA IN BUSINESS 1) Describe any situation in which you were involved where the communication went wrong. Analyze the communication process in that situation, using the terms sender, receiver and other elements. Which element (s) of the communication process disrupted the situation? What lessons did you learn? Answer: Three years back I worked as a journalist at Television Maldives and in this situation I was the receiver of the communication process. As I worked as journalist information’s on allocating tasks and event schedules were received by our senior editors. Saturday is normally my off day. After my off day when I came back to office on Sunday, the secretary sends me a notice saying that I have to meet news room head after the editorial meeting. So I did. When I meet him he told me that I didn’t attend to cover an event which was on Saturday. I told him that it was my off day, and no one informed me about it. If there is any important event to cover before also I have worked on my off days. Before I was informed one day prior about the event I have to cover on my off day. But the last day I didn’t receive the information. I went back to news room and checked the notice board, the event schedule and assigned journalist...
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...COUNTRY’S NO 1 DIRECT SELLING COMPANY * Amway India is the country’s leading direct selling FMCG-company which manufactures and sells world-class consumer products. All its products are covered by a 100 per cent Money Back Guarantee. If not completely satisfied with the product, the consumer can return it for a 100% refund. * There is no joining fee for the Amway business – any adult can enrol as an Amway distributor, without any payment PROMOTING FREE ENTERPRISE AND SELF-EMPLOYMENT * Amway distributors follow a Code of Ethics and Rules of Conduct consistent with the World Federation of Direct Selling Associations (WFDSA), which defines the goals, principles and responsibilities in building and operating an Amway business. * Amway India is a member of the Indian Direct Selling Association (IDSA). The IDSA is an industry regulatory body, with several reputed international and Indian Direct Selling companies as members PRODUCTS AND SERVICES More than 450 unique, high-quality products carry the Amway name in the areas of nutrition, wellness, beauty and home. In addition, Amway distributors in selected markets sell additional brand-name goods through local merchandise catalogues, plus a variety of services and educational products. All products are backed by a customer satisfaction guarantee. Amway Values: We do what is right, not just "whatever works." Product Offerings One of the biggest strength of Amway is the unparalleled quality of its World Class...
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...Amway India is the country’s leading direct selling FMCG-company which manufactures and sells world-class consumer products. All its products are covered by a 100 per cent Money Back Guarantee. If not completely satisfied with the product, the consumer can return it for a 100% refund.There is no joining fee for the Amway business – any adult can enrol as an Amway distributor, without any payment Manufacturing Almost all Amway India products are manufactured in the country through seven third party contract manufacturers. To bring the identified contract manufacturers’ production facilities and skills to international standard, Amway has invested in transfer of state-of-the-art, world-class technology to the contract manufacturers free of cost. PRODUCTS At present, Amway India offers over 130 products in five categories. They are Personal care category, Home Care category, Nutrition & Wellness category, Cosmetics and Great Value Products.With the exception of Cosmetics range (Artistry*) and some products in Nutrition and Wellness category, all Amway India products and bottles are manufactured in India. The products match Amway’s global quality standards. They carry a tamper-proof seal and a ‘100 per cent Money Back Guarantee '. Amway products are environment friendly, and are not tested on animals. Amway encourages the return of its used product bottles for re-cycling and to prevent their misuse. Direct selling Amway...
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...passion for or creating a new brand for a new company or a new brand for an existing company. Perhaps you would want to select a product extension of an existing product. You might consider a different approach to marketing an existing service—you may select a product or a service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service brand that you have an interest in. Make sure there is information available about the industry and target market of the brand that you have selected. Think about why this brand needs an IMC Campaign—or why the existing campaign needs to be changed—what problem are you solving? Your name: BACHU LAXMI KIRTI Identify and describe the selected brand: Well,I have identified the most popular network marketing gaint,’AMWAY’. Which is an American company using multi-level marketing techniques to sell a variety of products, primarily in the health, beauty, and home care markets. Amway was founded in 1959 by JAY VAN ANDEL and RICHARD DEVOS.Based in Ada,Michigan, the company and family of companies under Alticor reported sales of USD$11.3 billion for the year ending on December 31, 2012—the seventh consecutive year of growth for the company. Its product lines include home care products,personal care...
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... Introduction Amway is one of the world's largest direct sales companies. It is a global enterprise that started the company in 1959. Founded in Ada, Michigan by Rich DeVos and Jay Van Andel, the company continues to be privately owned by the DeVos and Van Andel families. Currently more than 3 million Amway salespeople on six continents sell more than 450 quality Amway products directly to consumers in over 80 countries and territories. Amway distributes a variety of products, including: 1 Personal Care - fragrances, body care and hair care products 2 Skin Care and Cosmetics 3 Durables - cookware and water treatment systems 4 Nutrition and Wellness - food supplements, food and drinks 5 Catalogue Items - third party electrical goods Home Care - laundry, cleaning and car care products Amway employs people worldwide in its offices, manufacturing centers, warehouses, call centers or stores. It also works with around three million Amway Business Owners (ABOs) in more than 80 countries. These ABOs are the link between Amway and its products and the consumer. They also link Amway with communities across the globe. For more than 45 years, it enabled people to have a business of their own. How Amway use the operation to compete? Amway has built up a strong regional structure around regional affiliates. For example, Amway UK and the Republic...
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...Amway is the largest multinational direct selling company . It is started in 1979 by Jay van andel and Rich devos. Amway operates 97 countries like India, China , Malaysia and etc . They have 150 products and in four categories. They used multilevel marketing strategy to deal in beauty , health care and home care product . The business was creating by huge chain of 3 million sales people globally . It is vast product portfolio that contains more than 450 products with 89 million members worldwide. In 1995 Amway was established in India. Their main office in Delhi and over period of 15 years .it was able to open 152 offices along with 64 warehouses with 500 employees . Its sales turnover showed increment of 7% in year 2012 leading to Rs. 2288 crore making it ahead of its competitors. Amway products which are 15 % cheaper than competitors and which are sell by door to door and advertising all over India. Mission • Provide best business opportunities • To deliver best quality products like home care, personal care, cosmetics and wellness in semi urban and urban area. Vision • Helping people to achive their goal by offerning better brand and opportunities for the future. PRODUCTS Amway has 140 quality products in four categories which are environment friendly and makes strong foundation for its success. • Personal Care • Home Care • Nutrition and wellness • Cosmetics Sales and Marketing Plan: The basic idea...
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...individual ambition to create a powerful testimony to the unyielding principles of free enterprise. With a fair compensation plan, an exciting product, and proper education, independent agents across the globe (also referred to as distributors) can leverage the power of networking to dramatically change their financial circumstances. Network marketing companies are responsible for providing its distributors with marketable products and compensation plans that rewards and motivates the sales force. Ideally, the rewards are designed to be commensurate with the work performed. With a good product and a fair compensation plan, !! the average person is given an opportunity to completely redefine their finances while operating a home based business. Distributors earn income primarily in two ways. First, they can purchase products at wholesale and mark them up for retail sales, thus earning an immediate profit. Secondly, they can form a “downline” by recruiting additional distributors and earn commissions on their sales to customers and purchases for personal use. Since distributors are paid commissions on sales made at “multiple levels” down a fixed sales organization, network marketing is commonly referred to as multilevel marketing. In his book titled The New Professionals, authors Charles King and James Robinson highlight the historical roots of direct sales. The roots of direct selling can be traced back to the colonial peddlers selling various goods door to door. 1 Until...
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...attempt to continue its growth and dominance in the Thai market? Strengths – All of their products in their 5 categories are thoroughly tested by the FDA. Full refunds are offered if customers are unsatisfied. Strong sales even during the global recession through directed buying. They have a fantastic recruiting system of employment of both men and women. Weakness – AVON has a major presence in 1st world countries like the United States where Mistine doesn’t have near the presence. America is usually the gauge in success on the world state. It directs most of its direct sales toward one type of culture. Opportunities – Mistine can expands its business further outwards toward more European markets and the western markets which it has a lot of ground to make up for versus AVON. Threats – Competition coming from Avon, Giffarine, and Amway. 2. How can Better Way stay on top in Thailand while it looks to expand internationally? Better Way can continue to focus on their exports, seeing as they did such an excellent job getting exports to other countries during the economic downturn to cash strapped people around the world. Their advertising slogan of “Mistine is here!” Will continue to work in new markets because it’s a similar idea of what IKEA does in new markets. It portrays a product that you m ay have always wanted but never had the chance to get before until now. 3. What specific marketing initiatives would you recommend over the next five years? Over the next 5 years...
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...Table of Contents 1. Introduction 2. Brief History of Amway 3. Global Growth 4. Amway Values 5. Marketing Strategies 6. Conclusion 1. Introduction Amway is an American multinational direct-selling company that uses multi-level marketing to sell a variety of products, primarily in the health, beauty, and home care markets. Its product lines include home care products, personal care products, jewelry, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance and cosmetics. Amway is an abbreviation for "American Way" and was coined in 1959 by company’s founders, Jay Van Andel and Richard DeVos. Short, unique and easy to remember, Amway has been registered as a corporate name and trademark ever since. Today, Amway is a multibillion-dollar international business representing freedom and opportunity to millions of people in more than 88 countries and territories around the world. Amway generates US $ 10.9 billion (Feb’ 2012) in sales at estimated retail through this global product distribution network. The business is built on the simple integrity of helping people lead better lives. It offers over 3 million Business Owners the inspiration to grow those businesses, and work hard to provide new and better ways for them to achieve their life goals. Amway was ranked No.114 among the largest global retailers by Deloitte in 2006, and No.39, 32 and 28 among the largest private companies in the U.S. by...
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