...Amway From Wikipedia, the free encyclopedia (Redirected from AMWAY) Amway Type Private Industry Direct selling Founded 1959 Founder(s) Rich DeVos Jay Van Andel Headquarters Ada, Michigan, United States Area served Worldwide Key people Steve Van Andel (Chairman) Doug DeVos (President) Products Amway Home, glister, G&H, Nutrilite, Artistry, AmwayQueen, eSpring, ATMOSPHERE... Revenue US$ 11.3 billion (2012)[1] Employees 20,000[2] Parent Alticor Website Amway.com Headquarters in Ada, Michigan Amway (short for American Way) is an American multinational direct-selling company that sells a variety of products, primarily in the health, beauty, and home care markets to consumers and independent business owners.[3][4][5] Amway was founded in 1959 by Jay Van Andel and Richard DeVos. Based in Ada, Michigan, the company and family of companies under Alticor reported sales of USD$11.3 billion for the year ended December 31, 2012 - the seventh consecutive year of growth for the company.[1] Its product lines include home care products, personal care products, jewelry, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance and cosmetics. Amway conducts business through a number of affiliated companies in more than a hundred countries and territories around the world.[6] Amway was ranked No.114 among the largest global retailers by Deloitte in 2006, and No.25 among the largest private companies in the U.S. by Forbes in 2012.[7] Contents...
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...AMWAY About the Company Amway India, a wholly owned subsidiary of Amway Corporation, was established in August 1995 after approval by India's Foreign Investment Promotion Board (FIPB). Amway India commenced commercial operations on May 5, 1998 [1] and is now the largest Direct Selling FMCG Company. The Company is headquartered at the National Capital Region of India - New Delhi. Amway India has 400 full time employees and has generated indirect employment for 1,650 persons at all the contract manufacturer locations. Marketing Mix of Amway Product: Amway India offers about 105 products. Their product line is divided into categories, which is personal, nutrition, home and cosmetics. All their products are manufactured in India. Place: Amway promotes itself as a 100 percent direct marketing company eliminating the channels of distribution as well as retailers. Unlike other FMCG products, their products are not available in any of the retail stores. Amway uses the concept of multi level marketing to sell their products. They appoint independent owners from whom the products can be purchased. They further create a chain of networks to sell their products. Amway in recent times has also started their own website where most of their products can be online without being a member. Price: Amway spicing is such that it’s targeted both to the middle class as well as upper class. Normally their products are perceived be expensive but they do have a certain products...
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...Amway is come from original name of America Way which are built by Rich Devos and Jay Van Andel in 1959. The company is base on Ada Michigan, United States. Today it Amway got it own manufacturing facility that is 3.5 million square feet plant which manufacture it own product and distributed it using Multilevel marketing or MLM by the network of more that 3 million distributor in more that 80 territories or countries around the world. Today Amway got a manufacturing plant in Thailand,Korea,China,India and Vietnam. The company recorded the most growing pace on 1990 to 1997 which the revenue increase from US1 billion to US7 billion which 2/3 sales is coming outside from America which mostly coming from Asia. Amway which are one of the largest MLM company and the pioneer in MLM, selling it own product which can divided in 5 categories which namely as a Home Care,Personal Care,Nutrition & Wellness,Health & Fitness and Home Tech all categories is in Product Catalog. Beside selling own product it also sells other company product in the Shopping Catalog. Some of the Amway that very popular in the market is Nutrilite supplement and Artistry cosmetic. n 1997, Amway using a new concept, which are online concept to distributor it product by the distributor. The new company is set up that is calling Quixtar because of this new concept and on 2000 the Alticor company is set up and own by Rich Devos and Jay Van Andel. Alticor is a holding company of Amway Corporation. Amway is the biggest...
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...INTRODUCTION TO MARKETTING AND MERCHANDISING TOPIC: Marketing matrix of AMWAY [Pick the date] Hewlett-Packard Poorvi ACKNOWLEDGEMENT I would like to express my special thanks of gratitude to my teacher Mr. Annaji Sharma as well as our department, Fashion Communication who gave me the golden opportunity to do this wonderful project on the topic marketing matrix, which also helped me in doing a lot of Research and I came to know about so many new things I am really thankful to them. Secondly I would also like to thank my parents and friends who helped me a lot in finalizing this project within the limited time frame. CONTENTS * INTRODUCTION * ABOUT THE BRAND * FOUR P’s OF MARKETTING * Product * Price * Promotion * Place * Conclusion * Bibliography INTRODUCTION Marketing is a business function that identifies consumer needs, determines target markets and applies products and services to serve these markets. It also involves promoting such products and services within the marketplace. Marketing is integral to the success of a business, large or small, with its primary focus on quality, consumer value and customer satisfaction. A strategy commonly utilised is the "Marketing Mix”. This tool is made up of four variables known as the "Four P's" of marketing. The marketing mix blends these variables together to produce the results it wants to achieve in its specific target market. The Four Ps Model * Product - The first of...
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...Amway is the largest direct selling company and manufacturer in the world that uses network marketing to sell a variety of products, primarily in the health, beauty, and home care markets. Its product lines include home care products, personal care products, jewelry, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance and cosmetics. The company originated in Michigan, and sales of its products hit six billion US dollars (USD) in 2005. The Amway Sales and Marketing Plan is a low risk, low start-up cost business opportunity that is open to everyone. It allows you to build your business through retailing products and sponsoring other people who, in turn, can retail products and offer the business opportunity to others. By passing your sales and marketing knowledge to your developing team, you not only build your own business network but also enable others to build one of their own. The core of the Amway Sales and Marketing Plan's income opportunity is the sale of quality AMWAY™ products and services to retail customers. As your Amway business grows, the rewards you earn grow in proportion. The idea behind multi-level marketing (MLM) is simple. Imagine you have a product to sell. A common MLM product is some sort of panacea, such as a vitamin or mineral supplement. You could do what most businesses do: either sell it directly to consumers or find others who will buy your product from you and sell it to other people. MLM schemes require that...
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...Case Study: Amway- The role of stakeholders 1. Who are the stakeholders and what methods of communication does Amway use with each? “Stakeholders” is a group or individual that has an interest in an enterprise or project. The primary stakeholders in a typical corporation are its investors, employees, customers and suppliers. Some definitions suggest that stakeholders are those who have the power to impact an organisation or project in some way. There are many ways to communicate with the stakeholders. Like Amway, they use websites, emails and voice mail to updates, promote product and services to Amway Business Owner (ABOs) and their customer. Amway also use industry group as a way to share and received industry information among the member. Publication such as monthly newsletter, Amway Focus and Amagram use to updates all members regarding new information on Amway. For example Amagram includes recognitions of ABO success, articles on new leader (Diamond and above) as well as product training and other information. Other than that Amway use events and exhibition as a tool to connect with ABOs, consumers and guest about running an Amway business and the products it can deliver. 2. Explain how the ABOs operate their business and potential issues? Amway combines direct selling with a multi-level marketing strategy. "Amway Business Owners" (ABOs) may market products directly to potential customers and may also recruit (sponsor) and train other people to become ABOs. ABOs may...
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...COUNTRY’S NO 1 DIRECT SELLING COMPANY * Amway India is the country’s leading direct selling FMCG-company which manufactures and sells world-class consumer products. All its products are covered by a 100 per cent Money Back Guarantee. If not completely satisfied with the product, the consumer can return it for a 100% refund. * There is no joining fee for the Amway business – any adult can enrol as an Amway distributor, without any payment PROMOTING FREE ENTERPRISE AND SELF-EMPLOYMENT * Amway distributors follow a Code of Ethics and Rules of Conduct consistent with the World Federation of Direct Selling Associations (WFDSA), which defines the goals, principles and responsibilities in building and operating an Amway business. * Amway India is a member of the Indian Direct Selling Association (IDSA). The IDSA is an industry regulatory body, with several reputed international and Indian Direct Selling companies as members PRODUCTS AND SERVICES More than 450 unique, high-quality products carry the Amway name in the areas of nutrition, wellness, beauty and home. In addition, Amway distributors in selected markets sell additional brand-name goods through local merchandise catalogues, plus a variety of services and educational products. All products are backed by a customer satisfaction guarantee. Amway Values: We do what is right, not just "whatever works." Product Offerings One of the biggest strength of Amway is the unparalleled quality of its World Class...
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...Amway is a direct selling company. Amway originally established at Michigan, United States. It was founded on 1959 year by Jay Van Andel and Rich DeVos. The founder’s fundamental are freedom, family, hope and reward. There are six enduring values as Amway visions to help maintain on the business has been built on. The six values are partnership, integrity, personal worth, achievement, personal responsibility, and free enterprise. They launched their first product, Liquid Organic Cleaner – one of the world’s first bio-degradable, concentrated multi-purpose cleaners. This product had become a high seller during year of 1959 and begins the inheritance of taking our stewardship for the earth seriously. After that, Amway business starts to develop, in geography, sales and product offering. The company had achieved $50 million during 60’s to 70’s years. Amway produced the brand of Artistry which debuts with 11 products and 37 shades. This product has grown to become one of the top five selling premium skin care brands. Another famous brand which is Nutrilite, which is belongs to Amway had developed their product line into home, beauty and nutrition sections. Nutrilite had grown to become the world’s leading brand of vitamin, mineral and dietary supplements. In Amway 80’s to 90’s century, it reaches an additional 20 countries through the power of more than one million distributors, included in Malaysia. The founder, Jay Van Andel had proudly announced that Amway had surpassing the...
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...Amway India is the country’s leading direct selling FMCG-company which manufactures and sells world-class consumer products. All its products are covered by a 100 per cent Money Back Guarantee. If not completely satisfied with the product, the consumer can return it for a 100% refund.There is no joining fee for the Amway business – any adult can enrol as an Amway distributor, without any payment Manufacturing Almost all Amway India products are manufactured in the country through seven third party contract manufacturers. To bring the identified contract manufacturers’ production facilities and skills to international standard, Amway has invested in transfer of state-of-the-art, world-class technology to the contract manufacturers free of cost. PRODUCTS At present, Amway India offers over 130 products in five categories. They are Personal care category, Home Care category, Nutrition & Wellness category, Cosmetics and Great Value Products.With the exception of Cosmetics range (Artistry*) and some products in Nutrition and Wellness category, all Amway India products and bottles are manufactured in India. The products match Amway’s global quality standards. They carry a tamper-proof seal and a ‘100 per cent Money Back Guarantee '. Amway products are environment friendly, and are not tested on animals. Amway encourages the return of its used product bottles for re-cycling and to prevent their misuse. Direct selling Amway...
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...Marketing Management-I Assignment-I Environmental Analysis Personal Care in Amway Acknowledgment Perseverance Inspiration and motivation have always played a key role in the success of any venture. So hereby, it is our pleasure to record thanks and gratitude to the people involved. Last, but not least, we would like to thank all group members who support us throughout the assignment. Contents 1. Overview ............................................................................................................................................ 4 2.Micro Environmental .......................................................................................................................... 5 3.Macro Environment ............................................................................................................................ 7 4.Consumer behaviour ........................................................................................................................... 9 References ............................................................................................................................................ 11 Overview The Indian personal care industry is estimated at Rs 45000 crores. The industry is divided into personal care, fabric wash, hair care, oral cares, skin care, coloured cosmetics, toiletries and fragrances. The industry has a low entry barrier and competition is severe. Besides the large multinational players, there are...
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...Table of Contents 1. Introduction 2. Brief History of Amway 3. Global Growth 4. Amway Values 5. Marketing Strategies 6. Conclusion 1. Introduction Amway is an American multinational direct-selling company that uses multi-level marketing to sell a variety of products, primarily in the health, beauty, and home care markets. Its product lines include home care products, personal care products, jewelry, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance and cosmetics. Amway is an abbreviation for "American Way" and was coined in 1959 by company’s founders, Jay Van Andel and Richard DeVos. Short, unique and easy to remember, Amway has been registered as a corporate name and trademark ever since. Today, Amway is a multibillion-dollar international business representing freedom and opportunity to millions of people in more than 88 countries and territories around the world. Amway generates US $ 10.9 billion (Feb’ 2012) in sales at estimated retail through this global product distribution network. The business is built on the simple integrity of helping people lead better lives. It offers over 3 million Business Owners the inspiration to grow those businesses, and work hard to provide new and better ways for them to achieve their life goals. Amway was ranked No.114 among the largest global retailers by Deloitte in 2006, and No.39, 32 and 28 among the largest private companies in the U.S. by...
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...About Amway Amway is an abbreviation for "American Way" and was coinedin 1959 by company founders, Jay Van Andel and Richard DeVos. In the following decades, Amway Corporation has successfully established itself as a leading MLM (multilevel marketing business), built on strong values and founding principles that continue to sustain our company today. The business is built on the simple integrity of helping people lead better lives. Today, Amway is a multibillion-dollar international business representing freedom and opportunity to millions of people in more than 88 countries and territories around the world. Unique Distribution System The problem faced by the distribution system is that companies have very little or nocontrol over the cost of transportation. This is mainly due to certain external factors involved which include strikes, increase in fuel costs etc. Amway has effectively tried to overcome this problem by the improvements in corporate performance. Amway does as opposed to normal retail stores believes in the slogan; "Shop without going shopping". This is a great concept as long as people have enough money and are willing to shop without going to their neighborhood departmental store Essence of the Distribution system at Amway: “Since we cut out the middleman and don't have employees, buildings, and inventory, we can deliver products cheaper.” • The difference in Amway’s supply chain is that it is vastly different from a more conventional one that normally...
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...BA 291 Business Policy Case 1: AMWAY Submitted by: Iris M. Dajao-Opiso AMWAY was founded by two friends – Richard DeVos and Jay Van Andel (d. 2004) – in 1959 at Michigan, USA. It is a business on direct selling which started at the home basements of the founders until it became what it is today – an international enterprise on direct selling considered one of the largest in the world with over 3 million Independent Business Owners (IBOs) worldwide. As published in their official website, www.amway.com, the company’s vision is to help people live better lives and that the company is committed to business excellence, caring for people and their communities and the environment. The company is also built on four founding pillars that it is literally carved in stone outside their World Headquarters. These founding principles are Freedom, Family, Hope and Reward. To effectively achieve its vision, the company strongly believes and abides in six enduring values: 1. Partnership – This is what describes the relationship between the company, the founding members, the employees and the business owners around the globe. They always look at what is best for each other’s interest and this is what builds strength and confidence in their relationship. 2. Integrity – “Doing things the right way.” The company’s actions are undertaken with trust, confidence and credibility. This core value is also embedded in its rules of conduct. This Rules of Conduct emphasizes among others...
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... Introduction Amway is one of the world's largest direct sales companies. It is a global enterprise that started the company in 1959. Founded in Ada, Michigan by Rich DeVos and Jay Van Andel, the company continues to be privately owned by the DeVos and Van Andel families. Currently more than 3 million Amway salespeople on six continents sell more than 450 quality Amway products directly to consumers in over 80 countries and territories. Amway distributes a variety of products, including: 1 Personal Care - fragrances, body care and hair care products 2 Skin Care and Cosmetics 3 Durables - cookware and water treatment systems 4 Nutrition and Wellness - food supplements, food and drinks 5 Catalogue Items - third party electrical goods Home Care - laundry, cleaning and car care products Amway employs people worldwide in its offices, manufacturing centers, warehouses, call centers or stores. It also works with around three million Amway Business Owners (ABOs) in more than 80 countries. These ABOs are the link between Amway and its products and the consumer. They also link Amway with communities across the globe. For more than 45 years, it enabled people to have a business of their own. How Amway use the operation to compete? Amway has built up a strong regional structure around regional affiliates. For example, Amway UK and the Republic...
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...Amway (short for American Way) is an American multinational direct-selling company that uses multi-level marketing to sell a variety of products, primarily in the health, beauty, and home care markets.Amway was founded in 1959 by Jay Van Andel and Richard DeVos. Based in Ada, Michigan, the company and family of companies under Alticor reported sales growth of 17%, exceeding USD$10.9 billion for the year ended December 31, 2011 - the sixth consecutive year of growth for the company.Its product lines include home care products, personal care products, jewelry, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance and cosmetics. Amway conducts business through a number of affiliated companies in more than a hundred countries and territories around the world. Amway was ranked No.114 among the largest global retailers by Deloitte in 2006, and No.39, 32 and 28 among the largest private companies in the U.S. by Forbes in 2009, 2010 and 2011 respectively. Jay Van Andel and Richard DeVos, friends since school days, had been business partners in various endeavors including a hamburger stand, air charter service, and a sailing business. In 1949 they were introduced by Neil Maaskant (Van Andel's second cousin) to the Nutrilite Products Corporation. Nutrilite was a California-based direct sales company founded by Dr. Carl Rehnborg, developer of the first multivitamin marketed in the United States. In August 1949, after a night-long talk, DeVos and Van Andel...
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